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Brita Advanced Replacement Water Filter for Pitchers: Reduces Odors, Filters Chlorine - 2 of 4Brita Advanced Replacement Water Filter for Pitchers: Reduces Odors, Filters Chlorine - 3 of 4Brita Advanced Replacement Water Filter for Pitchers: Reduces Odors, Filters Chlorine - 4 of 4
Brita Advanced Replacement Water Filter for Pitchers: Reduces Odors, Filters Chlorine - 1 of 4

Brita Advanced Replacement Water Filter for Pitchers: Reduces Odors, Filters Chlorine

11 Questions
$7.99

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At a glance

About this item

Highlights

  • WATER FILTER: One Brita Standard Water Filter that offers great-tasting, healthier drinking water when used in Brita systems, like a filtered water pitcher or dispenser
  • CUTS OUT IMPURITIES: Brita water pitcher filters cut the taste and odor of chlorine and also reduce copper, cadmium and mercury impurities without leaving black flecks behind
  • SUSTAINABLE: By switching to Brita, you can save money and replace up to 1,800 standard 16.9-oz. single-use plastic water bottles each year
  • CONVENIENT DESIGN: Filter requires no presoak and installs quickly and easily into a Brita filter water pitcher or dispenser
  • DURATION: One filter lasts up to two months or 40 gallons
  • FITS BRITA SYSTEMS: This Brita water filter fits all Brita pitchers and dispensers, except Stream

Description

Drink healthier, great-tasting tap water with the Brita Standard Water Filter. This BPA-free Brita water purifier filter cuts the taste and odor of chlorine, plus it reduces copper, cadmium and mercury impurities using ion-exchange resin and activated carbon. Built-in mesh screens on this replacement water filter prevent black flecks in your water filter pitcher, leaving you with great-tasting, clear drinking water. You can replace up to 1,800 standard 16.9-oz. plastic water bottles a year with Brita, so you can stay hydrated, save money and reduce plastic waste. With no presoak required, these Brita filters are quick and easy to install in a Brita filter water pitcher or dispenser. One water filter replacement lasts up to two months or 40 gallons. Brita Standard Water Filters fit in all Brita systemsexcept Brita Streamincluding Brita water pitcher and water dispenser models. Get great taste, less waste and more savings from Brita. USAGE DIRECTIONS: Change your filter with just a few simple steps. Wash your hands before unwrapping the filter. Flush filter with cold water for 15 seconds. Insert filter into reservoir. Add cold tap water. Discard your first 3 pitchers/1 dispenser of filter water, or use this water for plants. It is normal for carbon dust to appear in your first fillings. Fill up your pitcher and enjoy great tasting water. Replace the water filter every 40 gallons or 2 months. Substances reduced may not be in all users' water. CAUTION STATEMENTS: IMPORTANT NOTICE: Please read the Performance Data Sheet enclosed in the box for complete details. The Brita Pitcher Filter is not intended to purify water. Do not use with water that is microbiologically unsafe or of unknown quality without adequate disinfection before or after the system. Individuals requiring water of special microbiological purity should follow the advice of their doctor or local health officials regarding the use and consumption of their tap water and Brita filtered water.
Number of Pieces: 1
Dimensions (Overall): 5.31 Inches (H) x 2.31 Inches (W) x 2.31 Inches (D)
Weight: .27 Pounds
Features: Reduces Odors, BPA-Free
Water Filtration Compatibility: Brita Pitchers and Dispensers
Filters: Chlorine, Cadmium, Mercury, Copper
Maximum Filter Life: 2 Months
Material: Plastic
Warranty: 30 Day Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 10997228
UPC: 060258355017
Item Number (DPCI): 072-00-0355
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.31 inches length x 2.31 inches width x 5.31 inches height
Estimated ship weight: 0.3126 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: do any of Brita filters , filter Microplastics? Thank you Barbara

submitted by barb - 1 year ago

  • A: That's a good question, and we're happy to answer, Barbara. While our Standard filters don't claim to remove microplastics, our Elite pour-through, Elite faucet mount, and Hub systems are certified to reduce microplastics (defined by NSF/ANSI 401 as particles from 0.5 to 1 micron) as well as PFOA and PFOS. We hope this helps, and if you have more questions, call us at 800-242-7482. Have a wonderful day! Jeffery from The Brita Team

    submitted byBrita - 1 year ago
    Brand expert

Q: Does this filter work on any size of pitcher or specific.

submitted by Review123 - 12 days ago

  • A: Thanks for reaching out to us, and we're here to help. Our Advanced Replacement filter is compatible with all of our pitchers. If you have any additional questions, please don't hesitate to reach back out. Alexandrea from The Brita Team

    submitted byBrita - 10 days ago
    Brand expert

Q: Which replacement filter filters out lead

submitted by le - 7 months ago

  • A: Thanks for your interest in our Brita Standard Filters. Our Blue Brita Elite pitcher/dispenser filters Brita Hub filters and Faucet Mount filters remove lead in water. We hope this helps, and thanks for drinking like you care. Shannon from The Brita Team

    submitted byBrita - 7 months ago
    Brand expert

Q: Why does the product name (title) say "Advanced" when this is just the plain standard filter? Very misleading.

submitted by SKB - 9 months ago

  • A: Thanks for the opportunity to assist, and we apologize for any misunderstanding. Our Standard Filter is commonly referred to as an Advanced Filter. We hope this information is helpful. Shannon from The Brita Team

    submitted byBrita - 8 months ago
    Brand expert

Q: Is this a # 2 filter

submitted by A - 10 months ago

  • A: Thanks for your interest in our Standard Filter! The model number is OB03. We hope this info is useful. Shannon from The Brita Team

    submitted byBrita - 9 months ago
    Brand expert

Q: Is this Advanced Brita replacement filter the same as the Standard ?

submitted by StarT - 11 months ago

  • A: Star, we noticed your post about our Brita Standard Filter, which is also known as an Advanced Filter. We hope this helps. Shannon from The Brita Team

    submitted byBrita - 11 months ago
    Brand expert

Q: Does this work in the pitchers that light up green and red to indicate when to change?

submitted by KYMom - 11 months ago

  • A: Thanks for your interest in our Brita Filtering products. Our Standard Filters are certified in all Brita Pitchers except Brita Stream. We hope this info helps. Shannon from The Brita Team

    submitted byBrita - 11 months ago
    Brand expert

Q: Since the filter extends into the filtered water in a pitcher, doesn’t the water pick up contaminates from it?

submitted by Cap158 - 2 years ago

  • A: Thanks for asking! Our Standard filter is a pleated design with proprietary active filtering agents housed within. It’s designed to effectively trap contaminants. If you have any further questions, call us at 800-242-7482. Have a great day. Jeffery from The Brita Team

    submitted byBrita - 2 years ago
    Brand expert

Q: What should I do if the filter is running the water through super slow? Usually taking it out and shaking it works, but isn't this time.

submitted by Nicole - 2 years ago

  • A: Hey there, Nicole, and thanks for bringing this to our attention. We're sorry to hear about our Refillable filter reducing too slowly even after you've done the troubleshooting steps. Please call us at 800-242-7482 and mention #250124-000483 so we can further assist. Talk to you soon. Jeffery from The Brita Team

    submitted byBrita - 2 years ago
    Brand expert

Q: Will this fit in a Target brand table top pitcher?

submitted by Carol - 2 years ago

  • A: We'd be happy to answer this for you, Carol. Our Brita Elite and Standard Filters are designed only to fit our dispensers and pitchers. Please don't hesitate to reach out to us at 800-242-7482 and mention reference number 240814-000113 if you have any additional questions. We hope this helps. Monique from The Brita Team

    submitted byBrita - 2 years ago
    Brand expert
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Guests are saying

The Brita pitcher and its filters have garnered positive feedback for their ability to enhance the taste of tap water, making it cleaner and more enjoyable. Many guests appreciate the convenience of having fresh water readily available, which helps reduce reliance on bottled water. The product is praised for its affordability and effectiveness in removing impurities, although some guests have raised concerns about filter longevity and the need for replacements. Overall, it is a trusted choice for families seeking better drinking water.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2498 reviews
    quality: 4.65 out of 5
    value: 4.56 out of 5
    94% would recommend
    57 recommendations
    5 out of 5 stars
    29 September, 2026Verified purchase

    (no review title)

    Have used for a long time👍
    Coll
    Did you find this review helpful?
    5 out of 5 stars
    22 September, 2026Verified purchase

    (no review title)

    Will never use plastic bottle water again! Water tastes fantastic!
    Julie
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 September, 2026Verified purchase

    (no review title)

    We paid for water for a long time. The Britta system is so much better and so much more economical.
    Melissa
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    4 September, 2026
    originally posted on brita.com
    Image

    Tastes bad

    Perhaps it is filtering the water, which is great, but it makes the water taste like paint water. When i first pour my glass of cold water it tastes fine, but after sitting out for 20 minutes it starts to taste like paint was mixed in or some kind of chemical. Absolutely awful. I’ve used off brand filters for my brita pitcher and it does not make the same taste so it has to be the brita filter that is doing this. Please fix whatever is causing the taste because it’s awful and I feel like I shouldn’t be drinking it.
    1 reply from Shannon from The Brita Team team - 16 days ago
    Thank you for reviewing our Brita Standard Filter. While our filters reduce 95% of chlorine, the taste of filtered water can vary based on your local tap water composition, which may change due to seasonal factors or disinfectant levels. We apologize for any unpleasant taste and would like to help. Please call us at 800-242-7482 and mention ref# 260916-000213. We hope to speak with you.
    ilikewater
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 September, 2026Verified purchase

    (no review title)

    I assume it's doing what it's suppose to do when it comes to my water.
    Lady
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    25 August, 2026Verified purchase

    (no review title)

    Water tastes great!
    Sandy
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    27 July, 2026
    originally posted on brita.com
    Image

    Necessity these days.

    The pitcher i have was my Grandmother's she bought years ago and us family teased her. Few months ago my sister in-law and I had to go to our doctor's with severe stomach pain. Two separate doctors gave same diagnosis, that it was the tap water we were drinking has toxins intended to sterilize the water but are harmful to humans. Both doctors recommended drink bottled water and/or use a filtering system. I just found my Grandmother's pitcher now looking for the filters for it.
    Dorjii469
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 July, 2026Verified purchase

    (no review title)

    I like the way the water tastes after going through the Brita filter. It’s clean, crisp and enjoyable!!!
    Constance
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    1 June, 2026Verified purchase

    (no review title)

    Works well, been using it for years , no taste at all
    MP
    Did you find this review helpful?
    4 out of 5 stars
    22 May, 2026
    originally posted on brita.com
    Image

    Great feature we drink a lot of water Dailey.

    I just bought my Brita 10 cup original received it yesterday. I know I'll be happy with it.
    Wendy14
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 May, 2026Verified purchase

    (no review title)

    I like knowing the water I drink is the best I can help make it be by purchasing this great water purifier- it has a solid great name and reputation behind it for a reason- ⭐️⭐️⭐️⭐️⭐️
    Karentime
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2026
    originally posted on brita.com
    Image

    Great product

    I love my Britta pitcher, we always have fresh cold water in the fridge. I even use it for the kids animals, taste so much better than tap. And saves money by not having to purchase plastic bottles of water!
    Certifiable2
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    28 March, 2026Verified purchase

    (no review title)

    I have not used it yet. Bought it to replace the one I have now.
    Aurora
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 March, 2026Verified purchase

    (no review title)

    Great product
    Anna
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 March, 2026Verified purchase

    (no review title)

    It’s just a week since i started using this filter and it’s already taking ages to filter!!!
    1 reply from Brita team - 6 months ago
    Thanks for giving us a try, Monrovia, and we're sorry that our Advanced Replacement Filters took longer to filter than you hoped. To assist with this matter, please call us at 800-242-7482 and mention #800-242-7482. We hope to hear from you soon. Alexandrea from The Brita Team
    Monrovia
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 February, 2026Verified purchase

    (no review title)

    When I got the Brita pitcher, I noticed some people complaining about how costly the filter replacements were. I expected that when the time came it would be some huge amount so was quite surprised to learn that they are $7.99.
    Mary
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 February, 2026Verified purchase

    Great water filter

    This Brita filter replacement is great. I followed the instructions on the package and the installment was very easy. Water tastes great and is clean!! Will continue using this filter in the future.
    Grace
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    7 February, 2026
    originally posted on brita.com
    Image

    Lead removal information lacking

    I live in Denver, CO in a building that has not had the pipes replaced for lead removal. The city of Denver has been sending me Brita filters for a couple of years now, as a solution to removing lead from the water. Now that I am checking to make sure that this filter works to remove lead, I am finding nothing. Does this mean the filter does nothing for lead removal? I am annoyed at the lack of available information. There is nothing about lead - yes or no, just radio silence. I will buy the elite filter myself, if I need to do this. Someone needs to explain this to the city of Denver though.
    1 reply from Alexandrea from The Brita Team team - 8 months ago
    Thank you for contacting us, and we're sorry to hear that our Original Filters let you down. Our Original Filters are effective at reducing chlorine for taste and odor, as well as copper, cadmium, and mercury in tap water, but they don't remove lead. We recommend giving our Elite Filter a try. It reduces contaminants, including 99% of lead, chlorine (taste and odor), cadmium, mercury, Class I particulates, asbestos, and benzene. If you'd like to learn more, please call us at 800-242-7482 with #260212-000530. We're here to help.
    AuntieScientist
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    4 January, 2026
    originally posted on brita.com
    Image

    Best feature is the tank I can put in my refrigera

    [This review was collected as part of a promotion.] I have had a Brita tank like pitcher in my refrigerator for I don’t know how many years and because I am diabetic, I drink a lot of water so I fill the tank on a daily basis.I use this water for drinking and for my coffee..I will never stop using my Brita for my water.
    BettyP
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    2 January, 2026Verified purchase

    (no review title)

    Fav
    Yildree
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?

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