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Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4

Dawn Ultra Dishwashing Liquid Dish Soap - Original

$2.99

In Stock

Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • The only brand trusted by rescue workers to save wildlife
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants
  • #1 Dishwashing liquid brand* in North America (*Based on Sales).

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Product Warning: Keep out of reach of children, keep out of eyes, keep out of reach of animals
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Removes Dirt
Recommended Product Application: Cookware, Dishes
TCIN: 87877055
UPC: 030772094037
Item Number (DPCI): 003-06-6882
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water.

Shipping details

Estimated ship dimensions: 2.04 inches length x 3.66 inches width x 8.96 inches height
Estimated ship weight: 1.29 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: This is a comment. I was beyond frustrated when my daughter went to clean out the hamster cage with the new dawn and I got really sick. Autoimmune issues. We've used Dawn for all cleaning for 24 yrs. New scent is not working.

submitted by Christa - 2 years ago
  • A: I got my house cleaned from cleaners and they used this product to clean the kitchen. I have been sick since then. Got severe headached and eye irritation.

    submitted byEj - 1 year ago
  • A: The new scent is not good. Smells like a bad air freshener.

    submitted bytanya - 1 year ago
  • A: Just opened a new bottle today, didn’t know they changed the scent. While I didn’t use enough to make me sick or anything, the new scent is truly horrible so it’s time to change brands, I can’t remember a time I didn’t use Dawn so this is a true bummer. First Tide went to crap now Dawn, I guess everything is just going down hill from here.

    submitted by - 9 months ago
  • A: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

    submitted byDawn - 2 years ago
    Brand expert
  • A: Completely agree! The new scent gave me a horrible allergic reaction and asthma attack. I had to throw away the whole bottle. I had no idea that the classic original scent was gone and replaced!!!

    submitted byEliza - 11 months ago
  • A: The new Dawn scent is horrible. Something in that perfume is bad for people with fragrance sensitivities that never had a problem with original Dawn. Please go back to the tried and true original.

    submitted byHadabuckCO - 1 year ago
  • A: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!

    submitted bymartin1223 - 2 years ago
  • A: Agreed! New scent is horrible and won't leave hands or dishes! And the ad did show I was getting original scent.

    submitted byOldLady - 1 year ago
  • A: TARGET please remove this choice, YOU are NOT shipping the Original Scent Dawn, it was discontinued July 2024 per P&G. They "Clean"" Scent STINKS, JUST AWFUL. CAUTION, !!

    submitted byLINDA J - 7 months ago

Q: Fyi. This is NOT "original" scent. The "new" scent is absolutely terrible. We've moved to another brand.

submitted by garnettguy21 - 1 year ago
  • A: What brand? I hate the smell as well. It won't rinse away. I cannot serve food or cook on dishes that smell like perfume.

    submitted byjulie - 1 year ago
  • A: Nor their "original" dawn scent. They changed the scent and the forumla. The new forumula made my hands sting and itch and hated the smell. I used my beloved Dawn for 30 years, now switched brands.

    submitted byKatrina - 2 months ago
  • A: This new scent is disgusting, I cannot figure out why Dawn would change it's tried & true scent and make it smell like air freshener. Let them know! Bring back the original

    submitted byKris - 11 months ago
  • A: This is a comment. The "new" Dawn scent smells terrible. I washed my smoothie cup with this and it smelled like perfume. I don't want my cups or dishes to smell or taste like perfume. The smell is overwhelming. Bring back the "original" scent. Does anyone have any recommendations for a different dishwashing liquid that doesn't smell like perfume?

    submitted byLInda - 1 year ago
  • A: Yes, please share what brand you moved to. I am boycotting P&G altogether due to the overabundance of perfume they are using, not only in Dawn but Tide, as well.

    submitted bySYLP - 1 year ago
  • A: Talked to company today. Said the "original Dawn" has been replaced with "Clean Scent'. I told them when washing dishes this new scent caused a lung issue and I couldn't breathe.

    submitted byKat - 1 year ago
  • A: Agree and the new scent smells awful I had to throw it away!

    submitted byToniP - 2 months ago

Q: COMMENT: We are NOT happy with the "new scent"! Smell is overwhelming and like a bad dryer sheet! Please bring back original scent. This one is giving me a headache!!

submitted by Danny and Sara - 1 year ago
  • A: I got a headache too. Why do companies mess with a classic with strongs sales. Switched brands.

    submitted byKatrina - 2 months ago
  • A: I suggest writing the company as well. Personally, I am boycotting this brand until they bring the old scent back. It’s one thing to introduce a new scent, but to replace the original and trick us with the blue color and the duck? Outrage

    submitted bysouthmpls - 1 year ago
  • A: It smells awful what are you changing too. I also agree that the Tide smells !

    submitted byToniP - 2 months ago
  • A: Call P&G Customer Service give UPC code get money back on a debit card

    submitted byN - 1 year ago
  • A: And the taste doesn't wash off. I'm gonna miss you old Dawn. You are losing customers.

    submitted byRaechel S - 5 months ago
  • A: We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Danny and Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.

    submitted byDawn - 1 year ago
    Brand expert

Q: The title says that it's the Original Scent. IS it the Original Scent or is that a mistake? Target is very good about making good on things but I don't want to take any chances. Is it the Original Scent or no?

submitted by Kara - 1 year ago
  • A: No they stopped making it in 2024 and now this stuff smells and you waste tons of water trying to get ride of the taste when all you used was a tiny dot on wet hands to wash something. I thought people exaggerated. They did not. It's terrible. I'm done.

    submitted byRaechel S - 5 months ago
  • A: The Dawn Ultra Original Scent has been upgraded, Kara. We recommend reaching out to Target directly to find out if they have the new clean scent.

    submitted byDawn - 1 year ago
    Brand expert

Q: Is dawn usable in dishwasher

submitted by Alygrl471 - 3 months ago
  • A: Dawn is not designed to be used in the dishwasher.

    submitted byDawn - 3 months ago
    Brand expert

Q: What temperature does this have to be stored at?

submitted by Customer - 4 months ago
  • A: We suggest keeping it stored at room temperature.

    submitted byDawn - 4 months ago
    Brand expert

Q: What is the PH of Original Dawn?

submitted by M - 6 months ago
  • A: All versions of Dawn Dish Liquid except Power Lift / Power Clean: approximately between 9.0 & 9.2.

    submitted byDawn - 6 months ago
    Brand expert

Q: The description says “original scent” but the pic says “new clean scent.” Which is this? (New scent is disgusting.)

submitted by Emily - 1 year ago
  • A: For questions about the product version being offered, please reach out to the Target Team at 1-800-440-0680 for further assistance.

    submitted byDawn - 1 year ago
    Brand expert

Q: Is Dawn septic safe?

submitted by buyer_beware - 2 years ago
  • A: We're happy to let you know that all P&G household cleaning products have been thoroughly evaluated to use in homes with septic tanks. As long as you follow the recommended amounts as directed, they will not damage your plumbing system with a properly functioning septic tank. This includes aerated systems, aerobic systems, and non-aerobic systems.

    submitted byDawn - 2 years ago
    Brand expert

Q: Is Dawn Dishwashing Liquid Antibacterial? Can it be used to disinfect bacteria from raw meat?

submitted by Madi - 3 years ago
  • A: Thank you for asking if Dawn Dishwashing Liquid is antibacterial and if you can use Dawn to wash raw meat. Please know Dawn dish liquid is not designed for washing food. All Dawn works to clean dishes, but none of it acts as an antibacterial soap on dishes. Our Dawn Antibacterial Hand Soap and Dishwashing Liquid only has antibacterial properties on skin, when used as directed. Learn more about it here: https://dawn-dish.com/en-us/products/dawn-antibacterial-liquid-hand-soap-apple-blossom/

    submitted byDawn - 3 years ago
    Brand expert

Related Categories

Guests are saying

The recent changes to the scent of Dawn dish soap have sparked significant dissatisfaction among guests, with many expressing a strong preference for the original formula. Despite its effectiveness in cutting grease and cleaning dishes, the new fragrance has been described as overpowering and unpleasant. Guests appreciate the product's cleaning power and versatility, but the scent change has led to a decline in loyalty, prompting many to seek alternatives. The product remains a staple for its cleaning capabilities, but the scent issue is a major concern.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 31658 reviews
    cleans effectively: 4.33 out of 5
    quality: 3.83 out of 5
    value: 3.78 out of 5
    57% would recommend
    1063 recommendations
    5 out of 5 stars
    29 October, 2025Verified purchase

    (no review title)

    So good
    Karin
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 October, 2025

    (no review title)

    Very unhappy the detergent was open and made a mess
    Lupe
    cleans effectively: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 October, 2025Verified purchase

    Dawn liquid didh soap

    Have bought this for years.
    maryann
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    25 October, 2025Verified purchase

    (no review title)

    Dawn dish soap leaked into the plastic bag and on to the cardboard box. I have never had that happen before.
    Diane
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    25 October, 2025Verified purchase

    (no review title)

    works good and smells good and good cause
    Rowdey
    cleans effectively: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 October, 2025

    No longer original scent! Overpowering new scent

    Dawn was the best cleaning product on the market. Then they decided to change the original scent and keep it labeled original scent. I have stopped using it however, my mother out of habit keeps buying it. I get a headache, just walking into the kitchen. This is the right product for you if you like overpowering sickening sense when you’re washing dishes as for me, I now need to find something that cleans as well as Dawn original.
    Legomom
    cleans effectively: 5 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 October, 2025Verified purchase

    (no review title)

    Very effective dish soap. Love the scent.
    Michelle
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 October, 2025Verified purchase

    (no review title)

    cleans great and price
    Amanda
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    21 October, 2025Verified purchase

    (no review title)

    The packaging of this item was messy in the the box
    1 reply from Dawn team - 7 days ago
    We have strict quality checks in place to ensure that our products reach you in the best possible condition, so we're sorry to hear this. We'd be happy to learn more, so please give us a call at (800) 725-3296.
    Gloria
    Did you find this review helpful?
    3 out of 5 stars
    19 October, 2025

    CLOYING NEW SCENT - No more Dawn at my house!

    New scent — TOO MUCH! As others have said, the new Dawn scent is overpowering. I can smell it in the next room. I don’t understand why it was changed. I can’t buy Dawn anymore for this reason. It gives me a headache.
    1 reply from Dawn team - 9 days ago
    We're sorry to hear that you're not liking the scent of your Dawn Ultra, and we appreciate you sharing your feedback with us! Please know that Dawn products go through many quality tests to ensure they're always safe for use as intended. Additionally, we do extensive research when we design product features, like scents, to make sure we're meeting the needs/preferences of our consumers, so this isn't the experience we want or expect you to have, and we're grateful you brought it to our attention. As you said the scent has given you a headache, we recommend discontinuing use for now. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.
    Lynnski
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    18 October, 2025
    originally posted on dawn-dish.com
    Image

    New scent is garbage

    Went from a household staple to intolerable. New scent smells awful and is harsh on hands. Bring back the old formula!!!! Will be switching brands, this stuff is awful
    1 reply from Customer Care team - 9 days ago
    Thank you for taking the time to share your experience with us, Bev. Please know that Dawn products go through extensive testing to ensure they're always safe and effective to use as directed. Additionally, we do a lot of research when we design our scents to be able to meet the preferences of our consumers, so we're very sorry that this doesn't seem to be the case here. As you said the product is harsh on your hands, we'd recommend discontinuing use if you haven't already. Meanwhile, we'd like to learn more about your experience to be able to assist you further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.
    Bev2212
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2025
    originally posted on influenster.com
    Image

    Best dish soap

    Dawn is my go to dish soap. It always gets the job done! Great scent. Great price.. Will always be my go to brand. The blue is the classic and I always grab it.
    michellem559_5193
    Did you find this review helpful?
    1 out of 5 stars
    18 October, 2025
    originally posted on dawn-dish.com
    Image

    Used to love Dawn, now hate the new smell

    HATE the new smell!! Bring back the old Dawn. It literally smells like the green Palmolive bottle. I don’t went to smell a funky, strong, perfume smell on my newly clean dishes. You wouldn’t put fragrance candles on the dinner table so why smell perfume when washing dishes that you want clean? I dread washing dishes now. Please bring back the old formula!!
    1 reply from Customer Care team - 9 days ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    Miss Boo
    Did you find this review helpful?
    1 out of 5 stars
    18 October, 2025
    originally posted on dawn-dish.com
    Image

    Migraine inducing stench

    New scent is migraine inducing. Dishes don't need perfume and neither do I. Go back to the original formula. I've got two bottles I can't use. A life time and generations of loyalty down the drain.
    1 reply from Customer Care team - 9 days ago
    Thank you for taking the time to share your experience with us, Bert, and we appreciate you bringing this to our attention. Please know that our products undergo extensive testing to ensure they're always safe and effective to use as directed. Additionally, we do a lot of research when we design our scents to be able to meet the preferences of our consumers, so we're very sorry to hear that the scent of your Dawn Ultra gave you a migraine as this is very unexpected. If you haven't already, please discontinue use. Your loyalty is truly so important to us, and we'd like to learn more about your experience to be able to offer you further assistance with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
    Bert427
    Did you find this review helpful?
    5 out of 5 stars
    17 October, 2025
    originally posted on influenster.com
    Image

    Amazing product

    Dawn Ulta Dishwashing product not only does an amazing job on everyday dishwashing, but when you have those exceptionally greasy pots and pans, they come clean lickty split with out having to wrestle with other products, like scouring pads to get them clean. BUT and I mean a big BUT this product does an ourstanding job on removing stains from your hard to clean laundry. Just dap a small amount of Dawn Ulta Dish Soap on the stain, rub for a few minutes, toss into the washer and the stain is taken care of. So, for the price of one product you get two little helpers with chores around the house.
    jacquelineb293_3752
    Did you find this review helpful?
    5 out of 5 stars
    16 October, 2025
    originally posted on influenster.com
    Image

    Dawn dish detergent

    I love my Dawn. I would never use anything else. Dawn is the best product out there to get the grease out of plastic out of your clothes. It is the best I would never ever use anything else. It’s definitely valued for the money. The package tells it all it cleaned the ducks during the oil spill in Louisiana so that lets you know that the value of Dawn is awesome. I would recommend this product.
    juliannal41_3171
    Did you find this review helpful?
    5 out of 5 stars
    16 October, 2025
    originally posted on influenster.com
    Image

    Dawn

    Dawn very good soapbot just for dishes clean alot of stuff cleaning power is good scent is perfect not to strong pa6 is always easy to get in too I like how the bigger bottle has handle
    sandy559_6071
    Did you find this review helpful?
    5 out of 5 stars
    15 October, 2025
    originally posted on influenster.com
    Image

    Classic

    A classic product, cleans oil and grease up easy! The scent isn’t too much and rinses off easily without a film. The packaging is ergonomic, and the bottle is easy to hold and squeeze. Overall a great dishwashing and cleaning product!
    sheikarak_8301
    Did you find this review helpful?
    5 out of 5 stars
    14 October, 2025
    originally posted on influenster.com
    Image

    The best dish soap

    The best dish soap! I don’t care if it’s a bit pricier than others I just love that it foams up so so well and only needs a pump to last if you know what I mean. Works great on grease too!
    anjanexo_9806
    Did you find this review helpful?
    5 out of 5 stars
    13 October, 2025
    originally posted on influenster.com
    Image

    Bang for your buck

    This is my go to dish soap works well on grime and grease and smells good also so it’s a win win I love the brand and product the value you get your not going to get with other brands
    myrandaalane_8070
    Did you find this review helpful?

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