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$10.99When purchased online
About this item
Highlights
- Superior Preference Permanent Dark Brown Hair Dye: For gorgeous, fade-defying and dimensional hair color; Includes color protective Care Supreme Hair Conditioner with Shine Serum formulated with Camelina Oil, Antioxidant Vitamin E and UV filter for vibrant, silky hair
- Shiny, Luminous Dark Brown Hair Color: Superior Preference Permanent Hair Color has been our true gold standard of color and shine since 1973; Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde to rich brown and deep red
- Long-Lasting Hair Dye Kit: Crafted to reflect infinite tones so you can create your own Superior Preference hair color signature; Fade-defying Color & Shine system creates rich, long-lasting color that lasts up to 8 weeks
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Specifications
Hair Type: All Hair Types
Health Facts: Contains Vitamin E
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475704
UPC: 071249253038
Item Number (DPCI): 063-01-0826
Origin: Made in the USA or Imported
Description
Preference’s Superior Fade-Defying Color & Shine system creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. With up to 8 weeks of fade-defying color, rich, long-lasting color shines from every strand and resists fading or turning brassy week after week. The kit also includes a color protective Color and Shine Conditioner formulated with Golden Camelina Oil, Anti-Oxidant Vitamin E and UV filter to help keep first day color vibrancy and silky, resilient hair.
Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you. Superior Preference is available in 49 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.
Instructions vary by shade. For complete instructions, refer to package insert located inside hair color box.
_
How to use for the first time:
Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.
Leave on for 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
How to touch up roots:
Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.
Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
_
Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Preference shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Whether you desire blonde hair, brown hair, black hair or red hair, Superior Preference has an at-home solution for you. Superior Preference is available in 49 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.
Instructions vary by shade. For complete instructions, refer to package insert located inside hair color box.
_
How to use for the first time:
Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.
Leave on for 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
How to touch up roots:
Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.
Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
_
Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Preference shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
color gel: water, trideceth-2 carboxamide mea, propylene glycol, hexylene glycol, peg-2 oleamine, polyglyceryl-4 oleyl ether, oleyl alcohol, alcohol denat., ammonium hydroxide, polyglyceryl-2 oleyl ether, oleic acid, sodium diethylaminopropyl cocoaspartamide, pentasodium pentetate, ammonium acetate, fragrance, p-phenylenediamine, sodium metabisulfite, resorcinol, erythorbic acid, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, m-aminophenol, hydroxypropyl bis(n-hydroxyethyl-p-phenylenediamine) hcl, alpha-isomethyl ionone, eugenol, 2,4-diaminophenoxyethanol hcl, linalool, citronellol f.i.l. #d33262/3; color optimizing creme: water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid, f.i.l. #d12836/18; care supreme conditioner: water, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera/candelilla wax/cire de candelilla, amodimethicone, cetyl esters, isopropyl alcohol, alcohol denat., lecithin, tocopherol, sodium pca, oleth-10, ppg-5-ceteth-20, ethylhexyl salicylate, trideceth-6, chlorhexidine dihydrochloride, limonene, camelina sativa oil/camelina sativa seed oil, linalool, benzyl alcohol, benzyl benzoate, phosphoric acid, fragrance, geraniol, disodium cocoamphodipropionate, cetrimonium chloride, butylphenyl methylpropional, citronellol, hexyl cinnamal, amyl cinnamal f.i.l. #d158454/4
Allergens & Warnings:
CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., AVOID CONTACT OF THIS PRODUCT WITH EYES AND SKIN. IF PRODUCT GETS INTO EYES, RINSE IMMEDIATELY. WEAR GLOVES PROVIDED IN KIT. THOROUGHLY RINSE HAIR AFTER APPLICATION. DO NOT USE OVER COMPOUND HENNA OR PROGRESSIVE COLOR. WAIT AT LEAST 14 DAYS AFTER BLEACHING, RELAXING OR PERMING BEFORE COLORING. KEEP PRODUCT OUT OF THE REACH OF CHILDREN. DO NOT APPLY ON CHILDREN., USAGE ADVISORY-SAFETY WARNINGS - IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: YOU HAVE ALREADY HAD A REACTION TO A HAIRCOLOR PRODUCT. YOU HAVE A SENSITIVE, ITCHY OR DAMAGED SCALP. IF YOU HAVE A TATTOO, THE RISKS OF ALLERGIC REACTION MAY BE INCREASED. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (SEE INSERT). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME.Shipping details
Estimated ship dimensions: 6.35 inches length x 3.51 inches width x 2.46 inches height
Estimated ship weight: 0.58 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), Virgin Islands, U.S., United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I have burgandy hair and I hate it. How can I get rid of it and eventually have blond hair.?
submitted by Nancysingh66 - 3 years ago
A: Color Oops. Follow the directions EXACTLY. The stuff works great and you can dye your hair right after, just as it says. Ive done it many times, lol.
submitted byMomofthree - 3 years agoA: Hi Nancysingh66! For the best advice, we need more information about your hair. Please contact us for a consultation 1-800-631-7358 M-F 9A-7P ET and provide reference #09592997 when you do contact us. We look forward to helping you. Thank you.
submitted byL'OrealParisProductExpert - 3 years agoBrand expert
Q: Does this color have a lavender tint? I used medium rose blonde 8RB & IT HAD PINK TINT. I THEN TRIED 7G but it is darker than I want I loved 8RG BUT CANNIT FIND IT. WHAT SHADE WOULD BE SIMILAR BUT NOT HAVE PINK TINT
submitted by Loribonn - 4 years ago
A: keep in mind color will not lighten color, you will need to use color oops then color.
submitted byCheri - 6 months agoA: Hey there Loribonn. The medium rose blonde does have a rose tint to the color. Our alternative for the 8RG is our 8RB, which you have previously used or you can use a Medium Blonde (8g) in Preference. We hope this helps!
submitted byL'OrealParisProductExpert - 4 years agoBrand expert
Q: I'm looking for color RR 04
submitted by Theresa - 5 months ago
A: Hey Theresa, It doesn't look like we carry RR04 from the L'oreal Paris Superior Preference Permanent Hair Color. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: I have medium brown hair that is starting to go grey, how can I get all of my hair grey do I have it bleached by a professional? I hate the just graying on top and certain areas.
submitted by Frankie - 8 months ago
A: Hi there Frankie! Thank you for your interest in the Superior Preference Haircolor. Superior Preference with patented fade-defying color and shine system is a gel consistency. The Optimized Fade-Defying System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Care Suprême Conditioner helps lock in first day vibrancy and keeps hair silky and resilient week after week. Care Suprême multi-dose conditioner contains UV filter and anti-oxidant Vitamin E to help defy fade-out and renew shine. You do not need to pre-lighten your hair prior to covering gray. You may wish to try Superior Preference Haircolor shade 5 (Medium Brown) for gray coverage. For best coverage, begin your application on the grayest areas and leave the product on your gray hair longer. For more help selecting the perfect haircolor product and shade, feel free to explore our Tools and Consultations Feature on our website. We thank you for choosing L'Oreal!
submitted byL'OrealParisProductExpert - 8 months agoBrand expert
Q: can I keep applying the silver blonde color to my hair each month or do I need to bleach every month also?
submitted by kim - 11 months ago
A: Hi Kim! The Loreal Paris Superior Preference you are referring too is a soft silver blonde with cool silver tones. For optimal color results, its best to be applied on natural light blonde to medium blonde hair. If your hair is darker than a medium blonde, you may consider retouching your roots with bleach before applying the soft silver blonde. Hope that helps!
submitted byTarget Beauty Consulting - 11 months agoBrand expert
Q: I have white hair. Can I use your Silver Blonde Preference shade?
submitted by Diane - 1 year ago
A: Hi Diane! Thank you for your inquiry! Our L'Oreal Preference shade 8S Dark Silver is not ideal for white hair as the color will not last due to lack of pigment in the hair. Applying cool tones over white and gray, can often cause a discoloration, so using it not advised. Our apologies.
submitted byL'OrealParisProductExpert - 1 year agoBrand expert
Q: Introduction how to mix i lost mines
submitted by Norma - 2 years ago
A: Hi Norma! Thanks for your message. Visit the L'Oreal Paris Website to access L'Oreal Preference. The directions will be on the product page. You can also call us directly at 800.631.7358 M-F 9-5:30 EST for assistance.
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
Q: I've asked this before, yet no response. I am a 60 year old female looking to give my natural gray hair a boost by using what ever is your brightest, vibrant silver permant hair color. Please advise. I was thinking Soft Silver Blonde, Preference 8S
submitted by robbie2499 - 2 years ago
A: Hi there, Than you for you interest in our L'Oreal Paris Preference Silver Blonde. This product is not recommended for gray coverage. We do suggest trying our new L'Oreal Paris LE COLOR GLOSS One Step In-Shower Toning Gloss in Silver. If you have any questions feel free to contact directly at 1-800-631-7358 and speak to one of the professionals.
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
Q: semi permanent black dye washed out to a light purple, roots are no longer colored, lower sections are purple, no more is rinsing out. Does this have orange/brass in it? Will this color correct that purple tint and allow it to turn blonde?
submitted by Ali - 2 years ago
A: Hi there! You can use the shade guide on the side of the box to determine what natural hair colors can use with this shade and preview your color results. We hope you found this information helpful!
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
Q: Can I use the UL63Hi Lift Gold Brown Dye on already lightened hair? I bleached my black hair once so it's a light brown but what would happen if i put the Hi Lift Dye on top of it?
submitted by LeAnn - 3 years ago
A: Hi there! We appreciate your interest in our Superior Preference Haircolor. We’d love to assist you in the best way possible. In order to do so please call us on our toll free number at 800-631-7358 M-F 9:00AM-7:00PM EST. When calling please give reference #13472171. Looking forward to hearing from you!
submitted byL'OrealParisProductExpert - 2 years agoBrand expert
More to consider
3.5 out of 5 stars with 1606 reviews
58% would recommend
260 recommendations
effectiveness: 3.37 out of 5
value: 3.29 out of 5
quality: 3.33 out of 5
Nice light brown color for bkack hair
5 out of 5 stars
Would recommend
CoffeeRegular - 3 days ago, Verified purchaser
Nice color. It’s light brown but not too light. My hair is black and turning grey. This color provides nice looking color and good coverage for covering grey hair. Does not have odd smell.
Terribe
1 out of 5 stars
Would not recommend
Worst product to date - 7 days ago, Verified purchaser
I have to say this is one of the worst purchases I've made in awhile. While the application was easy, this did NOT cover any of the gray hairs. I even left it on a few minutes longer as the instruction indicates. What a waste of money.
1 reply from L'OrealParisProductExpert team - 3 days ago
HI There! We are so sorry our L'Oreal Paris Superior Preference Fade-Defying Color + Shine System - 5 M Brown - did not work as well for you. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
Zero grey coverage!
1 out of 5 stars
Would not recommend
Talia - 9 days ago
Zero grey coverage!!! No matter how long you wait, it won’t cover your greys! So disappointed!
1 reply from L'OrealParisProductExpert team - 6 days ago
Hi There! We are sorry to hear about the experience you had with our L'Oreal Paris Superior Preference Permanent Hair Color. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
If you like brassy, here’s your color!
1 out of 5 stars
CandyS - 12 days ago
originally posted on lorealparisusa.com
I have ash blonde hair, a literal 8A. This did not lighten my hair, all it did was turn it, a brassy orangey version of my natural color.
Permeating chemical odor
1 out of 5 stars
Would not recommend
TargetDog - 12 days ago, Verified purchaser
Strong permeating chemical odor which I could feel in my throat and eyes despite having windows and doors open. Very concerning, and I’ve never experienced something like that before with other hair dyes.
1 reply from L'OrealParisProductExpert team - 7 days ago
Hi TargetDog. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Preference Haircolor. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M - F, 9am - 5:30 pm, ET for assistance and provide the reference #26252600. Looking forward to speaking with you.
Improved product, and natural looking color!
5 out of 5 stars
Dalt88 - 14 days ago
originally posted on lorealparisusa.com
For decades, Loreal has been my "go-to" haircoloring product line. I have had grey hair for over twenty years, and although I don't mind getting older, I really don't like the look of my grey hair. About a year ago, I developed a an allergic sensitivity to Superior Preference, and set aside the boxes of haircoloring I had purchased in advance, heading to a hair salon that marketed "green" haircoloring products. I was initially OK with it, but the color was off, and bland- it was not a pretty color blonde. After a few visits to the salon, I noticed gobs of my hair falling out on the salon floor, and I stopped going. I went shopping for a home haircoloring product in our local pharmacy and spotted that the Superior Preference product now had a label, & New Fragrance." I thought, "What do I have to lose?" I purchased my usual Superior Preference color, 8G Golden Blonde, cautiously mixed the coloring, and applied it to part of my hairline waiting to see if I had a reaction. Nothing! I proceeded to apply the color as directed, setting my timer for the prescribed time, and after rinsing and conditioning with the conditioner that is included in the package, and BOOM! Exquisite, natural looking color!
1 reply from ccc team - 8 days ago
Hi Dalt88, Thank you so much for your amazing review! We are so happy to hear that you are enjoying your natural looking color after using Preference 8G Golden Blonde. It looks great, thanks for sharing your photo! Your comments will be passed on. Thanks for taking the time to share!
Good color
4 out of 5 stars
Would recommend
Ann12345 - 17 days ago, Verified purchaser
Worked well but definitely burned a little. Good color.
Something Wrong Here!
1 out of 5 stars
Deborah M - 21 days ago
originally posted on lorealparisusa.com
I've been using Loreal Preference medium ash blonde for years. This time, somebody must have screwed up at the factory. My usual 7.5A color turned out a bleached out, orangey mess!!!
1 reply from ccc team - 21 days ago
Hi Deborah M, We are sorry to hear this and would love to help! Please call us @ Loreal 800-631-7358 M-F 9am-5:30pm EST and give the reference number 26117202. We look forward to making this right!
I would not recommend this
2 out of 5 stars
Would not recommend
Mickey - 22 days ago, Verified purchaser
Bought the 5A Medium Ash to even out my hair color. It dyed my lightened ends very well, but severely dried my hair and I almost got hot roots even though this is a darker dye?! Like another reviewer, I've had better experience with the $3 revlon dyes lmao
1 reply from L'OrealParisProductExpert team - 20 days ago
Hi There! We are sorry to hear about the experience you had with our L'Oreal Paris Superior Preference Permanent Hair Color . Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
L'Oreal Paris Superior Preference Medium Golden Br
5 out of 5 stars
Sprout - 23 days ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] I thought I wouldn't liked this product but when I tried it....I LOVED IT. yes I highly recommend using this product. It makes my hair shiny & silky smooth.
1 reply from ccc team - 20 days ago
Hi Sprout, We are so excited to hear Preference Hair Color made your hair silky and shiny. We love to hear how highly you would recommend it to others. Thanks for giving it a try!
Great coverage
5 out of 5 stars
Amysuz - 23 days ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] This L'Oreal Paris Superior Preference Medium Ash Blonde is really good. It covers all of my gray and leaves my hair so soft!
1 reply from LeCare team - 21 days ago
Hi Amysuz! Thank you for using Superior-Preference, 7.5A-Medium Ash Blonde. We are thrilled to hear that it covered your gray and left your hair feeling soft! We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback, which will be shared with others in our company.
My new favorite!
5 out of 5 stars
Larke334 - 24 days ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] I tried L'Oreal Paris Superier Preference Medium Golden Brown hair color and I love the way my hair turned out. It covered up all my grays and the color that came out was incredible! I also like that it makes my hair so soft and shiny.
1 reply from ccc team - 20 days ago
Hi Larke334, We are happy to hear you are happy with Preference Hair Color 5G. Thanks for all your positive feedback, we will pass your comments along! Thanks for giving it a try!
L'Oreal Paris Superior Preference Medium Golden Brown 5G
5 out of 5 stars
Sprout - 25 days ago
This reviewer received a free sample of this item
I thought I wouldn't liked this product but when I tried it....I LOVED IT. yes I highly recommend using this product. It makes my hair shiny & silky smooth.
My new favorite!
5 out of 5 stars
Larke333 - 26 days ago
This reviewer received a free sample of this item
I tried L'Oreal Paris Superier Preference Medium Golden Brown hair color and I love the way my hair turned out. It covered up all my grays and the color that came out was incredible! I also like that it makes my hair so soft and shiny.
Orange
1 out of 5 stars
Would not recommend
Samantha - 28 days ago
It turned my hair orange, looked nothing like the color on the box
1 reply from L'OrealParisProductExpert team - 24 days ago
Hi there! Thank you for reacimg out to us about Superior Preference Fade-Defying Color + Shine System in the shde 9.5A Lighest Ash Blonde. We are sad to hear that you did not get the results you had hoped for with this shade. We know this can be frustrating and we will share this information with out production team. We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
Loved it!
5 out of 5 stars
Would recommend
rlcs - 1 month ago, Verified purchaser
I used 5 medium brown and love it!!! I usually buy natural instincts but this is waaaay better. Better coverage of grays, better silky shine, better color, better product!
Not good
2 out of 5 stars
Linda7 - 1 month ago
originally posted on lorealparisusa.com
I have been using superior preference 9A light ash blonde for years. I noticed when I mixed the color it looked more reddish. Usually it looks dark brown color. My hair did not turn out the same light ash blonde. This happened a few months ago also but I thought I’d give it another try. I’m going to have to switch brands.
1 reply from Customer Care team - 28 days ago
Hi there! We are disappointed to hear about your experience with the Superior-Preference-Fade-Defying-Shine-Permanent-Hair-Color in the 9A shaade. We would like to speak to you directly. Please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET, please give this reference number 26024464 when calling and we will gladly assist you.
Great hair color
5 out of 5 stars
Would recommend
Traceyx - 1 month ago, Verified purchaser
Repurchased multiple times, covers greys perfectly
DID NOT WORK
2 out of 5 stars
Would not recommend
Connie - 1 month ago
I love the hair color. It's five medium brown with L'Oreal Paris, but it does not cover your gray and I left it on 35 minutes starting from the top back and I still have gray on both sides and the top of my hair.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there Connie! We can see this wouldn’t be the result you were hoping for…While the Preference should cover gray very well, for stubborn gray, the denser pigments in the Excellence Crème can work better for coverage. If you would like to speak to us directly about your recent purchase, give us a call @ 800-631-7358 9 AM to 5:30 PM ET M - F
The worst hair color I have tried
1 out of 5 stars
Would not recommend
Modesto Mom - 1 month ago, Verified purchaser
The worst hair color I have tried. The box states that it is fade-defying color, up to eight weeks. On both my sister and I who have different hair - it lasted a only few days. I have oily straight hair and she has dry very curly hair. Our temples were gray after three days. Hair color costing half the price does better. We were so disappointed!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi Modesto Mom! Thanks for reaching out to us regarding Preference Haircolor. We can understand how frustrating it is to look forward to a new application of haircolor and not be satisfied with the results. We're sorry to hear that the color has faded. It is helpful to use a shampoo and conditioner specifically formulated for color treated hair. We offer Color Vibrancy Shampoo and Conditioner to preserve and protect your haircolor. We will share your comments with our teams.