$6.00 when purchased online
Target Online store #3991
About this item
Highlights
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl and lift
- Unique double-sided and curved silicone brush works to separate, lift, and curl each lash
- Smudge- and flake-resistant formula
- 100% vegan, cruelty-free, and Leaping Bunny Certified
Description
Get maximum curl and unbeatable lift with e.l.f. Cosmetics Lash ‘N Roll Mascara—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
Why you'll love it:
• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free
Shade Descriptions:
• Black
• Pitch Black (a deeper, more pigmented black shade)
• Brown
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Why you'll love it:
• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free
Shade Descriptions:
• Black
• Pitch Black (a deeper, more pigmented black shade)
• Brown
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Lengthening
Net weight: .32 Ounces
Features: Built-In Brush
TCIN: 86754587
UPC: 609332830721
Item Number (DPCI): 052-16-4630
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), ricinus communis (castor) seed oil, styrene/acrylates copolymer, propylene glycol, synthetic beeswax, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, stearic acid, magnesium aluminum silicate, phenoxyethanol, peg-100 stearate, nylon-12, aminomethyl propanol, ceteareth-25, butylene glycol, peg-40 hydrogenated castor oil, ethylhexylglycerin, polyquaternium-10, peg-90m, caprylyl glycol, sodium benzoate, silica, xanthan gum, kaolin, tocopherol [+/-]: black 2 (ci 77266) (nano), ultramarines (ci 77007).
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.22 inches width x 5.91 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is this a tubing mascara?
submitted by sami - 10 months ago
A: No it's not. 🎀🎀❤️❤️🎀🎀🎀🎀🎀🎀🎀
submitted byElla - 23 days agoA: No, it's not 🎀🎀🎀🎀
submitted byElla - 23 days agoA: This is not a tubing mascara, it is a mega-curling mascara. For a tubing mascara, please check out e.l.f. Lash XTNDR Mascara.
submitted bythe e.l.f. team - 10 months agoBrand expertA: Hey Sami, Great question! The e.l.f. Lash N' Roll mascara is not a tubing mascara. This is the ultimate curling mascara featuring a curved and double-sided silicone brush to give you your most lifted lashes ever. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 10 months agoBrand expert
Q: Is it Waterproof I have watery eyes?
submitted by Honey Bee - 2 years ago
A: Hi there, this is water and smudge resistant, not waterproof.
submitted byThe Elf Team - 2 years agoBrand expertA: I do too, and I swear to you, this is the best mascara I have ever used. It's not hard to take off like Waterproof ones, but I NEVER get black under my eyes, it NEVER flakes... I swear, it's just magi
submitted byAbbzilla - 1 year ago
Q: Is it hypoallergenic?
submitted by Val - 2 months ago
A: e.l.f. strives to select ingredients that are gentle on the skin. While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic or hypo-allergenic.
submitted bythe e.l.f. team - 2 months agoBrand expert
Q: Is this a clean/ non toxic mascara?
submitted by Linzaloo - 10 months ago
A: Hey, Great question! The e.l.f. Lash N Roll Mascara claims Target Clean! All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 10 months agoBrand expert
Q: Is it hard to take off ?
submitted by Teddybear - 10 months ago
A: It is not difficult to remove with makeup remover or a makeup wipe.
submitted byThe Elf Team - 10 months agoBrand expert
Q: Does it wash off easy
submitted by Reema - 11 months ago
A: This is easily removed with makeup remover or a makeup wipe.
submitted byThe Elf Team - 11 months agoBrand expert
Q: How long is it good for after I open it ?
submitted by Ilovebooks - 1 year ago
A: We suggest that mascara be discarded six months after opening, generally.
submitted byThe Elf Team - 1 year agoBrand expert
Q: Is the tube sealed with anything when you buy it, or is the box?
submitted by targetshopper - 1 year ago
A: Hey, Great question! The e.l.f. Lash N' Roll Mascara is packaged in the box. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: Ophthalmologist tested/safe for sensitive eyes?
submitted by Mum23 - 1 year ago
A: The mascara is not specifically ophthalmologist tested, however the ingredients are effective and safe.
submitted byThe Elf Team - 1 year agoBrand expert
Q: Is this a tubing mascara?
submitted by Mama - 2 years ago
A: This is not a tubing mascara - e.l.f. Lash XTNDR is a tubing mascara.
submitted byThe Elf Team - 1 year agoBrand expert
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4.6 out of 5 stars with 3780 reviews
easy to apply: 4.5 out of 5
easy to remove: 4.39 out of 5
long lasting: 4.18 out of 5
quality: 4.07 out of 5
value: 4.33 out of 5
74% would recommend
298 recommendations
Love this mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Love - 8 days ago, Verified purchaser
- Hair color: Brunette
- Skin concern: Sensitivity, Pores, Redness, Acne
- Skin type: Combination
- Eye color: Hazel
- Skin tone: Light
I love it I was having a hard time finding a mascara that wouldn’t stain my bottom lashes or bottom of my eyes since they’re long and this one is great Definitely my go to now Even when i took a nap it stayed lol
Skip this mascara!
1 out of 5 stars
Thumbs down graphic, would not recommend
Savannah - 8 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Black
- Eye color: Brown
I gave into the good reviews saying it was a great mascara but after using it for awhile I started to notice after having it on for a few hours my eyes would start to burn. I've also noticed an increase in eyelid pimples which I used to never have an issue with. I make sure to clean off my makeup before bed and cleanse my face but there must be something in this mascara that is irritating.
its ok
3 out of 5 stars
Thumbs up graphic, would recommend
pumpkin - 9 days ago
- Hair color: Blonde
- Skin concern: Blackheads
- Skin type: Normal
- Eye color: Blue
- Skin tone: Light
very good dried out quick though
Exactly what ive been looking for!
5 out of 5 stars
Thumbs up graphic, would recommend
Rachel - 12 days ago, Verified purchaser
Doesn’t get too clumpy and definitely gives length. Love this mascara, especially how affordable it is.
So happy I found this!
5 out of 5 stars
Thumbs up graphic, would recommend
Michaela - 15 days ago, Verified purchaser
LOVE IT. Very subtle and natural. I was looking for a replacement for the Maybelline full n soft since it seems to be discontinued, and this is pretty close. Maybe not quite as "full" but if you like a natural look, this is for you! Defines, lengthens, and stays on great! not messy to apply. The brown doesn't look that brown to me, but it is a little softer than most black mascaras. Fantastic price. YAY!
Adore this
5 out of 5 stars
Thumbs up graphic, would recommend
ABYSS716 - 24 days ago, Verified purchaser
- Skin tone: Light
- Eye color: Hazel
- Skin type: Normal
- Hair color: Brunette
Honestly a pretty good dupe for roller lash. It’s not 100% but for 80% likeness and 1/4 the price? I’ll buy this again and again.
Like that the mascara does not clump.
5 out of 5 stars
Miss Melissa - 25 days ago
originally posted on elfcosmetics.com
I bought this a month ago and really love how easy it is to use.
Pretty decent for the price
4 out of 5 stars
Thumbs up graphic, would recommend
amethyst dawn - 27 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Skin concern: Sensitivity
- Hair color: Brunette
- Eye color: Hazel
This makes my lashes look great! The only thing I don't love is the brush. It's quite hard and sometimes it pokes my eye/eyelid, which really hurts. So I have to be extra careful when I use it, especially if I'm trying to get close to my lash line
NOT a solid dupe- just average for cheap eye gunk
3 out of 5 stars
Thumbs down graphic, would not recommend
MinNC - 28 days ago, Verified purchaser
To anyone looking for a Benefit dupe: skip this one. The reviews claiming this is as good or better than Roller Lash are wildly off-base. This one is not only much less effective/impactful, but it flaked, caused eye irritation, and started to dry out within 1-2 weeks (~5-6 uses). For me, it's much more cost-effective to buy the real deal (during frequent sales) and have a product that lasts 4-5x(+) longer AND does the job well. (Bought and tested multiple times with the same "meh" result.)
My Fav Mascara!
5 out of 5 stars
MsDavis - 1 month ago
originally posted on elfcosmetics.com
This mascara is my favorite, it makes my 65 yo lashes long and beautiful!
Super Flaky
1 out of 5 stars
Thumbs down graphic, would not recommend
Marissa - 2 months ago
Its awful. It flakes everywhere and thats really not good when wearing contacts. Had to throw the tube away.
Great mascara
5 out of 5 stars
DMMM - 2 months ago
originally posted on elfcosmetics.com
I have been wearing Elf mascara for years! If I can’t find it at the store I buy it on line . If I can’t find it there I have to buy another brand. Their mascara is hard to get off and gets clumpy!
Eh
3 out of 5 stars
Thumbs down graphic, would not recommend
miffed - 2 months ago, Verified purchaser
Doesn’t curl well but it’s cheap so whatever
Good, but it flakes.
3 out of 5 stars
Thumbs down graphic, would not recommend
mort1980 - 2 months ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
- Eye color: Green
The wand takes a bit of practice to master but it goes on smoothly and does really help my lashes stay curled. However, it always flakes within a few hours. It’s so affordable and my lashes look great directly after application, but within a few hours I’ve got specks on my face. I’m on the hunt for another mascara but I’d purchase this again if I’m in a pinch.
BETTER THAN EXPENSIVE BRANDS
5 out of 5 stars
Thumbs up graphic, would recommend
Meghan B - 2 months ago, Verified purchaser
Wow! I didn’t expect much from this budget mascara, but it is WAY better than the $27 mascara I was using before. Highly recommend!
my go to
5 out of 5 stars
Thumbs up graphic, would recommend
Excellent Storage Bag - 3 months ago, Verified purchaser
This mascara is excelent. It lengthens my lashes and doesn’t flake. It’s my go too! And a price you can't beat! GET IT!!!
I love the elf cosmetics that I bought.
5 out of 5 stars
Mogey25 - 3 months ago
originally posted on elfcosmetics.com
I want to buy makeup that is not tested on animals and that handles my long, but thin lashes well. I haven’t checked the sunscreen yet, but the mascara and eyeliner are perfect
Great all around product
5 out of 5 stars
Jellybean2784 - 3 months ago
originally posted on elfcosmetics.com
This mascara is great. It lengthens my lashes and doesn’t flake. It’s a repurchase for me!
Great color, staying power
5 out of 5 stars
Thumbs up graphic, would recommend
Christina - 3 months ago, Verified purchaser
- Skin tone: Light
- Eye color: Hazel
I use a primer first, but I have found that this budget-friendly mascara does a better job of lasting until I take it off than many other expensive brands. And it is a true neutral (not warm) brown, which is exactly what I was looking for.
The best
5 out of 5 stars
Thumbs up graphic, would recommend
gmshaf8 - 3 months ago, Verified purchaser
- Skin type: Normal
- Eye color: Hazel
- Skin tone: Medium
- Hair color: Brunette
- Skin concern: Aging, Dark circles
If they ever discontinue this I will cry. I use to only ever wear waterproof mascara because my lashes are straight and I worried they’d fall. I gave this mascara a try and won’t wear anything else now. It is amazing