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Function of Beauty Custom Wavy Hair Shampoo Base with Fermented Rice Water - 11 fl oz
Only at target
$9.99 ($0.91/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Formulated with Fermented Rice Water, Function of Beauty’s Shampoo for Wavy Hair strengthens and promotes elasticity.
- CUSTOMIZABLE: Build your own shampoo by adding in up to 3 Function of Beauty #HairGoal Booster Shots
- FRAGRANCE: Our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine
- SAFETY: Tested at home on hundreds of human heads (never animals!) & independent 3rd party clinical tests on humans
- CLEAN: 92% naturally-derived (per ISO 16128), Sulfate-Free, Paraben-Free, Target Clean
- CONSCIOUS: Cruelty-Free, 100% Vegan
- SUSTAINABLE: Bottle made with Recycled Plastic & 100% Recyclable
Description
Function of Beauty’s custom haircare line allows you to create the perfect mix of shampoo and conditioner for your unique hair type, hair moisture level, and hair goals.
HOW IT WORKS:
Step 1 – Choose a Shampoo or conditioner base for your unique hair type.
Step 2 – Select up to 3 booster shots to meet your unique hair goals.
Step 3 – Pour one booster from each into your shampoo and the other in your conditioner.
Step 4 – Shake vigorously for 15 seconds and say hello to custom haircare!
Our custom Shampoo for Wavy Hair is formulated with Fermented Rice Water to strengthen and increase elasticity. The gentle foaming ingredients have been specifically formulated for Wavy Hair, with silicones to soften strands.
Customize this shampoo base and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Wavy Hair, we recommend mixing in Anti-Frizz, Deep Condition, and Strengthen Hair Goals. Formulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – delivers a spa-like experience in the shower.
All Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom wavy hair shampoo is 92% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content - Our bottles are made with recycled materials & are 100% recyclable.
HOW IT WORKS:
Step 1 – Choose a Shampoo or conditioner base for your unique hair type.
Step 2 – Select up to 3 booster shots to meet your unique hair goals.
Step 3 – Pour one booster from each into your shampoo and the other in your conditioner.
Step 4 – Shake vigorously for 15 seconds and say hello to custom haircare!
Our custom Shampoo for Wavy Hair is formulated with Fermented Rice Water to strengthen and increase elasticity. The gentle foaming ingredients have been specifically formulated for Wavy Hair, with silicones to soften strands.
Customize this shampoo base and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Wavy Hair, we recommend mixing in Anti-Frizz, Deep Condition, and Strengthen Hair Goals. Formulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – delivers a spa-like experience in the shower.
All Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom wavy hair shampoo is 92% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content - Our bottles are made with recycled materials & are 100% recyclable.
Scent: Peach
Hair Type: Wavy
Health Facts: Paraben-Free, Mineral Oil-Free, Sulfate-Free, Vegan, Phthalate-Free, Gluten-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Recyclable
Beauty Purpose: Softening, Basic Cleansing
Net weight: 11 fl oz (US)
TCIN: 80159965
UPC: 850018240390
Item Number (DPCI): 063-00-0814
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium lauroyl methyl isethionate, glycerin, sodium methyl cocoyl taurate, peg-120 methyl glucose dioleate, cocamidopropyl hydroxysultaine, sodium methyl isethionate, lauric acid, acrylates crosspolymer-4, trisodium ethylenediamine disuccinate, glycol distearate, phenoxyethanol, sodium chloride, propoxytetramethyl piperidinyl dimethicone, polyquaternium-7, sodium laurate, guar hydroxypropyltrimonium chloride, methyl gluceth-10, caprylyl glycol, chlorphenesin, potassium sorbate, trideceth-6, saccharomyces (rice) ferment filtrate, hexylene glycol, citric acid, hydroxypropyl methylcellulose, sodium benzoate, c11-15 pareth-7, butylene glycol, sodium benzotriazolyl butylphenol sulfonate, ethylhexylglycerin, fragrance, citral, citronellol, limonene, linalool, red 33, violet 2. *92% naturally-derived ingredients. never any nasties. naturally-derived = plant-derived & water ingredients
Allergens & Warnings:
CAUTION: FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. KEEP OUT OF REACH OF CHILDREN.Shipping details
Estimated ship dimensions: 2.19 inches length x 2.22 inches width x 6.84 inches height
Estimated ship weight: 0.83 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this shampoo suitable for sensitive skin?
submitted by AI Shopping Assistant - 3 days ago
A: Yes, the shampoo is suitable for sensitive skin and is dermatologist tested.
submitted byAI Shopping Assistant - 3 days agoAi generated
Q: What fragrance does the shampoo have?
submitted by AI Shopping Assistant - 3 days ago
A: The shampoo has an exclusive Nude Peach fragrance with notes of peach nectar, lemon zest, and jasmine.
submitted byAI Shopping Assistant - 3 days agoAi generated
Q: How can I customize this shampoo?
submitted by AI Shopping Assistant - 3 days ago
A: You can customize the shampoo by adding up to 3 Function of Beauty #HairGoal Booster Shots.
submitted byAI Shopping Assistant - 3 days agoAi generated
Q: What is the main ingredient in the shampoo?
submitted by AI Shopping Assistant - 3 days ago
A: The main ingredient in the shampoo is Fermented Rice Water, which strengthens and promotes elasticity.
submitted byAI Shopping Assistant - 3 days agoAi generated
Q: What are the sustainability features of the packaging?
submitted by AI Shopping Assistant - 3 days ago
A: The packaging is made with recycled materials and is 100% recyclable, supporting sustainability.
submitted byAI Shopping Assistant - 3 days agoAi generated
Q: Is this shampoo safe for color treated hair?
submitted by atkv - 8 months ago
A: Hi there, Yes, our products at Target are color-safe thanks to their 100% sulfate-free formulas!
submitted byFunction of Beauty - 8 months agoBrand expert
Q: Does this help with frizzy hair?
submitted by Ava - 11 months ago
A: Hi Ava, To help combat frizz, we recommend our Anti-Frizz #HairGoal Booster which smoothes texture and moisturizes strands, preventing frizz and static!
submitted byFunction of Beauty - 11 months agoBrand expert
Q: I'm not quite sure what would work the best for my hair? I have natural blonde hair, it's super oily, wavy and straight ish in between the two It gets knotted like thin hair but I have a lot of hair!
submitted by Izzy - 1 year ago
A: Hi Izzy, We'd recommend either the Straight or Wavy Hair Shampoo and Conditioner Base. We'd recommend choosing based on how you'd style your hair most often. Popular #hairgoal booster shots for your hair type include Strengthen, Volumize, Soothe Scalp - but you can always swap hair goals if you'd prefer to try something else!
submitted byFunction of Beauty - 1 year agoBrand expert
Q: Why are the bottles advertised and priced for 11ounces when they come half full and some even at a third full? Even if you add in the three boosters, which are basically drops, it's still far off.
submitted by Kjwells - 2 years ago
A: Hi there, Our Function of Beauty shampoo is packaged in a 12 oz bottle that is filled with 11 oz of product. To accommodate for pressure and room to add up three #hairgoal booster shots, the bottles have 1 oz of extra room at the top. This also ensures there is enough space in the bottle to incorporate your #hairgoals thoroughly when shaking your custom formula. Our quality standards ensure our shampoos are filled to the exact volume specified on the bottle, so they are guaranteed to contain all the product that you have paid for.
submitted byFunction of Beauty - 2 years agoBrand expert
Q: For some reason there's no list of ingredients here. What is the full list of ingredents?
submitted by Carrie - 2 years ago
A: Hi Carrie, The full list of ingredients is printed on each bottle! If there are any ingredients you are curious about, please feel free to reach out to our team via our Contact Us page and we would be happy to help.
submitted byFunction of Beauty - 2 years agoBrand expert
This product is featured in a recent Target Finds story
Function of Beauty Wavy Hair Club
About the collection
Function of Beauty's Custom Wavy Hair Collection covers all of your haircare needs - Shampoo, Conditioner, Leave-in Treatment, Mask and Styling Mousse for your best hair. Each product is formulated with specific ingredients to care for your hair type and can be customized with up to 3 #HairGoalBoosters to fit your hair needs. For wavy hair, we recommend Anti-Frizz, Strengthen, & Deep Condition Hair Goal Boosters.
To mix in your selected Hair Goal Boosters, snap open each booster shot and pour it into each product base. Shake (or stir!) for 15 seconds before your first use. All of our custom products are over 91% naturally derived*, sulfate-free, cruelty-free, and 100% vegan. Our bottles are made with recycled materials & are 100% recyclable.
To mix in your selected Hair Goal Boosters, snap open each booster shot and pour it into each product base. Shake (or stir!) for 15 seconds before your first use. All of our custom products are over 91% naturally derived*, sulfate-free, cruelty-free, and 100% vegan. Our bottles are made with recycled materials & are 100% recyclable.
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Guests are saying
The customizable wavy hair shampoo offers a unique blend of ingredients designed to enhance and nourish wavy hair types. Many guests appreciate the personalized options, which allow them to address specific hair concerns such as frizz and hydration. While some guests report positive results with improved texture and manageability, others have experienced issues like hair loss and scalp irritation. Overall, the product has garnered mixed feedback, making it essential for guests to consider their hair type and sensitivities before trying it.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 3045 reviews
effectiveness: 2.57 out of 5
quality: 2.58 out of 5
value: 2.57 out of 5
47% would recommend
632 recommendations
Spsghetti hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Laura - 1 month ago, Verified purchaser
Did not like this shampoo. My hair felt very dry after using this and it looked like spaghetti noodles once air dried. Will be going back to my regular shampoo instead
1 reply from Function of Beauty team - 22 days ago
Hi there, Please reach out to us via our Contact Us page so we can look into your concerns.
Can't believe the difference!
5 out of 5 stars
Thumbs up graphic, would recommend
AllisonK - 4 months ago, Verified purchaser
I don't know what kind of magic is in this, but my hair waves are completely different when I use this. So happy I found it and happy about the price point!
1 reply from Function of Beauty team - 4 months ago
Hi Allison, Thank you for taking the time to leave a review! We’re so happy to hear that you’re loving it. If you ever want to share your experience with us on social, tag us, we’d love to see it!
DO NOT BUY
1 out of 5 stars
Thumbs down graphic, would not recommend
d - 4 months ago
I was so excited to use this product, and after the first use I liked it a lot, it smelled good, and it was affordable. HOWEVER after about 3 washes I started experiencing itching/redness/inflammation/pain all over my scalp. My head is constantly irritated and my scalp had become so inflamed it was weeping!! In addition to the irritation, my hair has been falling out like crazy. I have NEVER experienced hair loss- especially not to this degree, and so much of my hair has fallen out because of this product. My hair was nice and thick before and I was really hopeful that this product would enhance the natural wave in my hair, and instead it created damage to my hair and scalp which will take a lot of time to heal. Unfortunately, this product is a huge waste of money :( I have since switched shampoos but the damage is pretty significant and long lasting. I do not recommend this product.
1 reply from Function of Beauty team - 4 months ago
We appreciate you sharing your experience and take all feedback very seriously. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further
wouldnt purchase again
3 out of 5 stars
Thumbs down graphic, would not recommend
Cbm - 7 months ago, Verified purchaser
Is it cheap? yes Is it worth it? no I wanted to lke this and I have been using it for months, but I feel like my hair is always oily and dull. I am also struggling with dry scalp and brittleness and I think this product is contributing to that.
1 reply from Function of Beauty team - 6 months ago
Hi there, We regret hearing that you did not have a good experience. Please reach out to us via our contact us page.
Repaired my ends, Yay!
5 out of 5 stars
Thumbs up graphic, would recommend
Sweetwater - 9 months ago
One use and I could tell my ends are not as dry. I have long hair and its wavy. I have tried a few different products for curly/wavy hair and they have not nourished my hair like Function of Beauty.
1 reply from Function of Beauty team - 9 months ago
Hi there, Wow, thank you so much for sharing your amazing results!
Eh
2 out of 5 stars
Thumbs down graphic, would not recommend
Hadley V - 9 months ago, Verified purchaser
It’s nice that you can customize it but the ingredients include a lot of common allergens, pollutants, and irritants.
1 reply from Function of Beauty team - 9 months ago
Hi Hadley, We stand behind all of our products and are confident in their safety. If you have any questions for us please message us via our ‘Contact Us’ page so we can discuss further.
Buyer beware
2 out of 5 stars
Thumbs down graphic, would not recommend
Aharrison - 11 months ago
I have never struggled with dry scalp before until I used this product. My head was on fire! I had to return the product. As soon as I switched to a different product, my scalp was back to normal. Only good thing was that it did enhance my curls.
1 reply from Function of Beauty team - 11 months ago
Hi Aharrison, We appreciate you sharing your experience and take all feedback very seriously. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.
Im loosing my hair!!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Hairloss - 1 year ago, Verified purchaser
Absolutely disgusted with this brand and why in the heck target would still continue to keep this on their shelves I used to have extremely thick beach wave hair my waves were not doing good so I figured why not try a shampoo that is supposed to be specifically for help to waves yeah it didn’t help with that it made my hair frizzy and knotty and unmanageable after months of using this shampoo I have fully started to loose all my hair like I added pictures from before this shampoo vs now this company will definitely have a lawsuit coming there way if I could do anything to stop this brand from selling I would because I feel so bad for anyone who has to go through the insecurity and heartbreak I’m dealing with with my own hair I wish I could give the 0 star reviews
1 reply from Function of Beauty team - 1 year ago
Hi there, We appreciate you sharing your experience and take all feedback very seriously. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.
Made hair dirtier
1 out of 5 stars
Thumbs down graphic, would not recommend
Isabella - 1 year ago, Verified purchaser
I tried this and it made my hair look and feel dirtier (specifically: darker, greasier, and itchier). I thought, well, it’s my first time using it, and I added some of their boosters, maybe I didn’t shake it well enough, I’ll try again tomorrow. The next day I read the back of the bottle carefully, then did two shampoo washes in a row with this product just to be sure I was getting my hair clean. When it dried my hair was worse than ever: stringy, greasy, and itchy. I paired this with the matching conditioner and I don’t think I have an issue with that. I love the concept of personalized, affordable hair care, but I can’t recommend a product which performs contrarily to its primary function.
1 reply from Function of Beauty team - 1 year ago
Hi Isabella, We value our customers feedback and are so sorry we fell short of your expectations. Our team would like to help - please feel free to reach out to us via our Contact Us page.
Don't do it!
1 out of 5 stars
Thumbs down graphic, would not recommend
Met - 1 year ago, Verified purchaser
Usually use Not Your Mother's and love it, but I wanted to try this line as I heard it was good. I hadn't seen all the bad reviews before I tried it, and I so wish I had heeded the warnings. It's basic drugstore quality, dried the crap out of my hair - it's never felt so damaged and tangly. The ends were POOF and my roots got so greasy. In my attempt to comb and clump my waves, soooo much hair fell. I made it 3 washes before trashing, super disappointed!!
1 reply from Function of Beauty team - 1 year ago
Hi Met, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.
Can't live without
5 out of 5 stars
Thumbs up graphic, would recommend
Ashley M - 1 year ago, Verified purchaser
This line of haircare is so impressive. I can finally get a brush through my daughters hard to manage hair. It also smells amazing.
1 reply from Function of Beauty team - 1 year ago
Hi Ashley, We are thrilled you and your daughter are loving your customized shampoo! ✨
Hair loss and body acne
1 out of 5 stars
Thumbs down graphic, would not recommend
Sad It Didnt Work - 1 year ago, Verified purchaser
BEWARE! Literally made my hair brittle and start breaking off and falling out!! I loved the scent but when I noticed in two weeks enough hair was out of my head to clog my drain (i have a choppy layered above the shoulders haircut), I knew there was a problem. Bought my fiancée the wavy hair one and he was also loosing hair and the formula made him break out across his forehead and the back of his body. Not worth risking your hair over!!
1 reply from Function of Beauty team - 1 year ago
Hi there! At Function of Beauty, we take customer concerns very seriously. As a company, we are committed to using high-quality ingredients backed by science to ensure safety and efficacy. Please reach out to us via our contact us page, so we can look into your concern further. Thank you!
Dries out hair
2 out of 5 stars
Thumbs down graphic, would not recommend
Ilyssa - 1 year ago, Verified purchaser
Dont like all the chemicals in it, but i wanted to try it anyway cuz i saw so many good reviews online. Unfortunately I would never recommend this to anyone. Dried out my hair and made it extra frizzy. My waves normally come out just fine and i wanted something with a little more moisture retention. Unfortunately this did exactly the opposite. Hair is now frizzy and dry looking with flyaways everywhere.
1 reply from Function of Beauty team - 1 year ago
HI Ilyssa, We’re sorry to hear you did not have a great experience with your formula. We’d love to learn more and help in any way we can - please send us a message via our Contact Us page.
improves waves, dries out scalp
2 out of 5 stars
Thumbs down graphic, would not recommend
alyssadrinker - 1 year ago, Verified purchaser
It improved the waviness of my hair, but it caused me to have a terribly dry scalp.
1 reply from Function of Beauty team - 1 year ago
Hi Alyssa, We would be happy to assist you with this. Our highest priority is customer safety and satisfaction. Please reach out via our ‘Contact Us’ page so we can discuss further.
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Taylorswift - 1 year ago
I love this product! It really helps with my hair because it is so wild and crazy and it helps tone it down. I also love how it strengthens my hair. My hair looks and feels so much better and more natural. If you are a person that needs healthier and stronger hair this is the product you should get. I would recommend this product even if you don’t have wavy hair they have tons of hair types! Definitely try this if you need a new shampoo or conditioner! Thanks for reading this! Bye!
1 reply from Function of Beauty team - 1 year ago
Hi there, Wow, thank you so much for sharing your amazing results with us! We are thrilled your custom shampoo is doing wonders for your hair ✨
Can't Keep A Wavy Girl Down
5 out of 5 stars
Thumbs up graphic, would recommend
AylaZelanaGrebiel - 1 year ago, Verified purchaser
I really love this shampoo! Honestly my hair feels amazing and healthy; I switched from Aveda after I noticed my hair being limp and always dry. My hair is really thick, wavy, and red plus with allergies to a lot of cosmetics it’s hard to find something that works. I’ve been using it for several months now and I’ve seen a really dramatic difference, my hair is healthy, shiny, and very manageable. I use the customizable options too: hydration, anti frizz, and strengthen. I strongly recommend it!
1 reply from Function of Beauty team - 1 year ago
Hi there, This is such great news! We appreciate you taking the time to share your amazing results with us. We hope you continue to enjoy your customized formula!
Customizable for your hair type!
5 out of 5 stars
mariah2222 - 1 year ago
originally posted on functionofbeauty.com
This is my first time trying function of beauty and I just love that it is so customizable for my own hair type. I feel like it is made just for me. I got the strengthen add in for this wavy hair shampoo and conditioner. Great value for the price. I would recommend. Complimentary from functionofbeauty
LOVE!
5 out of 5 stars
jas.kayyy - 1 year ago
originally posted on functionofbeauty.com
i was skeptical about this shampoo but it actually is good!! i love that you can add what kind of boost your hair needs, so it’s customizable to everyone! plus the shampoo smells so good and the bottle is recyclable. 10/10 recommend gifted by functionofbeauty
Best shampoo
5 out of 5 stars
Khosh - 1 year ago
originally posted on functionofbeauty.com
Function of Beauty's Custom Wavy Hair Shampoo Base with Fermented Rice Water offers a personalized hair care experience tailored specifically for wavy hair types. Infused with the nourishing benefits of fermented rice water, this shampoo promises to hydrate, strengthen, and enhance the natural texture of wavy hair. The customizable formula allows users to address their specific hair concerns, whether it's controlling frizz, increasing volume, or maintaining vibrant color. The result? Silky-smooth waves that feel healthy and look effortlessly beautiful.
Love the results
5 out of 5 stars
Feli - 1 year ago
originally posted on functionofbeauty.com
As a person with wavy hair the easily gets frizzy, I need the extra care and a product that caters to my hair type. I have been testing out these products for a few days and love the results. My hair looks healthier and has improved. Gifted by function of beauty