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BruMate Era 40oz 100% Leak-Proof Straw Tumbler
$44.99
ColorNightfall Blue
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 100% LEAKPROOF, GUARANTEED: The Era series is the only 100% leakproof straw tumbler that works for both cold and carbonated beverages, thanks to our patent-pending Ü-Turn technology. So, you can toss your drink in your bag and take it on the go without ever spilling a drop.
- COLDKEY METAL STRAW: The Era series also has our ColdKey stainless steel straw so you can reduce the amount of plastic sitting in your water all day and experience a cool, crisp drinking experience with a soft-touch silicone tip on the outside to top it off.
- 24+ HOURS COLD: Thanks to our BevGuard insulation, the Era will keep your favorite drinks ice-cold for 24+ hours.
- CUP-HOLDER FRIENDLY BASE: The Era has a sleek, tapered design that fits all standard cup holders.
- LIFETIME WARRANTY: Backed by our lifetime guarantee, the Era will be your favorite drinking companion for the long haul.
Description
A new Era of straw tumbler is here. Our Era tumbler is totally leakproof, and made for stress free sips on the go. It has our fully leakproof Ü-Turn™ lid that works for both cold and carbonated beverages, ColdKey™ metal straw for minimizing the amount of plastic sitting in your water, BevGuard™ technology to keep ice for 24+ hours, and a cup-holder friendly base so you can enjoy 40oz of your favorite beverage, free of leaks and spills throughout your daily journey.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Dimensions (Overall): 12.4 Inches (H) x 5.12 Inches (W)
Lid Material: Plastic
Capacity (Volume): 40 fl oz (US)
Used For: Cold Beverages
Material: Stainless Steel
Care & Cleaning: Dishwasher-Safe
TCIN: 94460444
UPC: 195429050368
Item Number (DPCI): 082-04-6076
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.12 inches length x 5.12 inches width x 12.4 inches height
Estimated ship weight: 1.59 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Brumate Era 40oz cup is a favorite among guests for its stylish design and exceptional functionality. It keeps drinks cold for hours without condensation, making it perfect for both indoor and outdoor use. The leakproof feature and easy-to-clean design enhance its appeal, while the variety of colors allows for personal expression. Guests appreciate its durability and the convenience it offers for daily hydration, whether at work or on the go.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 2413 reviews
quality: 3.91 out of 5
value: 4 out of 5
53% would recommend
13 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2025Verified purchase
Received Stained and Damaged
I'm so upset by this inconvenience. I ordered two of these, one came in a nice box and looks stunning, and the other is stained and broken, gross!
1 out of 5 stars
Thumbs down graphic, would not recommend
5 December, 2025Verified purchase
(no review title)
Came color pill off
1 out of 5 stars
2 December, 2025Verified purchase
(no review title)
It’s not the cup but I would NOT have this shipped to your house. The cup came damaged with other colors smeared on it.
3 out of 5 stars
2 December, 2025Verified purchase
(no review title)
I loved the color, the design, and how well it kept my drinks cold. Unfortunately, mine wasn’t leak-proof. It tipped over in my bag and soaked the bottom, which was really disappointing. I’ll be returning it.
5 out of 5 stars
Thumbs up graphic, would recommend
29 November, 2025Verified purchase
Great!
I have another Brumate water bottle and loved it, so I purchased this one. They are the only water bottles that are ever truly leak free from the other expensive brands I’ve used.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 November, 2025
Not that great
Can't actually do a really deep clean. You can take it apart to a degree, but there's an arear you cannot reach and it grows mold
5 out of 5 stars
26 November, 2025
originally posted on brumate.com
Era
[This review was collected as part of a promotion.] I haven't stopped using it since I received it. I absolutely love it!
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2025Verified purchase
Buy it!!
LOVE, LOVE, LOVE!! Buy the matching magnetic straw cover too. Bought it because it was on sale, best tumbler I own. Love the locking feature to prevent spills
3 out of 5 stars
21 November, 2025
originally posted on brumate.com
Great but does leak
I like mine. It cleans easily, and keep ice for over 24 hours. It is NOT leakproof though. Even in the sealed position, it leaks. It's inconvenient in the car, or where cup holders aren't available to keep it from tipping over.
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
the GOAT
the best brand of cups for spill proof leak proof. brumate website charges shipping and a additional fee but u can get on target.com no shipping and use coupon when available
5 out of 5 stars
17 November, 2025
originally posted on brumate.com
Husbands loves it!
[This review was collected as part of a promotion.] My husband is a construction worker and he takes his era to work everyday! They hold up so well and keep his water cold even on the hottest days!!
5 out of 5 stars
15 November, 2025
originally posted on brumate.com
Love this cup but, broke the lid and can not see how to get a replacement
My daughter brought me this cup for my birthday in May and that's how I got hooked on the product.. I love being able to wash in the dishwasher. As you can see in the attached picture, the part where you attach the straw is broken.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 November, 2025Verified purchase
under lid plastic connector part is super weak!
I got it on 10/2 this year and loved it so much. I use it on a daily basis. However, the plastic part under the lid that connects to the metal straw broken and the straw can no longer be connected to the lid… so sad that it’s no longer working and it’s only a month…
5 out of 5 stars
13 November, 2025
originally posted on brumate.com
Love
[This review was collected as part of a promotion.] this one is actually a gift. But I love them so much. I got this one personalized, and it turned out so well. These are the best cups!
5 out of 5 stars
12 November, 2025
originally posted on brumate.com
Love the Era!
[This review was collected as part of a promotion.] Easy to clean, liquids stay cold, sits easily in my cup holder, love the color.
5 out of 5 stars
12 November, 2025
originally posted on brumate.com
My new favorite
[This review was collected as part of a promotion.] I had it personalized (first time doing this) & it's just beautiful!! Perfect size....& DOES NOT leak.
5 out of 5 stars
10 November, 2025
originally posted on brumate.com
The hubs loves his new Bru
[This review was collected as part of a promotion.] Purchased this for the hubs after he drank from mine and discovered that he loved it and needed one. He absolutely loves it and loves that it holds ice the way it does. Now I don’t have to worry about him taking mine :-)We are a Bru family
5 out of 5 stars
8 November, 2025
originally posted on brumate.com
Perfect Birthday Gift
[This review was collected as part of a promotion.] I bought this cup for a friend for his birthday. He spills every drink he has so I got him this one and he loves it and has already saved money on his drinks. He takes it everywhere he goes.
5 out of 5 stars
8 November, 2025
originally posted on brumate.com
Best cup ever!
[This review was collected as part of a promotion.] Switched from the other brand. Leak-proof design won me over.
5 out of 5 stars
4 November, 2025
originally posted on brumate.com
Quality
[This review was collected as part of a promotion.] This mug keeps things cold all day! It also does NOT spill at all, even through the straw, when closed properly. It's easy to use and clean. I love it!!