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IT Cosmetics Bye Bye Under Eye Concealer - 0.4 fl oz - Ulta Beauty
$30.00
ColorDeep Honey
In Stock
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At a glance
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About this item
Highlights
- #1 best-selling*, award-winning concealer covers everything without creasing or cracking
- Now available in 24 true-to-skin shades
- Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
- Clinically tested to make your skin look younger!
Description
Developed with plastic surgeons, this #1 best-selling*, award-winning waterproof concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack—and is available in 24 true-to-skin shades! Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, this revolutionary concealer improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!
*#1 concealer formula for IT Cosmetics brand in the US.
*#1 concealer formula for IT Cosmetics brand in the US.
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Palette: Dark Tones
Product Form: Cream
Cosmetic Coverage: Medium, Full
Skin Tone: Deep
Beauty Purpose: Color Correction, Concealing, Dark Circle Reduction
Net weight: .4 fl oz (US)
TCIN: 82679948
UPC: 3605971993015
Item Number (DPCI): 342-02-7596
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.748 inches length x 1 inches width x 3.937 inches height
Estimated ship weight: 0.847 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This concealer has garnered a loyal following for its exceptional coverage, effectively concealing dark circles and imperfections while remaining lightweight. Many guests appreciate its blendability and long-lasting formula, making it a staple in their makeup routines. However, some have noted recent changes in consistency, leading to mixed experiences. Overall, it remains a popular choice for those seeking reliable coverage without a heavy feel.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 9575 reviews
68% would recommend
19 recommendations
4 out of 5 stars
18 November, 2025
originally posted on itcosmetics.com
I like this
[This review was collected as part of a promotion.] It covers the bags under my eyes. I use it under my foundation
5 out of 5 stars
17 November, 2025
originally posted on itcosmetics.com
Great coverage
[This review was collected as part of a promotion.] A little goes a long way. Covers extremely well. Looks natural.
5 out of 5 stars
17 November, 2025
originally posted on itcosmetics.com
Bye-Bye!
[This review was collected as part of a promotion.] Can’t live without It! Covers all my flaws! I love everything! Always receiving compliments about how great my skin looks!
5 out of 5 stars
16 November, 2025
originally posted on itcosmetics.com
Concealer
[This review was collected as part of a promotion.] I like this concealer because it's very good coverage however it continues to be a bit oily on the skin and doesn't settle into the skin like it should.
5 out of 5 stars
16 November, 2025
originally posted on itcosmetics.com
LOVE IT
[This review was collected as part of a promotion.] I’ve been using this product for the last 5 years and I’ve never found anything better.
5 out of 5 stars
15 November, 2025
originally posted on itcosmetics.com
Hides my dark circles
I love how this hides my dark circles under my eyes. I’ve always struggled finding something to hise the darkness but this works.
5 out of 5 stars
15 November, 2025
originally posted on itcosmetics.com
great concealer!
[This review was collected as part of a promotion.] I’ve used this for years. it’s waterproof and blends nicely with cc cream to cover dark circles under eyes. smooth and pretty
5 out of 5 stars
13 November, 2025
originally posted on itcosmetics.com
Best Concealer on the Market
If you’re looking for a full-coverage concealer - this is truly the best on the market! I went years trying to find the best one, and once I tried this I can’t stop buying it! It has been a staple in my makeup routine for over 5 years now! Incredible product!
5 out of 5 stars
12 November, 2025
originally posted on itcosmetics.com
Concealer
The best concealer I have found. Great under eye coverage.
5 out of 5 stars
11 November, 2025
originally posted on itcosmetics.com
Great!
Have used this for years…takes care of my dark circles and puffiness. Love it.
5 out of 5 stars
11 November, 2025
originally posted on itcosmetics.com
Works great
I’ve used it for years saw way back on an info commercial I love how it works an blends in
2 out of 5 stars
10 November, 2025
originally posted on itcosmetics.com
Disappointed and not for me.
I find the concealer to be very dry even adding an eye moisturizer to it. It is also splotchy.
1 reply from Consumer Care Center team - 14 days ago
Hello Gg205! Thank you for sharing your experience with our Bye Bye Under Eye Full-Coverage Under Eye Concealer. We are genuinely sorry to hear that you found the concealer to be dry and splotchy, even after incorporating an eye moisturizer into your routine. This is certainly not the seamless and hydrating application we aim for with our formulas, which are designed to deliver a smooth, creaseless finish. We understand how frustrating it can be when a product doesn't perform as expected, especially in such a delicate area as the under-eye. Our Bye Bye Under Eye is known for its highly pigmented, full-coverage properties, crafted to effectively conceal and brighten. While its concentrated formula offers long-lasting wear, we regret that it did not provide the comfortable and even application you anticipated. Your detailed feedback is invaluable to us as we continuously strive to develop products that empower you to look and feel your most confident.
5 out of 5 stars
10 November, 2025
originally posted on itcosmetics.com
Fabulous
I absolutely 💯 love Love love!!!! Some days it's all I wear.It has such beautiful coverage. Many Mahalos 🌺 It's my jam
5 out of 5 stars
8 November, 2025
originally posted on itcosmetics.com
Good coverage
Gives full coverage, but a bit thicker than other concealers.
2 out of 5 stars
5 November, 2025
originally posted on itcosmetics.com
Thick
Not a fan of this product. Used it once. Found it to be very thick on my skin
1 reply from ITC CS team - 20 days ago
Hello there! We appreciate your feedback regarding the Bye Bye Under Eye Full-Coverage Under Eye Concealer. We are sorry to hear that it was to thick on your skin. We apologize that you encountered this issue and we want to help. For best results make sure your skin is completely dry before use, apply a pea size amount and apply light pressure with fingertips and lightly tap, no rubbing. Be sure not to over blend. We hope you find this information useful. We appreciate your feedback! It means the world to us. Your satisfaction is very important.
5 out of 5 stars
3 November, 2025
originally posted on itcosmetics.com
Best Concealer
[This review was collected as part of a promotion.] I have been using this concealer for years & it is my favorite. I have tried other brands but nothing covers as well as IT! And a tube lasts for a long time because you only have to use a small amount.
5 out of 5 stars
2 November, 2025
originally posted on itcosmetics.com
Excellent coverage that lasts!
I love this concealer! It provides great coverage and does not settle into my wrinkles. It lasts for hours too.
5 out of 5 stars
30 October, 2025
originally posted on itcosmetics.com
Excellent Concealer I Love it!
Excellent Concealer I Love it! The coverage is exceptional and it doesn’t dry out my skin
5 out of 5 stars
30 October, 2025
originally posted on itcosmetics.com
Good stuff!
I was using a sample for a long time and loved it, so thought it was about time to get the real thing!! It the only product I found to hide my dark circles under my eyes (unfortunately it's congenital- no amount of sleep will help), and for touching up my blemishes!
4 out of 5 stars
29 October, 2025
originally posted on http://www.ulta.com
Nice when applied properly and minimally
I tried this product years ago and didn't really enjoy it. But my makeup preferences have changed and I decided to give this another try. I'm glad I did! It works best for me when I squeeze out a small amount onto a ring finger tip, warm it up between my two ring fingers, then lightly dab and press it into my under eye area. I use a damp blender sponge to fully blend it in. A little tiny rice grain sized dab is all you need for a strong medium coverage that still looks pretty natural. This is a thick creamy product and I find it will crease if you use too much. A little setting powder helps.