Includes two (2) 5.1 oz tubes of Colgate Total Active Prevention Whitening Toothpaste
Fights bacteria, the root cause of oral health issues like gingivitis, plaque, tartar, sensitivity, stains, bad breath, and cavities
This whitening fluoride toothpaste pack uses a clinically proven formula to help stop oral health issues before they start*
The refreshing mint toothpaste formula helps freshen breath and removes surface stains
This anticavity toothpaste pack offers long-lasting 24 hours of antibacterial protection when brushing twice daily with 4 weeks of continued use
For superior performance** against sensitivity, plaque, gingivitis, and tartar, choose Colgate Total Active Prevention Toothpaste
Description
Help stop oral health problems* before they start with this Colgate Total Active Prevention Whitening Toothpaste Pack. This anticavity toothpaste pack fights bacteria, the root cause of many oral health issues such as gingivitis, plaque, tartar, sensitivity, bad breath, and cavities. In addition, this whitening toothpaste blends peppermint and spearmint together for an invigorating minty flavor profile. This science-backed fluoride toothpaste uses a unique, clinically-proven stannous fluoride formula to help fight plaque bacteria. *such as cavities and gingivitis **vs. non-antibacterial fluoride toothpaste with 3 months continued use
Suggested Age: Adult
Health Facts: Contains Fluoride, Gluten-Free, Sugar-Free, Vegan
Product Warning: Keep out of reach of children under 6 years of age
• Aids in the prevention of cavities • Helps prevent gingivitis • Helps interfere with harmful effects of plaque associated with gingivitis • Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contact
Directions
Directions
• adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristled toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth.
• do not swallow.
• children under 12 years of age: consult a dentist.
Other information
ADA Accepted - American Dental Association®, Products containing stannous fluoride may produce surface staining of the teeth. Adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by your dentist., • Helps prevent and reduce gingivitis between teeth, • Helps prevent cavities, • Helps reduce tooth sensitivity, Your community may not yet accept tubes for recycling. Check locally. Learn more at colgate.com/goodness, • Helps remove tooth surface stain, • Helps reduce bad breath, • Helps prevent and reduce plaque, Recyclable tube
Estimated ship dimensions: 1.496 inches length x 7.756 inches width x 3.622 inches height
Estimated ship weight: 0.747 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Colgate Total Whitening toothpaste is a popular choice among guests for its effective cleaning and whitening properties. Many appreciate its refreshing mint flavor and smooth texture, which contribute to a pleasant brushing experience. The toothpaste is praised for its ability to combat cavities, bad breath, and plaque while promoting overall oral health. Guests also value the convenient packaging and the long-lasting freshness it provides, making it a reliable option for daily use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
1524 star ratings
4.7 out of 5 stars with 1524 reviews
effectiveness
4.7 out of 5
effectiveness: 4.68 out of 5
quality
4.7 out of 5
quality: 4.7 out of 5
value
4.7 out of 5
value: 4.65 out of 5
86% would recommend
75 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
3 September, 2026Verified purchase
(no review title)
Just love it
Liz
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
1 September, 2026Verified purchase
(no review title)
Great taste and cleans teeth well!
Jill
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5 out of 5 stars
28 August, 2026
originally posted on influenster.com
Total clean
Colgate Total Enamel strength toothpaste will help you keep your teeth healthy. It helps reduce sensitive teeth snd helps strengthen enamel. Targeting tough stains and bad breath Total is the whole package to get your mouth fresh and clean.
CourtneyS
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5 out of 5 stars
19 August, 2026
originally posted on influenster.com
Works great
This is my go to toothpaste it makes my mouth feel fresh and clean. The consistsncy is just as expected and the flat top makes storage easy. For the price you can't beat it
AdamA
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5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
18 August, 2026Verified purchase
(no review title)
I like this toothpaste.
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4 out of 5 stars
27 July, 2026
originally posted on influenster.com
great taste and longevity but not life changing for whitening
great standard toothpaste, great taste and texture and lasts a standard amount of time. little bit goes a long way however it isn’t as whiteningAs i would have expected
nyomiH
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 July, 2026Verified purchase
Dentist Recommended
My dentist recommended this over crest.
SpecialK
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
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4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
20 July, 2026Verified purchase
(no review title)
toothpaste i have always purchased so it is hard to review what I know works
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
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5 out of 5 stars
23 June, 2026
originally posted on influenster.com
It is good toothpaste
I always use this toothpaste when traveling. It is compact, convenient and easy to use. It features a mint flavor, clean teeth very efficiently and leaves my breath feeling fresh.
TrangN
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3 out of 5 stars
10 May, 2026
originally posted on influenster.com
Not great
Ive been using this toothpaste for a month now and it hasn’t really whitened my teeth at all. I also don’t like how it tastes. It‘s just really overpowering and makes it hard to brush my teeth for a full two minutes
1 reply from Customer Care team - 4 months ago
Thanks so much for giving our Total Whitening toothpaste. We are sorry to hear you didn't see the whitening results you were hoping for. If you would like to explore other whitening options, please give us a call at 800-468-6502 M-F 9-5:30pm EST.
HanahV
1 guest found this review helpful. Did you?
5 out of 5 stars
10 May, 2026
originally posted on influenster.com
Great toothpaste
This toothpaste was really nice and left my mouth feeling super clean. It does have a slight mint aftertaste but nothing to overpowering. It definitely makes my mouth feel super clean without any irritation or burning.
HayleeS
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
30 April, 2026Verified purchase
Cant beat this brand or price!!
Leaves my breath feeling nice and fresh. The way you’d want a toothpaste to work. Not grainy. Really good price for 2 tubes!
LayDanielle
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
29 April, 2026
originally posted on influenster.com
It’s good if you’ve been having trouble with bleed
It works really well! I’ve been using this toothpaste for more than two weeks and so far it hasn’t caused my gums to bleed or hurt my teeth. Amazing product, I love it!
ZoeM
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5 out of 5 stars
24 April, 2026
originally posted on influenster.com
Clean mouth feeling all day!
I absolutely love Colgate and when I saw this whitening toothpaste I knew I had to give it a try. First off I love how much you get for the price, seems like a good value, it keeps my breath and teeth feeling clean and fresh all day long, and to know that it has 24 hour antibacterial protection and helps with tooth sensitively and overall comfort, its no wonder I love this toothpaste!
CristinaH
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 April, 2026Verified purchase
(no review title)
I am very pleased with Colgate Total. The American Dental Association has given it it's stamp of approval. It's a good value too.
VP
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
14 April, 2026Verified purchase
Messed up order!!
The toothpaste I bought was correct. But the toothbrush I bought was sent to me in a pink color. My husband will not use a pink toothbrush!! His shorts I ordered are the wrong size!!! I'm not happy!!
Jacqueline
effectiveness
3.0 out of 5
effectiveness: 3 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
3.0 out of 5
value: 3 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 April, 2026Verified purchase
(no review title)
Prevent cavities from forming and prevent sensitivities
Unpluged
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
11 April, 2026Verified purchase
(no review title)
My favorite toothpaste!!
SG
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
9 April, 2026Verified purchase
(no review title)
Great product.
None
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4 out of 5 stars
2 April, 2026
originally posted on influenster.com
I would definitely repurchase it
I tried it and I loved it 😍 from the first use, I really liked the scent because it’s pleasant and not too strong, It also lasts a long time, which surprised me because it stays for hours, As for the results, you can definitely see them, everything looks better and it feels like it really works. I’m very satisfied and would definitely use it again 💯✨
