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L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair
$9.99 ($1.47/fluid ounce)
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About this item
Highlights
- America's #1 Purple Toning Shampoo: Maintain your perfect blonde with this anti brass purple shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
- Hydrating Brass Toning Purple Sulfate Free Shampoo Formula: This moisturizing purple shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized; Vegan, sulfate free, paraben free with no harsh salts
- Our Purest Respect For Your Hair: Powered by science, validated by colorists; 100% sulfate free shampoo and conditioner, paraben free, free of harsh salts, and vegan formula
- The Ever Collection: With our shampoos, conditioners, and hair treatments you can have a sulfate free hair care routine that’s tailor made for your specific needs, even if you have color treated hair
- Custom Hair Solutions: From treatments, masks and serums to leave-in conditioners and frizz-defying shampoos and conditioners, we've got what you need; Try our thickening, moisturizing and volumizing products
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
Description
You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo with Hibiscus and Purple Dye corrects brassy yellow to orange tones while leaving your hair moisturized and brighter. Color-treated hair requires special care. It's not purple shampoo for blonde hair, or purple shampoo for brown hair, or purple shampoo for gray hair, its purple toner shampoo for all hair colors. Our colorists validated formulas are especially gentle on color treated hair. 100% Sulfate Free shampoo and conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Vegan Formula.
Use 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen.
Frequently Asked Questions about EverPure Purple
What are the main benefits of EverPure Purple Shampoo?
EverPure Purple Shampoo with Hibiscus and Purple Dye corrects brassy yellow to orange tones while leaving your hair moisturized and brighter. It tones blonde, silver, and highlighted hair in just one use.
Why should I use a purple shampoo?
Lightened hair, due to processes like bleaching, can develop unwanted yellow and orange undertones over time. The EverPure Purple Shampoo contains violet pigments. According to the color wheel, violet is directly opposite yellow and orange, meaning it effectively cancels out these warm hues. This action helps to restore a cooler, fresher tone to your hair.
What are the main benefits of EverPure Purple Conditioner?
Maintain your perfect blonde with this anti brass purple conditioner that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair.
Is EverPure Purple Suitable for all hair types?
The EverPure Purple System is designed for those with blonde, bleached, highlighted, or silver hair.
How often should I use the EverPure Purple System?
It is recommended that you use 2-3 times a week instead of your regular shampoo and conditioner.
What does the shampoo & conditioner smell like?
The shampoo & conditioner have a sophisticated scent profile of violet and thyme.
Does the EverPure Purple Shampoo & Conditioner contain sulfates?
No, the shampoo & conditioner are both sulfate-free.
Use 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen.
Frequently Asked Questions about EverPure Purple
What are the main benefits of EverPure Purple Shampoo?
EverPure Purple Shampoo with Hibiscus and Purple Dye corrects brassy yellow to orange tones while leaving your hair moisturized and brighter. It tones blonde, silver, and highlighted hair in just one use.
Why should I use a purple shampoo?
Lightened hair, due to processes like bleaching, can develop unwanted yellow and orange undertones over time. The EverPure Purple Shampoo contains violet pigments. According to the color wheel, violet is directly opposite yellow and orange, meaning it effectively cancels out these warm hues. This action helps to restore a cooler, fresher tone to your hair.
What are the main benefits of EverPure Purple Conditioner?
Maintain your perfect blonde with this anti brass purple conditioner that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair.
Is EverPure Purple Suitable for all hair types?
The EverPure Purple System is designed for those with blonde, bleached, highlighted, or silver hair.
How often should I use the EverPure Purple System?
It is recommended that you use 2-3 times a week instead of your regular shampoo and conditioner.
What does the shampoo & conditioner smell like?
The shampoo & conditioner have a sophisticated scent profile of violet and thyme.
Does the EverPure Purple Shampoo & Conditioner contain sulfates?
No, the shampoo & conditioner are both sulfate-free.
Scent: Violet, Fig, Thyme, Coconut
Hair Type: Dry, Normal, Colored
Health Facts: Gluten-Free, Phthalate-Free, Vegan, Paraben-Free, Sulfate-Free, Animal By-Product-Free
Product Form: Cream
Recommended Use: Weekly, daily
Beauty Purpose: Tone Correction, Color Protection, Softening
Net weight: 6.8 fl oz (US)
Features: Rinse-Off
Street Date: May 1, 2019
TCIN: 76150426
UPC: 071249395349
Item Number (DPCI): 063-00-0533
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, coco-betaine, disodium laureth sulfosuccinate, sodium cocoyl isethionate, sodium lauryl sulfoacetate, sodium lauroyl sarcosinate, glycol distearate, sodium chloride, decyl glucoside, fragrance, polyquaternium-10, sodium hydroxide, amodimethicone, ppg-5-ceteth-20, citric acid, peg-55 propylene glycol oleate, propylene glycol, carbomer, acrylates/beheneth-25 methacrylate copolymer, ci 60730 / acid violet 43, butylene glycol, benzoic acid, trideceth-6, linalool, salicylic acid, magnesium nitrate, hexyl cinnamal, hydroxycitronellal, sodium benzoate, cetrimonium chloride, tetrasodium edta, sorbitol hibiscus sabdariffa flower extract, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, fil code# d230036/2' '
Shipping details
Estimated ship dimensions: 7.63 inches length x 2.16 inches width x 1.77 inches height
Estimated ship weight: 0.52 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
This purple shampoo has received mixed reviews. Many guests appreciate its ability to brighten blonde hair and reduce brassiness, while others have experienced issues such as dryness, unpleasant scent, and even hair damage. It is praised for its effectiveness in maintaining color-treated hair but criticized for its strong fragrance and potential to cause hair breakage.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3069 reviews
effectiveness: 3.13 out of 5
quality: 3.21 out of 5
value: 3.44 out of 5
45% would recommend
55 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
Embracing my grays
My my hair looks and feels like silk.
5 out of 5 stars
Thumbs up graphic, would recommend
2 December, 2025Verified purchase
(no review title)
Works really good. I saw previous reviews the smell is not strong, less than coloring your hair. Once my hair was dry couldn’t smell a thing. Definitely buying again.
1 out of 5 stars
14 September, 2025
originally posted on lorealparisusa.com
Gray hair purple
Turned my gray hair purple and would not wash out.
1 reply from LeCare team - 3 months ago
Hi Dseyffer! We are sorry to hear that Ever Pure Brass Toning Purple Sulfate Free Shampoo gave you purple discoloration. This shampoo in not recommended on hair that is gray or white. This shampoo is specifically for blondes with brassy/gold/orange tones. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 July, 2025Verified purchase
Strong masculine/cologne scent
Unexpected smell that I did not like
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi alli. Thank you for reaching out to L'Oreal regarding the EverPure Purple Shampoo. We are sorry to hear you dislike the scent. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #42161614. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
20 July, 2025Verified purchase
Don't buy
Does not work. Didn’t notice any change at all.
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there, hmp2! We appreciate you taking the time to reach out about our EverPure Sulfate Free Purple Shampoo. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
3 out of 5 stars
Thumbs down graphic, would not recommend
16 July, 2025Verified purchase
Not instant results
The shampoo was great but for the purpose of purple shampoo I did not notice any results compared to other purple shampoo's ive used to inhance the blonde.
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there, Elizabeth! We appreciate you taking the time to reach out about our EverPure Sulfate Free Purple Shampoo. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
1 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2025Verified purchase
Do NOT buy!
This shampoo will definitely change the color of your hair as well as the quality of it. It actually damaged my hair that was soft and manageable before. After using this, it was stringy, dry and brittle. Will not ever buy hair care from this brand again. L’Oreal doesn’t do hair care well at all.
1 reply from L'OrealParisProductExpert team - 6 months ago
Hello BeysMama. We are very sorry to hear about your experience with our EverPure Sulfate Free Purple Shampoo. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
2 out of 5 stars
Thumbs down graphic, would not recommend
22 May, 2025Verified purchase
Works well - smells meh
As many of the other reviewers are saying, the scent to this product is just odd. I was honestly expecting to not be bothered by it since many of the reviewers claim it's too masculine - which I have no problem with - but no, this is seriously an aftershave smelling scent that I just don't understand why they have used in this product. My main qualm is that even though I used two other Everpure products in the shower today, both of which have better scents, this is the only one I can still smell in my hair. It's not a dealbreaker for me personally, it's just annoying. I strongly encourage L'Oreal to reformulate this product with one of their other scents because it is great otherwise.
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi there! We appreciate you taking the time to share your feedback on the EverPure Sulfate Free Purple Shampoo for Colored Hair . We are sad to hear that you did not care for the scent, and it was too strong for you. We will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
5 out of 5 stars
Thumbs up graphic, would recommend
25 February, 2025Verified purchase
Quality results for a great price
I have been using this brand for years because of the results and the price.
5 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2025Verified purchase
Good solid purple shampoo
Works great-keeps my hair from getting brassy.
5 out of 5 stars
8 November, 2024Verified purchase
Great
This product works fantastic!
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2024Verified purchase
Keeps my Color Longer
I love the way this shampoo leaves my hair. Soft, manageable and lets my color shine.
1 out of 5 stars
2 September, 2024
originally posted on lorealparisusa.com
Used to love it
I have been using L’Oréal ever pure products for quite some time. It appears the formula has changed recently and I’m allergic to the new ingredients. If it ain’t broke don’t fix it.
5 out of 5 stars
Thumbs up graphic, would recommend
30 August, 2024
Amazing Product! Works in one use.
This shampoo works so well in just one wash! It knocked out my brassy yellow tones and left my hair feeling hydrated and strong. Great value too.
5 out of 5 stars
Thumbs up graphic, would recommend
23 June, 2024Verified purchase
Nice lather and smell
Love the smell , love how my hair feels after love how my grays have brightened but I don’t like that my scalp is so dry after using it.
1 out of 5 stars
31 May, 2024
originally posted on lorealparisusa.com
Unpleasant smell
This shampoo has an unpleasant smell, which reminded me of tree tea oil. Used once, won't use again.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 May, 2024Verified purchase
BEWARE
This product literally fried my hair off. I would only use it maybe 1x a week, mind you I use absolutely no heat what so ever on my hair it’s naturally straight, immediately after using this product my hair looked like I used a straightener and straight burned my hair off. Will never use again.
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there. We are sorry to hear about the experience you had with the EverPure Sulfate Free Purple Shampoo for Colored Hair . We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
21 April, 2024
Good product
Did what it was supposed to. Has a great smell. Having used another to compare but it did tone down the brassy color in my hair very well. Hair didn’t feel extremely dry after either.
5 out of 5 stars
Thumbs up graphic, would recommend
17 April, 2024
Shampoo
Makes my hair better.
5 out of 5 stars
Thumbs up graphic, would recommend
10 April, 2024Verified purchase
Smells good and works great!
Smells good and works great!