$13.99 when purchased online
Target Online store #3991
About this item
Highlights
- Hair Color for Gray Hair Coverage: L’Oréal Paris Excellence Universal Nudes offers 100% gray coverage and all the intensity of a permanent hair color in a formula without ammonia, parabens, phthalates and mineral oil; Gentle on scalp and hair
- Enhance Your Brown Hair Color with Universal Natural Reflect: The natural reflect in Excellence Universal Nudes Hair Dye is a blend of dyes to enhance warm & cool tones; Enriched with Pro-Keratin Complex and caring agents to protect hair as it colors
- Triple Care Color Routine: Excellence Universal Nudes permanent hair dye offers an ammonia-free Triple Care Color routine; This brown hair dye kit includes a Caring Gentle Shampoo and Caring Deep Conditioner infused with ceramides that cleanse the scalp and nourish hair
- L’Oréal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L’Oréal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Color without compromise. Introducing Excellence Universal Nudes, permanent hair color with 100% gray coverage and no ammonia, no parabens, no phthalates, and no mineral oil. Excellence Nudes Ammonia Free Hair Color enhances your natural hair color, with a blend of cool and warm reflects for long-lasting permanent gray coverage. The Triple Care Color Routine results in rich, radiant, natural looking brown hair color and offers 100% gray coverage. The Ammonia Free Hair Dye Caring Color Creme is enriched with Pro-Keratin Complex and caring agents to protect that hair as it colors. After coloring with brown hair dye, follow with the Caring Gentle Shampoo to delicately cleanse the scalp and smooth hair and the Caring Deep Conditioner, infused with Ceramides, to nourish hair without weighing it down.
Instructions vary by shade. Follow the complete instructions included inside the packaging.
How to use for the first time:
Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.
Leave on for 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
How to touch up roots:
Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.
Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
_
Questions on how to apply Excellence hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Excellence shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Instructions vary by shade. Follow the complete instructions included inside the packaging.
How to use for the first time:
Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.
Leave on for 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
How to touch up roots:
Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.
Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
_
Questions on how to apply Excellence hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Excellence shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Hair Type: All Hair Types
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 89432705
UPC: 071249647226
Item Number (DPCI): 063-01-5923
Origin: Imported
Ingredients:
developer: 1152439 aqua /water / eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate ammonia free caring color creme: 1196985 aqua / water / eau, cetearyl alcohol, propylene glycol, deceth-3, laureth-12, ethanolamine, oleth-30, lauric acid, polyquaternium-6, glycol distearate, sodium metasilicate, toluene-2,5-diamine, hexadimethrine chloride, silica dimethyl silylate, resorcinol, parfum / fragrance, sodium metabisulfite, 2-methylresorcinol, m-aminophenol, carbomer, ascorbic acid, edta, mica, ci 77491 / iron oxides, ci 77891 / titanium dioxide, thioglycerin, 2,4-diaminophenoxyethanol hcl, tetrasodium edta caring gentle shampoo: 1217017 c aqua /water / eau, sodium laureth sulfate, cocamidopropyl betaine, dimethicone, sodium chloride, parfum / fragrance, citric acid, hexylene glycol, sodium benzoate, sodium hydroxide, amodimethicone, carbomer, guar hydroxypropyltrimonium chloride, trideceth-10, glycerin, salicylic acid, glycol distearate, mica, linalool, hexyl cinnamal, peg-100 stearate, steareth-6, phenoxyethanol, isoeugenol, coco-betaine, trideceth-3, ci 77891 / titanium dioxide, benzyl alcohol, acetic acid, fumaric acid caring deep conditioner: 1177657 c aqua / water / eau, amodimethicone, stearyl alcohol hydroxypropyl starch phosphate, isopropyl myristate, behentrimonium chloride, cetyl alcohol, parfum / fragrance, phenoxyethanol, trideceth-5, isopropyl alcohol, trideceth-6, glycerin, peg-150 distearate, caprylyl glycol, panthenol, trideceth-10, linalool, cetrimonium chloride, hexyl cinnamal, isoeugenol, acetic acid, benzyl alcohol, 2-oleamido-1,3-octadecanediol, hydroxypropyltrimonium hydrolyzed wheat protein, propylene glycol, soluble collagen, trisodium edta, potassium sorbate' '
Allergens & Warnings:
USAGE ADVISORY - SAFETY WARNINGS IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH IN CERTAIN RARE CASES CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: you have already had a reaction to a haircolor product. you have a sensitive, itchy or damaged scalp. IF YOU HAVE A TATTOO, THE RISKS OF AN ALLERGIC REACTION MAY BE INCREASED. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see the insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME., Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching or perming or relaxing before coloring. Keep out of the reach of children. Do not apply on children., CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., HAIRCOLOR CAN CAUSE AN ALLERGIC REACTIONShipping details
Estimated ship dimensions: 6.57 inches length x 3.58 inches width x 2.91 inches height
Estimated ship weight: 0.54 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 1197 reviews
effectiveness: 2.68 out of 5
quality: 2.79 out of 5
value: 2.81 out of 5
30% would recommend
36 recommendations
Would not recommend!! Did not cover grays!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Mich - 2 days ago, Verified purchaser
I needed a quick root touch up to cover grays- did the 20 minute wait time on roots, then proceeded to add the remaining to the rest of my head- for an additional 15 minutes, my color is normally a dark brown, and this natural dark product added red highlights, and no coverage to my grays!! Would not recommend!!
Was like coloring with water
1 out of 5 stars
Thumbs down graphic, would not recommend
Jw - 3 days ago, Verified purchaser
Color didn't take. I still have the same hair color and greys I started with. I will have to wait ans use natural medium brown I guess.
nice but not color on box
3 out of 5 stars
deannia2025 - 3 days ago
originally posted on lorealparisusa.com
i had bleached blond hair with gray roots, now a pretty blond but not the color on box
Best Coloring & Conditioning Products for 30 yrs!!
5 out of 5 stars
TDP2 - 11 days ago
originally posted on lorealparisusa.com
I have had Gray hair for a Very long time..I found my first one at age 13!! And started coloring at age 30. I have not used any other brand of color, but the Best which is none other than L'OREAL, and Never will. I write to you today, to THANK YOU FOR THE BEST AND ONLY COLOR FOR ME. L'Oreal, Without Question!!!😊
Horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Warning - 12 days ago, Verified purchaser
Worse hair color I’ve ever purchased. Left my roots bleached and orange. Honestly I cannot believe how bad this is.
Not great
1 out of 5 stars
Thumbs down graphic, would not recommend
ans5711 - 13 days ago
5N natural brown dyed my hair practically black, also left my hair very dry and damaged feeling, covered my grays so that’s something but I would not buy this again.
1 reply from L'OrealParisProductExpert team - 6 days ago
Hey ans5711. We apologize you were not satisfied with the results you achieved with L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There are many reasons why haircolor results can come out too dark. Once you have color-treated hair, we suggest following the touch up application method to achieve optimal results. Otherwise, by doing repeat full head applications, due to the hair's porosity, you are left with a haircolor result that is much darker than what you intended. If you have any additional questions or would like to speak with one of our haircolor experts directly, please reach back out!
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
Hannah - 20 days ago
Did not color anything. Could still see gray hair
1 reply from L'OrealParisProductExpert team - 17 days ago
Hi Hannah. We are sorry to hear that your hair didn't turn out as you expected with L'Oreal Excellence Universal Nudes. Please contact us directly for assistance at 800-631-7358 M-F 9am to 5:30pm EST and use case #42512439. Please have the product available when calling.
No
1 out of 5 stars
Thumbs down graphic, would not recommend
pinkysash - 23 days ago, Verified purchaser
This turned my hair jet black.
1 reply from L'OrealParisProductExpert team - 22 days ago
Hi pinkysash. We apologize you were not satisfied with the results you achieved with L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color 4N. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There are many reasons why haircolor results can come out too dark. Once you have color-treated hair, we suggest following the touch up application method to achieve optimal results. Otherwise, by doing repeat full head applications, due to the hair's porosity, you are left with a haircolor result that is much darker than what you intended. If you have any additional questions or would like to speak with one of our haircolor experts directly, please reach back out!
BEST hair colour I've used
5 out of 5 stars
Karen - 28 days ago
originally posted on lorealparisusa.com
I picked up shade 4N at my local box store and OMG. BEST hair colour I've ever used!! Easy to apply, the shampoo and conditioner are great, and the results are long lasting! I used this product nearly 2 months ago, and despite lots of time in the lake swimming, out in the sun enjoying summer I'm just NOW noticing a few greys popping thru. Will for sure buy again!
I love this hair color
5 out of 5 stars
Thumbs up graphic, would recommend
Missbeautiful - 29 days ago, Verified purchaser
It came out exactly as pictured on the box!
Changed Formula
1 out of 5 stars
LauraJo5 - 1 month ago
originally posted on lorealparisusa.com
I was buying the U6, perfect color , U is the only one that is a 6’or 7 that doesn’t pull dark on my light brown hair. They have stopped making U but put the U7 picture on the N7 box. This is nowhere near the same color effect. Turned my hair way too dark. I am now shopping different company. Too bad as I have been a Loreal purchaser for a long time.
1 reply from LeCare team - 1 month ago
Hi LauraJo5! We apologize you were not satisfied with the results you achieved. There are many reasons why haircolor results can come out too dark. Once you have color-treated hair, we suggest following the touch up application method to achieve optimal results. Otherwise, by doing repeat full head applications, due to the hair's porosity, you are left with a haircolor result that is much darker than what you intended. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback.
Dont buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Maria - 1 month ago, Verified purchaser
Listen to the reviews!!! I didn’t and wish I did because this turned my hair black 😀 I had super light brown hair and it literally turned my hair black when I just wanted to tone it down a bit.. I’m beyond annoyed.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi Maria. We are sorry to hear about the results you achieved with L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color in the shade 5N. We recommend you shampoo more than you normally do with a regular shampoo that is not formulated for color treated hair. For further assistance please contact us directly at 800-631-7358 M-F 9am to 5:30pm EST.
Beautiful color
4 out of 5 stars
Thumbs up graphic, would recommend
SherBear - 2 months ago, Verified purchaser
Just pick it up from the store and don’t order it online! It will come in damaged and they won’t allow refunds on hair dye.
Not great coverage at all.
2 out of 5 stars
Thumbs down graphic, would not recommend
Gotothesalon - 3 months ago
Did not cover my previous highlighted hair pieces. Left highlighted hair looking brassy and a different color.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there, Gotothesalon! We appreciate you taking the time to reach out about our Excellence Universal Nudes. We're so sorry to hear of your brassy results. Consumer feedback is very important to us and allows us to improve all of our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
Your brand is all I use because the color stays
5 out of 5 stars
Boots - 3 months ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] Awesome because I didn’t have to go deal with all of the adds that you can’t get away from.
natural looking color
5 out of 5 stars
queenie - 3 months ago
originally posted on lorealparisusa.com
i have been using this color for many years and always get compliments on it. its easy to apply and usually lasts quite a long time. i would recommend this product to anyone who wants a nice warm blonde color.
UNHAPPY
1 out of 5 stars
Winks - 3 months ago
originally posted on lorealparisusa.com
Turned my hair BLACK. Did a strand pretest. Applied all over as per instructions since I was going darker. Left on 20 minutes. My hair was a very light brown before. And my hair WAS in good shape. Always had good luck with L’Oreal in the past. Have been going to a salon for years, but liked the look of this color so decided to give it a try. What a MISTAKE .Saw that others had the same experience. Bad batch?? Have washed my hair at least 30 times and barely a medium tone now . In the past, I had dyed my hair many many times I and have never had such an experience. Know that this was not a fault of mine.I’m in my 60s and it really makes me look washed out. Lost my faith in L’Oreal. very unhappy.
On the fence
3 out of 5 stars
BBBHNL - 4 months ago
originally posted on lorealparisusa.com
I purchased this with the hope of coloring my gray and having a safer alternative to the smell of the original color excellence. I tried it 2x with the second being a longer sit time and still my gray on the front and sides of my hair are still gray. The original color excellence would cover all gray with no issues. Almost feel like I spent more on the color excellence universal only to find that it did not do what I was expected.i just hope the rest of my hair has coverage as I don’t have time to record my hair
8n no amonia is beautiful and healthy
5 out of 5 stars
Thumbs up graphic, would recommend
Tamara - 4 months ago, Verified purchaser
8n - no amonia lorial great results
Flat color, came out too dark
2 out of 5 stars
BrieBee - 5 months ago
originally posted on lorealparisusa.com
This came out way TOO DARK. I have gray roots and usually medium brown hair that tends to get brassy with boxed hair dye. I have found that light brown doesn’t cover my roots as well (they come out lighter than the rest of my hair) so I went with Natural Brown. I purchased this formula because of the “universal” effect having ash in it and the color looked multidimensional. However! This hair color is quite flat and again way too dark. I gave two stars because the application was simple and went well. I like that it came with not just a conditioner but also a gentle shampoo. There was no unpleasant odor. One of the gloves ripped but I always have extra on hand. I might try a shade lighter when it’s time to refresh my color, but I am apprehensive!