Sponsored
BruMate Era 40oz 100% Leak-Proof Straw Tumbler
New at target
$44.99
ColorNightfall Blue
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 100% LEAKPROOF, GUARANTEED: The Era series is the only 100% leakproof straw tumbler that works for both cold and carbonated beverages, thanks to our patent-pending Ü-Turn technology. So, you can toss your drink in your bag and take it on the go without ever spilling a drop.
- COLDKEY METAL STRAW: The Era series also has our ColdKey stainless steel straw so you can reduce the amount of plastic sitting in your water all day and experience a cool, crisp drinking experience with a soft-touch silicone tip on the outside to top it off.
- 24+ HOURS COLD: Thanks to our BevGuard insulation, the Era will keep your favorite drinks ice-cold for 24+ hours.
- CUP-HOLDER FRIENDLY BASE: The Era has a sleek, tapered design that fits all standard cup holders.
- LIFETIME WARRANTY: Backed by our lifetime guarantee, the Era will be your favorite drinking companion for the long haul.
Description
A new Era of straw tumbler is here. Our Era tumbler is totally leakproof, and made for stress free sips on the go. It has our fully leakproof Ü-Turn™ lid that works for both cold and carbonated beverages, ColdKey™ metal straw for minimizing the amount of plastic sitting in your water, BevGuard™ technology to keep ice for 24+ hours, and a cup-holder friendly base so you can enjoy 40oz of your favorite beverage, free of leaks and spills throughout your daily journey.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Dimensions (Overall): 12.4 Inches (H) x 5.12 Inches (W)
Lid Material: Plastic
Capacity (Volume): 40 fl oz (US)
Used For: Cold Beverages
Material: Stainless Steel
Care & Cleaning: Dishwasher-Safe
TCIN: 94460444
UPC: 195429050368
Item Number (DPCI): 082-04-6076
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.12 inches length x 5.12 inches width x 12.4 inches height
Estimated ship weight: 1.59 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Brumate Era 40oz cup is a favorite among guests for its stylish design and exceptional functionality. It keeps drinks cold for hours without condensation, making it perfect for both indoor and outdoor use. The leakproof feature and easy-to-clean design enhance its appeal, while the variety of colors allows for personal expression. Guests appreciate its durability and the convenience it offers for daily hydration, whether at work or on the go.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 2323 reviews
quality: 4.33 out of 5
value: 4.17 out of 5
66% would recommend
6 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025Verified purchase
Mixed feelings about this cup
It says it’s Leak-Proof but my son took it to school and the water spilled ALL over his backpack, I also left it in the car on a hot day and didn’t realize I left it in seal and when I came back to my car the water pushing through from the straw so the water spilled inside the cup holder anyway.
5 out of 5 stars
20 October, 2025
originally posted on brumate.com
Era 40
[This review was collected as part of a promotion.] My husband was due for another one- he absolutely loves this color
5 out of 5 stars
3 October, 2025
originally posted on brumate.com
Exceptional product
[This review was collected as part of a promotion.] I bought this as a gift for someone that has never had a BruMate in the past and they are now hooked as bad as I am. The product quality is exceptional
5 out of 5 stars
2 October, 2025
originally posted on brumate.com
Era 40oz
[This review was collected as part of a promotion.] We love how the lid locks and you can just drop it on the seat of your car.
4 out of 5 stars
29 September, 2025
originally posted on brumate.com
Great, but not as great as my Resa
[This review was collected as part of a promotion.] I would've loved this bottle if I didn't know how great Resa was! The reason I like my Resa better -- which is purely personal preference -- are three big things for me: The top handle is really, really great for carrying through parking lots into work. The lid on the Resa is thicker, which seems silly, but it's easier to screw on and off and feels like I have a better grip and the rubber won't peel off? Not that the rubber has peeled off on the Era, but it feels less substantial. And the biggest reason: The bottom part of the Resa is rubberized, which eases my anxiety about dinging it up. Like I said, personal preference and both are great!!
5 out of 5 stars
29 September, 2025
originally posted on brumate.com
Hubby Loves🩷💗
[This review was collected as part of a promotion.] I had this cup personal Ed for my husband. I had two cups more on the feminine color side and he stole one and used it so much! So I got him a bigger one for his ice water. He loves it! He loves how amazing it is to keep ice water for so long and overnight.
5 out of 5 stars
Thumbs up graphic, would recommend
27 September, 2025Verified purchase
purple brumate tumblr
my mom gave me hers she wanted to see the hype of this tumblr but she is more of a Owala girlie. but. I personally love this tumblr!!! I would say more than Ocala. Yes, straw is exposed and not covered but the overall tumblr is amazing and so worth it! I recommend it!
5 out of 5 stars
24 September, 2025
originally posted on brumate.com
LOVE IT!!
[This review was collected as part of a promotion.] Love my new Era! I am a sports mom and so easy to throw in my bag and not to spill it.
5 out of 5 stars
22 September, 2025
originally posted on brumate.com
Love it!
[This review was collected as part of a promotion.] This was my first Brumate purchase, safe to say I’m not disappointed! I love the spill proof feature
5 out of 5 stars
19 September, 2025
originally posted on brumate.com
Era 40oz nightfall blue
[This review was collected as part of a promotion.] Love the color and the cup has been my favorite so far
5 out of 5 stars
18 September, 2025
originally posted on brumate.com
Era 40 oz
[This review was collected as part of a promotion.] Bought for my husband, he was reluctant to use a "cup", but he ended up loving it. Even tells his friends to get one.
5 out of 5 stars
16 September, 2025
originally posted on brumate.com
So easy to clean
[This review was collected as part of a promotion.] Great cup for on the go. So easy to clean. Love the silicone straw. Easy to wipe clean.
5 out of 5 stars
16 September, 2025
originally posted on brumate.com
Great Product!
[This review was collected as part of a promotion.] I’ve been really happy with my BruMate. It does exactly what it’s supposed to—keeps drinks cold for hours without any condensation on the outside. The build feels solid, and it has a nice design that works just as well at home as it does outdoors.If I had to mention one small drawback, it’s a little heavier than a regular cup, but that’s because it’s built to last. Overall, I’d definitely recommend it to anyone looking for something reliable to keep their drinks cold (or hot).
5 out of 5 stars
Thumbs up graphic, would recommend
15 September, 2025Verified purchase
Best drinking cup! All time fav
I LOVE brumate! I actually prefer it over all other brands. It’s sleek , cute and keeps my drinks cold(duh). But the selling perk for me is actually the straw. I love that it’s silicone. With my Stanley and hydro jug I would easily hit it on my front teeth causing chipping . It got so bad that I had to pay to fix my teeth. I don’t have that issue anymore thanks to the soft straw. It stays attached and is easy to remove and clean. And it’s nice that I can close it shut for travel with no leaks. -[ just make sure it’s fastened closed all the way or else it will leak!!!] and this new color is my absolute favorite color 😍😍😍
1 out of 5 stars
11 September, 2025Verified purchase
Do better with shipping!!!
I love the cup. 1 star is because target shipped it in a huge box with nothing to protect it.
5 out of 5 stars
8 September, 2025
originally posted on brumate.com
Love Brumate!
[This review was collected as part of a promotion.] Love the tumbler. No spill! Easy to hold handle, fits in car cupholder.
4 out of 5 stars
Thumbs down graphic, would not recommend
7 September, 2025Verified purchase
Not our favorite
Perfectly fine as your typically tumbler but with all of the other brands moving to the option to tuck the straw away, we prefer that to this. Just don’t love how the straw is always exposed. Does a fine job keeping cold things cold though.
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2025Verified purchase
Beautiful Color
This is a great product. I was hoping that it would come in an individual brumate box. But it didn't. Target just threw it in a target box and shipped it. The box was a bit damaged. Not happy about that. However the brumate itself is a great product!
5 out of 5 stars
2 September, 2025
originally posted on brumate.com
Game Changer!
[This review was collected as part of a promotion.] I love my Brumate so much for many reasons. I love that it is not a plastic straw inside so it doesn’t taste funky. I also love that you can take it apart to clean it easily. It keeps everything cold even on a boat in 100 degree weather. My husband isn’t a cup guy but he used mine one time and wanted one immediately! He now doesn’t leave home without it. I purchased the 40oz one and it helps me so much with getting my water intake goal each day. I didn’t need another one but because they were on sale I bought one anyway lol.
5 out of 5 stars
Thumbs up graphic, would recommend
31 August, 2025Verified purchase
Safe silicone tip, 100 % leackproof is correct!
My child al.ost lost his right eye because he accidentally landed on my old metal straw. I bowed to find a more safer alternative. I watched an honest tumbler review and loved the benefit of brumate! Silicone straw making it safe for any car ride bumps, danger prone kids, and wobbly adults! The seal is awesome! I had my cup just laying next to my bed at night and completely seals the coolness even on the kept day! The clean up is tricky, but the 100 leack proof, safe silicone straw makes it all worth the clean up! This is my second brumate tumbler I'm buying. I highly recommend it! Once you go brumate, you'll never want to go with any other brands!