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Dawn Ultra Dishwashing Liquid Dish Soap - Original

Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4
$8.49 when purchased online
Target Online store #3991

About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • The only brand trusted by rescue workers to save wildlife
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants
  • #1 Dishwashing liquid brand* in North America (*Based on Sales).

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Fresh
Health Facts: Ammonia-Free, Non-Toxic, Phosphate-Free, Bleach-Free
Product Warning: Keep out of reach of children, flush immediately if product touches skin, do not use in dishwashers, keep out of eyes, flush immediately if product enters eyes, keep out of reach of animals, drink water if product is swallowed, seek medical help if product is swallowed
Product Form: Liquid
Sustainability Claims: Biodegradable, Recyclable
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Cleaner, Removes Grease, Removes Dirt
Recommended Product Application: Dishes
Surfaces Not Recommended: Suede, Silk, Clothing, Fabric
Net weight: 56 fl oz (US)
TCIN: 13044223
UPC: 037000110453
Item Number (DPCI): 003-06-0328
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.

Ingredients:

alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water' '

Allergens & Warnings:

KEEP OUT OF REACH OF CHILDREN., If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 2.81 inches length x 6.3 inches width x 11.21 inches height
Estimated ship weight: 3.91 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

The recent change in scent for this dish soap has left many guests disappointed, as they find the new fragrance overpowering and unpleasant. Despite the effectiveness of the product in cutting through grease and grime, the lingering scent has caused some guests to seek alternatives. However, many still appreciate its cleaning power and versatility for various household tasks, making it a staple in many kitchens.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 31444 reviews
    cleans effectively: 4.33 out of 5
    quality: 3.82 out of 5
    value: 3.78 out of 5
    57% would recommend
    1050 recommendations

    Gets the job done everytime!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Brittany - 3 days ago, Verified purchaser
    Only dish soap I buy! Doesn’t dry out my hands and cleans my dishes nicely! And the scent is nice and not overwhelming!
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    New scent is gag-inducing

    1 out of 5 stars
    Zuko - 4 days ago
    I’ve used Dawn for decades. I bought my last bottle a few weeks ago. They changed the scent, and the smell is repulsive. It lingers in the air and on the dishes. It smells putrid and makes me gag. It also seems watered down now, and I needed to use more soap to clean than previously. I threw it away and switched to a different brand. Very disappointed in this change, lifelong customer no more.
    1 reply from Dawn team - 2 days ago
    Your long-time loyalty to Dawn is very important to us, and we do apologize that you’re not happy with your most recent bottle of Dawn Hand Dishwashing Soap. Recently, there was a scent change, and while we worked with a team of consumers and safety experts to make this change, we respect your thoughts and point of view. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, so what you’re sharing isn’t expected. The viscosity of the soap has not been changed. However, if your bottle was stored in a warm spot or in the sun, it can temporarily thin. Once it returns to room temperature, the thickness should be as you recall. Your comfort and safety are at the heart of everything we do, as your safety is our top priority, so based on what you shared we do recommend discontinuing use of this Dawn. We hope you’ll give Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    Did you find this review helpful?

    New scent is horrible

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    A - 6 days ago, Verified purchaser
    I’m so sad that they changed the scent to something so strong that it actually burns my eyes while I’m washing dishes! The scent lingers, is irritating and it’s just way too strong and ughh I want my old dish dawn soap back!!
    1 reply from Dawn team - 5 days ago
    Nothing is more important to us than to provide you with a safe, high-quality dishwashing liquid that you love and trust to keep your dishes clean. We truly appreciate you being a loyal member of our Dawn family for many years, and we’re deeply sorry to hear about your experience. Our products go through rigorous testing to ensure they are safe and effective to use as directed. This is not something we’d expect or want for you, and we’d like to help. Please discontinue use of the dish soap and set it aside in case we need to collect it. We also appreciate you sharing your thoughts on the updated scent. After 10 years, we have decided to update the scent, as consumer testing showed positive feedback. Our team is constantly evaluating products and bringing new items to the market based on feedback. Your opinion matters, and we will be sharing it with our team. We understand that not everyone has the same preferences when it comes to scents, so we offer a variety of versions, like our Dawn E-Z Squeeze Free & Clear, which has no added fragrances. We’d love to learn more about your experience and continue assisting you. When you have a moment, please call us at (800) 725-3296.
    cleans effectively: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    New fragrance is offensive!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Sweetpea - 6 days ago, Verified purchaser
    I have been using Dawn for as long as I can remember. It is my favorite dish soap because of its ability to cut through grease. The new fragrance is honestly offensive. It smells like really bad perfume and the smell lingers on my pots and pans when I heat them up to use them the next time the smell bothers me so much that I am going to seek an alternative dish soap that is fragrance free EVEN if it costs more. I don’t understand why so many companies change a good thing. Why do you have to reformulate??? I am willing to bet Dawn will lose many customers due to the new scent change! Don’t fix it if it’s not broken. PLEASE BRING BACK THE DAWN WE ARE ALL USED TO AND FOND OF.
    1 reply from Dawn team - 5 days ago
    Thank you so much for being a loyal member of our Dawn family, Sweetpea. It's important for us to remain your favorite dish soap, and we’re sincerely sorry to hear about your recent experience. All our products go through stringent tests and evaluations to ensure they are safe and effective when used as directed, so this is not something we’d expect to happen. If you haven’t already, please discontinue using the dish soap and set it aside in case we need more information. Please know that the fragrance modification was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We always take consumer feedback into account when making changes or designing future products, so we’ll be sharing your comments on this with the rest of our team. To remove the scent from your dishes, we recommend soaking the dishes in hot water with some distilled white vinegar added to it. If the dishes are dishwasher safe, you can run them through the dishwasher. Pour some vinegar into the bottom of the dishwasher, along with some vinegar directly into the dispenser. You can also put a cup of vinegar upright on the top rack of the dishwasher so that it gets knocked over and distributed during the wash. It may take a couple of cycles, but the smell will come out. We genuinely value you as a consumer and would like to continue assisting you. We offer a range of scents, including an unscented option called Dawn Free and Clear, Unscented, in case the Original no longer suits your preferences. When you have a moment, please call us at 800-725-3296 so we can help.
    cleans effectively: 5 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    4 guests found this review helpful. Did you?

    dawn

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Treats - 9 days ago, Verified purchaser
    always use Dawn new use anything else
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Change the smell back

    1 out of 5 stars
    Smellhater69 - 10 days ago
    originally posted on dawn-dish.com
    Image
    I hate the smell change. It is absolutely disgusting and smells like laundry detergent
    1 reply from Customer Care team - 9 days ago
    We're disappointed to hear you aren't enjoying the new scent of Dawn. Your feedback is greatly appreciated, so we'll let our team know you'd like to see the previous version return.
    Did you find this review helpful?

    Grease fighting on a budget!

    5 out of 5 stars
    meganf322_6456 - 12 days ago
    originally posted on influenster.com
    Image
    [This review was collected as part of a promotion.] I recently used Dawn Ultra Dishwashing Liquid, Original Scent, and I’m thoroughly impressed! This dish soap is a game-changer in the kitchen. Its powerful grease-cutting formula tackles even the toughest, stuck-on food with ease, making dishwashing quick and effortless. Just a small squirt creates a rich, long-lasting lather that cleans a sink full of dishes without losing its strength. The original scent is fresh and pleasant, not overwhelming, leaving dishes sparkling clean without any residue or aftertaste. I also love how gentle it is on my hands—no dryness or irritation after prolonged use. As a bonus, knowing Dawn is trusted for its environmental efforts, like wildlife rescue, makes me feel good about using it. Highly recommend Dawn Ultra for anyone looking for a reliable, effective, and eco-conscious dish soap!
    Did you find this review helpful?

    New scent is gross, too perfumy!

    1 out of 5 stars
    LET1 - 13 days ago
    originally posted on dawn-dish.com
    Image
    New smell is awful! too strong like cheap perfume. I dont want perfume on my dishes or on anything I'm cleaning! Bring back the old smell. you ruined a great product!
    1 reply from Customer Care team - 12 days ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    Did you find this review helpful?

    Bring back the old scent

    1 out of 5 stars
    Asm13 - 14 days ago
    originally posted on dawn-dish.com
    Image
    The new scent is terrible, and the “free and clear” scent free is at least double the cost! Also “free and clear lemon essence” is NOT free and clear. Switching brands for sure!
    1 reply from Customer Care team - 12 days ago
    We're sorry that you're disappointed, Asm13. Extensive research and consumer testing goes into our products to create appealing dish soap products for our consumers. We realize that scent preferences can be very personal, which is why we offer a variety of product versions. Your loyalty is very important to us, and we’d like to learn more about your current experience and your preferences, to see how we can further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
    Did you find this review helpful?

    A classic choice

    5 out of 5 stars
    rehnuma_4951 - 15 days ago
    originally posted on influenster.com
    Image
    Dawn is my go-to dish soap, it gets the grease out and keeps my dishes clean. A good value for the price. Original scent is a classic clean. Easy to use design.
    Did you find this review helpful?

    Great

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Crosby - 15 days ago, Verified purchaser
    Delivery was great this time no issues
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Great removing grease and dirt

    5 out of 5 stars
    pamelac94_583 - 16 days ago
    originally posted on influenster.com
    Image
    Great product and great price it does an amazing job removing dirt and grease from dishes. We love it so much and smell so clean and fresh. I get the bigger bottle
    Did you find this review helpful?

    New smell stinks

    1 out of 5 stars
    Tbha - 16 days ago
    originally posted on dawn-dish.com
    Image
    I don’t know why they changed the scent. I can’t stand the new smell and cannot wait to finish this bottle. I won’t be buying Dawn again.
    1 reply from Customer Care team - 14 days ago
    We're so very sorry to hear that you're not a fan of this new scent. We're always looking for ways to improve our users dishwashing experience, so we made this change after receiving positive feedback during extensive consumer testing. Feedback is always important to us, so we want to ensure your feedback is passed along, and find you a different scent you may enjoy more, or tell you more about our unscented version as it still has the cleaning power of Dawn you have come to know, love, and trust. Please call us at (800) 725-3296.
    Did you find this review helpful?

    Terrible new scent

    1 out of 5 stars
    MadisonD - 16 days ago
    originally posted on dawn-dish.com
    Image
    This new scent is so bad! I really liked the old, mild scent, which was pleasant but unique. I am looking for a light scent, but not fragrance free. I had to switch to Palmolive. The old commercial used to suggest the original formula was mild enough to wash ducklings. I think this new scent would knock them out! Please bring back the old scent. It was what made you stand out from your competitors.
    1 reply from Customer Care team - 15 days ago
    Thank you so much for your review, Madison. We're very sorry to hear that this has been your experience. We're always looking for ways to improve our users dishwashing experience, so we made this change after receiving positive feedback during extensive consumer testing. Be assured it is safe to use when used as directed. Your feedback is incredibly important to us, and we'd like to connect about this and help. Please call us at (800) 725-3296.
    Did you find this review helpful?

    New smell is abhorrent

    1 out of 5 stars
    Kate75 - 17 days ago
    originally posted on dawn-dish.com
    Image
    This new scent is revolting. It smells like fabric softener (which I don’t use). It is too sweet and flowery. I am so disappointed and I will be switching to Palmolive.
    1 reply from Customer Care team - 15 days ago
    Thank you so much for your review, Kate. We're very sorry that you're not a fan of our new scent. Having our users enjoy doing the dishes is incredibly important to us, so we modified the scent after receiving positive feedback during extensive consumer testing. Scent preferences will vary from person to person though, so we value your feedback, and we'd like to connect and help. Please call us at (800) 725-3296.
    Did you find this review helpful?

    Terrible new scent, and you know it

    1 out of 5 stars
    cgood1 - 17 days ago
    originally posted on dawn-dish.com
    Image
    The only 5-star reviews here are from influenster.com, and your actual customers all rate it 1-star because of the scent. Stop trying to boost the rating with fake reviews. The smell is terrible, you know it, and you are bleeding customers to competitors. If you have any hope of recovering your customers, you need to admit you are wrong and bring back the old scent. And, no, the Fragrance Free one you suggest as an alternative is not the answer
    1 reply from Customer Care team - 16 days ago
    We're sorry to hear you aren't a fan of the Original scent. Please rest assured that we value your feedback greatly, and we have already relayed it to our Research and Development (R&D) team. Your input is vital in helping us improve our products and ensure that we deliver the best possible experience to our customers. We'd like to learn more, so we can help. When you have a chance, please get in touch with us at (800) 725-3296.
    3 guests found this review helpful. Did you?

    Pet parents avoid;this has new strong clingy scent

    1 out of 5 stars
    Joepetparent7 - 18 days ago
    originally posted on dawn-dish.com
    Image
    Been using dawn for years and just started a new bottle a few days ago. Noticed a new scent that that is much stronger than before, and lasts in the air much longer after washing dishes. I switched to dawn a while back for a good cleaning dish soap with a mild aroma so as not to being as off-putting when needing to clean pets and/or their dishes or surroundings. I'll have to see if I can return this now-opened bottle (as it wasn't labeled any different than last one with the original scent), but regardless, I guess dawn doesn't want pet owner's business anymore smh.
    1 reply from Customer Care team - 16 days ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original, Joe. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    3 guests found this review helpful. Did you?

    CANT STAND THE NEW SENT

    1 out of 5 stars
    Floz - 18 days ago
    originally posted on dawn-dish.com
    Image
    I bought a refill for my original dawn, my husband filled the bottle an I just used it. Ughhh!! What an awful smell. I’m very sensitive to scents and this is giving me g me a headache. I can’t get it off my hands. HELP BRING BACK THE ORIGINAL. P,EASE!!!
    1 reply from Customer Care team - 16 days ago
    We're sorry the new scent isn't appealing to you, Floz, and that you're experienced a headache. Extensive research and consumer testing goes into our products to create appealing dish soap options for our consumers, and our products are tested to be safe when used as directed. Because sensitivity is occurring, we recommend that you discontinue use of this fragrance. For those like yourself who are sensitive to scents, we recommend trying our Dawn Free & Clear EZ-Squeeze Fragrance-Free dish soap. We take your report very seriously, and would like to learn more about your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
    4 guests found this review helpful. Did you?

    BRING BACK THE ORIGINAL DAWN!! New scent AWFUL!!!

    1 out of 5 stars
    bluecatlady - 18 days ago
    originally posted on dawn-dish.com
    Image
    This new formula is HORRIBLE!!! It reeks, gives me a headache and the horrid scent lingers on dishes even rinsed repeatedly. Used it for ONE sink of dishes, not realizing it was so very different until I couldn't figure out what the awful smell was... returned to store and will never buy again. WHY would you change this?? How are animal/kitten rescuers still using this to bathe baby animals with? I can imagine it's not safe for them at all if it causes headaches for humans!
    1 reply from Customer Care team - 16 days ago
    We're sorry the new scent isn't appealing to you, and that you're experiencing headaches. Extensive research and consumer testing goes into our products to create appealing dish soap options for our consumers, and all our ingredients, including perfumes, are extensively evaluated for safety and are safe for use as directed. This includes the use of Dawn for emergency first-aid intervention by trained professionals in accidental exposures of animals. However, because you're experiencing headaches, we recommend that you discontinue use of this scent. We also hear your concerns about the scent lingering on your dishes, and there could be a few potential causes. Over time, dish soap buildup can accumulate on dishes. Also, if you have hard water, it can interfere with the effectiveness of the soap and leave behind residue (using a water filter may help). For best results, add about 2 tablespoons of dish soap to the sink, then add water that’s 105-115°F. We don't recommend leaving dishes to soak long term, but to wash promptly, and rinse the dishes thoroughly with clean water. We take your report to heart, and our Dawn Team would like to learn more about your experience to further assist you. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
    3 guests found this review helpful. Did you?

    Dawn first no mistake

    5 out of 5 stars
    michelek87_5900 - 20 days ago
    originally posted on influenster.com
    Image
    Dawns simple fragrance but effectiveness always does the job the first time. Packaged environmentally friendly. Reasonably priced for all sizes
    Did you find this review helpful?

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