$1.89 when purchased online
Target Online store #3991
About this item
Highlights
- One 15.25 oz box of Duncan Hines Signature Perfectly Moist Strawberry Supreme Cake Mix
- Sweet and tangy strawberry cake with a delicious flavor, sure to make everyone happy
- Easy-to-make birthday cake, cake bites or strawberry cupcakes for any occasion
- Makes one 8 or 9 inch layer cake, one 13 x 9 inch sheet cake or 24 cupcakes, perfect for family parties and special events
- Just add water, eggs and vegetable oil to the baking mix for a ready-to-bake cake batter
- SNAP & EBT eligible food item
Description
Duncan Hines Signature Perfectly Moist Strawberry Supreme Cake Mix, 15.25 oz.
Serving Per Container: 10
Amount Per 1/10 dry mix:
Calories: 170
% Daily Value*
Total Fat 2g3%
Saturated Fat 0.5g3%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 360mg16%
Total Carbohydrate 36g13%
Dietary Fiber 0g0%
Sugars 18g
Added Sugars 18g36%
Protein 1g
Vitamin D 0mcg0%
Calcium 50mg4%
Iron 1mg6%
Potassium 0mg0%
Thiamin 10%
Riboflavin 6%
Niacin 6%
Folate 56mcg DFE15%
Folic Acid 33mcg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount Per 1/10 baked cake:
Calories: 280
% Daily Value*
Total Fat 14g18%
Saturated Fat 2.5g13%
Trans Fat 0g
Cholesterol 55mg18%
Sodium 380mg17%
Total Carbohydrate 36g13%
Dietary Fiber 0g0%
Sugars 18g
Added Sugars 18g36%
Protein 3g
Vitamin D 0mcg0%
Calcium 60mg4%
Iron 1.3mg8%
Potassium 0mg0%
Thiamin 10%
Riboflavin 6%
Niacin 6%
Folate 56mcg DFE15%
Folic Acid 33mcg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
enriched bleached wheat flour (bleached wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), sugar, leavening (sodium bicarbonate, sodium aluminum phosphate, dicalcium phosphate, monocalcium phosphate), wheat starch, canola oil, contains less than 2% of: salt, propylene glycol mono- and diesters, mono- and diglycerides, fractionated palm oil, sodium stearoyl lactylate, cellulose gum, xanthan gum, citric acid, natural flavor, ascorbic acid, red 40 lake.' '
Allergens & Warnings:
CONTAINS: WHEAT.State of Readiness: Mix
Package Quantity: 1
Net weight: 15.25 Ounces
Style: Strawberry Cakes
TCIN: 90378709
UPC: 644209411856
Item Number (DPCI): 261-04-0065
Origin: Assem USA w/foreign/dom. parts
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Shipping details
Estimated ship dimensions: 1.92 inches length x 5.26 inches width x 7.16 inches height
Estimated ship weight: 1.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
The Duncan Hines Signature Strawberry Supreme Cake Mix has received mixed feedback from guests. While some appreciate its ease of preparation and moist texture, many express disappointment over the recent changes in flavor and the absence of freeze-dried strawberries. Guests enjoyed the cake's versatility for various occasions, but concerns about blandness and artificial taste have led some to seek alternatives. Overall, it remains a popular choice for those who enjoy strawberry-flavored desserts, but the recent formula changes have left many longing for the original recipe.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 222 reviews
easy to prepare: 5 out of 5
quality: 3.33 out of 5
taste: 3.67 out of 5
value: 3.67 out of 5
42% would recommend
7 recommendations
Awesome sauce
5 out of 5 stars
Hunterbrag - 15 days ago
originally posted on duncanhines.com
Best strawberry cake! Smells good and tastes good for dessert on the week or Sunday dinner
Pretty bad actually.
1 out of 5 stars
cakecakecake - 21 days ago
originally posted on duncanhines.com
Not good. These baked terribly -- I made cupcakes; they cooked too fast around the edges with a highly raised center so they were bowler hat shaped in the end. They said to bake for 16-19 minutes so I checked a little before 16 minutes and almost half had edges that were approaching burnt. There is nothing strawberry or even fruit related on the ingredient list, just flavoring and red 40. The flavor is inoffensive but bland and pretty far from delicious.
1 reply from Customer Care team - 20 days ago
Hi. Thank you for taking the time to reach out to us. We regret that our Duncan Hines Signature Perfectly Moist Strawberry Supreme Cake Mix fell short for you. We understand that receiving an unsatisfactory product can be frustrating. We'll let our team know about this feedback. We hope your day is great!
No flavor or sweetness!
1 out of 5 stars
Cupcake5050 - 22 days ago
originally posted on duncanhines.com
I used the Strawberry Supreme to make cupcakes for an office birthday luncheon. I even upgraded the ingredients, such as adding my own freeze dried strawberries, to add extra flavor. The cupcakes were moist and rose well, but had no sweetness or strawberry flavor. Very bland and disappointing. They couldn't be salvaged with frosting, so they will go to the birds. What a waste of money!
1 reply from Customer Care team - 21 days ago
Hi there. We really appreciate you taking the time to share your feedback with us. We're sorry that the Duncan Hines Signature Perfectly Moist Strawberry Supreme Cake Mix fell short of your flavor expectations. Thank you for bringing this to our attention. We'll let our team know about this review. Thanks again for reaching out to us.
NO STRAWBERRIES!!
1 out of 5 stars
michjome - 23 days ago
originally posted on duncanhines.com
UGH!! No STRAWBERRIES anymore.... where are the freeze dried strawberries? Please change the recipe back to how it was (and this box contains RED 40 now!) - this is not the same cake it used to be. Not good.
1 reply from Customer Care team - 22 days ago
Hi. Thanks for reaching out to us. We are sorry you had this Duncan Hines Signature Perfectly Moist Strawberry Supreme Cake Mix Product. We will pass this information on to our team. Thanks again for reaching out to us.
Expired
1 out of 5 stars
Thumbs down graphic, would not recommend
lisainnj - 2 months ago, Verified purchaser
Beware! Target shipped me expired boxes of this cake mix.
Caution, red 40!
1 out of 5 stars
Thumbs down graphic, would not recommend
Ana - 2 months ago
Unnecessary food dye
Why change a good thing?
1 out of 5 stars
PamH - 3 months ago
originally posted on duncanhines.com
It’s has been a long time since I bought the strawberry supreme cake mix. It is nothing like it used to be. Flavorless. I’m so disappointed as this was my moms 76th birthday cake. I will not buy it again
1 reply from Customer Care team - 2 months ago
Hi. Thank you for taking the time to reach out to us. We're sorry to hear our Duncan Hines Signature Perfectly Moist Strawberry Supreme Cake Mix wasn't as pleasing as you expected. We understand your concern and we'll make sure this is shared with the appropriate team. Thanks again for your comments.
Why did they ruin the recipe?
1 out of 5 stars
Southern Mom - 4 months ago
originally posted on duncanhines.com
What happened? Why in the world would Duncan Hines change a great selling, popular cake flavor? Not only did it mix horribly, but the scent is very off putting. I followed the directions exactly as stated on the box, and not only the scent, but the taste was terrible. It has an oily texture and lacked not only sweetness but any strawberry flavor. Sadly, my life long trust in Duncan Hines is gone and I will be switching brands.
1 reply from Customer Care team - 4 months ago
Hi. Thanks for reaching out to us. We're sorry you had this experience with our Duncan Hines Signature Perfectly Moist Strawberry Supreme Cake Mix Product. We'll pass this information on to our team. Thanks again for reaching out to us.
Bland
1 out of 5 stars
Thumbs down graphic, would not recommend
KRGA - 6 months ago, Verified purchaser
Cake has no flavor besides being sweet. Unfortunately not my first Duncan Hines box that has had this problem recently. Won't be trying their products again for a while.
1 reply from Duncan Hines Consumer Care team - 6 months ago
Hi. Thanks for bringing this to our attention. We are sorry you had this experience with our Duncan Hines Signature Perfectly Moist Strawberry Supreme Cake Mix Product. We'll pass this information on to our team. Thanks again for reaching out to us.
It isn't Supreme any longer! A huge disappointment
2 out of 5 stars
Cake Fairy - 6 months ago
originally posted on duncanhines.com
Why do you call it "Supreme "? You removed the flavor and dried strawberries. I remember opening the box and the aroma of strawberries was aromatic. No longer. It's now "pink" cake. So disappointing.
1 reply from Customer Care team - 6 months ago
Hi. Thanks for considering to share your experience with us. We're sorry you were dissatisfied with our Duncan Hines Signature Perfectly Moist Strawberry Supreme Cake Mix. We'd like you to know that we take your concern seriously and your feedback will be shared. We hope your day is great!
Used to be a great mix - not anymore. STAY AWAY!
2 out of 5 stars
TiredMama1241 - 7 months ago
originally posted on duncanhines.com
I have been buying this specific mix (strawberry supreme) for years as it was my son's favorite birthday cake, and it didn't have artificial dyes in it (at least they didn't used to be listed in the ingredients if it did). When I picked up one this month I was very disappointed to see it now has the dreaded Red Lake 40 dye in it. I bought it anyway and after baking the cake per the directions (except I substitute melted butter for some of the oil), I ended up throwing it away. The taste was very bland, the strawberry flavor was hardly noticeable, and there was a slight off-flavor that reminded me of bananas. It was very strange. i will not buy this product again and will switch to just making my own from scratch recipe as there aren't any other brands that are dye-free for this flavor of cake.
1 reply from Customer Care team - 6 months ago
Hi. Thanks for being a loyal fan all these years and for reaching out to us with your feedback. We're sorry you had this experience with our Duncan Hines Signature Perfectly Moist Strawberry Supreme Cake Mix Product. We recommend you to follow the instructions on the can. We'll pass this information on to our team. Thanks again for your review.
Good box cake mix
5 out of 5 stars
Thumbs up graphic, would recommend
Lydia - 7 months ago, Verified purchaser
I like it, taste good to me. It's good for the price and I always jazz this up
Good tasting
5 out of 5 stars
Rge486 - 8 months ago
originally posted on duncanhines.com
Used the mix to make a bundt cake. It was very good!
Disappointed
1 out of 5 stars
Noneya - 8 months ago
originally posted on duncanhines.com
This is not the strawberry cake I was expecting. It was extremely disappointing to cut and then taste. There was also an unpleasnlant aftertaste from bith the cake and brand frosting. It was once a go to as a fave for two in a family of 4. We look forward to trying competitive brands and alternatives.
1 reply from Customer Care team - 8 months ago
Hi. Thank you for taking the time to reach out to us. We're sorry to hear you had a disappointing experience with our Duncan Hines Signature Perfectly Moist Strawberry Supreme Cake Mix. Your feedback is valuable to us, and we'll definitely look into improving the recipe. We appreciate your honesty and hope to win back your trust with future visits. We'll make sure this is shared with the appropriate team. Thanks again for your comments.
Bland The Quality Has Gone Down
1 out of 5 stars
Thumbs down graphic, would not recommend
Niqua - 8 months ago
The cake was easy to make, but very bland. Cake no longer has freeze dried strawberries which is why it tastes like nothing now. I don't even know why they're calling this strawberry cake anymore. It's a pink flavorless cake. Duncan Hines used to be my favorite. I'm going to try another brand. I will never buy Duncan Hines again
1 reply from Duncan Hines Consumer Care team - 8 months ago
Hi. Thanks for sharing! We greatly appreciate your feedback. We're sorry you weren't satisfied with the flavor of our Duncan Hines Signature Perfectly Moist Strawberry Supreme Cake Mix. Please know that your feedback is crucial to us and we'll make sure to pass it along to our team. We hope that you'll give us another try in the future. Thanks again.
Strawberry mix
1 out of 5 stars
tam4289 - 8 months ago
originally posted on duncanhines.com
I was so disappointed in the strawberry cake mix flavor and texture. It did not taste homemade at all. Very odd flavor. I made 6 cake recipes for a large cake and was so embarrassed for my donation. I love Duncan Hines mixes but we have a problem here. Website 3.6 score is not a good rating. I encourage the team to go back to the drawing board.
1 reply from Customer Care team - 8 months ago
Hi. Thank you for taking the time to reach out to us. We're deeply sorry to hear about your experience with our Duncan Hines Signature Perfectly Moist Strawberry Supreme Cake Mix. This is certainly not up to our quality standards. Please call us at 800-362-9834. We'd like to discuss this further with you and help a little more. Thanks for reaching out to us!
Sweet tase and sweeter smell
5 out of 5 stars
Thumbs up graphic, would recommend
CREOLEGAL71 - 11 months ago
The sweet smell of strawberries as I mixed and baked the cake mix as muffins. The taste was nice, moist, and strawberry flavor.
Bananas in the box now?
1 out of 5 stars
DanaC - 11 months ago
originally posted on duncanhines.com
I was so looking forward to a strawberry cake but noticed when I was frosting it, it smelled like bananas. I thought I was imagining it but when I ate a piece, it tastes more like banana cake than strawberry. Very disappointing. This used to be a favorite in my house. Also the texture wasn’t as moist and fluffy as it used to be. I miss the old recipe.
1 reply from Customer Care team - 11 months ago
Hi. Thank you for taking the time to reach out to us. We're sorry to hear that you're not satisfied with our Duncan Hines Signature Perfectly Moist Strawberry Supreme Cake Mix. Your feedback is valuable to us, and we apologize for any inconvenience caused. We'll take your comments into consideration as we strive to improve our products. Thank you for bringing this to our attention. Have a nice day.
It's an easy to bake cake that tastes ok.
4 out of 5 stars
mouse1996 - 1 year ago
originally posted on influenster.com

The cake was ok. I didn't get a strong strawberry scent when I opened the package, which kind of bothered me because in the past, there was a strong strawberry scent. Also I didn't get a strong strawberry when I ate the cake, it was more of she a sweet fruity taste but I wouldn't say it was a strawberry taste. It was a decent cake, and it made for a super easy to bake dessert. I would get it again.
Excellent Mix
5 out of 5 stars
SweetCakes - 1 year ago
originally posted on duncanhines.com
Duncan Hines Strawberry is a wonderful Signature cake mix as are all of their products. One can add gelatin, milk or whatever to make the mix the cake that you want it to be. I am a from scratch baker but there are a couple of cakes my family loves that begin with a cake mix and when I bake them I only Duncan Hines.