$22.99 ($2.87/ounce)
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Buy 3, get 1 free on select beauty minis on select items
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Guests are saying
Guests have found this curly hair gel to be a game-changer for defining and holding their curls without leaving hair crunchy or flaky. It's celebrated for its natural ingredients, moisturizing properties, and ability to work on a variety of hair textures. While some guests experienced issues with flaking, scent sensitivity, or product weight, the majority rave about its effectiveness in achieving soft, defined, and frizz-free curls.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 958 reviews
effectiveness: 4.41 out of 5
quality: 4.41 out of 5
value: 4.05 out of 5
81% would recommend
331 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2026Verified purchase
Good product
My daughter uses this to help bring out the natural curl she has. Seems to work pretty good.
5 out of 5 stars
18 January, 2026Verified purchase
(no review title)
This used to be 11.99 at target . Now it is 22.99 Go get it at Meijer for 16.99 . Best price I’ve found . Works extremely well for curls , hold and doesn’t dry hair . It’s fabulous but not at Targets price !!!
5 out of 5 stars
Thumbs up graphic, would recommend
4 January, 2026Verified purchase
Buy it!
Do not hesitate, guaranteed THE BEST hair gel for curly hair, I’m 43 y/o so I have tried it ALL. curls defined, not crunchy, all natural leaving the hair soft. And yes, agree, I don’t know what’s going on with the price but it is outrageous!!
4 out of 5 stars
Thumbs down graphic, would not recommend
24 December, 2025
Double the price-insane
Great product, however the price is ridiculous! It basically doubled.
5 out of 5 stars
Thumbs up graphic, would recommend
17 December, 2025Verified purchase
Stop searching for another
This is the best gel for curly hair! Tried and true!
1 out of 5 stars
11 December, 2025
$22.99 ARE YOU SERIOUS?!
NO GEL AND I REPEAT NO GEL IS WORTH $22.99 unless it’s a gallons worth. Why is this so expensive for an 8oz of gel. This is beyond ridiculous! Get real Target who can afford this?! Or would even bother spending this much on a small container of gel. Does it do my hair itself cuz if not the price is extremely pointless. I wouldn’t dare spend this much even if I was a millionaire in a million years. The rich stay rich because the smart ones are frugal and this price is literally insane!!
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2025Verified purchase
The Best.
Kinky-Curly is the plbeat product for curly hair. You can apply it after a wash and it last for 2 days with a refresher on the second day.
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2025Verified purchase
perfect for curly hair
love this for my curly hair, it locks in the moisture
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
Amazing Gel
This is the best gel I’ve ever used for my curly hair! And trust me, I’ve tried lots of others. I use a leave in conditioner first and get my hair really hydrated then scrunch in the Kinky-Curly curling custard. It leaves the perfect cast, but can easily be broken with a little scrunch once it’s dry. Worth every penny!
5 out of 5 stars
Thumbs up graphic, would recommend
29 September, 2025Verified purchase
Finally!
Okay so let me start off by saying I have really curly frizzy Hawaiian hair and I also live in Hawaii which the humidity can be rough at times. I’ve tried so many products under the sun and could never find the right one for me. After trying this product I can definitely say it’s worked better than so many products I’ve tried. I’m thinking about trying the leave in from this brand to add a little more to the curls. I was able to sleep in it and just refresh the next morning by a little spray of water and just a small bit of the gel again. It doesn’t flake and it’s not super crunchy either. As for the smell I’ve seen mixed reviews but I honestly don’t mind it. It has a sweet smell but nothing overwhelming. I’d say give it a try!
3 out of 5 stars
14 September, 2025Verified purchase
Gives the BEST definition but...
This gel is probably the only gel that gives me the definition I want. I get about 5 days out of wearing my curls before I need to refresh. The product is moisturizing with natural ingredients. However, I don’t like that this gel flakes after washing. This gel flakes SO MUCH, oh my god. Also, it creates clumps and sticky residue even after drying. Another downside is that the price is incredibly high for the amount of product you get ($23 for a gel that will only cover maybe 4-5 wash days?) Unfortunately, for me, the cons are beginning to outweigh the pros. If these two things weren’t a recurring issue, I would use this gel long term.
4 out of 5 stars
Thumbs up graphic, would recommend
10 September, 2025Verified purchase
Defined Curls!!!
I have used this product for a few years now and it works great for my natural curly hair. As a woman of color it’s not always easy to find a product that defines my curls and has a good hold without leaving my hair crunchy. I pair this with the kinky curly leave in and it hands down is my go to hair products. The only downfall is it’s a bit pricey but for a quality product I don’t mind spending a little more.
5 out of 5 stars
8 September, 2025
Curling custar
I love this stuff I use it every once a week bc after my hair is done drying this makes it stay and makes in crunchy but u have to use hair oil after!!
5 out of 5 stars
Thumbs up graphic, would recommend
7 September, 2025Verified purchase
Kinky curly
Best curling products I have found takes away the frizz, enhancing shine and curl. It does not have the strong smell most have and doesn’t feel heavy or oily on your hair
5 out of 5 stars
Thumbs up graphic, would recommend
21 August, 2025Verified purchase
Best on the market!!!!
I absolutely love this gel… it curls my hair perfectly & it smells good.. it makes my hair feel soft 🩷
4 out of 5 stars
Thumbs up graphic, would recommend
18 August, 2025
love
i’ve tried so many different curl creams, gels, mousses, etc and nothing has ever made my hair look as good as this product does. when i first started using it i got comments from coworkers asking why my hair looks curlier than usual lol. only took a star away because i think it’s expensive for the amount of product you get.
3 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025Verified purchase
I don't like this product
when i put it on at first i was like oo this feels nice but after a few seconds it made my hair feel dry and gross
3 out of 5 stars
15 August, 2025Verified purchase
Expensive
I love how this works on my daughter’s hair but the price is outrageous, especially considering you only get an 8oz tub and they were bigger before while also being cheaper. It’s definitely in the companies best interest to reconsider because I don’t know I’ll ever buy it again.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 July, 2025Verified purchase
Too Expensive
When this product first came out it was $14.99. The significant price increase for the same amount of product is ridiculous. I do like the moisture this gel gives your hair however, it doesn’t last that long in your hair and is really sticky. I would add another gel to help with that. When the price went to $19.99 and now over $20.00, they have lost me as a customer, forever.
5 out of 5 stars
Thumbs up graphic, would recommend
9 July, 2025Verified purchase
Greatest curl custard
I love this product!!! My hair is thick and curly and it works great for definition. Also, it is fragrance free!!!