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BruMate Era 40oz 100% Leak-Proof Straw Tumbler
New at target
$44.99
ColorDune
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 100% LEAKPROOF, GUARANTEED: The Era series is the only 100% leakproof straw tumbler that works for both cold and carbonated beverages, thanks to our patent-pending Ü-Turn technology. So, you can toss your drink in your bag and take it on the go without ever spilling a drop.
- COLDKEY METAL STRAW: The Era series also has our ColdKey stainless steel straw so you can reduce the amount of plastic sitting in your water all day and experience a cool, crisp drinking experience with a soft-touch silicone tip on the outside to top it off.
- 24+ HOURS COLD: Thanks to our BevGuard insulation, the Era will keep your favorite drinks ice-cold for 24+ hours.
- CUP-HOLDER FRIENDLY BASE: The Era has a sleek, tapered design that fits all standard cup holders.
- LIFETIME WARRANTY: Backed by our lifetime guarantee, the Era will be your favorite drinking companion for the long haul.
Description
A new Era of straw tumbler is here. Our Era tumbler is totally leakproof, and made for stress free sips on the go. It has our fully leakproof Ü-Turn™ lid that works for both cold and carbonated beverages, ColdKey™ metal straw for minimizing the amount of plastic sitting in your water, BevGuard™ technology to keep ice for 24+ hours, and a cup-holder friendly base so you can enjoy 40oz of your favorite beverage, free of leaks and spills throughout your daily journey.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Dimensions (Overall): 11.5 Inches (H) x 3 Inches (W)
Lid Material: Plastic
Capacity (Volume): 40 fl oz (US)
Used For: Cold Beverages
Material: Stainless Steel
Care & Cleaning: Dishwasher-Safe
Warranty: Lifetime Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94719386
UPC: 195429050337
Item Number (DPCI): 082-04-7278
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.4 inches length x 5.4 inches width x 11.5 inches height
Estimated ship weight: 1.56 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Brumate Era 40oz cup is a favorite among guests for its stylish design and exceptional functionality. It keeps drinks cold for hours without condensation, making it perfect for both indoor and outdoor use. The leakproof feature and easy-to-clean design enhance its appeal, while the variety of colors allows for personal expression. Guests appreciate its durability and the convenience it offers for daily hydration, whether at work or on the go.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 2323 reviews
quality: 4.33 out of 5
value: 4.17 out of 5
66% would recommend
6 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025Verified purchase
Mixed feelings about this cup
It says it’s Leak-Proof but my son took it to school and the water spilled ALL over his backpack, I also left it in the car on a hot day and didn’t realize I left it in seal and when I came back to my car the water pushing through from the straw so the water spilled inside the cup holder anyway.
5 out of 5 stars
22 October, 2025
originally posted on brumate.com
Favorite cup!
[This review was collected as part of a promotion.] The era is by far my favorite cup on the market, love the locking feature!
5 out of 5 stars
14 October, 2025
originally posted on brumate.com
I converted a Stanley user!!!
[This review was collected as part of a promotion.] I gifted this to an aunt who was struggling with her Stanley cup that always spilled in the car from dumpy rides. She was amazed at my cup and immediately wanted her own
2 out of 5 stars
1 October, 2025
originally posted on brumate.com
Broke way too soon
[This review was collected as part of a promotion.] I will start by saying I’ve absolutely loved this water bottle and the features BUT I have barely had this bottle for 6 months and it’s already broken and unusable. I’ve had other bottles from brumate and other brands that have lasted me years. Not sure if this is a common issue (see pictures) but pretty disappointed in this specific bottle.
5 out of 5 stars
Thumbs up graphic, would recommend
27 September, 2025Verified purchase
purple brumate tumblr
my mom gave me hers she wanted to see the hype of this tumblr but she is more of a Owala girlie. but. I personally love this tumblr!!! I would say more than Ocala. Yes, straw is exposed and not covered but the overall tumblr is amazing and so worth it! I recommend it!
5 out of 5 stars
Thumbs up graphic, would recommend
15 September, 2025Verified purchase
Best drinking cup! All time fav
I LOVE brumate! I actually prefer it over all other brands. It’s sleek , cute and keeps my drinks cold(duh). But the selling perk for me is actually the straw. I love that it’s silicone. With my Stanley and hydro jug I would easily hit it on my front teeth causing chipping . It got so bad that I had to pay to fix my teeth. I don’t have that issue anymore thanks to the soft straw. It stays attached and is easy to remove and clean. And it’s nice that I can close it shut for travel with no leaks. -[ just make sure it’s fastened closed all the way or else it will leak!!!] and this new color is my absolute favorite color 😍😍😍
5 out of 5 stars
13 September, 2025
originally posted on brumate.com
Best Cup Around
[This review was collected as part of a promotion.] I love the Era 40oz! It’s great at keeping my water cold all day long, I love the locking lid so no extra water spills out. Love love love
5 out of 5 stars
13 September, 2025
originally posted on brumate.com
Love my Era
[This review was collected as part of a promotion.] I take it everywhere. My favorite cup to travel with and use daily have ordered several Eras so I have one available for every day
1 out of 5 stars
11 September, 2025Verified purchase
Do better with shipping!!!
I love the cup. 1 star is because target shipped it in a huge box with nothing to protect it.
4 out of 5 stars
Thumbs down graphic, would not recommend
7 September, 2025Verified purchase
Not our favorite
Perfectly fine as your typically tumbler but with all of the other brands moving to the option to tuck the straw away, we prefer that to this. Just don’t love how the straw is always exposed. Does a fine job keeping cold things cold though.
5 out of 5 stars
6 September, 2025
originally posted on brumate.com
Fabulous
[This review was collected as part of a promotion.] Love,love,love! The Era 40oz is great. From the no spill to the ease of cleaning & everything in-between makes it the best.
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2025Verified purchase
Beautiful Color
This is a great product. I was hoping that it would come in an individual brumate box. But it didn't. Target just threw it in a target box and shipped it. The box was a bit damaged. Not happy about that. However the brumate itself is a great product!
5 out of 5 stars
Thumbs up graphic, would recommend
31 August, 2025Verified purchase
Safe silicone tip, 100 % leackproof is correct!
My child al.ost lost his right eye because he accidentally landed on my old metal straw. I bowed to find a more safer alternative. I watched an honest tumbler review and loved the benefit of brumate! Silicone straw making it safe for any car ride bumps, danger prone kids, and wobbly adults! The seal is awesome! I had my cup just laying next to my bed at night and completely seals the coolness even on the kept day! The clean up is tricky, but the 100 leack proof, safe silicone straw makes it all worth the clean up! This is my second brumate tumbler I'm buying. I highly recommend it! Once you go brumate, you'll never want to go with any other brands!
5 out of 5 stars
23 August, 2025
originally posted on brumate.com
Love my Era
[This review was collected as part of a promotion.] Love that I can close off the straw and carry it without spilling. It keeps ice really well. Goes with me everywhere!
5 out of 5 stars
20 August, 2025
originally posted on brumate.com
Dune
[This review was collected as part of a promotion.] Love thats it leak proof and the color is perfect for fall!!
5 out of 5 stars
7 August, 2025
originally posted on brumate.com
Loyal customer for life!
[This review was collected as part of a promotion.] I am always sharing with friends and family how amazing my Brumate is! I bought many as gifts for family members, friends, myself, and my entire family. We all have a variation on the different options Brumate offers. My favorite is the Era because it holds 40 ounces, has a handle, and silicone straw!
5 out of 5 stars
30 July, 2025
originally posted on brumate.com
Love!!
[This review was collected as part of a promotion.] Love that's it leakproof!! Love all of my brumates!
5 out of 5 stars
29 July, 2025
originally posted on brumate.com
Still perfect 👌🏼
[This review was collected as part of a promotion.] This is my 5th Brumate cup, still can’t find anything to complain about 🙌🏼
5 out of 5 stars
29 July, 2025
originally posted on brumate.com
Love my era cups!
[This review was collected as part of a promotion.] I have several types of Brumates and the Era cup is my favorite.
5 out of 5 stars
8 July, 2025
originally posted on brumate.com
MY NEW BFF-- BEST WATER BOTTLE EVER.
[This review was collected as part of a promotion.] I love my BURMATE. I drink so much water at work which is a good thing becasue before I had a small bottle and would drink it all within an hour of the start of my shift.. not a good thing. Not that I couldn't get water but only a small one and that would not have been enough.