The thing I love about this formula most is that it gets your hair super clean but also leaves it feeling moisturized and looking shiny. It's hard to find a shampoo, particularly a sulfate-free shampoo, that does both really well.
Lather, rinse, repeat! You know the drill right?!
How to: 1. Depending on the thickness of your hair, dispense a dime to quarter-sized amount into your palm. 2. Apply to wet hair, massaging into the scalp to create a rich lather. 3. Rinse clean and repeat if necessary. Tip: If my hair is extra oily or has a lot of product in it, I like to shampoo twice.
Contains Zip-Up Technology, our proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade.
cruelty free | vegan free of sulfates, parabens + phthalates
I'm not sure if it's the shampoo or conditioner, but one or both leaves a residue in my hair. I went in to my stylist yesterday with nothing but a fresh wash, and she thought I had texturizing spray in my hair it was so tacky. This stuff ever washes clean, and my hair just looks ragged. When I style it, it doesn't style as well anymore either. Throwing the rest down the drain. However the purple shampoo is super powerful, but the regular shampoo/conditioner is bleh.
I LOVE the signature shampoo & extra gentle conditioner. Have already noticed a difference after first wash - so much softer and feels clean, great smell too! I look forward to washing my hair now and don't feel like I'm putting harsh chemicals in my hair. Finally an affordable, luxury product!
The best shampoo I have had in a while. I usually wash my hair twice because I always feel like one time doesn't get my hair clean. But with this shampoo (you only need a very small amount) my hair has never felt so clean and fresh after just one wasch. I also love the smell ☺️
I used the shampoo a week ago the smell was so strong my whole family was complaining. I washed my hair in dish soap. I have shampooed my hair a dozen times. The smell doesn't even seem much weaker. My kids are still complaining when I hug them that it hurts their eyes?! Is this "Zip-up technology"? It's permanent?
It's so heavily scented I got a headache; the smell is overpowering, like I rubbed perfume samples all over my head. Otherwise the shampoo was difficult to lather (though I had pretty dirty hair from the gym + dry shampoo) but the conditioner was lovely. My hair is soft and fluffy but not frizzy.
I am blown away on difference this product made on first use. My hair has been rough from daily washing after workouts. This shampoo gave my life to my hair immediately. It is smooth and with shine. It looks instantly healthy and strong. I've been looking for a good and reasonable sulfate-free shampoo and I've found it with this one.