L'Oreal Paris Paradise Big Deal Volumizing and Lengthening Mascara - 0.33 fl oz
$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable Volume and Length Washable Mascara: Make your lashes a Big Deal with endlessly buildable volume and length; L'Oreal Paris' Big Deal Mascara volume and length formula creates clump resistant lashes, no matter how much you layer
- Smoothing Lash Complex: Our endlessly buildable, volumizing and lengthening mascara has been infused with New Self-Smoothing Complex that smooths lashes with each layer for lightweight, continuously buildable impact
- Separating Volume Mascara Brush: Unique cross-conic brush evenly coats lashes with every stroke while separating and extending lashes for a clump-resistant result; Suitable for sensitive eyes and contact lens wearers
- Because You're Worth It: Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in Loreal makeup, skin care, hair care, styling and hair color
Description
Make your lashes a Big Deal with L’Oreal Paris Lash Paradise Big Deal Blackest Black Mascara. An endlessly buildable, volumizing & lengthening mascara. This L’Oreal mascara is clump resistant, no matter how much you layer. The Lash Paradise mascara Big Deal formula is infused with New Self-Smoothing Complex that smooths lashes with each layer for lightweight, buildable impact. Unique cross-conic makeup mascara brush evenly coats lashes with every stroke while separating and extending lashes for a clump resistant result.
Suitable for sensitive eyes and contact lens wearers.
Place cross conic brush at the base of lashes and gently sweep up to tip. Repeat to build endless volume and length. Remove with your favorite Garnier Micellar Water.
Suitable for sensitive eyes and contact lens wearers.
Place cross conic brush at the base of lashes and gently sweep up to tip. Repeat to build endless volume and length. Remove with your favorite Garnier Micellar Water.
Suggested Age: 16 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening
Net weight: .28 fl oz (US)
Features: Non-Clumping, Built-In Brush
TCIN: 92213888
UPC: 071249690956
Item Number (DPCI): 052-04-2929
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
62004948 ingredients: aqua/water/eau, behenyl behenate, acrylates copolymer, cetearyl alcohol, stearic acid, palmitic acid, poly c10-30 alkyl acrylate, butylene glycol, pvp, vp/eicosene copolymer, aminomethyl propanediol, kaolin, phenoxyethanol, caprylyl glycol, pentylene glycol, potassium cetyl phosphate, myristic acid. [+/- may contain/peut contenir: ci 77491, ci 77492, ci 77499/iron oxides].
Shipping details
Estimated ship dimensions: 7 inches length x 2.4 inches width x 1.22 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered positive feedback for its impressive ability to lengthen and volumize lashes without clumping. Guests appreciate the easy application and the wand design that allows for precise coating of both upper and lower lashes. The formula is noted for its long-lasting wear, even through sweat and humidity, making it a reliable choice for daily use. Many guests have found it to be a game changer in their makeup routine, offering bold results at an affordable price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 801 reviews
easy to apply: 4.8 out of 5
easy to remove: 4.37 out of 5
long lasting: 4.59 out of 5
quality: 4.56 out of 5
value: 4.51 out of 5
93% would recommend
200 recommendations
Amazing
5 out of 5 stars
Thumbs up graphic, would recommend
Mommyof3 - 7 days ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
Not a huge L’Oréal fan… I prefer maybelline but this mascara is amazing. Might be my new mascara.
Exceeded my expectations! Worth a try!
5 out of 5 stars
Thumbs up graphic, would recommend
September05 - 9 days ago
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
- Eye color: Brown
I was skeptical at first and read mixed reviews about this mascara but decided to give it a try. The brush looked like it wouldn't do much at all but it really exceeded my expectations. It divided the mascara evenly on my lashes and didn't clump at all. I have been a loyal lash paradise fan for a long time. It worked great for me and is easy to remove. Overall very satisfied and would recommend it.
Original Lash Paradise is 100x better
2 out of 5 stars
Thumbs down graphic, would not recommend
AB - 14 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Hair color: Brunette
- Eye color: Brown
Original is 100x better, I thought the formula would be similar and long lasting as original lash paradise. I honestly bought it to try the brush but the formula is really light weight but flakes and just doesn't work for me like the original lash paradise.
1 reply from L'OrealParisProductExpert team - 13 days ago
Hello AB! We appreciate your comparison between the L'Oréal Paris Paradise Big Deal Mascara and the original Lash Paradise Mascara. We understand the Big Deal version, despite its appealing brush, doesn't deliver the same performance and longevity as the original, with its lighter formula prone to flaking. Mascara preferences are indeed very personal, and what works well for one person might not be ideal for another. We value your feedback and will share your comments with the relevant teams. It's helpful for them to understand how different mascaras within the same line perform for various users.
Product dries really fast and this is very good to
5 out of 5 stars
samanthagiha_2704 - 16 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] So this is actually a great Mascara. I had a wedding where I got to be one of the bridesmaids and used this L’Oréal Paris Big Deal mascara, and Ohh my. Unfortunately my eyes are a bit small and I thought it was not going to be noticeable. But Good gorgeous those eyelashes got so big!
Cost
1 out of 5 stars
Thumbs up graphic, would recommend
Jessirose - 19 days ago
- Skin type: Combination
- Skin tone: Light
Back in March this mascera cost 10$ now it’s 13$ just go to ulta at this point
1 reply from L'OrealParisProductExpert team - 14 days ago
Hello Jessirose! We understand your frustration with the price increase of the L'Oréal Paris Paradise Mascara at Target. Fluctuations in retail pricing can occur due to various factors, and it's often worthwhile to compare prices across different retailers before purchasing. Checking Ulta or other beauty retailers for potentially better pricing is always a good strategy. Ultimately, purchasing the product where it offers the best value for you is the most sensible approach.
Best
5 out of 5 stars
Thumbs up graphic, would recommend
Taylor - 19 days ago
I loved this mascara
Washable Smudges / Waterproof Clumps
3 out of 5 stars
Thumbs down graphic, would not recommend
Nicole - 19 days ago, Verified purchaser
I tried both the washable black and waterproof and haven’t been that thrilled with either. The washable black smudges really easily. If I sweat at all or my eyes water, there will be mascara all over my bottom lash line. I bought the waterproof to solve for this, but the formula is super thick and clumpy. The washable mascara applies and looks beautiful, but the cons outweigh the pros. I’m sadly throwing these both out before finishing the tubes.
1 reply from L'OrealParisProductExpert team - 14 days ago
Hello Nicole! We appreciate your detailed feedback on both the washable and waterproof versions of the L'Oréal Paris Paradise Mascara. It's helpful to understand that the washable formula, while initially looking nice, smudges easily, while the waterproof version has a thick, clumpy consistency. Mascara preferences are very personal, and finding the right balance between performance and desired effects can be challenging. We'll share your comments with the relevant teams. If you're searching for alternative mascaras, we encourage you to explore other L'Oréal Paris options or offerings from different brands. Reading reviews that focus on smudging and clumping can offer valuable insights from other users seeking similar characteristics.
Do not recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
Mel - 22 days ago, Verified purchaser
Formula smeared to my lids and under my eye. I also experience a significant increase in eyelash fallout when using this mascara.
1 reply from L'OrealParisProductExpert team - 21 days ago
Hey there! Thank you for your feedback on our Paradise Big Deal Volumizing and Lengthening Mascara, we are sad to hear that this did not meet your expectations, and it smudged. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Natural Lashes
5 out of 5 stars
tiaunilashae_990 - 23 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Now I’m someone who usually has a lot of lashes but due to wearing clusters, I’m losing them. I love how this mascara highlights my lashes in a natural way.
Know that makes your lashes flawless
5 out of 5 stars
juliet174_2745 - 24 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love the products keeps my lashes flawless and not clumpy goes on good I want to buy another one makes my face glow it's worth the price good quality
Gooped up before halfway through the tube.
1 out of 5 stars
Susan - 24 days ago
originally posted on lorealparisusa.com

I originally liked the mascara but didn't love it. The brush is too small for my lashes. It started out fine but not even halfway through the tube, it started gooping up bit time. It's so thick on my lashes that It takes forever to get the excess off and sort them out. I had to throw it away and go back to the Paradise which is what I was using prior to the Big Deal. It may have been a bad tube but I won't take a chance on it again.
1 reply from LeCare team - 22 days ago
Hey there Susan! Thank you for your feedback on our Big Deal Mascara, we are sad to hear that this did not meet your expectations, and it did not last for you. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Big Deal wasn't a big deal. Goopy..
1 out of 5 stars
Susan - 24 days ago
originally posted on lorealparisusa.com

I switched from the Voluminous® to the Paradise and it's better than the voluminous. I next tried the Big Deal and it was fine at first although I didn't like the small brush. But halfway through the tube, it started gooping up bit time. I had to throw it away as it was hard to get my eyelashes separated. I'll go back to the Paradise.
1 reply from LeCare team - 22 days ago
Hey there Susan! Thank you for your feedback on our Big Deal Mascara, we are sad to hear that this did not meet your expectations, and you had some clumping. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Not satisfied
1 out of 5 stars
Char - 29 days ago
originally posted on lorealparisusa.com

I really liked this mascara the couple of times I got to use it until the wand broke in the tube. I have never had that happen before. Needless to say it's a big disappointment and waste of money for an unusable product.
1 reply from LeCare team - 28 days ago
Hi Char Thank you for sharing your experience with our Big Deal Mascara. Char sorry to hear that the wand broke. We want to look into this issue further. Please contact us at 1.800.322.2036, M-F 9:00 am – 5:30 pm ET for assistance and provide reference 40899171. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Best drugstore mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Aga - 30 days ago, Verified purchaser
- Hair color: Brunette
- Skin type: Oily
- Skin tone: Medium
- Eye color: Brown
Best drugstore mascara! Doesn’t clump. Great for everyday quick makeup
Easy to apply and makes a big difference
5 out of 5 stars
katiew6173_8381 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The big deal mascara by L’Oréal is great! I have really short lashes that disappear when I don’t have any makeup on, and this mascara absolutely adds definition and length to them. The brush is easy to use and helps to separate my lashes as well. Great product.
Buy it!
5 out of 5 stars
Thumbs up graphic, would recommend
Cren - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
Love this! So much better than the other lash paradise one
Love
5 out of 5 stars
kaliw17_8695 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Really great drugstore brand. The want separates and coats lashes well. The color is truly dark black and stays on all day. Great value for the price!
Brush keeps breaking off wand
1 out of 5 stars
Steph - 2 months ago, Verified purchaser
The brush keeps breaking off the wand after just 2 uses. Bought two of these twice and both broke off after barely using it.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there, Steph! We are so sorry to hear about your experience with our Paradise Big Deal Volumizing and Lengthening Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
I love the brush
5 out of 5 stars
katiew135_8060 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Very surprised about how much I like this mascara. I am very picky. I’ve always gotten the same kind and somehow I ended up liking this one. it’s got a nice application. It spreads my lashes apart.
Great!
4 out of 5 stars
emmaj146_9303 - 2 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I really like this mascara because it’s long lasting. The packaging is very cute and eye catching. The wand is useful with getting the inner and outer lashes.