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Dawn Ultra Dishwashing Liquid Dish Soap - Original

Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4
$1.29 sale price when purchased online
$1.39 list price
Target Online store #3991

About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • The only brand trusted by rescue workers to save wildlife
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants
  • #1 Dishwashing liquid brand* in North America (*Based on Sales).

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Product Warning: Keep out of reach of children, keep out of eyes, keep out of reach of animals
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Removes Dirt
Recommended Product Application: Cookware, Dishes
TCIN: 87877054
UPC: 030772081242
Item Number (DPCI): 003-06-0029
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat., c10-16 aklyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water.

Shipping details

Estimated ship dimensions: 1.85 inches length x 2.953 inches width x 6.457 inches height
Estimated ship weight: 0.582 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: This is a comment. I was beyond frustrated when my daughter went to clean out the hamster cage with the new dawn and I got really sick. Autoimmune issues. We've used Dawn for all cleaning for 24 yrs. New scent is not working.

submitted by Christa - 1 year ago
  • A: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

    submitted byDawn - 1 year ago
    Brand expert
  • A: I got my house cleaned from cleaners and they used this product to clean the kitchen. I have been sick since then. Got severe headached and eye irritation.

    submitted byEj - 11 months ago
  • A: TARGET please remove this choice, YOU are NOT shipping the Original Scent Dawn, it was discontinued July 2024 per P&G. They "Clean"" Scent STINKS, JUST AWFUL. CAUTION, !!

    submitted byWINDY17 - 5 months ago
  • A: Just opened a new bottle today, didn’t know they changed the scent. While I didn’t use enough to make me sick or anything, the new scent is truly horrible so it’s time to change brands, I can’t remember a time I didn’t use Dawn so this is a true bummer. First Tide went to crap now Dawn, I guess everything is just going down hill from here.

    submitted by - 6 months ago
  • A: Completely agree! The new scent gave me a horrible allergic reaction and asthma attack. I had to throw away the whole bottle. I had no idea that the classic original scent was gone and replaced!!!

    submitted byEliza - 9 months ago
  • A: The new Dawn scent is horrible. Something in that perfume is bad for people with fragrance sensitivities that never had a problem with original Dawn. Please go back to the tried and true original.

    submitted byHadabuckCO - 9 months ago
  • A: The new scent is not good. Smells like a bad air freshener.

    submitted bytanya - 1 year ago
  • A: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!

    submitted bymartin1223 - 1 year ago
  • A: Agreed! New scent is horrible and won't leave hands or dishes! And the ad did show I was getting original scent.

    submitted byOldLady - 10 months ago

Q: Fyi. This is NOT "original" scent. The "new" scent is absolutely terrible. We've moved to another brand.

submitted by garnettguy21 - 1 year ago
  • A: Talked to company today. Said the "original Dawn" has been replaced with "Clean Scent'. I told them when washing dishes this new scent caused a lung issue and I couldn't breathe.

    submitted byKat - 11 months ago
  • A: This new scent is disgusting, I cannot figure out why Dawn would change it's tried & true scent and make it smell like air freshener. Let them know! Bring back the original

    submitted byKris - 8 months ago
  • A: What brand? I hate the smell as well. It won't rinse away. I cannot serve food or cook on dishes that smell like perfume.

    submitted byjulie - 1 year ago
  • A: Yes, please share what brand you moved to. I am boycotting P&G altogether due to the overabundance of perfume they are using, not only in Dawn but Tide, as well.

    submitted bySYLP - 10 months ago
  • A: This is a comment. The "new" Dawn scent smells terrible. I washed my smoothie cup with this and it smelled like perfume. I don't want my cups or dishes to smell or taste like perfume. The smell is overwhelming. Bring back the "original" scent. Does anyone have any recommendations for a different dishwashing liquid that doesn't smell like perfume?

    submitted byLinda - 11 months ago

Q: COMMENT: We are NOT happy with the "new scent"! Smell is overwhelming and like a bad dryer sheet! Please bring back original scent. This one is giving me a headache!!

submitted by Danny and Sara - 1 year ago
  • A: I suggest writing the company as well. Personally, I am boycotting this brand until they bring the old scent back. It’s one thing to introduce a new scent, but to replace the original and trick us with the blue color and the duck? Outrage

    submitted bysouthmpls - 1 year ago
  • A: Call P&G Customer Service give UPC code get money back on a debit card

    submitted byN - 1 year ago
  • A: And the taste doesn't wash off. I'm gonna miss you old Dawn. You are losing customers.

    submitted byRaechel S - 2 months ago
  • A: We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Danny and Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.

    submitted byDawn - 1 year ago
    Brand expert

Q: The title says that it's the Original Scent. IS it the Original Scent or is that a mistake? Target is very good about making good on things but I don't want to take any chances. Is it the Original Scent or no?

submitted by Kara - 1 year ago
  • A: No they stopped making it in 2024 and now this stuff smells and you waste tons of water trying to get ride of the taste when all you used was a tiny dot on wet hands to wash something. I thought people exaggerated. They did not. It's terrible. I'm done.

    submitted byRaechel S - 2 months ago
  • A: The Dawn Ultra Original Scent has been upgraded, Kara. We recommend reaching out to Target directly to find out if they have the new clean scent.

    submitted byDawn - 1 year ago
    Brand expert

Q: Is dawn usable in dishwasher

submitted by Alygrl471 - 17 days ago
  • A: Dawn is not designed to be used in the dishwasher.

    submitted byDawn - 17 days ago
    Brand expert

Q: What temperature does this have to be stored at?

submitted by Customer - 1 month ago
  • A: We suggest keeping it stored at room temperature.

    submitted byDawn - 30 days ago
    Brand expert

Q: What is the PH of Original Dawn?

submitted by M - 3 months ago
  • A: All versions of Dawn Dish Liquid except Power Lift / Power Clean: approximately between 9.0 & 9.2.

    submitted byDawn - 3 months ago
    Brand expert

Q: The description says “original scent” but the pic says “new clean scent.” Which is this? (New scent is disgusting.)

submitted by Emily - 9 months ago
  • A: For questions about the product version being offered, please reach out to the Target Team at 1-800-440-0680 for further assistance.

    submitted byDawn - 9 months ago
    Brand expert

Q: Is Dawn septic safe?

submitted by buyer_beware - 2 years ago
  • A: We're happy to let you know that all P&G household cleaning products have been thoroughly evaluated to use in homes with septic tanks. As long as you follow the recommended amounts as directed, they will not damage your plumbing system with a properly functioning septic tank. This includes aerated systems, aerobic systems, and non-aerobic systems.

    submitted byDawn - 2 years ago
    Brand expert

Q: Is Dawn Dishwashing Liquid Antibacterial? Can it be used to disinfect bacteria from raw meat?

submitted by Madi - 2 years ago
  • A: Thank you for asking if Dawn Dishwashing Liquid is antibacterial and if you can use Dawn to wash raw meat. Please know Dawn dish liquid is not designed for washing food. All Dawn works to clean dishes, but none of it acts as an antibacterial soap on dishes. Our Dawn Antibacterial Hand Soap and Dishwashing Liquid only has antibacterial properties on skin, when used as directed. Learn more about it here: https://dawn-dish.com/en-us/products/dawn-antibacterial-liquid-hand-soap-apple-blossom/

    submitted byDawn - 2 years ago
    Brand expert

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Guests are saying

The recent change in scent for this dish soap has left many guests disappointed, as they find the new fragrance overpowering and unpleasant. Despite the effectiveness of the product in cutting through grease and grime, the lingering scent has caused some guests to seek alternatives. However, many still appreciate its cleaning power and versatility for various household tasks, making it a staple in many kitchens.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 30123 reviews
    cleans effectively: 4.31 out of 5
    quality: 3.82 out of 5
    value: 3.76 out of 5
    57% would recommend
    1027 recommendations

    my order box is wet and damaged

    1 out of 5 stars
    dawn - 1 day ago, Verified purchaser
    box received wet and Dawn soap top bent down
    Did you find this review helpful?

    Becarful of ordering it for drive-up

    3 out of 5 stars
    Thumbs up graphic, would recommend
    User12345 - 1 day ago, Verified purchaser
    This is more for the handling of the item by the drive up team than anything, but every time I get this a good portion of it ends up in the bag spilled out! Either they are being too rough with handling it or the caps leak. Either way I’m paying for an item that is defective
    cleans effectively: 5 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    A classic no more

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Pickypolly - 4 days ago, Verified purchaser
    Gross new smell (why change such an iconic amazing scent). Also now ineffective in hard water.
    1 reply from Dawn team - 3 days ago
    We’re sorry to hear you're not enjoying the smell of our Dish Soap! We understand that preferences can vary from person to person, and we design our products with our customers in mind, in hopes that you'll love it as much as we do. So we apologize that that's not the case this time. Please know that comments like yours are how we determine the decisions we make about future products and changes, so you can be assured that we will be sharing your comments with the rest of our team! We would like to share that nothing about the formula has changed besides the scent. So we would certainly not expect to see there be a difference in how it performs in hard water. We would like to learn more, and so we can help you find a scent you may enjoy more, give us a call: 800-725-3296
    cleans effectively: 1 out of 5
    quality: 1 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?

    Soap

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Djlexus - 6 days ago
    Soap is good for dishes or stray animals
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Top snapped off, leakage

    1 out of 5 stars
    Thumbs up graphic, would recommend
    gmajojo - 10 days ago, Verified purchaser
    Top was snapped off and was no where in the box. It was done at shipping site. There was leakage, lost about one fourth of product. The person secured the top with zip tie really tight at the top but it did not stop leaking. Since I still had small amount of product left in use, I switched tops so I could close it on the newly purchased bottle.
    1 reply from Dawn team - 9 days ago
    We're so sorry to hear that your Dawn Ultra was broken and leaking when you received it, and we appreciate you bringing this to our attention. Dawn products go through strict quality checks to ensure they reach you in perfect condition, so this is not the experience we want or expect you to have, and we're glad you let us know. Your satisfaction is important to us, and we'd like to learn more about this to be able to assist you further from here. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Fragrance stays on the pan.

    1 out of 5 stars
    JimS - 13 days ago
    originally posted on dawn-dish.com
    Image
    "Dawn 50% less scrubbing new clean scent" is now an awful product. We've used the original for probably 40 years. I don't think I'll be able to buy it again. They've done something to the fragrance and not only does it smell terrible, especially while in hot water, now the fragrance stays on my pans after they're completely rinsed squeaky clean, dried, and allowed to sit for several days. Pull out the pan and put it on the stove heat and the fragrance is still there permeated into the pan and of course now assumed to be in my food. Will be checking to see if the fragrance transfers to water cooked in the pan. Won't buy it again and I cannot recommend it. Why change a good product? Do you know how to go back?
    1 reply from Customer Care team - 11 days ago
    We appreciate you taking the time to share your feedback with us, Jim. Please know that we do extensive research and testing to make sure our products provide an effective clean every time when used as directed, and meet the needs/preferences of our consumers, so we're really sorry to hear that your Dawn Ultra left an unwanted smell and taste behind on your dishes as this is not the experience we want or expect you to have. Consumer input is vital in helping us improve our products, so we're grateful you brought this to our attention. To remove the scent from your pans, soak them in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the the one you have no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
    1 guest found this review helpful. Did you?

    New Scent Ruined Product

    1 out of 5 stars
    Dawndishguy25 - 13 days ago
    originally posted on dawn-dish.com
    Image
    The new scent is just simply terrible. Will never buy another bottle.
    1 reply from Customer Care team - 11 days ago
    We're so very sorry to hear that you're not a fan of this new scent. We made this change after getting positive feedback during extensive consumer testing, so we'd like to connect about this, ensure your feedback is heard, and find you a different scent you may enjoy more. Please call us at (800) 725-3296.
    1 reply from Customer Care team - 11 days ago
    We're so very sorry to hear that you're not a fan of this new scent. We made this change after getting positive feedback during extensive consumer testing, so we'd like to connect about this, ensure your feedback is heard, and find you a different scent you may enjoy more. Please call us at (800) 725-3296.
    1 reply from Customer Care team - 11 days ago
    We're so very sorry to hear that you're not a fan of this new scent. We made this change after getting positive feedback during extensive consumer testing, so we'd like to connect about this, ensure your feedback is heard, and find you a different scent you may enjoy more. Please call us at (800) 725-3296.
    Did you find this review helpful?

    Dawns new clean scent dish soap stinks.

    1 out of 5 stars
    Ishish - 14 days ago
    originally posted on dawn-dish.com
    Image
    Dawn dish soaps New Clean Scent stinks, after I use it I have to wash my hands and switch out my dish rag because they smell like a musty basement. I have used dawn forever, I can't even remember what I used before dawn but I will find something else as I will never purchase this stinky trap again. Thanks for nothing.
    1 reply from Customer Care team - 11 days ago
    Thank you for taking the time to share your thoughts with us, and we're so sorry that you're unhappy with the scent of your Dawn Ultra. When we design our products, we do extensive research and consumer testing to make sure we're creating products with features that we hope you'll love, however, we know that preferences can vary from person to person, so we really appreciate your input on this. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments with the rest of our team. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
    Did you find this review helpful?

    Love

    5 out of 5 stars
    jewelsdtb_1209 - 14 days ago
    originally posted on influenster.com
    Image
    [This review was collected as part of a promotion.] Love Dawn dishwashing liquid and the power washing all I have ever used. It smells great. I use it for more than just dishes I use it to wash my car..
    Did you find this review helpful?

    Hands down the best

    5 out of 5 stars
    karmenp9_5374 - 14 days ago
    originally posted on influenster.com
    Image
    My go to dishwashing soap forever! Grease cutter, clean finish and good suds! My grandmother used it and so do I! Recommend highly!
    Did you find this review helpful?

    Favorite

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Sherry - 15 days ago, Verified purchaser
    I've used it for over 40 years only dish soap I use, so versatile for more than dishes.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Great dish soap

    5 out of 5 stars
    sarahg1226_9510 - 15 days ago
    originally posted on influenster.com
    Image
    This dish soap is the most helpful thing especially if you have pets! It’s a great value for your money and very effective. I use this daily for my dishes and monthly for my pets baths. It’s very environmentally friendly and multipurpose which makes it very convenient! Packaging is convenient and reusable.
    Did you find this review helpful?

    It is very thick and foams a lot.

    5 out of 5 stars
    lismerysm_2321 - 15 days ago
    originally posted on influenster.com
    Image
    It's the only detergent I buy because it leaves everything sparkling clean and without any residue. I like that it's thick, and that makes it foam up with just a drop.
    Did you find this review helpful?

    I recommend

    5 out of 5 stars
    hannah212_5236 - 15 days ago
    originally posted on influenster.com
    Image
    It removes grease perfectly, does not leave streaks, smells nice, and leaves your hands soft afterwards. convenient packaging, affordable price, cleans pipes from blockages well, easy to use.
    Did you find this review helpful?

    Not for us

    2 out of 5 stars
    rocer_9667 - 15 days ago
    originally posted on influenster.com
    Image
    It smells so strongly and I don’t like the scent it leaves on my dishes. But I’m willing to try the cleaner alternative in the clear bottle. I use it to wash my dogs when they have flees it’s very effective for that because it’s cleaning power is that strong. Dishes? I’ll soak in hot water and scrub better rather than risk ingesting all of the harmful chemicals in this product.
    1 reply from Customer Care team - 13 days ago
    We're sorry you dislike the scent, and have found it lingering on your dishes, rocer_9667. Extensive research and consumer testing goes into our products to create appealing features, and our products undergo stringent quality controls to ensure performance and safety. When the soap scent lingers on your dishes, there could be a few potential causes for this happening. Over time, dish soap buildup can accumulate on dishes, especially if they’re not rinsed thoroughly or if too much soap is used. Also, if you have hard water, it can interfere with the effectiveness of the soap and leave behind residue. In cases of hard water, using a water filter may help. As well, it’s important to know that our dish soap is not intended as a long-term (overnight) soaking solution. For best results, add about 2 tablespoons of dish soap to the sink, then add water that’s 105-115°F. Finally, be sure to rinse the dishes thoroughly with clean water. While we're glad you've found our dish soap an effective remedy to combat fleas on your dogs, we do recommend that you consult your vet for advice on washing your pet to not upset their natural chemistry. We appreciate that you're considering trying our new Dawn Free & Clear Unscented dish soap. Because your satisfaction matters, our Dawn Team would like to gather a few details to further assist you. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
    Did you find this review helpful?

    Will buy again

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Rose - 15 days ago, Verified purchaser
    I like the price and product
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    The best!

    5 out of 5 stars
    reneel110_1788 - 15 days ago
    originally posted on influenster.com
    Image
    [This review was collected as part of a promotion.] I will always be a Dawn fan! It works better than anything else to clean. I love the new scent and I use it for both dishes and laundry. I also squeeze it into a glass jar
    Did you find this review helpful?

    Great dish soap!

    5 out of 5 stars
    alexiac172_5979 - 16 days ago
    originally posted on influenster.com
    Image
    This soap does a super good job at getting grime of any dish. It has a fresh light scent. It’s an affordable product. I also love the message that dawn shows about protecting animals from pollution.
    Did you find this review helpful?

    Sneezing & runny nose while doing dishes,

    1 out of 5 stars
    Runny nose - 16 days ago
    originally posted on dawn-dish.com
    Image
    I can’t wash my dishes without sneezing and my nose running. The scent is overwhelming. I thought I had bought something counterfeit.
    1 reply from Customer Care team - 15 days ago
    There's nothing more important to us than the safety of our users, the quality of our products, and ensuring you have an amazing dishwashing experience when using Dawn. We're truly sorry to hear that this has been your experience. While scent preferences and perceptions will vary from person to person, we never expect the scent to be so overwhelming that your nose runs and you sneeze. We have extensive quality and safety testing in place to ensure this when using our dish soap as directed, so please discontinue using it and give us a call so we can make a detailed report to our Quality Team and help. Please call us at (800) 725-3296.
    Did you find this review helpful?

    Great soap for greasy dishes

    5 out of 5 stars
    jackiee78_8543 - 16 days ago
    originally posted on influenster.com
    Image
    Love dawn, only dish soap I’ll use. I feel like nothing else will get rid of grease and oil. Great product for a great price! The scent is also a plus!
    Did you find this review helpful?

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