Function of Beauty Wavy Hair Shampoo Base with Fermented Rice Water - 11 fl oz

Function of Beauty Wavy Hair Shampoo Base with Fermented Rice Water - 11 fl oz - image 1 of 4Function of Beauty Wavy Hair Shampoo Base with Fermented Rice Water - 11 fl oz - image 2 of 4Function of Beauty Wavy Hair Shampoo Base with Fermented Rice Water - 11 fl oz - image 3 of 4Function of Beauty Wavy Hair Shampoo Base with Fermented Rice Water - 11 fl oz - image 4 of 4
Function of Beauty Wavy Hair Shampoo Base with Fermented Rice Water - 11 fl oz - image 1 of 4
$9.99When purchased online

About this item

At a glance

Clean
Clean
Target Zero
Target Zero

Highlights

  • Formulated with Fermented Rice Water, Function of Beauty’s Shampoo for Wavy Hair strengthens and promotes elasticity.
  • CUSTOMIZABLE: Build your own shampoo by adding in up to 3 Function of Beauty #HairGoal Booster Shots
  • FRAGRANCE: Our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine
  • SAFETY: Tested at home on hundreds of human heads (never animals!) & independent 3rd party clinical tests on humans
  • CLEAN: 92% naturally-derived (per ISO 16128), Sulfate-Free, Paraben-Free, Target Clean
  • CONSCIOUS: Cruelty-Free, 100% Vegan
  • SUSTAINABLE: Bottle made with Recycled Plastic & 100% Recyclable

Specifications

Scent: Peach
Hair Type: Wavy
Health Facts: Paraben-Free, Mineral Oil-Free, Sulfate-Free, Vegan, Gluten-Free, Phthalate-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Beauty Purpose: Beachy Waves, Basic Cleansing
Net weight: 11 fl oz (US)
TCIN: 80159965
UPC: 850018240390
Item Number (DPCI): 063-00-0814
Origin: Assem USA w/foreign/dom. parts

Description

Function of Beauty’s custom haircare line allows you to create the perfect mix of shampoo and conditioner for your unique hair type, hair moisture level, and hair goals.

HOW IT WORKS:
Step 1 – Choose a Shampoo or conditioner base for your unique hair type.
Step 2 – Select up to 3 booster shots to meet your unique hair goals.
Step 3 – Pour one booster from each into your shampoo and the other in your conditioner.
Step 4 – Shake vigorously for 15 seconds and say hello to custom haircare!

Our custom Shampoo for Wavy Hair is formulated with Fermented Rice Water to strengthen and increase elasticity. The gentle foaming ingredients have been specifically formulated for Wavy Hair, with silicones to soften strands.

Customize this shampoo base and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Wavy Hair, we recommend mixing in Anti-Frizz, Deep Condition, and Strengthen Hair Goals. Formulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – delivers a spa-like experience in the shower.

All Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom wavy hair shampoo is 92% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Our bottles are made with recycled materials & are 100% recyclable.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category: • Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals. • Pest Control - also classified as a Minimum Risk Pesticide by the EPA. • OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more. • Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals. • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)
Target Zero
Join Target and the brands you love on a journey to zero waste. Products must meet at least one of these criteria to be part of Target Zero: 1. Packaging designed with intention of refill to reduce total waste; 2. Packaging or product designed with intention of reusability at end of life; 3. Packaging switch from plastic to paper, aluminum, steel or glass with greater potential to be widely circular for majority of product packaging; 4. Packaging made with at least 30% post-consumer recycled content for plastic; 5. Compostable packaging; 6. Less water usages — concentrates or powders - with the intent to minimize packaging
See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.85 inches length x 2.21 inches width x 2.19 inches height
Estimated ship weight: 0.84 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Which of your shampoos and conditioners contain argan oil?

submitted by jill - 2 months ago
  • A: Hi Jill! Our Wavy conditioner is formulated with argan oil to help promote glossiness in wavy hair!

    submitted byFunction of Beauty - 2 months ago
    Brand expert

Q: does this product cause hair fallout? I have thickish wavy hair and scared of thining

submitted by arandomperson - 6 months ago
  • A: Our highest priority is customer safety and satisfaction. We stand behind all of our products and are confident in their safety. Please feel free to reach out to us via our ‘Contact Us’ page for further questions, or information!

    submitted byFunction of Beauty - 6 months ago
    Brand expert

Q: How do I select my hair goals on the Target website?

submitted by How many - 7 months ago
  • A: Hi there! Function of Beauty #hairgoal shots can be found exclusively at Target and Target.com. You can pick a base for your natural hair type, and add up to 3 #hairgoal booster shots to customize your hair care. We hope you'll give our Function of Beauty shampoos and conditioners a try!

    submitted byFunction of Beauty - 6 months ago
    Brand expert

Q: what is the shelf life? I don't plan on using for a while maybe 2-3 months. will it still be good if unopened?

submitted by stephenie - 7 months ago
  • A: Hi Stephanie! Our products have a shelf life of one year ✨

    submitted byFunction of Beauty - 7 months ago
    Brand expert

Q: Does this shampoo contain silicone?

submitted by Kitty - 7 months ago
  • A: Hi Kitty, Our Straight and Wavy Hair shampoo and conditioner contain a silicone called Propoxytetramethyl piperidinyl dimethicone (we know, it's a mouthful!) - we use it because it's an excellent conditioning and protecting agent that protects hair from thermal damage, adds shine, and helps give a soft, silky texture. Our Curly and Coily Hair shampoos and conditioners are silicone-free, since many with Type 3 and Type 4 hair follow the Curly Girl Method(TM) and prefer to avoid silicones. Our #hairgoal booster shots; except for thermal control, are all silicone-free. I hope this helped!

    submitted byFunction of Beauty - 7 months ago
    Brand expert

Q: How does this product work with silver hair?

submitted by Silver Fox - 11 months ago
  • A: Hello Silver Fox! The Function of Beauty Wavy Hair Shampoo Base with Fermented Rice Water is designed to strengthen and increase elasticity for wavy hair. We hope this helps!

    submitted byTarget Beauty Consulting - 11 months ago
    Brand expert

Q: What can you recommend re: boosters for my hair? My hair is straigh. I have had a lot of hair loss bc of medical issues. It will grow back happened b4. Need something in the meantime that builds body or makes it look thicker or something! Help!

submitted by tamtam1622 - 1 year ago
  • A: Hello! Our beauty consultants can help! Simply text "BEAUTYCHAT" to 827438 from your phone for the best advise, we hope this helps!

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: I need help picking the right boosters to go with the wavy shampoo and conditioner, I currently use shine, deep condition, and color protection but find my scalp and hair being oily and itchy a day or 2 after washing?

submitted by Tiffany - 1 year ago
  • A: Hi Tiffany, At Function of Beauty, we take customer concerns very seriously. As a company, we are committed to using high-quality ingredients backed by science to ensure safety and efficacy. Please reach out to us via our contact us page, so we can look into your concern further and assist with finding the perfect #hairgoal boosters. Thank you

    submitted byFunction of Beauty - 1 year ago
    Brand expert

Q: Why does the whole line of shampoo products have sodium chloride & citric acid? No wonder why everyone's scalp & hair have been drying out. I just hope your actual line on the main website doesn't have it....

submitted by NoNameMaam - 1 year ago
  • A: Hi there! Our cleansing agent, Sodium Methyl Cocoyl Taurate is derived from coconut and a salt of coconut fatty acid amide of N-methyltaurine. It is sulfate free, and plant based! Target Clean Beauty (which we are a part of) means that products are formulated without propyl-parabens, butyl-parabens, phthalates, formaldehyde, formaldehyde-donors, nonylphenol ethoxylates (NPEs), oxybenzone, SLES, retinyl palmitate, hydroquinone, triclosan, triclocarban, BHA, & BHT. Phew, that's a mouthful!

    submitted byFunction of Beauty - 1 year ago
    Brand expert

Q: What is the pH level of this shampoo?

submitted by Haircare - 1 year ago
  • A: Hi there! The pH levels for our shampoos are from 5.6 to 6.5. If you have any other questions please let us know! Thanks, Function of Beauty #beautynerds team

    submitted byFunction of Beauty - 1 year ago
    Brand expert
4.0 out of 5 stars with 2279 reviews
53% would recommend
502 recommendations
effectiveness: 2.7 out of 5
value: 2.7 out of 5
quality: 2.74 out of 5

Nice packaging but do not recommend

2 out of 5 stars
Would not recommend
Do not recommend - 3 days ago
I had to try this brand after seeing a few displays in store and being drawn to the bright color. This shampoo smells good and has a nice rich consitenty but that's about it. I did not see any impact on my hair but it made my scalp super itchy for some reason. It also made me breakout on my back which makes me the most upset as I haven't had a back breakout for over 15 years. I would not recommend this brand, unfortunately.
quality: 2 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
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Yes!

5 out of 5 stars
Would recommend
Katie - 7 days ago, Verified purchaser
This made my hair super soft! Totally worth trying out. I mixed the maximum 3 custom pods in and this helped my hair more than a $50 bottle of shampoo/ conditioner
1 reply from Function of Beauty team - 6 days ago
Thanks so much for taking the time to share your wonderful experience! ✨
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Use if you are looking to become bald

1 out of 5 stars
Would not recommend
MommaC - 24 days ago, Verified purchaser
DO NOT USE. Another item that has been green washed by stores. Apparently this product on targets shelves has different ingredients from what the parent company produces. I bought in a pinch when my family and I were sick and I needed to do a target pickup order, we had completely run out of shampoo. Usually I am very good with reading labels. I try to eat, and use clean products only, in a rush I did not read the ingredients... they are not actually clean at all. After several months of use I finally connected the dots to why I had such excessive hair loss. It's this shampoo. Many doctor appointments later, after thinking I had something seriously wrong with me it turns out it's just this terrible shampoo. Others seem to have experienced the same thing. The photo below is my hair loss from just after a single hair wash. Disgusting and disturbing.
1 reply from Function of Beauty team - 22 days ago
Hi there, At Function of Beauty, we take customer concerns very seriously. As a company, we are committed to using high-quality ingredients backed by science to ensure safety and efficacy. Please reach out to us via our contact us page, so we can look into your concern further.
9 guests found this review helpful. Did you?

Extreme Hair Loss

1 out of 5 stars
Would not recommend
Gina - 24 days ago, Verified purchaser
Something has to be done about this brand. It’s clearly established in the reviews that it’s causing substantial hair loss for many, many people. I can’t believe what it did to my hair. I’ve never had a reaction to any hair products like this in my entire life (and I’ve tired A LOT). This picture is my average loss after a wash after using function of beauty. Please, do yourself a favor, DO NOT BUY THIS!
1 reply from Function of Beauty team - 18 days ago
Hi Gina, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
7 guests found this review helpful. Did you?

Underrated to say the LEAST

5 out of 5 stars
Would recommend
krisloveskincare - 26 days ago, Verified purchaser
i cannot stress how much i love this whole line, the consistency, the smell, and the RESULTS!! my hair feels so clean, weightless & bouncy
1 reply from Function of Beauty team - 26 days ago
Hi there, Woo hoo, It sounds like Function is #justrightforyou! Glad you love it! 🌈
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Ahhh 100% recomended

5 out of 5 stars
Would recommend
Kam - 1 month ago
Omg it made my hair so so so shiny and soft and not to mention I have like no frizz left only after ONE USE!!!!! (Used the shine lengthen and anti frizz add ins)
1 reply from Function of Beauty team - 29 days ago
Hi Kam, Thank you so much for sharing your experience with us! 💕
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?

gives you dry hair, frizzy hair and hair loss

1 out of 5 stars
Would not recommend
ellery - 1 month ago, Verified purchaser
to begin I am 15 years old before trying the function of beauty hair care I used Garnier for curly hair. when I was using the function of beauty I noticed having my hair was extra frizzy, with strands more likely to come out and dehydrated hair. After returning to what I was on before, my hair was a lot healthier. I do not recommend this hair product.
1 reply from Function of Beauty team - 1 month ago
Hi Ellery, We’re sorry to hear this was your experience with your shampoo. It may be that this isn't the right product for your hair type. Please reach out to us via email on our Contact us page so we can help you find the right product that fits your specific hair needs. Thank you!
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

SKIP THIS

2 out of 5 stars
Would not recommend
hi - 1 month ago, Verified purchaser
My hair got greasy the next day. I used Pantene 2 in 1 and it made my waves more defined! Disappointed because I even added 2 shots
1 reply from Function of Beauty team - 1 month ago
Hi there, We appreciate your feedback. We're sorry to hear about your disappointing experience with this product. We would love to speak with you further regarding your concerns and invite you to reach out to us via email on our Contact us page. Thank you!
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THE BEST CONDITIONER AND SHAMPOO EVER!!!

5 out of 5 stars
Would recommend
Not good - 1 month ago
This was the best shampoo anyone could want my hair is completely different now and smells so good I definitely try recommend this shampoo and the conditioner
1 reply from Function of Beauty team - 1 month ago
Hi there, Woo hoo, It sounds like Function is #justrightforyou! Glad you love it! 💕
effectiveness: 5 out of 5
quality: 4 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Dry/Irritation

1 out of 5 stars
Would not recommend
LH - 2 months ago, Verified purchaser
I used the shampoo and conditioner both, I added the anti-frizz shot and the deep conditioning shot. They left my scalp so irritated and dry. My hair was overly oily the same day of use. It’s very thick, and tells you to apply generously so you have to apply a lot of the product to begin with. I tried it multiple time in case it was something else, but not it only happened each time I used this product. It make my skin where my head a forehead meet dry and peeling and went into my scalp so it caused excess dandruff as well.
1 reply from Function of Beauty team - 2 months ago
Hi there, At Function of Beauty, we take customer concerns very seriously. As a company, we are committed to using high-quality ingredients backed by science to ensure safety and efficacy. Please reach out to us via our contact us page, so we can look into your concern further. Thank you!
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
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Do not buy if you have dry skin.

1 out of 5 stars
Would not recommend
Mari - 2 months ago, Verified purchaser
Dried out my scalp like crazy :( Clean hair, terrible for scalp.
1 reply from Function of Beauty team - 2 months ago
Hi Mari, We're sorry to that hear that you aren’t enjoying your customized order and would like to look into your concerns right away. Please reach out to us on our Contact Us page and we are happy to help!
quality: 2 out of 5
value: 2 out of 5
effectiveness: 3 out of 5
1 guest found this review helpful. Did you?

My daughters fave.

5 out of 5 stars
Would recommend
Ahnicka - 2 months ago, Verified purchaser
My daughter loves this shampoo. She will not use any other one. She says she really sees a different in her hair since using it.
1 reply from Function of Beauty team - 2 months ago
Hi Ahnicka, Sounds like she's found her perfect shampoo formula! ✨
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
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Worked

4 out of 5 stars
leticiab8 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Worked nicely. Didn't really have a scent. Noticed my hair wasn't as vibrant as normal when I used this. Cleaned hair good tho.
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Excessive sickly sweet scent

2 out of 5 stars
Claire - 2 months ago
originally posted on functionofbeauty.com
I received this shampoo complimentary from the brand in exchange for my honest review. I haven’t actually use this shampoo on my hair. That’s because I absolutely cannot stand the smell! It’s extremely, sickly sweet. I’m not someone who’s normally bothered by scents in products, but this was just over the top. It smells almost exactly like some candy from when I was a kid, but I can’t quite remember which one. Maybe a ring pop or something watermelon flavored? That’s not what I want my hair to smell like. If that’s up your alley though, you might like this product. I’m giving it two stars for that reason and because I don’t know whether it performs well as a shampoo.
2 guests found this review helpful. Did you?

Smells amazing

5 out of 5 stars
Songar - 2 months ago
originally posted on functionofbeauty.com
complimentary from Function of Beauty. The product smells amazing and after a couple of weeks of use I’ve noticed that my hair feels stronger. Definitely try with the conditioner for much better results.
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Smoothing Shampoo for Wavy Hair

4 out of 5 stars
Tomagrapgy - 2 months ago
originally posted on functionofbeauty.com
I received this Wavy Hair Shampoo complimentary from Function of Beauty in exchange for my honest opinion. The shampoo had fermented rice water which I heard is very helpful for shiny hair. It helped decrease the frizz in my hair and made it smooth after showering.
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Love it!

5 out of 5 stars
Aless - 2 months ago
originally posted on functionofbeauty.com
I was looking for a new hair care and was recommended to try this and I absolutely love the way it left my hair not only does the bottle has a pretty look but the smell is also really good! My hair definitely felt smoother & hydrated after using it.
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Great results with this shampoo!

5 out of 5 stars
- 2 months ago
originally posted on functionofbeauty.com
I was gifted Function of Beauty shampoo for wavy hair. This shampoo is different from other shampoos because it is made with fermented rice water and is vegan and sulfate free. Before using this shampoo my hair was dull, dry, and very frizzy. After using it was much less frizzy, hydrated, and looked great!
1 guest found this review helpful. Did you?

Great shampoo

5 out of 5 stars
Nadz - 2 months ago
originally posted on functionofbeauty.com
Gifted by function of beauty in exchange for my honest review. I took a while before reviewing this product so I can have enough time to test the efficacy of this product . This shampoo really helped tame my waves. May hairs felt so clean and fresh. The customization pod was easy to empty and I shook it all together. May hair smelt so good & it didn’t feel overly dry and brittle after air drying. I enjoyed using this product.
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Amazing

5 out of 5 stars
Small town girl - 2 months ago
originally posted on functionofbeauty.com
I really love this shampoo, it smells amazing and works so well with my curly/wavy hair. I almost always have frizz it seems but since I started using this shampoo it hasn’t been near as bad! It doesn’t feel like it’s damaging my hair like some other brands. I love that you can add a shot into the shampoo to add some extra awesomeness! Will continue using for sure.
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