$3.19 when purchased online
Target Online store #3991
About this item
Highlights
- Maximum strength diaper rash paste treats and prevents diaper rash
- Formulated with 40% zinc oxide to help heal rashes and prevents their recurrence
- Provides relief from diaper rash discomfort by sealing out wetness
- Paraben- and sulfate-free hypoallergenic formula is gentle on baby's skin
Description
Help treat diaper rash and prevent its recurrence with the Maximum Strength Diaper Rash Paste from up&up™. Formulated with 40% zinc oxide, this diaper rash cream seals out wetness and helps in soothing and relieving diaper rash discomfort. Free from parabens, sulphates or dyes, this hypoallergenic diaper rash ointment is gentle on baby's skin, making it great for everyday use.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Suggested Age: 0-2 Years
Health Facts: Dye-Free, Contains Zinc Oxide, Paraben-Free, Sulfate-Free, Aluminum-Free
Product Form: Paste
Package Quantity: 1
Net weight: 4 Ounces
TCIN: 11454279
UPC: 085239346488
Item Number (DPCI): 007-08-0624
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Active ingredients
zinc oxide' '40.0%
Purpose
Skin protectantUses
helps treat and prevent diaper rash protects chafed skin due to the diaper rash and helps seal out wetnessDirections
change wet and soiled diapers promptly cleanse the diaper area allow to dry apply ointment liberally as often as necessary, with, each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolongedOther information
store between 20° and 25°C (68° and 77°F)Inactive ingredients
,,petrolatum, glycerin, cod liver oil, sorbitan sesquioleate, lanolin, beeswax, talc, tocopheryl acetate, fragrance' '
Shipping details
Estimated ship dimensions: 7.3 inches length x 2.1 inches width x 1.6 inches height
Estimated ship weight: 0.298 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does the cream go on clear or white?
submitted by Daisy - 1 year ago
A: Can we use this for baby acne
submitted byAnonymous - 6 months agoA: The cream goes on White.
submitted byKate - 2 months agoA: Hi Daisy - Thank you for your interest in the item. The cream is liquidy in texture and blends out easily. - Faith
submitted byFaith - 1 year agoTarget staff supportA: The paste is white The ointment is clear
submitted byBaba - 1 year ago
Q: Does this have a smell or fragrance?
submitted by aku - 6 years ago
A: Yes a very light sort of earthy floral. It’s super vague but there.
submitted byDnth8cait - 2 months agoA: Not really. It is white in color.
submitted byTerry - 6 years ago
Q: Is the fragrance lavender?
submitted by Dee - 1 month ago
A: Hello Dee - Thank you for your interest on - Diaper Rash Ointment. It is a very light sort of earthy floral fragrance, but it is not lavender. I hope this information helps. Happy Shopping!. - Rose
submitted byRose - 28 days agoTarget staff support
Q: Is there a safety data sheet?
submitted by ahartman - 4 years ago
A: Hi Ahartman - Great question! Please feel free to give us a call at 800.440.0680 to obtain that information. Have a great day! -Stephanie
submitted byStephanie - 4 years agoTarget staff support
Q: Whats the difference in purple tube and blue tube?
submitted by BusyBee - 4 years ago
A: Hello BusyBee - Thank you for reaching out to ask what the difference is between the Up and Up Diaper Rash Ointment is. The blue is creamy and contains Zinc Oxide Aloe & Vitamin E. Zinc Oxide protects against wetness and the Aloe and Vitamin E help treat diaper rash. The purple is a paste and contains 40% (maximum strength) Zinc Oxide. - Melodee
submitted byDeDe - 4 years agoTarget staff support
Q: Is thus a cream or an ointment?
submitted by Baby Doll - 4 years ago
A: Hi Baby Doll - Great question and thank you for checking out our up&up baby items. This is an ointment. Be sure to check out the product details and description for more helpful information. We hope this fits your needs! - Alex
submitted byAlex - 4 years agoTarget staff support
Q: How many oz is in this tube?
submitted by Adorn2000 - 5 years ago
A: Hi Adorn2000 - Great question. This tube holds 4 oz. Thanks for asking! - Alli
submitted byAlli - 5 years agoTarget staff support
Q: Are your products cruelty free?
submitted by Catdoc - 7 months ago
Frequently bought together
More to consider
$9.99
Save 20% on select Pipette beauty & baby products
4.6 out of 5 stars with 2176 ratings
$9.99 - $53.99
$15 Target GiftCard with $75 on select baby care
4.8 out of 5 stars with 71000 ratings
$8.99 - $39.99
$15 Target GiftCard with $75 on select baby care
4.5 out of 5 stars with 28403 ratings
$9.99 - $54.99
$15 Target GiftCard with $75 on select baby care
4.7 out of 5 stars with 40596 ratings
Discover more options
Related Categories
Guests are saying
This diaper rash cream is a popular choice among guests for its effectiveness and affordability, often compared favorably to name brands like Desitin. Many guests appreciate its ability to soothe and prevent diaper rashes, making it a staple in their baby care routines. However, some guests have raised concerns about recent formula changes, particularly the addition of fragrance and talc, which may not be suitable for all babies. Overall, it remains a go-to option for many families looking for reliable skin protection.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2146 reviews
quality: 4.15 out of 5
value: 4.32 out of 5
77% would recommend
433 recommendations
Contains talc, do not use please
1 out of 5 stars
Thumbs down graphic, would not recommend
Hina - 2 days ago, Verified purchaser
This cream contains talc, this is not needed either. Please do your research as other reviews have said, it shouldn't be used on babies or anyone.
Thinner
5 out of 5 stars
Thumbs up graphic, would recommend
EL - 6 days ago, Verified purchaser
Cheaper version of desitin. It’s thinner too and spreads easier
Go to diaper cream!
5 out of 5 stars
Thumbs up graphic, would recommend
Keely - 15 days ago
The best diaper cream! Half the price of the name brand and works just as good.
Like it
5 out of 5 stars
Thumbs up graphic, would recommend
Lenska - 16 days ago, Verified purchaser
It does the same job as the Desitin, but this one is a little lighter and cheaper.
Contains talc AKA asbestos
1 out of 5 stars
Thumbs down graphic, would not recommend
lifeproof12 - 18 days ago, Verified purchaser
I use this as a backup when I run out of desitin, but the smell it has is just SO strong. It smells like cinnamon and aloe. Upon reading the ingredients today, I was SHOCKED to find it includes talc. If you don’t know about talc, please research it. J&J was sued for the use of talc in their baby products. It’s asbestos.
Great bang for your buck.
5 out of 5 stars
Thumbs up graphic, would recommend
Rebecca - 20 days ago, Verified purchaser
I love this diaper rash cream. Great product for the price.
love it
5 out of 5 stars
Thumbs up graphic, would recommend
Sanice - 21 days ago
easy clean for diaper changes, less ingredients, applies great. making the switch from named brand
Thick Diaper Cream
5 out of 5 stars
Thumbs up graphic, would recommend
davenpo - 1 month ago, Verified purchaser
This is a very thick diaper cream with 40% zinc oxide and works great.
I like
5 out of 5 stars
Thumbs up graphic, would recommend
Diaper rash - 1 month ago, Verified purchaser
I like , really love it too much for my baby
Terribble just water inside
1 out of 5 stars
Thumbs down graphic, would not recommend
Solmaz Bicak - 2 months ago, Verified purchaser
Changed the formula it was %40 zinc oxide before now only %13 and just full off water never buying again
made rash worse
1 out of 5 stars
Thumbs down graphic, would not recommend
sofiasmama03 - 2 months ago, Verified purchaser
this made my baby’s rash so much worse it spread bad and was so red and irritated. the fragrance was a no no, will stick to name brand
Smooth as a baby's bum
5 out of 5 stars
Thumbs up graphic, would recommend
Holly - 2 months ago, Verified purchaser
This is the best diaper rash ointment I have used! Pass on the brands and get this one
Has a fragrance which irritated baby's skin
3 out of 5 stars
Thumbs down graphic, would not recommend
Caring aunt - 3 months ago, Verified purchaser
Has a fragrance unlike the name brand. Unfortunately it caused irritation for my baby and I had to go back to the name brand. For almost every other product we've been good with the target version of products, but this one was a flop and we will be sticking with the more expensive name brand.
High Quality
5 out of 5 stars
Thumbs up graphic, would recommend
Ashley - 3 months ago, Verified purchaser
This diaper cream is just like all the other name brand creams available and works just as well. I like this one because it comes in a large tube and is much less expensive than the others. This is a very high quality diaper cream.
Great & great price!
5 out of 5 stars
Thumbs up graphic, would recommend
hayley - 3 months ago, Verified purchaser
My favorite diaper cream! It works wonders and an amazing price! Wish they made a spray version!
Great, thick cream
5 out of 5 stars
Thumbs up graphic, would recommend
Miranda - 3 months ago, Verified purchaser
This is a really great, thick cream and it doesn’t really have a strong fragrance. It works well on my daughters rash and a little goes a long way
Definitely worth it
5 out of 5 stars
Thumbs up graphic, would recommend
Perfect - 3 months ago, Verified purchaser
Works fast and limited ingredients great price
Love this!
5 out of 5 stars
Thumbs up graphic, would recommend
Sunscreen - 3 months ago, Verified purchaser
This is the best diaper cream! This is all we use & it’s such a great price!!
Just as good as name brand!
5 out of 5 stars
Thumbs up graphic, would recommend
Chamar - 3 months ago, Verified purchaser
Just as good as brand name, really good value for the price
I dont remever this having fragrance?
1 out of 5 stars
Thumbs down graphic, would not recommend
kimmmm - 3 months ago
Who is adding fragrance to baby products in 2025? So disappointing.