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L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz - 2 of 4L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz - 3 of 4L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz - 4 of 4
L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz - 1 of 4

L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz

$11.99 ($1.90/fluid ounce)

Color5RB Medium Reddish Brown
  • 4 Dark Brown
  • 4A Dark Ash Brown
  • 4AR Dark Chocolate Brown
  • 5 Medium Brown
  • 5AB Mocha Ash Brown
  • 5AR Medium Maple Brown
  • 5G Medium Brown
  • 5RB Medium Reddish Brown
  • 6 Light Brown
  • 6A Light Ash Brown
  • 6G Light Golden Brown
  • 6RB Light Reddish Brown

In Stock

Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • Medium Brown Hair Color for Gray Hair Coverage: L'Oreal Paris Excellence Creme Medium Brown Permanent Hair Dye offers 100% gray coverage for all hair types, even on the most stubborn grays. Exclusive non-drip creme formula for gorgeous hair color from root to tip
  • Your Excellence Just Got Better: New Triple Care Color Routine protects hair before, during, and after coloring for up to 8 weeks with a combination of ceramide, pro-keratine, and glycerin for rich color and revitalized hair. New look same great shades
  • Salon Inspired After Hair Dye Shampoo: Hair Dye Kit includes an after-color shampoo with Glycerin to cleanse the scalp and hair of excess residue and smooth hair to reveal radiant color. Formulated to be used right after rinsing out Excellence color
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Your Excellence just got better. Introducing the New Triple Care Grey Coverage Hair Dye routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn greys. Excellence hair dye for gray hair color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue. Smoothes the hair to reveal rich, radiant color. This hair dye kit is available in a color palette ranging from Ash Blonde to Chocolate Brown to Jet Black. No permanent hair color protects better or covers grays better (vs each leading competitor's top selling brand).

Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.

Which L’Oreal Excellence shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

Packaging may vary, what you see may not be reflected on site.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free, Sulfate-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
Net weight: 6.3 fl oz (US)
TCIN: 11485241
UPC: 071249210581
Item Number (DPCI): 063-01-0503
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

pre-color serum: 1087196c: aqua/water, cetearyl alcohol, glycerin, trideceth-2 carboxamide mea, ceteareth-25, fragrance, hexadimethrine chloride, polyquaternium-22, pentasodium pentetate, hydrolyzed oats, chlorhexidine digluconate, citric acid, 2-oleamido-1,3-octadecanediol f.i.l. # d51515/2, developer creme: 178914u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12836/18, permanent color creme: 1175048: aqua/water, cetearyl alcohol, deceth-3, propylene glycol, laureth-12, ammonium hydroxide, oleth-30, hexadimethrine chloride, lauric acid, glycol distearate, polyquaternium-22, ethanolamine, silica dimethyl silylate, ci 77891/titanium dioxide, p-aminophenol, 4-amino-2-hydroxytoluene, m-aminophenol, ascorbic acid, hydroxybenzomorpholine, sodium metabisulfite, ammonium thiolactate, 2-methyl-5-hydroxyethylaminophenol, 2-methylresorcinol, dimethicone, pentasodium pentetate, proline, p-phenylenediamine, fragrance, carbomer, threonine, resorcinol f.i.l. # d174438/1, conditioning treatment: 1087179d: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, sodium pca, trideceth-6, panthenol, candelilla cera/candelilla wax, cetrimonium chloride, chlorhexidine dihydrochloride, hydroxypropyltrimonium hydrolyzed wheat protein, 2-oleamido-1,3-octadecanediol, soluble collagen f.i.l. # d52825/3' '

Shipping details

Estimated ship dimensions: 2.91 inches length x 3.65 inches width x 6.71 inches height
Estimated ship weight: 0.57 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Would I need to buy bleach if my natural virgin hair is dark brown and Im trying to dye my hair Ash Brown??

submitted by Amira Lor - 21 days ago
  • A: Hey Amira, Great question! There is no need to buy bleach when using the L'Oreal Paris Excellence Triple Protection Hair Color. The Ash Brown shade works well on virgin hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 21 days ago
    Brand expert
  • A: Hello Amira Lor. Thank you for reaching out about L'Oreal Paris Excellence Triple Protection Permanent Hair Color. We would love to help! Please give us a call at 800-442-7643, 9:00 am - 5:30 pm ET for assistance.

    submitted byL'OrealParisProductExpert - 16 days ago
    Brand expert

Q: Does it contain ammonia?

submitted by SantaFePainter - 1 month ago
  • A: Hey, Great question! This L'Oreal Paris Excellence Triple Protection Permanent Color is not ammonia-free. For ammonia free options, check out the L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color line! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 1 month ago
    Brand expert
  • A: Hi SantaFePainter. Thank you for your interest in L'Oreal Paris Excellence Cream Hair Color this particular product does contain ammonia. We recommend L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color. This product is available at Target and Target.com.

    submitted byL'OrealParisProductExpert - 1 month ago
    Brand expert

Q: will the shade 4 dark brown look black if my natural hair is medium brown

submitted by haylee - 4 months ago
  • A: Hi there, haylee! Thank you for reaching out about our Excellence Triple Protection Permanent Hair Color. Our shade 4 Dark Brown will be one shade darker than your medium brown natural color. We hope this is helpful!

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert
  • A: Great question, Haylee! A shade 4 dark brown hair dye will likely give medium brown hair a noticeable, but not drastic, darkening effect. The hair will appear richer and deeper, with a more intense brown tone, but results will vary individually. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 4 months ago
    Brand expert

Q: Is this ammonia free hair dye

submitted by Mary Martin - 4 months ago
  • A: Hi there, Mary Martin! Thank you for reaching out about our Excellence Triple Protection Hair Color. We recommend trying our Excellence Creme Universal Nudes for ammonia free color! An easy-to-use, at-home hair color kit that offers 100% gray coverage and rich, radiant hair color with an ammonia-free, paraben-free, phthalate-free and mineral oil-free formula.

    submitted byL'OrealParisProductExpert - 4 months ago
    Brand expert
  • A: Hey, Great question! The L'Oreal Paris Excellence Triple Protection Permanent Hair color is not ammonia free. Check out the L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color for an ammonifa free option! Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.

    submitted byTarget Beauty Consulting - 4 months ago
    Brand expert

Q: Are gloves included?

submitted by DianeS - 1 year ago
  • A: Hey Diane, Great question! The Loreal Paris Excellence Triple Protection Hair color kit includes gloves. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Hi there DianeS! Thank you for reaching out to us about the Excellence Triple Protection Permanent Hair Color. Yes the kit does include a set of gloves with the instructions for your hair dying needs. We hope that you will continue to try and use our products with satisfaction in the future.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: I am 68 years old & my hair is almost completely white (more grayish in the back) Do you have a warm light color

submitted by Kallafly - 1 year ago
  • A: Hi there, Kallafly! We are so sorry to hear about your experience with our Excellence Creme Hair Color. We are happy to assist you in finding your new shade! Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hey, Great question! It depends on what shade you're trying to achieve. We recommend to check out Color 8.5A Champagne Blonde for a warm light blonde. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Hi Been using 8 M Blond for years. Underlying color probably now mostly white. 8 is great at first, but fades quickly to yellowish. Would 7.5A help? Possible to go back to 8 right away if too dark?

submitted by grandma j - 3 years ago
  • A: Hi there! If the new growth is mostly white, any color with an ‘ash’ tone will likely look very dull. You have the right idea, do the next touch up with a slightly darker color, however, your best option going darker is to use the dark blonde 7 or dark golden blonde 7G. Once you go darker, you won’t be able to lighten the color using another dye. To be sure the results are not too dark, stick to the Touch Up application and timing. Do the roots for the full 30 minutes but the previously dyed hair should only get the dye mix for the last 10 minutes of your timing.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hello Grandma J, we recommend the color 8.5A Champagne Blonde to prevent harsh yellow tones in your hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: I have dark brown (almost black) will this come out brown?

submitted by Kelly - 1 month ago
  • A: Hi Kelly. Thank you for reaching out to L'Oreal regarding the Excellence Creme Haircolor. Unfortunately, we cannot answer your question due to the fact we do not know what shade of Excellence Haircolor you're referring to.

    submitted byL'OrealParisProductExpert - 1 month ago
    Brand expert

Q: I have been using Preferance 8G golden blonde for many years. I recently purchased the same color 8G golden blonde in your Excellence. Will the color result etc. be the same? Any differences?

submitted by Barbara - 2 months ago
  • A: Hi Barbara! Thank you for reaching out about our products! Excellence Hair color products provide super rich care for super rich color. A permanent, non-drip crème that covers 100% of grays, even the most resistant ones. Preference’s Superior Fade-Defying Color & Shine system creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. We hope this helps!

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert

Q: 10 weeks ago I used 7 Dark Blonde (natural light/medium brown less than 25% grey). It looked great and grey coverage was amazing. Now it is turning orangish/brassy and not good grey coverage. Is 7 a good fit or is there a different recommendation?

submitted by PK - 4 months ago
  • A: Hello! We would love to assist you! To provide you with a perfect shade recommendation we would need to ask some additional questions to ensure you get the correct shade. Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.

    submitted byTarget Beauty Consulting - 4 months ago
    Brand expert

Related Categories

Guests are saying

Guests appreciate the vibrant color and effective gray coverage provided by this hair dye, often noting its long-lasting results and ease of application. Many have used it for years, praising its ability to leave hair feeling soft and shiny. However, some guests have expressed disappointment with recent formula changes that have affected color consistency and gray coverage. Overall, it remains a popular choice for at-home hair coloring.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 4053 reviews
    effectiveness: 3.87 out of 5
    quality: 3.85 out of 5
    value: 3.82 out of 5
    71% would recommend
    537 recommendations
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    14 November, 2025

    Darker

    Darker than on the picture and the smell of ammonia is very strong, even after washing
    Nika
    effectiveness: 4 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    10 November, 2025Verified purchase

    A customer who did not receive what they said they would do and it was important that I receive it on time.

    I ordered one little box of hair color from target on November 6 they promised it to me by November 10 , I didn't receive it on the 10th. I will never order anything from target ever ever again. I called customer service they would not help me. I ordered it on the 6th, and did not receive it it on the 10th. I trusted what they said it will arrive on the 10th it did not. If you want an order on the date that they say it will arrive do not order from target.
    Anita
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 November, 2025Verified purchase

    (no review title)

    His color, easy to apply. Love the extras
    Deb
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    6 November, 2025Verified purchase

    Not quite the color I hoped for.

    It covered gray well but is definitely just a brown color with very little red tone. I bought the light brownish red 6A color and have light brown hair. Next time I will buy Auburn. I really liked the post coloring shampoo and conditioner that's included. So 4 stars on the product performance but I feel the color did not deliver as advertised.
    Leslie
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    6 November, 2025
    originally posted on lorealparisusa.com
    Image

    Gray hair still shows up

    I bought the mahogany red color. Love the color but it didn't hide all my grays like it says it does. And that's why I bought this brand. Wish it worked better
    Michelle
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 November, 2025Verified purchase

    (no review title)

    Amazing hair dye
    Ghost
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 November, 2025Verified purchase

    (no review title)

    Love my new color covers gray hair completely
    Sheri
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 October, 2025Verified purchase

    (no review title)

    I like this color
    sangeeta
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 October, 2025Verified purchase

    love!

    always does a beautiful job and adds shine
    ChristineH
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 October, 2025Verified purchase

    They changed the formula!

    My hair gone gray in my early 30s. So I've been using L'Oreal hair color products for over 10 years. Lately not sure they changed their formula, their coverage did not last long like it used to. Usually the color lasted on my hair at least a month and half. This is my last straw. I just dyed my hair on Sept 28th. Last than 3 weeks, my gray hair are starting to show up like crazy. I am very disappointed and switching to different brand from now on.
    1 reply from L'OrealParisProductExpert team - 25 days ago
    Hi Seren T. Thank you for reaching out to L'Oreal regarding the Excellence Hair Color. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43318002. Please have the product with you when you call. Looking forward to hearing from you!
    Seren T
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    19 October, 2025
    originally posted on lorealparisusa.com
    Image

    Did they put the wrong color in the box?

    I used 5AB in order to cover some gray. This color is close to my natural color (or so it seemed in your pictures). The result I received is almost black when comparing the color of my hair to the black shirt I'm wearing in the picture. I wish there was something that could be done to undo this because this black color looks un-natural on me and fake. As I said in the title, did they put the wrong color in the 5AB box?
    Shelly
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    11 October, 2025Verified purchase

    Love it

    True to the color, soft hair after use
    Yalinde
    Did you find this review helpful?
    5 out of 5 stars
    10 October, 2025
    originally posted on lorealparisusa.com
    Image

    Incredible!

    I used 8G Medium Golden Blonde with fabulous results. Under my colored hair I am 100% silver for reference. From day one I’ve always used L’Oréal Preference in the same shade and always loved it until they changed the formula which is what led me to try Excellence. My hair has never looked better or felt better for that matter. I got the exact result that was on the side of the box. Color is gorgeous and my hair was left soft, shiny and well conditioned. The scent while applying the color was not overpowering, the included shampoo lathers up lovely and smells so nice and the conditioner smells wonderful and conditioned my hair like no other. I’m thrilled I gave Excellence a try and will continue to use it.
    Babs
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 October, 2025Verified purchase

    Best Hair color

    This is the best hair color that I always use. Hair is effectively colored, hydrated and shining
    Sunny
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 October, 2025Verified purchase

    L'Oreal

    Is so use, nice natural color, and lasts.
    Jessie
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 September, 2025

    Loreal Excellence Haircolor

    Great haircolor. I use medium blonde, and it is the same color shown on the box. Leaves your hair in good condition
    old town
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 September, 2025

    Hit n missed

    Has a very strong smell that lasts for days. Also I try to dye my light brown hair to a slightly darker brown and now I have red hair. It’s cute but I don’t want red 🫠
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi YoMama. We are sorry to hear about the experience you with Excellence Cream Triple Protection Permanent Hair Color. We would like to assist you please contact us directly at 800-631-7358 M-F 9am to 5:30pm EST ask for case #43108636. Please have the product with you when calling we look forward to hearing from you.
    YoMama
    effectiveness: 2 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    26 September, 2025
    originally posted on lorealparisusa.com
    Image

    Very Nice

    I use 5Medium golden for my roots and it is beautiful like my brunette natural hair.
    VENUS SMIT
    Did you find this review helpful?
    1 out of 5 stars
    26 September, 2025
    originally posted on lorealparisusa.com
    Image

    I want the previous formula back!

    You changed your product and made it worse, not better. So many people are disappointed in it. You should read Reddit - the same complaints by many people on and on and on it goes. People like myself used this product for years and years, and are now very disappointed with it.
    1 reply from LeCare team - 2 months ago
    Hi Usedtobeblonde! Thank you for sharing how you feel about Excellence Creme. The opinions of our customers are important to us when making decisions about our products and services. We appreciate your comments and will be sharing them with others in our company.
    Usedtobeblonde
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 September, 2025Verified purchase

    Fall Hair Color

    I always change my hair color to red in the fall. I love this color. My hair is so shiny and soft. As long as I dont over wash my hair the color does not fade.
    Theresa
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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