$8.00 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing and lifting mascara
- Plumps and lifts your lashes all day
- Smooth, creamy, clean + vegan formula infused with jojoba wax to hold lashes’ curl
- Effortless application in one stroke
- Hourglass-shaped brush head to separate and define lashes
- Smudge- and flake-resistant formula
- Choose from Black and Pitch Black (a deeper, more pigmented black shade & Target Exclusive) in a full size single
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Description
A clean formulated volumizing and lifting mascara with a uniquely hourglass shaped brush head to give you big, bold lashes that command attention.
Take on the world with #BigMoodEnergy, dramatic lashes, and all the confidence in just one swipe. The e.l.f. Big Mood Mega Volume & Lifting Mascara gives you that false lash vibe without smudging or flaking. For a bold look with definition, the brush head features an hourglass shape with intertwined bristles to load up your look with pigment while separating each lash. The clean, creamy formula is infused with jojoba wax to hold your lashes’ curl and always give you a smooth, effortless application.
Why e.l.f. loves:
• Plumps and lifts your lashes all day
• Smooth, creamy formula infused with jojoba wax to hold lashes’ curl
• Effortless application in one stroke
• Hourglass-shaped brush head to separate and define lashes
• Smudge- and flake-resistant formula
• 97% of users saw bigger and bolder lashes, 100% saw instant volume, 94% saw lifted lashes -100% saw a lengthening effect*
• Choose from Black and Pitch Black (a deeper, more pigmented black shade & Target Exclusive)
Available in a full size single, double pack, and travel size.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
*In a consumer perception study after 8 hours
Take on the world with #BigMoodEnergy, dramatic lashes, and all the confidence in just one swipe. The e.l.f. Big Mood Mega Volume & Lifting Mascara gives you that false lash vibe without smudging or flaking. For a bold look with definition, the brush head features an hourglass shape with intertwined bristles to load up your look with pigment while separating each lash. The clean, creamy formula is infused with jojoba wax to hold your lashes’ curl and always give you a smooth, effortless application.
Why e.l.f. loves:
• Plumps and lifts your lashes all day
• Smooth, creamy formula infused with jojoba wax to hold lashes’ curl
• Effortless application in one stroke
• Hourglass-shaped brush head to separate and define lashes
• Smudge- and flake-resistant formula
• 97% of users saw bigger and bolder lashes, 100% saw instant volume, 94% saw lifted lashes -100% saw a lengthening effect*
• Choose from Black and Pitch Black (a deeper, more pigmented black shade & Target Exclusive)
Available in a full size single, double pack, and travel size.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
*In a consumer perception study after 8 hours
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Paraben-Free, Triclosan-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara
Beauty Purpose: Curling, Volumizing
Net weight: .36 Ounces
Features: Built-In Brush, Long Lasting
TCIN: 82247976
UPC: 609332815810
Item Number (DPCI): 052-16-3625
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua, copernicia cerifera (carnauba) wax/copernicia cerifera cera, stearic acid, hydrogenated jojoba oil, glyceryl stearate, acacia senegal gum, glycerin, oleic/linoleic/linolenic polyglycerides, oryza sativa (rice) bran wax, vp/eicosene copolymer, aminomethyl propanol, acrylates copolymer, phenoxyethanol, hydroxyethylcellulose, ethylhexylglycerin, disodium phosphate, polysorbate 60, sodium phosphate may contain: iron oxides ci 77499.
Shipping details
Estimated ship dimensions: 0.83 inches length x 1.22 inches width x 5.79 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this waterproof? I do not want waterproof.
submitted by Chica - 5 months ago
A: Hey Chica, Great question! The e.l.f. Big Mood Mega Volume & Lifting mascara is not a waterproof formula. It is a Smudge- and flake-resistant formula! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: is this mascara washable?
submitted by Bone Collector - 3 years ago
A: Hey Bone Collector, The e.l.f. Big Mood Mega Volume & Lifting mascara is Smudge- and flake-resistant. I would recommend using an eye makeup remover on a cotton pad to remove the mascara from the lashes. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
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Guests are saying
This mascara has garnered mixed feedback from guests, with many appreciating its volumizing and lengthening effects. The waterproof formula is a highlight, making it suitable for long days. However, the large wand poses challenges for precise application, especially for those with smaller eyes. While some guests love the color options and overall performance, others have experienced flaking and clumping, indicating a need for careful application and technique.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 5206 reviews
easy to apply: 3.1 out of 5
easy to remove: 3.53 out of 5
long lasting: 2.28 out of 5
quality: 2.24 out of 5
value: 2.59 out of 5
25% would recommend
146 recommendations
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Pug - 6 days ago
- Hair color: Blonde
- Skin tone: Light
- Eye color: Green
- Skin type: Normal
I love this mascara and I keep buying it again and again as it makes my eyelashes so full and beautiful just like the expensive brands. It stays on all day and looks amazing. It does not hurt my eyes and easy to clean off at the end of the day with make up wipes.
Great buy!!
5 out of 5 stars
Target shopper - 14 days ago, Verified purchaser
- Skin type: Combination
- Skin tone: Dark
- Hair color: Black
- Eye color: Black
Highly impressed! So impressed that I’m looking to buy more elf products! Wow
Flakey
3 out of 5 stars
Thumbs down graphic, would not recommend
Paige - 17 days ago, Verified purchaser
- Hair color: Auburn
- Skin tone: Light
- Skin concern: Blackheads, Dark circles, Uneven skin tone, Dullness
- Eye color: Brown
- Skin type: Combination
I wanted to like this product because the other E.L.F. Mascara is great. Unfortunately this was really flakey and smudgy. Tossed after a couple uses.
Worst Mascara I have ever used
1 out of 5 stars
Little Bits - 17 days ago
originally posted on elfcosmetics.com
This mascara is the worst. The wand is ridiculously large and the product clumps and flakes. I get angry every time I use it so it’s going in the garbage.
Awful transfer/smudging
1 out of 5 stars
Thumbs down graphic, would not recommend
tmannes - 19 days ago, Verified purchaser
- Hair color: Brunette
- Eye color: Hazel
- Skin type: Normal
- Skin tone: Light
Wore it to a post Malone concert and wasn’t in the crowd, we had seats. Not sweating a lot because it was indoors with a/c. By the time it was over, it had smudged all around both eves, it looked like black rings. Would never recommend.
Ehh
3 out of 5 stars
Graciexox1 - 24 days ago
originally posted on elfcosmetics.com
The packaging and the wand are great, the volume and application was easy / loved the fullness. Down to the product itself didn't love it all the way. I purchased the duo mascara pack and this isn't my favorite, the formula just crumbled off my lashes. Minus that detail I would of loved it. I'm not sure if anyone else had this issue ?
Flakes and clumps
3 out of 5 stars
lilyanna123 - 25 days ago
originally posted on elfcosmetics.com
Bought this mascara hoping it would be really good. The problem is it flakes a TON and it will clump too. Probably not the best option
Not impressed
2 out of 5 stars
Inahoa2 - 29 days ago
originally posted on elfcosmetics.com
I bought this at a store because I needed a mascara but.... it flakes big time! I end up with racoon eyes.
It's fine
3 out of 5 stars
ugfrfdfgvbhbgfdrtfghbj - 1 month ago
originally posted on elfcosmetics.com
I don't wear mascara much and this is the only one I own, and it is fine. It gets a little clumpy but other than that it is great.
Not Smudge-proof
1 out of 5 stars
Jenergizer - 1 month ago
originally posted on elfcosmetics.com
Got in my Ipsy bag and put on 30mins ago. Eyelashes look amazing but I already have mascara transferring everywhere!
Just ok...
3 out of 5 stars
Thumbs down graphic, would not recommend
CamilleDemetrion - 1 month ago, Verified purchaser
- Skin concern: Acne, Aging
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
- Hair color: Blonde
It’s just ok. I feel like it got really clumpy quickly. Good price but that’s about it. I would recommend looking for something different
Déception
2 out of 5 stars
Poline 18 - 2 months ago
originally posted on elfcosmetics.com
I was really disapointed by this mascara. I was expecting volume but never had anything ....even with 3 layers
minimal clumping!
3 out of 5 stars
- 2 months ago
originally posted on elfcosmetics.com
I have super thin lashes, but it's so hard for me to find a mascara that doesn't clump together too much but still lengthens and brings out my natural lashes. This one is pretty good! haven't noticed any smudging or flaking with all day wear. Still love Lash XTNDR better tho!
My least favorite product by elf
1 out of 5 stars
Cmaldonado - 2 months ago
originally posted on elfcosmetics.com
I have tried to make this mascara work but it's just not meant to be. Every time I've tried to use this, it just flakes off within a couple of hours. Avoid at all costs.
Dont recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
Allee - 2 months ago
- Eye color: Brown
- Skin concern: Sensitivity
- Hair color: Black
- Skin type: Dry
- Skin tone: Light
Put on several layers and it still doesn’t show up on me. The only way I can tell it’s on is by how flaky the product is.
Flaked and smudged
2 out of 5 stars
mollyffffff - 2 months ago
originally posted on elfcosmetics.com
Unfortunately this mascara flaked and smudged for me. It looked really good on at first, and just a little bit of product really went a long way. It didn't have a lot of holding power though and ended up mostly under my eyes.
Best mascara i've ever used
5 out of 5 stars
Vicki045 - 2 months ago
originally posted on elfcosmetics.com
I love this mascara so much! It provides a lot of volume and gives me the dark look I want. Unlike some brands that claim to be black but appear more brown, this one is perfect—especially the pitch black shade. It's definitely the best option out there! To be black. It's like brown. This one is perfect, especially the pitch black. It's the best option. Want, unlike some brands, where it's supposed to be black. It's like brown. This one is perfect, especially the pitch black. It's the best option
very good
4 out of 5 stars
mar21 - 2 months ago
originally posted on elfcosmetics.com
I had his as a gift, I loved the mini so I bought the big, it is very good. My lashes are very nice with it , however I came to nice that I preferred the mini for my lashes. They are the same but I just feel more comfortable with the mini
Weak mascara
3 out of 5 stars
Thumbs down graphic, would not recommend
Izzy - 2 months ago, Verified purchaser
- Skin type: Normal
- Hair color: Black
- Eye color: Blue
- Skin tone: Light
Weak mascara, needs a lot of coats to make a difference, also smudges under eyes throughout the day. Okay for a very subtle look and will keep to use in a pinch but I will not re-purchase.
Made my lashes fall out
1 out of 5 stars
Charlotte A - 3 months ago
originally posted on elfcosmetics.com
It was alright at first, but then it made most of my eyelashes fall out over time. It wasn’t noticeable at first, but then when I looked closely at my eyes, I saw how short they were compared to how long and healthy they were a month or two ago. It’s also so clumpy and has a terrible wand.