$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- L'Oreal Paris Voluminous Original Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands.
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L’Oreal Paris Voluminous Original Volume Building Deep Violet Mascara is uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Volume Maximizing Brush quickly thickens and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Health Facts: Contains Ceramides
Color Palette: Bright Tones
Includes: Mascara
Beauty Purpose: Thickening, Lengthening, Volumizing
Net weight: .27 fl oz (US)
Features: Non-Clumping, Waterproof
TCIN: 80114909
UPC: 071249421536
Item Number (DPCI): 052-04-6735
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua / water, paraffin, potassium cetyl phosphate, cera alba / beeswax, copernicia cerifera cera / carnauba wax, acacia senegal gum, cetyl alcohol, glycerin, hydroxyethylcellulose, phenoxyethanol, peg/ppg-17/18 dimethicone, steareth-20, silica, phenethyl alcohol, sodium polymethacrylate, hydrogenated jojoba oil, hydrogenated palm oil, polyquaternium-10, disodium edta, tin oxide, panthenol, bht, [+/- may contain ci 77007 / ultramarines, mica, ci 75470 / carmine, ci 77891 / titanium dioxide], fil b252592/1' '
Shipping details
Estimated ship dimensions: 7 inches length x 2.7 inches width x 0.4 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The recent changes to this mascara formula have left many guests disappointed, as it no longer provides the same ease of removal and smooth application that they loved. However, some guests still appreciate its volumizing effects and color options. The mascara is noted for its ability to enhance lash length and thickness, making it a staple for many. Guests are eager for the return of the original formula that they cherished for years.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 4891 reviews
easy to apply: 4.13 out of 5
easy to remove: 3.78 out of 5
long lasting: 3.6 out of 5
quality: 3.47 out of 5
value: 3.45 out of 5
57% would recommend
694 recommendations
Caused eye irritation
1 out of 5 stars
Thumbs down graphic, would not recommend
M - 10 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Pores, Sensitivity, Sun damage
- Hair color: Brunette
- Eye color: Hazel
Burning sensation and redness, blurry vision
1 reply from L'OrealParisProductExpert team - 10 days ago
Hi M, We are sorry to hear about the experience you had with L'Oreal Paris Voluminous Mascara in Deep Burgundy. We would like to speak with you directly about it. Please give us a call @ 800-322-2036 M-F 9am to 5pm EST for assistance and provide the reference # 42190880. Looking forward to speaking with you.
I’ve used this mascara for years and always end up coming back to it.
5 out of 5 stars
Thumbs up graphic, would recommend
blx - 12 days ago, Verified purchaser
I’ve tried more expensive and trendy ones, but nothing beats the quality for the price. It goes on smoothly, doesn’t clump, and lasts all day. My lashes look fuller without feeling heavy. It’s affordable, dependable, and just works. Definitely a staple in my makeup bag!
Amazing Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
BBGRL - 12 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
- Eye color: Blue
Love this mascara. It is waterproof and isn't clumpy or runny at all.
Not real waterproof
1 out of 5 stars
Thumbs down graphic, would not recommend
Rysie - 15 days ago, Verified purchaser
- Skin type: Normal
- Hair color: Brunette
- Skin concern: Sensitivity, Uneven skin tone
- Eye color: Green
- Skin tone: Light
Must be a new formula it now runs under my eyes definitely not waterproof. Does not thicken lashes it’s one of the worst now.
1 reply from L'OrealParisProductExpert team - 12 days ago
Hi there, Rysie! We are so sorry to hear about your experience with our Voluminous Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
What happened?
1 out of 5 stars
Thumbs down graphic, would not recommend
LAlcott - 26 days ago, Verified purchaser
I don't know what the company did but they ruined a perfectly good mascara. It feels like it is waterproof, will not come off when washing my face and is overall a terrible mascara and does not work at all like it used to. No longer thickens, seperates and coats like the previous formula. Will be returning.
1 reply from L'OrealParisProductExpert team - 16 days ago
Hi there, LAlcott! We appreciate you taking the time to reach out about our Voluminous Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
Great Mascara.
5 out of 5 stars
Thumbs up graphic, would recommend
Mbbaker - 27 days ago, Verified purchaser
- Hair color: Red
- Skin tone: Light
- Skin concern: Pores, Uneven skin tone
- Skin type: Oily
- Eye color: Green
Pleasantly surprised with the deep burgundy color. I do put on two coats to get full coverage. Also I can wear this for several hours without my eyes getting irritated.
Sorry I bought this
1 out of 5 stars
Melisma - 1 month ago
originally posted on lorealparisusa.com
I've been using this mascara for years, and didn't realize they reformulated it. It flakes even when I just put it on, and the flakes get in my eyes - I consider this a health hazard. Plus, something in it makes my eyes burn. I bought this in a two-pack, and it will just go to waste. Wish they still made the old version - it was great.
1 reply from LeCare team - 1 month ago
Hi Melisma. ! We are sorry to hear about the experience you had with Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036, M-F 9:00 am – 5:30 pm ET for assistance and provide the reference number 41906994. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Revert back to the old formula!!!
1 out of 5 stars
Britt - 1 month ago
originally posted on lorealparisusa.com
Have you changed the formula back yet? As you can see by all of the negative reviews, it was a detrimental mistake to change formula when you have had loyal customers for 20+ years. Now we are all spending money on other brands trying to find our new holy grail mascara when I could have just continued to purchase my monthly tubes of voluminous!! LISTEN TO THE REVIEWS, CHANGE IT BACK!!! I won't be purchasing ANYTHING from Loreal until you fix this horrible mistake!!!
1 reply from LeCare team - 1 month ago
Hi Britt ! Thank you for giving our Original Washable Bold Eye Mascara a try ! We apologize that you did not end up liking this product and appreciate you sharing your experience ! Feedback from our consumers is very important to us and helps us improve all of our products ! We appreciate the opportunity to be of service and hope you will continue to explore our products.
Great for my thin eyelashes
5 out of 5 stars
Thumbs up graphic, would recommend
Mindy - 1 month ago, Verified purchaser
- Hair color: Brunette
Best mascara, I’ve been using it for a decade, it separates well and builds well. I have thin and sparse eyelashes and this formula is perfect for me.
Not waterproof
1 out of 5 stars
Thumbs down graphic, would not recommend
Anna - 1 month ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Skin type: Combination
- Eye color: Brown
It says waterproof when you select the color but it does not say waterproof anywhere on the packaging and IT IS NOT waterproof! I curled my lashes and immediately went straight again when I used the mascara.
1 reply from L'OrealParisProductExpert team - 23 days ago
Hi there, Anna! We are so sorry to hear about your experience with our Voluminous Washable Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Burgandy mascara
2 out of 5 stars
Thumbs down graphic, would not recommend
Spicynach - 2 months ago, Verified purchaser
- Eye color: Brown
The color doesn't pop
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! Thanks for reviewing our Voluminous Mascara. We are sorry to hear you do not enjoy the Burgundy shade. Your comments are valued and have been passed along to our Product Development Team. We hope you explore our other shades we offer!
New formula, Not Good!
1 out of 5 stars
Thumbs down graphic, would not recommend
kchaise - 2 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Hair color: Blonde
They have changed the formula!! I will not buy this again. It’s no longer easy to remove, and application is not as good as the old formula! This used to be my go to….
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello kchaise! Thank you for sharing your experience with our Voluminous Mascara. We are truly sorry to hear that the product no longer meets your expectations and that you are finding the removal and application to be more challenging than before. We understand how frustrating it can be when a beloved "go-to" product no longer performs as you remember, and we deeply regret that this has been your experience. Your loyalty to Voluminous Mascara means a great deal to us, and we are disappointed that it is no longer your preferred choice. At L'Oréal Paris, we are always striving to deliver the best possible products, and feedback like yours is incredibly valuable. It helps us understand how our products are received by our loyal customers and where we need to focus our efforts. We truly appreciate you taking the time to share your honest thoughts.
The worst
1 out of 5 stars
Lulu42 - 2 months ago
originally posted on lorealparisusa.com
I have been using this product for 20+ years. Now it’s absolutely terrible. Not much in the tube and feels dried out. It also flakes off everywhere now. It used to glide on and lashes stayed in place. Now it flakes off in my eyes and lashes are flimsy so I’ve switched to a different brand. Voluminous blackest black used to be the best. I’m so disappointed you changed the formula.
1 reply from LeCare team - 2 months ago
Hi there. We're sorry to hear you didn't love our Original Washable Bold Eye Mascara. We'll be sure to pass your feedback to our team for consideration.
New formula, thumbs down
2 out of 5 stars
Thumbs down graphic, would not recommend
AFM - 2 months ago
Used to be my holy grail product until the recent formula change on the non-waterproof kind. The new formula smudges, is difficult to remove, and really irritates my eyes and makes them tear up... things that NEVER happened with the old version. Hate to say but I will not be purchasing again. Throwing this tube out. Bring back the original verson!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi AFM! Thanks for reaching out to us regarding Voluminous Mascara. We're sorry to hear you had this experience and want to help. Please call us at: 1.800.322.2036, M-F,9A-5:30PM, ET. Give Ref#41394288 when calling. We look forward to hearing from you.
Doesn't work
1 out of 5 stars
Thumbs down graphic, would not recommend
DVerde - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Aging
- Hair color: Brunette
- Eye color: Hazel
Weights my straight lashes down even after I curled them. Not waterproof as stated on the websites description. This would need ti be waterproof in order to keep my lashes curled.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there DVerde. We appreciate you taking the time to share your feedback on the Voluminous Original Waterproof Mascara, in the shade 970 Deep Violet. We're sorry to hear it didn't meet your expectations and we will pass this information along to our product development team. We hope you'll give our other products a try and find something that works better for you.
Bring back old formula
3 out of 5 stars
Chan - 3 months ago
originally posted on lorealparisusa.com
You claim it's the same original formula, however, the last two batches that I've gotten are a 1000% different and have fibers. It is a shame because your formula was incredible for so many years, did not need the fibers, I don't see a positive difference with the fibers just annoyance on removal and sometimes I just don't want the fibers on my lashes. So no benefit of adding them. please go back to the old formula or revise your marketing accordingly, as it's not the same original formula
1 reply from LeCare team - 2 months ago
Hi there Chan. Thank you for sharing your experience with our Original Washable Bold Eye Mascara. We understand how frustrating it is when a mascara no longer delivers the same results you expected. We will share your feedback with the rest of our team and we hope that you will continue to explore our products in the future,
Terrible
1 out of 5 stars
Bentley03 - 3 months ago
originally posted on lorealparisusa.com
Very disappointed with the new formula. I have been using this mascara for 20 years, it was perfect. The new formula leaves clumps upon clumps, it’s sticky, difficult to remove, and leaves eyes itchy and burning. Please bring back the old formula!
1 reply from LeCare team - 3 months ago
Hi Bentley03. We are sorry to hear about the experience you had with Original Washable Bold Eye Mascara. We want to speak with you directly about it. Please give us a call at @ 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance and provide reference 41226611.
My fave Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Cbmw - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Uneven skin tone
- Hair color: Blonde
- Eye color: Blue
I love this mascara, I've been using the same kind for at least 20yrs. I've tried other brands and just haven't found one that compares.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Jenny - 3 months ago, Verified purchaser
I have thick blonde lashes so I like a wet mascara to really coat the lash. I love this product and will keep using it
Best Blue Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Lynnx - 3 months ago, Verified purchaser
- Eye color: Black
- Skin type: Combination
- Skin concern: Acne
- Skin tone: Light
- Hair color: Brunette
My favorite blue mascara by far, and I’ve gone through a few. This brand and version in general is so good. It’s the only one that doesn’t really flake and holds well for my straight eyelashes. I also like that it removes easily in water.