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L'Oreal Paris Voluminous Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 2 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 3 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 4 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - image 1 of 4
$8.99 when purchased online

About this item

Highlights

  • L'Oreal Paris Voluminous Original Waterproof Mascara: this volumizing and lengthening mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
  • L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands
  • Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look

Description

L’Oreal Paris Voluminous Original Volume Building Waterproof Carbon Black Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5X their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.

Place brush at base of lashes and gently sweep up to tip. Removes easily with waterproof eye makeup remover.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Contains Ceramides
Color Palette: Dark Tones
Beauty Purpose: Volumizing
Net weight: .23 fl oz (US)
Features: Non-Clumping, Non-Flaking, Waterproof
TCIN: 12911987
UPC: 071249148792
Item Number (DPCI): 052-04-0414
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

g787117, isododecane, aqua / water, cera alba / beeswax, disteardimonium hectorite, carnauba / carnauba wax, paraffin, alcohol denat, allyl stearate/va copolymer, va/vinyl butyl benzoate/crotonates copolymer, propylene carbonate, oryza satina starch, rice starch, polyvinyl laurate, pegppg 17118 dimethicone, butylene glycol, 2 oleamdo 13 octadeceandol, polyparaben, sodium laureth sulfate, phenoxyetranol, capryyl glycol, dimethconol, sodium dna, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77266/ black 2], fil# b15497/6

Shipping details

Estimated ship dimensions: 7.02 inches length x 2.51 inches width x 1.18 inches height
Estimated ship weight: 0.05 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), APO/FPO, Alaska, Hawaii, Northern Mariana Islands, United States Minor Outlying Islands, Virgin Islands, U.S.

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.0 out of 5 stars with 4378 reviews
61% would recommend
576 recommendations
easy to remove: 3.91 out of 5
long lasting: 3.7 out of 5
value: 3.66 out of 5
easy to apply: 4.22 out of 5
quality: 3.63 out of 5

Made my eye lashes fall out

1 out of 5 stars
Mmww - 3 days ago
originally posted on lorealparisusa.com
Do not use!! I have NEVER had my eye lashes fall out, and this product made chunks of eye lashes come out.
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Personal info

  • Eye color:
    Brown
  • Brown mascara

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Mascara - 5 days ago, Verified purchaser
    When I tried this mascara for the first time I enjoyed the color and how it made my brown eyes look, soon after I realized how difficult it was to remove this mascara. In order to get a decent look you have to apply many coats of the product and it ends up flaking. Overall I would not buy again.
    easy to apply: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    long lasting: 3 out of 5
    1 guest found this review helpful. Did you?

    It’s not the Original

    1 out of 5 stars
    catsed - 6 days ago
    originally posted on lorealparisusa.com
    It’s not the original. They changed it. Now it has clumps that flake off.
    1 reply from Consumer Care Center team - 5 days ago
    Hello catsed.- Thanks for reaching out and sharing your experience with our Voluminous Original Washable Bold Eye Mascara. We're so sorry to hear you didn't see the great results you have come to expect with this classic mascara and want to understand what happened just as much as you do! If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M – F
    2 guests found this review helpful. Did you?

    Really good!

    4 out of 5 stars
    Thumbs up graphic, would recommend
    emy - 7 days ago
    It doesn't flake, it's a very pretty burgundy color, the brush is kinda annoying and a bit messy that's why i took off one star, but it's good, GET ITT
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Dark
  • Skin type:
    Normal
  • Skin concern:
    Aging
  • Hair color:
    Black
  • Eye color:
    Brown
  • Do. Not. Buy.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Shay - 7 days ago, Verified purchaser
    If i could give this product 0 stars I would. Ive warn mascara for over 20 years and this is the first time I've had a reaction to it. The first reaction my eyes were so swollen, I had to go to urgent care. I wore it again the past weekend to make sure it was the mascara and not something else and i had so much mucus and eye goop, you would have thought my dog licked me in the eye. This product needs to be reworked or removed.
    1 reply from L'OrealParisProductExpert team - 5 days ago
    Hi there, Shay! We are so sorry to hear about your experience with our Voluminous Mascara. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
    2 guests found this review helpful. Did you?

    Changed formula-not good!

    1 out of 5 stars
    - 8 days ago
    originally posted on lorealparisusa.com
    This was my favorite mascara that I used for 25 years. That has come to an end! The formula has changed, it no longer works the way it did and now is difficult to remove with soap and water. There’s a saying that goes “if it isn’t broke don’t fix it”…why change something that was fabulous. Soooo disappointed!
    2 guests found this review helpful. Did you?

    Used to be my go to - not any more

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    CS91 - 8 days ago, Verified purchaser
    I thought I was going crazy... turns out this mascara has a terrible new formula. Clumps after just a couple uses, doesn't apply easy, eyes are irritated by the middle of the day, doesn't stay on like it used to. I have used this product exclusively for about a decade, but now I feel it's time to find a new mascara. Very disappointing.
    1 reply from L'OrealParisProductExpert team - 7 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara and you had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    easy to apply: 2 out of 5
    easy to remove: 3 out of 5
    long lasting: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    From staple to trash

    1 out of 5 stars
    MissFlora - 9 days ago
    originally posted on lorealparisusa.com
    The new formula with the gold band it **TERRIBLE**. It's impossible to get off with cleanser. I am actually beginning to lose eyelashes since I began using it. I've used Voluminous mascara for 20+ years and loved it. Please, please, L'Oreal! Bring back the old formula!!!
    3 guests found this review helpful. Did you?

    Not worth buying

    1 out of 5 stars
    Anonymous - 12 days ago
    originally posted on lorealparisusa.com
    Hate this new formula. It won’t come off easily. The old formula without the gold band, was my favorite for so many years. This makes lashes thin looking and breaks them off trying to get the mascara off. It’s like glue. Lashes are getting broken off . It shouldn’t take 10 minutes or more to get mascara off. I have tried 3 different eye make up removers and non of them are successful by themselves. I miss the old formula. This new product is a huge mistake.
    1 guest found this review helpful. Did you?

    Went from my favorite for 25+ yrs to awful :-(

    1 out of 5 stars
    - 14 days ago
    originally posted on lorealparisusa.com
    I am 43 and been buying the voluminous waterproof mascara as long as I remember, probably 25+ years. I am a loyal customer who buys at least 1 tube every 2 weeks. That is a lot of money over the years. This formula has changed since the new packaging came out in the last few months. It clumps, does not add volume, causes lashes to stick together, I even lost some lashes which is bizarre. When you try to unscrew the tube the threads on the cap get stuck to the threads on the tube. I think the formula is drying out quickly and there is less in the tube or the consistency is totally different causing the closing in the threads of the tube. I even use your white primer first as I always do and this mascara is still awful. I bought at least 4 tubes from different stores hoping I got a bad batch, but they are all bad. I have to go find another brand of mascara and very sad to do this. Please take all the poor reviews and fix the product we all loved.
    1 reply from L'Oreal Paris team - 13 days ago
    Hello! We are sorry to hear about the experience you had with Voluminous Waterproof Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, 9:00 am - 5:30 pm ET for assistance and provide the reference number 33167564. It would be helpful if you could have the product available when you call. Looking forward to speaking with you. -loreal
    2 guests found this review helpful. Did you?

    Terrible

    1 out of 5 stars
    - 14 days ago
    originally posted on lorealparisusa.com
    I like many other reviews have used this product for years. The old tube was black with a gold top, now dark gray tube with gold band and gold top. It clumps and looks terrible, after buying a couple of tubes and the a tube of washable, that ran when I put in eye drops, i give up. Today I broke down and bought a different brand of mascara.
    1 reply from Consumer Care Center team - 13 days ago
    Hi there! We are sorry to hear about your experience with our Voluminous Waterproof Mascara. We truly value the opinions and suggestions of our customers, as they help us improve the quality of our products and services. Your feedback has been relayed to our team for further assessment. We appreciate you taking the time to provide us with your valuable input.
    2 guests found this review helpful. Did you?

    Don't like the change in the product

    1 out of 5 stars
    - 14 days ago
    originally posted on lorealparisusa.com
    I have used your blackest black voluminous non waterproof mascara since I was 16 years old. It has always been my favorite. But, I am extremely disappointed. Something has changed in formula, recently. It doesn't wash off anymore with soap and water. I have to use make up remover. And, I don't even buy waterproof. I still have some left on my eyelashes every evening. It doesn't separate the lashes well. My eyes look so clumpy, now. And, I noticed my eyes tend to get itchy, now. I possibly be allergic to something in your new formula. The original formula was way better! I don't like your new formula. And, I think I'm going to have to switch. This bums me out!
    1 reply from Consumer Care Center team - 13 days ago
    Hello! We are sorry to hear about the experience you had with Voluminous Waterproof Mascara. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference number 33164258. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
    2 guests found this review helpful. Did you?

    Personal info

  • Eye color:
    Brown
  • Skin concern:
    Sensitivity,
    Dark circles,
    Dullness,
    Pores,
    Aging
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Skin type:
    Normal
  • Love the color

    5 out of 5 stars
    Thumbs up graphic, would recommend
    BTS Army - 14 days ago, Verified purchaser
    I was searching for a new mascara and I saw this. It was a great shade for my eyes.
    value: 4 out of 5
    easy to apply: 5 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    easy to remove: 5 out of 5
    Did you find this review helpful?

    Worst formula change

    1 out of 5 stars
    - 15 days ago
    originally posted on lorealparisusa.com
    Less than 1 star for the formula change. Used this mascara for decades, and now it’s worthless. Clumpy, hard to wash off, flakes and has irritating chemicals
    2 guests found this review helpful. Did you?

    Formula change??

    1 out of 5 stars
    - 15 days ago
    originally posted on lorealparisusa.com
    What have you done with the formula? I have worn this mascara for YEARS but no more. It flakes, makes my eyes water, is clumpy, and is hard to remove. Will be looking for a new mascara and will stay away from L’oreal in case all the mascara is of this poor quality.
    2 guests found this review helpful. Did you?

    Weak mascara

    1 out of 5 stars
    - 18 days ago
    originally posted on lorealparisusa.com
    I am always willing to pay a little more for L'Oréal products because of their high quality. So very disappointed with this mascara. Barely covers the lashes.
    1 reply from Consumer Care Center team - 17 days ago
    Hello Fm 2022! Thank you for contacting L'OREAL PARIS. We apologize that the Original Washable Bold Eye Mascara did not meet your expectations. We appreciate your feedback and we will definitely take note of your comments. Please call us at 800 322 2036 MF9:00 am – 5:30 pm ET so that we can better assist you! We look forward to speaking with you.
    1 guest found this review helpful. Did you?

    Upset About Loss of Lashes!

    1 out of 5 stars
    - 19 days ago
    originally posted on lorealparisusa.com
    This has been my go-to mascara for YEARS. I recently bought a new tube and noticed a difference in the product right away. It did not go on the same and I could not get it off! I kept checking the tube thinking that I accidentally purchased waterproof. I did not. Then I thought that the manufacturer mistakenly labeled the tubes incorrectly, so I purchased another tube. Same issues! Using my trusted eye makeup remover, I could not get the mascara off without also losing eyelashes!!! My poor lashes are so sparse now. I want to cry. After reading other comments about the formula changes, I am so sad that they have changed it. I just purchased a completely new brand to try to save the lashes that I have left. If I could rate the new formula as a zero, I would have.
    1 reply from Consumer Care Center team - 18 days ago
    Hi Millinger21! Thanks for reaching out to us regarding Voluminous Washable Mascara. We're sorry to hear that you had this experience and want to help. Please call us at: 1.800.322.2036, M-F,9A-5:30PM, ET. Give Ref# 33117954 when calling. We look forward to hearing from you.
    4 guests found this review helpful. Did you?

    New formula terrible

    1 out of 5 stars
    - 21 days ago
    originally posted on lorealparisusa.com
    I have been using voluminous mascara as long as I can remember I’m 41 so at least 20 years. Whatever you guys did to change, the mascara is awful. I have always promoted this mascara and it is horrible. I have to wash it off every day. It barely washes off my eyelashes clump together when I sleep my mom and Daughter) both use this mascara and will not use it anymore. We have always loved it and whatever you guys did to change the formula is awful and I hope that you guys put it back because I will not be searching for a new mascara.!
    8 guests found this review helpful. Did you?

    Not as good as Original Formula.kodi6

    3 out of 5 stars
    - 22 days ago
    originally posted on lorealparisusa.com
    Why would you change the ingredients? I have worn this mascara for 20 yrs. You change the formula it gets clumps and flakes.
    7 guests found this review helpful. Did you?

    305 is NOT waterproof option

    3 out of 5 stars
    cactuscrazy2001 - 23 days ago, Verified purchaser
    Listing does not match product chosen for 305.. I ordered as part of my drive up grocery pick up and chose the first black waterproof -305 option—when I looked at it back at home, it is NOT waterproof, just the regular….. they need to revise website
    1 reply from L'OrealParisProductExpert team - 20 days ago
    Hi there! Thank you for your feedback on the Voluminous Washable Mascara in the 305 black shade. We are sorry to hear that when you opened your order it was nnot what you ordered. We know that this is frustrating, and we will share this information with our distribution partners. We suggest returning this to your local Target store, if you need further assistance, please call us direct at 1-800-322-2036 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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