$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- 1:1 substitute for wheat flour
- Perfect for converting your favorite recipes to gluten-free
- Ideal for non-yeasted recipes like cookies, cakes, quick breads, pancakes, and more
- Certified Gluten Free & Non-GMO
- King Arthur Baking Company, America's oldest flour company, is 100% employee-owned, a founding B Corporation, and the nation's premier baking resource
Description
The one flour for your gluten-free baking; perfect for converting your favorite recipes into gluten-free versions. Simply substitute this flour 1-1 for an easy and convenient swap for conventional flours. Fortified with iron calcium and vitamin B, this carefully tested blend is a must-have for bakers who are new to gluten-free baking or anyone baking gluten-free who wants to enjoy recipes they used to love. Ideal for muffins, cookies, cakes, brownies, pancakes, and other non-yeasted recipes. Comes in a 1 pound re-sealable bag. Certified Gluten-Free by the non-profit Gluten-Free Certification Organization (GFCO), a program of the Gluten Intolerance Group (GIG). Certified kosher. Non-GMO Project Verified. 12g of whole grains per serving.
Serving Size: 4 tbsp
Serving Per Container: 44
Amount 4 Tbsp (31g):
Calories: 100
% Daily Value*
Total Fat 0grm0%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 15mg1%
Total Carbohydrate 24grm9%
Dietary Fiber 2grm7%
Total Sugars 0grm0%
Added Sugars 0grm0%
Protein 1grm0%
Vitamin D 0mcg0%
Calcium 70mg6%
Iron 2.1mg10%
Potassium 50mg2%
Thiamin 0.22mg20%
Riboflavin 0.14mg10%
Niacin 2.9mg20%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
rice flour, whole grain brown rice flour, whole sorghum flour, tapioca starch, potato starch, cellulose, xanthan gum, vitamin and mineral blend [calcium carbonate, niacinamide (vitamin b3), reduced iron, thiamin hydrochloride (vitamin b1), riboflavin (vitamin b2)].
Allergens & Warnings:
Do not eat raw flour, dough, or batter.Contains: Does Not Contain Any of the 9 Major Allergens
Dietary Needs: Sugar-Free, Gluten-Free, Low Fat, Iron Fortified, Fat Free, Certified Gluten-Free, Non-GMO Project Verified, Kosher
Features: No Artificial Flavors, No Artificial Colors, No Artificial Sweeteners, Does Not Contain Fish, Soy-Free, Dairy-Free, No Artificial Flavors, Colors or Preservatives, Tree Nut Free, Non-GMO, No High Fructose Corn Syrup, No Added Sugar, Wheat Free, Does Not Contain Egg, Peanut-Free, Whole Grain
Form: Powdered
State of Readiness: Ready to Use, Ingredient
Package Quantity: 1
Net weight: 48 Ounces
TCIN: 51341846
UPC: 071012075232
Item Number (DPCI): 261-06-0012
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details
Estimated ship dimensions: 8.91 inches length x 8.44 inches width x 4.06 inches height
Estimated ship weight: 3.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: How is this different from Bob's Red Mill Baking Flour?
submitted by need2no - 2 years ago
A: King Arthur’s is Certified Gluten-Free by the Gluten-Free Certification Organization, fortified with vitamins and minerals, and is made with more than 50% whole grains.
submitted byJudi U - 2 years agoA: Some of Bob's red mill gf flour mixes contain garbanzo bean flour, which has a distinct flavor. I prefer King Arthur Measure for Measure for that reason.
submitted byJane - 4 months ago
Q: Does this flour have an expiration date? Don't see any on any of the bags I bought...
submitted by Leftd - 1 year ago
A: All of our retail-sized flours will have printed best-by dates on the packing, next to a lot code. If unable to locate expiration date, please contact King Arthur customer service.
submitted byJudi U - 11 months ago
Q: is there yeast in this flour? I would like to try it for bread making and wondering if I should add gluten free yeast.
submitted by bridget b - 1 year ago
A: No, there is no yeast in this flour. You will need to add if would like to make yeasted recipes
submitted byRB - 1 year ago
Q: The description says "Contains: Eggs, Soy, Milk, Almonds, Coconut" - none of these appear to be present in the ingredients list... So, does it actually contain these allergens?
submitted by Ginsomer - 3 years ago
A: No. I have no idea why those are listed in the ingredients. The package doesn't say the same. I'm allergic to soy and milk and have been using this flour for months so at least I can attest to its lack of those two allergens.
submitted byTina - 3 years ago
Q: Is this nut free ? My grandson has an extreme tree nut allergy. Also want to make sure it’s made in a nut free facility ( no cross contamination )
submitted by Nana - 3 years ago
A: All allergen information can be found at www.kingarthurbaking.com/allergen-program. This item is produced on equipment that also processes wheat, milk, soy, eggs, coconut, chestnuts and almonds.
submitted byJudi U - 3 years ago
Q: is this an all purpose Flour
submitted by martha farmer - 4 years ago
A: Yes, Measure for Measure is an All Purpose Flour. it is a one for one replacement for Wheat Flour.
submitted byMartin - 3 years ago
Q: is this corn free? or is the xanthum gum used in this from corn?
submitted by jm - 4 years ago
A: According to its specifications, there is no corn or corn oil present in the xanthan gum.
submitted byMartin - 3 years ago
Q: will this flour make a loaf of bread, will it rise like a normal loaf of bread?
submitted by mikeb11027 - 12 days ago
Q: Is this a self-rising flour
submitted by Curiouscat - 7 months ago
Q: is the xanthum gum in this corn free??
submitted by jm - 11 months ago
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Summary of reviews
This gluten-free flour is highly praised for its versatility and quality, making it a favorite among guests for baking and cooking. It works well as a 1:1 substitute for regular flour in various recipes, including cookies, cakes, and pancakes. While some guests noted a gritty texture, the majority found it to be an excellent alternative to traditional flour.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1105 reviews
quality: 4.64 out of 5
value: 4.39 out of 5
76% would recommend
80 recommendations
Sandwich Bread Turns Out Perfectly
5 out of 5 stars
Judy P. - 1 month ago
originally posted on King Arthur Baking
I like this bread so much that I make it 3 or 4 times per week. The Gluten Free measure for measure is the only gluten free flour that I buy
Dry Batter
3 out of 5 stars
Kathryn J. - 1 month ago
originally posted on King Arthur Baking
Works okay but you need to account for dryness of batter and add something to recipes for moisture, like applesauce or more oil.
Good for everyone
5 out of 5 stars
PHYLLIS B. - 2 months ago
originally posted on King Arthur Baking
I use this all the time. My family members who tolerate gluten have no idea I baked with this.
A perfect blend for every
5 out of 5 stars
Anya B. - 2 months ago
originally posted on King Arthur Baking
A perfect blend for every day baking. Wish there was a GF option for use with yeast
WARNING CONTAINS XANTHAM GUM
1 out of 5 stars
Thumbs down graphic, would not recommend
J - 2 months ago
For those who are sensitive, be careful ordering. My local store's inventory was the kind with xanthan gum, which isn't on the label in the images online.
Wonderful Gluten Free flour
5 out of 5 stars
Rebecca S. - 2 months ago
originally posted on King Arthur Baking
I am so very thankful that KA came up with this wonderful GF flour! I use this for all of my regular recipes, with no adjustments made! No one can tell it's GF! Turns out perfect every time ❤️
Measure for measure flour
5 out of 5 stars
Laura C. - 2 months ago
originally posted on King Arthur Baking
This flour works well for baking & cooking and has a great flavor. It's a staple in our pantry.
Baked up just like regular
5 out of 5 stars
Linda M. - 2 months ago
originally posted on King Arthur Baking
Baked up just like regular flour. Our little nephew has celiac disease.
Overall great product.
5 out of 5 stars
Jeanne B. - 2 months ago
originally posted on King Arthur Baking
Very happy with this product and the results whether baking or cooking.
measure-for-measure?
4 out of 5 stars
Louise S. - 2 months ago
originally posted on King Arthur Baking
I use King Arthur Flour's non wheat flour for family members who don't digest gluten easily. I find that it is as close to "cup for cup" as any alternative flours I've used, but do find that recipes are best replicated when using a scant-cup measurement. It seems to absorb moisture just a tad more that wheat flour. This is just my experience. . . I do recommend this product!
Good gluten free flour
5 out of 5 stars
Lexi B. - 2 months ago
originally posted on King Arthur Baking
I’ve tried a few different substitutions for regular flour and measure per measure is the best I’ve found. It does seem a bit drier in some things though
Never used gluten free flour before
5 out of 5 stars
June P. - 2 months ago
originally posted on King Arthur Baking
I had a great experience and it made fantastic cookies!
Great product!
5 out of 5 stars
Kelley Y. - 2 months ago
originally posted on King Arthur Baking
I’ve used this product for quite a while, hard to find locally. Great gluten free alternative to regular flour. You can’t tell the difference!
Threw my christmas cookies in the trash
1 out of 5 stars
alyssa37 - 2 months ago, Verified purchaser
I usually make my Christmas cookies GF because of family members with gluten allergies and I always use cup4cup brand GF flour. I guess target stopped selling it so I bought king Arthur’s. WOW am I disappointed. My snowball cookies were so gritty and completely fell apart. It was like eating sand. Disgusting. I threw my thumbprint dough away before even wasting my time making those once I realized how disgusting the snowballs were.
Also excellent replacement to my
5 out of 5 stars
CYMBELINE B. - 2 months ago
originally posted on King Arthur Baking
Also excellent replacement to my regular baking except when using the bread machine
Easy to use and the
5 out of 5 stars
Michele M. - 2 months ago
originally posted on King Arthur Baking
Easy to use and the texture is similar to regular flour in my baking.
WORKS FINE
5 out of 5 stars
Frances L. - 3 months ago
originally posted on King Arthur Baking
USED THIS AS A SUBSTITUTE IN A CAKE FOR A FRIEND. I COULDN'T TELL THE DIFFERENCE FROM THE ALL PURPOSE FLOUR. VERY PLEASED
Made all my Christmas cookies
5 out of 5 stars
Tracy G. - 3 months ago
originally posted on King Arthur Baking
Made all my Christmas cookies with this flour so my gluten free folks could enjoy them. I've been passing the word to all my gluten free friends to buy this flour.
GlutenFree Flour
5 out of 5 stars
Pamela S. - 3 months ago
originally posted on King Arthur Baking
She used the flour right away to make cookies with my great-grandson. I do not know if they have used the pancakes flour yet.
Recipe usually made with all-purpose
2 out of 5 stars
Donna K. - 3 months ago
originally posted on King Arthur Baking
Recipe usually made with all-purpose flour is an oatmeal cookie dough baked in greased muffin pans to serve as individual pie shells. Disaster getting these out after baking. I managed to squeeze them into a functional shape for filling, but if this batch had been meant for a special event or for sale, it wasn't good enough for that. (I appreciate that I didn't have to search for xantham gum or other chemically necessary ingredients to make an occasional gluten-free item.