Sponsored
e.l.f. Lash 'N Roll® Curling & Lifting Mascara - 0.32oz
$7.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl and lift
- Unique double-sided and curved silicone brush works to separate, lift, and curl each lash
- Smudge- and flake-resistant formula
- 100% vegan, cruelty-free, and Leaping Bunny Certified
Description
Get maximum curl and unbeatable lift with e.l.f. Cosmetics Lash ‘N Roll Mascara—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
Why you'll love it:
• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free
Shade Descriptions:
• Black
• Pitch Black (a deeper, more pigmented black shade)
• Brown
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Why you'll love it:
• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free
Shade Descriptions:
• Black
• Pitch Black (a deeper, more pigmented black shade)
• Brown
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Lengthening
Net weight: .32 fl oz (US)
Features: Built-In Brush
TCIN: 86754587
UPC: 609332830721
Item Number (DPCI): 052-16-4630
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), ricinus communis (castor) seed oil, styrene/acrylates copolymer, propylene glycol, synthetic beeswax, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, stearic acid, magnesium aluminum silicate, phenoxyethanol, peg-100 stearate, nylon-12, aminomethyl propanol, ceteareth-25, butylene glycol, peg-40 hydrogenated castor oil, ethylhexylglycerin, polyquaternium-10, peg-90m, caprylyl glycol, sodium benzoate, silica, xanthan gum, kaolin, tocopherol [+/-]: black 2 (ci 77266) (nano), ultramarines (ci 77007).
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.22 inches width x 5.91 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is this a tubing mascara?
submitted by sami - 1 year ago
A: No, it's not 🎀🎀🎀🎀
submitted byElla - 4 months agoA: No it's not. 🎀🎀❤️❤️🎀🎀🎀🎀🎀🎀🎀
submitted byElla - 4 months agoA: This is not a tubing mascara, it is a mega-curling mascara. For a tubing mascara, please check out e.l.f. Lash XTNDR Mascara.
submitted bythe e.l.f. team - 1 year agoBrand expertA: Hey Sami, Great question! The e.l.f. Lash N' Roll mascara is not a tubing mascara. This is the ultimate curling mascara featuring a curved and double-sided silicone brush to give you your most lifted lashes ever. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: Is it Waterproof I have watery eyes?
submitted by Honey Bee - 2 years ago
A: Hi there, this is water and smudge resistant, not waterproof.
submitted byThe Elf Team - 2 years agoBrand expertA: I do too, and I swear to you, this is the best mascara I have ever used. It's not hard to take off like Waterproof ones, but I NEVER get black under my eyes, it NEVER flakes... I swear, it's just magi
submitted byAbby - 1 year ago
Q: Is this mascara waterproof?
submitted by Sienna - 25 days ago
A: This mascara is water resistant, not waterproof.
submitted byThe Elf Team - 24 days agoBrand expert
Q: Is it hypoallergenic?
submitted by Val - 6 months ago
A: e.l.f. strives to select ingredients that are gentle on the skin. While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic or hypo-allergenic.
submitted bythe e.l.f. team - 5 months agoBrand expert
Q: Is this a clean/ non toxic mascara?
submitted by Linzaloo - 1 year ago
A: Hey, Great question! The e.l.f. Lash N Roll Mascara claims Target Clean! All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: Is it hard to take off ?
submitted by Teddybear - 1 year ago
A: It is not difficult to remove with makeup remover or a makeup wipe.
submitted byThe Elf Team - 1 year agoBrand expert
Q: Does it wash off easy
submitted by Reema - 1 year ago
A: This is easily removed with makeup remover or a makeup wipe.
submitted byThe Elf Team - 1 year agoBrand expert
Q: How long is it good for after I open it ?
submitted by Ilovebooks - 1 year ago
A: We suggest that mascara be discarded six months after opening, generally.
submitted byThe Elf Team - 1 year agoBrand expert
Q: Is the tube sealed with anything when you buy it, or is the box?
submitted by targetshopper - 2 years ago
A: Hey, Great question! The e.l.f. Lash N' Roll Mascara is packaged in the box. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: Ophthalmologist tested/safe for sensitive eyes?
submitted by Mum23 - 2 years ago
A: The mascara is not specifically ophthalmologist tested, however the ingredients are effective and safe.
submitted byThe Elf Team - 2 years agoBrand expert
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Guests are saying
This mascara has garnered positive feedback for its ability to lengthen and separate lashes without clumping, making it ideal for everyday use. Guests appreciate its easy application, natural look, and long-lasting formula that resists smudging and flaking. Many find it a great value for the price, especially for those seeking a lightweight mascara that enhances their lashes beautifully. Overall, it stands out as a reliable choice for achieving defined and voluminous lashes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3848 reviews
easy to apply: 4.52 out of 5
easy to remove: 4.42 out of 5
long lasting: 4.21 out of 5
quality: 4.11 out of 5
value: 4.36 out of 5
75% would recommend
310 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
- Skin concern: Aging, Redness, Pores
- Skin type: Combination
- Skin tone: Medium
Works!
It works! And it is surprisingly very easy to wash off. 10/10 recommend
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Sensitivity
- Hair color: Grey
- Eye color: Brown
Karen
I have used this mascara for some time. I like the color. It's easy to apply & easy to remove.
5 out of 5 stars
21 October, 2025Verified purchase
- Skin type: Normal
Hello lashes!
This is the only mascara I’ve found that doesn’t require a lash curler in advance. As long as you have the time/patience, you can build the most beautiful lashes from this wand alone. PS brown looks way more natural than black (for any skin tone/eye color).
5 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025Verified purchase
- Skin tone: Medium
- Skin type: Oily
- Skin concern: Acne
- Hair color: Brunette
- Eye color: Brown
(no review title)
Great mascara for an affordable price.
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
- Hair color: Blonde
- Skin tone: Light
- Skin type: Combination
- Eye color: Green
(no review title)
Very nice and great price! Do not buy brown unless you are looking for a very natural look. It’s very easy to use and buildable.
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
- Hair color: Black
- Eye color: Brown
- Skin concern: Redness, Sun damage, Dark circles, Blackheads, Pores, Dullness
- Skin type: Combination
- Skin tone: Medium
love this mascara!
heard this mascara was good from multiple people, so i FINALLY gave it a try. it’s so worth it! it’s easy to remove, and does exactly what it claims to do. (also heard it’s a dupe for the benefit rollerlash mascara but i wouldn’t know…) it also can last me throughout a full school/work day, which is perf!
5 out of 5 stars
7 October, 2025Verified purchase
Perfect mascara
Great wand, separates lashes beautifully, no clumps and lasts all day.
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2025Verified purchase
- Hair color: Black
- Skin type: Normal
- Eye color: Brown
- Skin tone: Medium
Magnificent mascara
This is very good mascara. It’s very light and not clumpy. I would recommend. My lashes are extremely long using this mascara.
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2025
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Hazel
doesnt fall
one of the few mascaras ive tried that doesnt fall under my eyes :3 luvvv it smm
5 out of 5 stars
14 September, 2025
originally posted on elfcosmetics.com
Great mascara!
Does a great job on my lashes/ not clumpy - easy to apply
5 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2025Verified purchase
- Hair color: Brunette
- Eye color: Green
- Skin type: Combination
- Skin tone: Light
LOVE IT!
One of the best mascaras on the market for the price point. I love it! Dont miss out, if you were debating on it…BUY IT NOW!
5 out of 5 stars
Thumbs up graphic, would recommend
12 September, 2025
Yes ma'am
This one shockingly surprised me. I love the wand for my fine lashes. It coats each individual lash, including the pesky corny lashes. It doesn’t clump & leave them looking natural, yet flared out. Love love love!!!
5 out of 5 stars
10 September, 2025
originally posted on elfcosmetics.com
Love
I’ve been buying this mascara since last year, I love it! Makes my lashes look so long and separates them. And it lasts all day.
5 out of 5 stars
20 August, 2025Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Eye color: Hazel
- Skin concern: Calluses, Redness, Acne, Aging, Cuticles, Cellulite, Dullness, Uneven skin tone, Pores
- Skin type: Combination
A favorite drugstore mascara!
For the price, you really can’t go wrong. This formula does not create clumps and the brush gives a nice, feathery lash. If you’re looking for super dramatic volume, this may not be it for you. For girlies who like more natural, clean length, this is top-tier for the price point!
5 out of 5 stars
15 August, 2025
originally posted on elfcosmetics.com
(no review title)
I bought about 2 weeks ago and I am so glad that I did. I love the way this make up feels.
5 out of 5 stars
Thumbs up graphic, would recommend
8 August, 2025Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Puffiness
- Hair color: Brunette
- Eye color: Hazel
Lightweight
I find this mascara amazing compared to other brand ones I've used. It's lightweight texture feels great on the lashes!! A must try for anyone who love wearing mascara.
5 out of 5 stars
8 August, 2025
originally posted on elfcosmetics.com
My lashes but better
Perfect for easy, casual, everyday. Long, separated lashes that are defined, but look totally natural. No flaking, no smudges and removes easily. Great mascara.
5 out of 5 stars
Thumbs up graphic, would recommend
23 July, 2025Verified purchase
- Eye color: Blue
- Skin tone: Light
- Skin concern: Sensitivity, Acne, Pores, Redness
- Hair color: Blonde
- Skin type: Oily, Combination
Love
This is my favorite mascara. It does just the right amount of lengthening not too much or too little. It’s perfect!
3 out of 5 stars
14 July, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness
- Hair color: Blonde
- Eye color: Grey
Good formula, color more black than brown
I love elf's product and thought I would try this out. I'm blonde and thought that a brown mascara would look a bit more natural, but when I tried it on it still looked black. I'll continue to use it because I love the formula but I wish it was more brown than black
5 out of 5 stars
Thumbs up graphic, would recommend
13 July, 2025Verified purchase
- Hair color: Blonde
- Skin tone: Light
- Eye color: Blue
- Skin type: Combination, Normal
- Skin concern: Pores, Dullness, Acne
Compares to high-end mascaras.
Absolutely love this mascara! Holds a curl all day. Gives perfect length and volume without becoming clumpy. Doesn’t smudge throughout the day but somehow still is very easy to remove.