$7.19 when purchased online
Target Online store #3991
About this item
Highlights
- Includes two (2) 5.1 oz tubes of Colgate Total Active Prevention Whitening Toothpaste
- Fights bacteria, the root cause of oral health issues like gingivitis, plaque, tartar, sensitivity, stains, bad breath, and cavities
- This whitening fluoride toothpaste pack uses a clinically proven formula to help stop oral health issues before they start*
- The refreshing mint toothpaste formula helps freshen breath and removes surface stains
- This anticavity toothpaste pack offers long-lasting 24 hours of antibacterial protection when brushing twice daily with 4 weeks of continued use
- For superior performance** against sensitivity, plaque, gingivitis, and tartar, choose Colgate Total Active Prevention Toothpaste
Description
Help stop oral health problems* before they start with this Colgate Total Active Prevention Whitening Toothpaste Pack. This anticavity toothpaste pack fights bacteria, the root cause of many oral health issues such as gingivitis, plaque, tartar, sensitivity, bad breath, and cavities. In addition, this whitening toothpaste blends peppermint and spearmint together for an invigorating minty flavor profile. This science-backed fluoride toothpaste uses a unique, clinically-proven stannous fluoride formula to help fight plaque bacteria.
*such as cavities and gingivitis
**vs. non-antibacterial fluoride toothpaste with 3 months continued use
*such as cavities and gingivitis
**vs. non-antibacterial fluoride toothpaste with 3 months continued use
Suggested Age: Adult
Health Facts: Contains Fluoride, Gluten-Free, Sugar-Free, Vegan
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Stannous Fluoride
Sustainability Claims: Source-Reduced
Package Quantity: 2
Net weight: 10.2 Ounces
Features: Stain Shield, Tartar Control, Enamel-Safe, Whitening
TCIN: 13773430
UPC: 827854001942
Item Number (DPCI): 049-09-0352
Origin: Made in the USA or Imported
Active ingredients
stannous fluoride (0.15% w/v fluoride ion)' '0.454%
Purpose
Anticavity Antigingivitis AntisensitivityUses
• Aids in the prevention of cavities • Helps prevent gingivitis • Helps interfere with harmful effects of plaque associated with gingivitis • Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contactDirections
Directions • adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristled toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. • do not swallow. • children under 12 years of age: consult a dentist.Other information
ADA Accepted - American Dental Association®, Products containing stannous fluoride may produce surface staining of the teeth. Adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by your dentist., • Helps prevent and reduce gingivitis between teeth, • Helps prevent cavities, • Helps reduce tooth sensitivity, Your community may not yet accept tubes for recycling. Check locally. Learn more at colgate.com/goodness, • Helps remove tooth surface stain, • Helps reduce bad breath, • Helps prevent and reduce plaque, Recyclable tubeInactive ingredients
inactive ingredients: sorbitol, water, hydrated silica, glycerin, sodium lauryl sulfate, flavor, tetrasodium pyrophosphate, cellulose gum, potassium nitrate, sodium saccharin, xanthan gum, cocamidopropyl betaine, titanium dioxide' '
Shipping details
Estimated ship dimensions: 7.7 inches length x 3.6 inches width x 1.6 inches height
Estimated ship weight: 0.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests appreciate the Colgate Total Active Prevention Whitening Toothpaste for its refreshing mint flavor and effective cleaning properties. Many highlight its ability to leave a long-lasting clean feeling while also providing cavity protection and gentle whitening. The toothpaste is praised for its smooth texture and practical packaging, making it a reliable choice for daily oral care. Overall, it combines quality and value, making it a favorite among families.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1612 reviews
effectiveness: 4.63 out of 5
quality: 4.55 out of 5
value: 4.61 out of 5
77% would recommend
36 recommendations
Good value for money & so clean and fresh
5 out of 5 stars
abbypaige02_82 - 5 days ago
originally posted on influenster.com

Brilliant toothpaste. Feels so fresh and clean after use! Good value for money too which is a bonus!! The packaging is bold and engaging and I’m the most pleased with how nice my teeth and mouth feels after use. No lingering horrible taste, just fresh and clean.
Great toothpaste.
4 out of 5 stars
callumr11_2792 - 17 days ago
originally posted on influenster.com

Great toothpaste comes in small enough packaging so not much waste the toothpaste alone flavours great leaving you with nice smelling breath and my teeth have never looked so white would buy again for the price.
Good for Sensitive Teeth
5 out of 5 stars
elizabethw539_9105 - 20 days ago
originally posted on influenster.com

This has been my go to tooth paste for years. I have super sensitive teeth so I was skeptical at first, but it doesn’t bother them at all! It is super minty I must say.
Overall good
5 out of 5 stars
anushak10_8666 - 23 days ago
originally posted on influenster.com

The teeth feels fresh and i like the flavor as well. packaging is not bad wish it was easier to let it on stand . good price for the toothpaste. its quite effective in cleaning as well
No noticeable difference in teeth color.
4 out of 5 stars
mariaw_7956 - 28 days ago
originally posted on influenster.com

I haven't noticed a difference with the color of my teeth. It hasn't gotten any lighter/whiter. But it does leave a very minty taste and smell to the mouth. It also lasts a good while.
Truely the best toothpaste!
5 out of 5 stars
khanna55_7870 - 29 days ago
originally posted on influenster.com

I have sensitive teeth and it's not too overpowering .Trusted cavity protection. Leaves your mouth fresh, clean, and your smile healthy every single day. Daily protection from cavities with a fresh taste. Colgate delivers clean teeth and a healthy smile.
One of my essentials!
4 out of 5 stars
journeyh3_284 - 1 month ago
originally posted on influenster.com

I love the flavor and doesn’t leave my teeth sensitive after using! I would highly recommend specifically because the price point and still being effective
Always have what I need!
4 out of 5 stars
Thumbs up graphic, would recommend
Love to Shop - 1 month ago, Verified purchaser
I liked the double pack for cost & have one for each bathroom. Good price!
Great toothpaste
5 out of 5 stars
katiesastar_2815 - 1 month ago
originally posted on influenster.com

Very fresh and effective! Is clean and neat packaging. The product freshens breath without too much minty taste. Very happy with this product!
NEW FAV!
5 out of 5 stars
Thumbs up graphic, would recommend
kaykay22 - 1 month ago, Verified purchaser
New fav toothpaste. My front tooth was sensitive from the old toothpaste I was using to whiten. I started using sensodyne to help with sensitivity but there is no whitening with sensodyne. This toothpaste does both and more. Teeth feel so clean after. Whiter smile and no longer have a sensitive front tooth. Never switching toothpaste again!
Colgate Optic White Advanced toothpaste delivers a
5 out of 5 stars
danif65_8196 - 1 month ago
originally posted on influenster.com

I've been using the Colgate Optic White Advanced toothpaste for a few weeks now and I'm very impressed with the results. The 'Icy Fresh' flavor is clean and powerful without being overwhelming, and my mouth feels incredibly fresh after each use. I've noticed a significant improvement in the brightness of my teeth, and they look noticeably whiter. The 2-pack is a great value, and the packaging is convenient. This toothpaste is a fantastic choice for anyone looking to both whiten their teeth and maintain excellent oral hygiene.
Good fluoride tooth paste
4 out of 5 stars
kentuckybrandy_1293 - 1 month ago
originally posted on influenster.com

Always available at my stores and reasonably priced. Mild flavor, which I enjoy more of a stronger one but not too bad. Seems to keep my teeth white but not sure if it’s getting any whiter or just staying the same.
Love
5 out of 5 stars
duhhhshell_7009 - 1 month ago
originally posted on influenster.com

I love Colgate brand and products. Love the packaging and ingredients. Excellent value for your money. Nice mint flavor. Effective against cavities.
More affordable but not as good
3 out of 5 stars
brettb36_5261 - 2 months ago
originally posted on influenster.com

These whitening toothpastes do not work as well as the crest brand unfortunately. They feel nice and make your breath smell fresh but unfortunately they do not clean your teeth or whitenen them as much as the other brand. They are a little more affordable but they do come at a cost.
1 reply from Customer Care team - 2 months ago
Hi there! We are so sorry to hear of your experience. We’d like to speak with you directly so we can help, Please give us a call at 1-800-225-599. We are open Monday through Friday, 9am-5:30pm EST.
Freshens Breath
5 out of 5 stars
Thumbs up graphic, would recommend
Peggy Sue - 2 months ago, Verified purchaser
I've been using Colgate Total for many years. It tastes good, cleans well and leaves my breath fresh for hours. My dentist recommended it to me not knowing I had already been using it for years. I haven't had a cavitiy in decades. I highly recommend this toothpaste.
Fresh mouth
5 out of 5 stars
zeynepa15_7874 - 2 months ago
originally posted on influenster.com

Me and my husband use this toothpaste most of the time. It has a nice taste not too strong, and leaves a fresh feeling afterwards. We mostly use Colgate brands and Hello also. These two are one of the most toothpastes use. Colgate always does its jobs well.
Go-to toothpaste!
5 out of 5 stars
Thumbs up graphic, would recommend
Kristen - 2 months ago
This is a staple item for me! I love the way it leaves my mouth feeling and tasting, the flavor is just right! Paste and gel version are both fabulous!
Affordable and works
5 out of 5 stars
mirandad116_3278 - 2 months ago
originally posted on influenster.com

Colgate toothpaste is a classic for a reason! I've been using it for years, and it always leaves my mouth feeling super clean and my breath fresh. It's reliable, effective, and I wouldn't trust my smile to anything else. Highly recommend!
Best cheap toothpaste!
5 out of 5 stars
ling3_7218 - 2 months ago
originally posted on influenster.com

The best toothpaste you can get when tour down bad. Does the job and does it well for the price. Whitens and protects from cavities, you dont need much more!
Reliable Everyday Protection
5 out of 5 stars
deeo31_6270 - 2 months ago
originally posted on influenster.com

I've been using **Colgate Cavity Protection Toothpaste with Fluoride** for years, and it's still one of the most dependable options out there. It has a clean, classic mint flavor—not too strong or overpowering—and it leaves my mouth feeling fresh and clean after every brush. What I appreciate most is the fluoride formula, which really helps strengthen enamel and prevent cavities. I've noticed fewer sensitivity issues over time, and my dentist consistently compliments the overall health of my teeth. It's not flashy or trendy, but if you're looking for an affordable, no-nonsense toothpaste that *actually works*, Colgate Cavity Protection is a solid choice. Perfect for daily use and trusted by generations for a reason.