$8.00 when purchased online
Target Online store #3991
About this item
Highlights
- Long-lasting satin finish foundation that delivers medium buildable coverage
- Breathable formula doesn’t look or feel cakey
- Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
- Non-comedogenic (won’t clog pores)
- Available in 36 shades for a wide range of skin tones
- Great for dry, oily and combination skin
- 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified
Description
Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
Why you’ll love it:
• Long-lasting foundation that delivers medium, buildable coverage and a satin finish
• Breathable formula doesn’t look or feel cakey
• Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
• Available in 36 shades for a wide range of skin tones
• Non-comedogenic (won’t clog pores)
• Just-right coverage at an OMG price—$8!
Key Ingredients:
• 1% Hydrating Hibiscus Complex – delivers lasting hydration and targets dryness
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Why you’ll love it:
• Long-lasting foundation that delivers medium, buildable coverage and a satin finish
• Breathable formula doesn’t look or feel cakey
• Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
• Available in 36 shades for a wide range of skin tones
• Non-comedogenic (won’t clog pores)
• Just-right coverage at an OMG price—$8!
Key Ingredients:
• 1% Hydrating Hibiscus Complex – delivers lasting hydration and targets dryness
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Suggested Age: 13 Years and Up
Health Facts: Phthalate-Free, Triclosan-Free, Paraben-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Satin
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Medium
Skin Tone: Light
Skin Undertone: Neutral
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Color Correction, Concealing
Net weight: 1 fl oz (US)
SPF: 0
Features: Long Lasting, Non-Comedogenic
TCIN: 90908654
UPC: 609332849426
Item Number (DPCI): 052-16-9551
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.6 inches length x 1.7 inches width x 0.4 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I would like some help in determining what color I am. I wear Mac NW20 - Can someone please help me with what color best would match the Mac color of NW 20 thank you
submitted by Peanut - 11 months ago
A: I need help to pick my foundation match . I currently use MAC NC15
submitted byPerla - 11 months agoA: There's also an option to virtually "try on" the products now. It's recommended to do so in natural light. I wish you the best and hope this helps you out. Good Luck. ✌🏼
submitted byGirly girl - 9 months agoA: If I wear nars shade Zambie what shade would you recommend
submitted byMcGuire - 6 months agoA: We would suggest that you look at 34 MEDIUM COOL. Please also feel free to live chat with a beauty advisor for personal assistance.
submitted byThe Elf Team - 11 months agoBrand expert
Q: What shade should I use if I currently use L’Oreal infallible shade 425 - Linen?
submitted by Denise - 2 months ago
A: Hey Denise, Great question! Check out the Color 15 Fair Warm in e.l.f. Soft Glam Satin Foundation for a close match! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 months agoBrand expertA: We would suggest that you take a look at 20 Light Cool. Please also feel free to chat live with a concierge or beauty advisor for live help.
submitted byThe Elf Team - 2 months agoBrand expert
Q: I wear MAC NC 20. Which ELF color should I use?
submitted by Alix - 6 months ago
A: Several shades may work for you - we would suggest that you live chat with a beauty advisor at elfcosmetics.com or a virtual beauty consultant on any Target product page for help choosing.
submitted bythe elfcareteam - 5 months agoA: We would suggest that you take a look at 21 Light Neutral. Please also chat with a beauty expert at Target or e.l.f. For personal assistance.
submitted bythe e.l.f. team - 5 months agoBrand expert
Q: I usually wear Elf Sand Flawless Satin Foundation. What shade would you recommend? Thank you.
submitted by NS - 6 months ago
A: We would suggest that you take a look at 34 Medium Cool. You may also want to live chat with a beauty advisor at elfcosmetics.com or a virtual beauty consultant on any Target product page.
submitted bythe elfcareteam - 5 months agoA: Hey, Great question! We recommend to check out Color 24 Light Warm in the e.l.f. Soft Glam Satin Foundation for a close match. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: What’s the best shade if I currently use Infallible 455 Buff Beige?
submitted by Erica Hough - 6 months ago
A: We would recommend that you take a look at 34 Medium Cool.
submitted bythe elfcareteam - 6 months agoA: Hey Erica, Great question! Take a look at the Color 25 Light Neutral in e.l.f. Soft Glam Satin Foundation for a close match! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: Hi i currently wear NARS tinted moisturizer Cuzco, what color matches this
submitted by Bee - 7 months ago
A: We would suggest that you take a look at 44 Tan Cool. Please also feel free to live chat with a beauty concierge or advisor for more help choosing your best match.
submitted bythe elfcareteam - 7 months agoA: Hey Bee, Great question! Take a look at the Color 24 Light Warm for a close match! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: Can you tell me if this is waterproof?
submitted by Kimberly ann - 23 days ago
A: This is a long-lasting, breathable and buildable, non-comedogenic formula - it is not waterproof.
submitted bythe e.l.f. team - 22 days agoBrand expert
Q: I use the flawless satin in light ivory, but it looks like target doesn't carry that foundation anymore? I can't find a shade of this product with the same name. What should I get?
submitted by smuge - 1 month ago
A: Hey, Great question! We recommend checking out the e.l.f. Soft Glam Satin Foundation in 20 Light Cool for a close match! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 month agoBrand expert
Q: what shades are on the cool side?
submitted by Terrible Delivery - 2 months ago
A: Hey, Great question! For shades that have a cool undertone in the e.l.f. Soft Glam Satin Foundation, Take a look at 10 Fair, 14 Fair, 20 Light, 23 Light , 34 Medium, 35 Medium, 43 Tan, 44 Tan, 51 Deep, 52 Deep, 60 Rich, and 61 Rich. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 months agoBrand expert
Q: What is the closest color match to the e.l.f. Flawless Finish Foundation Fawn color?
submitted by KT - 3 months ago
A: We would suggest you take a look at shade 24 - Light Warm. You may also receive live help from a beauty concierge or beauty advisor here or at elfcosmetics.com.
submitted bythe e.l.f. team - 3 months agoBrand expert
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Guests are saying
The e.l.f. Soft Glam Foundation is a versatile and budget-friendly option that offers a lightweight, buildable formula with a satin finish. Guests appreciate its smooth application and natural look, making it suitable for everyday wear or special occasions. With a wide range of shades available, it caters to various skin tones. While some guests noted it may not be ideal for very oily skin, many found it to provide excellent coverage without feeling heavy or cakey.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2756 reviews
easy to apply: 4.14 out of 5
easy to remove: 4.4 out of 5
long lasting: 3.71 out of 5
quality: 3.77 out of 5
value: 4.05 out of 5
62% would recommend
51 recommendations
this is not the one!!
1 out of 5 stars
Thumbs down graphic, would not recommend
CkyBby - 4 days ago, Verified purchaser
I should know better by now, but the influencers (who will say literally anything to get you to buy) had me convinced this was the best drugstore foundation out there. It's awful! I bought light cool, and it was so dark and orange on me! I went ahead and tried it on a day I had nowhere to go, because I figured I could go back for a lighter shade if I at least liked the formula. It's very thick and dry, and I feel like it emphasized every bit of texture and lines on my skin. Straight to the trash!!!
Upset at lack if attention
1 out of 5 stars
Thumbs down graphic, would not recommend
EG - 5 days ago
- Skin concern: Redness, Uneven skin tone
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
- Hair color: Brunette
It's not the product itself. I'm upset that the worker who picked this out for the pickup order didn't ensure it was unopened. It had clearly been opened and used already. Really upset they chose to give that to me.
Not my favorite
3 out of 5 stars
mirandar143_4775 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was not extremely impressed with this foundation, unfortunately. The color was much too dark for my skin tone, so I purchased in a lighter color, which still did not match well. I have a very neutral undertone a light shade that is often hard to find shades for, and this is no exception. I wore it for a few days to be able to review it, but I have very dry skin and this clung to my dry patches and looked patchy and scaly after a few hours. I love a good budget find and was hoping to love this, but it just fell short for me. It may be a good option for someone with oily skin.
Soft glam foundation.
5 out of 5 stars
- 15 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Complementary, it’s a thick consistency, so it’s full coverage! It finishes kinda Matt/soft not drying at all! But will work amazing for dry skin.
Elf is that girl
5 out of 5 stars
Thumbs up graphic, would recommend
meech - 16 days ago, Verified purchaser
- Skin type: Normal, Combination
- Skin concern: Redness, Uneven skin tone, Aging, Acne
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Light
The only drug store foundation that has impressed me, ever. This one will be a staple for me.
Affordable, medium-coverage foundation with a natu
3 out of 5 stars
mevk_5849 - 16 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The e.l.f. Soft Glam Satin Foundation is an affordable option with a buildable medium coverage and a satin finish. The shade I received was a little too dark for my skin tone, especially after it oxidizes, which was a disappointment. It offers a velvety, skin-like finish that is a nice balance between matte and dewy, giving a natural look that isn’t too cakey. The packaging comes in a squeeze tube and is of a thicker consistency. It blends smoothly into the skin, making application easy. Depending on the primer and your skincare, it can pill or have some patchiness when applying. Despite these minor issues, the foundation delivers solid performance for its price and comes in 36 different shade options. Overall, it’s a good choice for those seeking an affordable, medium-coverage foundation with a natural finish. #influenster #complimentary #influenstervoxbox #elfcosmetics #elffoundation #elfsoftglam #elfxinfluenster
Ok
4 out of 5 stars
stephanied593_9442 - 16 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I liked the foundation. I would like to say I loved but it was not as expected. It is light weight. I think it should expand on shade range. It is bendable and works well with the brush provided.
Love elf soft glam so much
5 out of 5 stars
Thumbs up graphic, would recommend
BHunL - 17 days ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Eye color: Hazel
- Skin type: Combination
- Skin concern: Acne, Dark circles, Redness, Uneven skin tone, Blackheads, Aging
I LOVE this foundation. It covers so well, the coverage is buildable, and ir creates a gorgeous glowy and flawless finish. I wear it for all occasions, casual and dressy. I am on my second tube.
Flexible, comfortable coverage
5 out of 5 stars
Thumbs up graphic, would recommend
Abby M - 25 days ago, Verified purchaser
- Skin type: Dry, Combination
- Skin concern: Uneven skin tone
- Skin tone: Light
Perfect option for a natural look! I like that you can sheer this product out for just a touch of color correction or build it for higher coverage. It feels really light on the skin and it hasn’t clogged my pores after about 10 days of daily wear. The squeeze bottle makes it easy to apply directly to your face which makes this quick to apply. At this price point this product is a no brainer. I have dry/combo sensitive skin and I’m really happy with this product!
Not my favorite
2 out of 5 stars
Thumbs down graphic, would not recommend
Chelsey - 27 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Skin concern: Acne, Pores
- Hair color: Blonde
- Eye color: Blue
Any imperfection is emphasized and it doesn't bend super well.
Not my favorite
3 out of 5 stars
thanhsomi_297 - 27 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I usually don't use drugstore foundation, but I gave it a try. The packaging is plastic so it doesn’t look fancy or as i expected. I found it quite heavy for my skin. The medium coverage is suitable for those who like American-style makeup. I prefer a simple makeup look, so it seems a bit overdone for me. However, its price is quite affordable, making it suitable for young people.
Good and affordable
4 out of 5 stars
rholli__5780 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I enjoyed this product more than I thought. I think it has great coverage while still giving a natural finish to the skin. I use it with the elf halo glow filter. It smells like most foundations: not good but bearable. The package is perfect for traveling
E.l.f. soft glam foundation shade 21 light neutral
5 out of 5 stars
alisonp41_128 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This Foundation from e.l.f. cosmetics blends beautifully. It coverages nicely. I prefer a light to medium coverage, which is exactly what it offers. I used the shade 21 light neutral. It is also vegan, and cruelty-free. You can't beat the price either, it won't break the bank.
Amazing
5 out of 5 stars
Thumbs up graphic, would recommend
KC7 - 1 month ago, Verified purchaser
- Hair color: Black
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness, Acne, Uneven skin tone
- Eye color: Brown
Amazing light to medium coverage. So light, doesn’t feel like your wearing make up! Have tried many different, expensive foundations from Sephora. For the price, amazing! I have sensitive skin and great on mature skin.
Good foundation
5 out of 5 stars
allidoo25_3238 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Matches with many completions . Looks flawless. Lays on face beautifully. Smells like make up. Packaging is ok for the price it is. I would buy again.
It runs dark
5 out of 5 stars
amandae186_9596 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The texture was great. It felt very smooth. Left my skin glowing. The shade was a little dark for my complexion, but it will be perfect in the Minnesota summer.
Great lightweight foundation!
5 out of 5 stars
inesm116_8868 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] this is the perfect light weight foundation! i don’t feel like my skin looks cakey after i use it and it feels very natural. i’m not a big makeup girl so this perfect for me!
Lightweight !
5 out of 5 stars
pizzylyle_5740 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I didn’t pick the right shade so I gave to my paler sister and it looked really nice on her! She liked elf as it is an affordable and reliable brand. Would recommend!
Mom is GLOWING
5 out of 5 stars
Thumbs up graphic, would recommend
Haley - 2 months ago
- Skin tone: Medium
- Skin type: Oily
- Eye color: Blue
- Hair color: Brunette
- Skin concern: Redness, Pores, Dark circles
Buy it, just buy it. Made this tired momma glow!
Bad quality
1 out of 5 stars
Thumbs down graphic, would not recommend
Pamelamama - 2 months ago, Verified purchaser
- Skin concern: Acne
- Eye color: Green
- Hair color: Auburn
- Skin type: Normal
- Skin tone: Light
Made my skin appear very textured, almost like it wouldn’t blend in