EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle OffersWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
$5.99When purchased online
About this item
At a glance
Hypoallergenic
Waterproof
Highlights
- Lash-doubling formula glides on to build great-looking lashes
- Lash-building brush makes it easy to get a full-lash look
- Waterproof formula
- Available in super-saturated shades ranging from Very Black to Brownish Black
Specifications
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Thickening
Net weight: .43 fl oz (US)
Features: Non-Clumping, Waterproof
TCIN: 12053683
UPC: 041554626964
Item Number (DPCI): 052-07-0244
Origin: Made in the USA
Description
After 40 years, Maybelline New York’s Great Lash Waterproof Mascara is still America’s favorite mascara. Allure Readers’ Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that conditions as it thickens lashes. The lengthening mascara’s waterproof and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York’s fan favorite Master Precise Liquid Eyeliner and your favorite City Mini Eyeshadow Palette.
Packaging May Vary
Step 1: Sweep the lash-building brush from the root to tip of lashes. Step 2: Continue building volume until the desired lash look is achieved. Step 3: Do not let waterproof mascara dry in between coats. Step 4: Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
Warning: To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Packaging May Vary
Step 1: Sweep the lash-building brush from the root to tip of lashes. Step 2: Continue building volume until the desired lash look is achieved. Step 3: Do not let waterproof mascara dry in between coats. Step 4: Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
Warning: To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Hypoallergenic
Designed to minimize the possibility of an allergic response.Waterproof
Waterproof for added protection.If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
petroleum distillates, pentaerythrityl hydrogenated rosinate, carnauba/carnauba wax, polyethylene, synthetic beeswax, disteardimonium hectorite, ceresin, ci 77713/magnesium carbonate, cera alba/beeswax, kaolin, aluminum stearate, silica, propylene carbonate, cetyl dimethicone, methylparaben, butylparaben, propylparaben, tocopheryl acetate, triticum vulgare/wheat germ oil, [+/- may contain: ci 77491, ci 77499, ci 77492/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide], f.i.l. d1601/3
Shipping details
Estimated ship dimensions: 5.54 inches length x 2.64 inches width x 0.79 inches height
Estimated ship weight: 0.06 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Alaska, United States Minor Outlying Islands, Northern Mariana Islands, Guam (see also separate entry under GU), Virgin Islands, U.S., APO/FPO, Hawaii, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR)
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Which mascara is both waterproof AND smudge proof?
submitted by Kim - 2 years ago
A: Hi Kim! The Maybelline Volum' Express Colossal BIG Shot 0.33oz has a waterproof and smudge proof formula! Just select the waterproof version before adding to your cart :) Hope this helps!
submitted byTarget Beauty Consulting - 2 years agoBrand expertA: Hi Kim! We recommend trying out our Lash Sensational Sky High waterproof mascara which delivers full volume and limitless length. Exclusive Flex Tower mascara brush bends to volumize and extend every single lash from root to tip. Waterproof mascara formula infused with bamboo extract and fibers for long, full & lightweight lashes, that don't flake or smudge. Available in Very Black and Blackest Black. Allergy tested. Ophthalmologist tested. Suitable for sensitive eyes and contact lens wearers. Removes easily with waterproof eye makeup remover. You can learn more about this product directly on our brand website. We think you will love this product! XOXO
submitted byMaybelline Consumer Care - 2 years agoBrand expert
Q: Which shade is darker: brownish black or dark brown?
submitted by Battenbergs - 3 years ago
A: Excellent question, shade Dark Brown is going to be slightly darker! Hope this helps.
submitted byTarget Beauty Concierge - 3 years agoBrand expertA: Hi there, thank you for sharing your interest with our Great Lash Mascara. The shade Dark Brown is darker. We hope this information helps! XOXO
submitted byMaybelline Consumer Care - 3 years agoBrand expert
Q: Is it easy to wash off
submitted by Please help - 6 years ago
A: Hello! If you want the easiest removal, we recommend purchasing this mascara in the washable version, not the waterproof. However, both formulas should remove with ease when you remove them with our Expert Eyes Moisturizing Eye Makeup Remover! This remover is for both washable and waterproof eye makeup!
submitted byMaybelline Consumer Care - 6 years agoBrand expertA: For easy removal, we recommend soaking a cotton ball or pad with Maybelline's Expert Eyes 100% Oil-free Eye Makeup Removal. Hope this helps!
submitted byTarget Beauty Concierge - 6 years agoBrand expert
Q: I use black always. I see it is not made anymore. Which color is closest to the original black color; very black, blackest black, dark brown or a color im not aware of?
submitted by Shannon165 - 6 months ago
A: Hi There! Thank you so much for your question. We suggest using the shade "Blackest Black". We hope you love it! Please feel free to contact us if you have any other questions!
submitted byMaybelline Consumer Care - 6 months agoBrand expert
Q: Is this cruelty free?
submitted by Cathy - 1 year ago
A: Hi Cathy, the L’Oréal Group, which includes Maybelline, is always attentive to respecting the personal choices of its consumers throughout the world and therefore offers a very wide range of products to meet their diverse beauty needs. L’Oréal does not use any ingredient from rare or endangered animal species, nor any ingredient of porcine, bovine or ovine origin; except lanolin (which is taken from live sheep). We use derivatives of raw materials of animal origin in restricted quantities, such as honey, beeswax, lanolin, as well as fish derivatives and poultry egg derivatives.
submitted byMaybelline Consumer Care - 1 year agoBrand expert
Q: Can you use this for your brows?
submitted by Emmy18 - 3 years ago
A: Hi Emmy! Yes, you can definitely use our Maybelline Great Lash Mascara on your eyebrows, and many people do! Hope this helps.
submitted byTarget Beauty Concierge - 3 years agoBrand expert
Q: Can I use it on eyelash extensions?
submitted by T - 4 years ago
A: Hey there, our Maybelline Great Lash Mascara was not tested on eyelash extensions. Therefore we are unable to guarantee what your results will be. We hope this was helpful.
submitted byMaybelline Consumer Care - 4 years agoBrand expert
Q: Is GL waterproof mascara smudge proof?
submitted by 1workngirl - 4 years ago
A: Hi there! Yes, this waterproof mascara will provide you with smudge-proof, great-looking lashes! Hope this helps!
submitted byTarget Beauty Concierge - 4 years agoBrand expert
Q: What are the ingredients?
submitted by Sue - 6 years ago
A: Here are the ingredients for the Great Lash Washable Mascara; Water/Aqua|Beeswax/Cera Alba|Ozokerite|Shellac|Glyceryl Stearate|Triethanolamine|Propylene Glycol|Stearic Acid|Sorbitan Sesquioleate|Methylparaben|Quaternium-15|Quaternium-22|Simethicone|Butylparaben|May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499)|Titanium Dioxide (CI 77891)|Ultramarines (CI 77007)|Mica
submitted byMaybelline Consumer Care - 6 years agoBrand expert
4.0 out of 5 stars with 5346 reviews
61% would recommend
195 recommendations
easy to apply: 4.25 out of 5
easy to remove: 4.11 out of 5
quality: 3.52 out of 5
value: 3.67 out of 5
long lasting: 3.51 out of 5
Mascara
5 out of 5 stars
Would recommend
Tricia - 6 days ago, Verified purchaser
My favorite mascara to use as top coat. Goes on so easy, no clumping
HORRIBLE FOR CONTACT LENS
1 out of 5 stars
Kimberly T - 12 days ago
originally posted on maybelline.com
Difficult to remove, flakes all over your face, and the applicator is the smallest! The opening doesn't try to remove any excess mascara. I bought two of these items and am going to throw on in the trash. Not even worth the time and energy to take back!!!
Personal info
Skin tone:
Medium
Skin concern:
Sensitivity
Eye color:
Brown
Skin type:
Normal
Hair color:
Brunette
Lash enhancement
5 out of 5 stars
Would recommend
RG - 14 days ago, Verified purchaser
Washes off easily. Looks great on
Personal info
Skin concern:
Pores,
Aging,
Cuticles
Skin tone:
Medium
Eye color:
Brown
Hair color:
Brunette
Skin type:
Normal
The OG
5 out of 5 stars
Would recommend
Vberg - 18 days ago, Verified purchaser
Still my OG mascara. Doesn’t clump, doesn’t flake. Smooth and long lashes. Can put on many coats without it clumping.
Personal info
Skin tone:
Light
Skin type:
Normal
Hair color:
Auburn
Eye color:
Brown
The best
5 out of 5 stars
Would recommend
Mona - 19 days ago
This is the only mascara I use. Recommended years ago by a makeup artist at a department store.
Personal info
Skin concern:
Sensitivity
Eye color:
Brown
Skin tone:
Medium
Hair color:
Brunette
Skin type:
Normal
PERFECTION
5 out of 5 stars
Would recommend
Great lash - 19 days ago
This great lash is perfection
Awful
1 out of 5 stars
nanner14 - 26 days ago
originally posted on maybelline.com
plucked out ALL of my lashes and 7 months later i’m still recovering
Not the best.
2 out of 5 stars
Would not recommend
- 29 days ago
It basically like putting water on your eyelashes. It pretty much vanishes in the time range of an hour, not to mention how many times you may have to reapply may lead to eye infections if you don't wash all of it off properly.
1 reply from Maybelline Consumer Care team - 26 days ago
Hi there! Thank you for sharing your experience with our Maybelline Great Lash Washable Mascara. We understand how disappointing it is when a product doesn't provide the results you were hoping for. Feedback is very important to us and helps us improve all our products. We recommend you check out our Falsies Lash Lift Mascara. This is a lifting mascara that delivers dramatic length and volume – a lash lift look in a tube! We hope you'll give it a try and find great success!
Personal info
Skin tone:
Medium
Skin type:
Dry,
Oily
Eye color:
Hazel
Hair color:
Brunette
Skin concern:
Blackheads,
Sensitivity,
Acne
Kinda good
4 out of 5 stars
Would recommend
Addy - 1 month ago
That’s it didn’t have a good lift, girls if you can’t wear actual mascara then this is pretty good and will do the job my parents won’t let me wear make up until I’m like 16 but I’ve been using this it’s light and kinda hold up ur lashes but then it goes away I would recommend a curler for ur eyelashes so it would have a great effect but other then that is at its very good for like 12-14+ 👍😁
has zero hold
1 out of 5 stars
Nikki22 - 1 month ago
originally posted on maybelline.com
this is marketed as an eyebrow gel but does nothing. a gust of wind makes application useless. waste of money, don't buy!!
1 reply from Consumer Care Center team - 30 days ago
Hi there! We are so sorry to hear that the Great Lash Clear Mascara did not perform as well as expected. This product is designed to set your eyebrows and separate your eyelashes as desired. Your feedback has been documented and shared with our product development team. Based on the information you shared, we recommend checking out our Brow Fast Sculpt Mascara. The gel formula and the mini sculpting brush tames and shapes for all day naturally sculpted brows without the hassle. You can check it out here: https://tinyurl.com/yyx8928s. We hope you'll give it a try!
Love the Brown Great Lash
5 out of 5 stars
pioneerdebbie - 1 month ago
originally posted on maybelline.com
I have been using Great Last since I started wearing mascara a long long time ago. I am blonde, so I do not want any black in my mascara. I am having trouble finding Brown in stores in the last few months. I now see Blackish brown. Are you doing away with the brown? I hope not!! Also, this mascara comes right off with Dove unscented bar soap. It does not come off in the rain or in a swimming pool! I LOVE Great Lash Brown!!
Personal info
Skin type:
Oily
Skin concern:
Acne,
Puffiness
Hair color:
Black
Skin tone:
Medium
Eye color:
Brown
This is not a scam!!!!! READ THISS
2 out of 5 stars
Would not recommend
Do not get it - 1 month ago, Verified purchaser
I mean it’s all right but my friend said it lasted her a year and that it’s really good so I got it… but when I used it, it had to much gel so I would have to wait till it’s dry and then use it, but either WAYYY there was a white cast like white stuff and I have black eyebrows sooo I wouldn’t recommend getting one.
1 reply from Maybelline Consumer Care team - 1 month ago
Hi there! Thank you for your feedback on the Great Lash Washable Mascara. We are disappointed to hear that you did not like the results you had. We know that it can be frustrating when a product does not give you the results you were hoping for. We hope that you will continue to try and use these products with satisfaction.
Personal info
Skin tone:
Light
Skin type:
Normal
No
1 out of 5 stars
Would not recommend
Bee - 1 month ago, Verified purchaser
Does not stay on, my curled lashes are straight and droopy within an hour, not a fan
1 reply from Maybelline Consumer Care team - 1 month ago
Hi there! Thank you for sharing your experience with our Great Lash Washable Mascara. We understand how disappointing it is when a product doesn't provide the results you were hoping for. Feedback is very important to us and helps us improve all our products. We recommend you check out our Falsies Lash Lift Mascara. This is a lifting mascara that delivers dramatic length and volume – a lash lift look in a tube! We hope you'll give it a try and find great success!
Personal info
Eye color:
Brown
Skin type:
Combination,
Normal,
Dry
Hair color:
Black
Skin tone:
Medium
did nothing
2 out of 5 stars
Would not recommend
bbdoll - 2 months ago
Added maybe a tiny bit of length but that’s about it. Didn’t hold the curl, ZERO volume and kinda made me lashes stick together. It was super cheap so I’ll probably just use it on my bottom lashes or on days that I wear lashes.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi There! We are sorry to hear about the experience you had with our Maybelline Great Lash Washable Mascara -Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. Check out our The Falsies Lash Lift Mask, it conditions and cares for stressed-out lashes, due to heavy mascara usage, extensions and more. https://tinyurl.com/y8xektts
Not washable as advertised!
1 out of 5 stars
DonnaC - 2 months ago
originally posted on maybelline.com
No matter how much soap and hot water I use it still comes off on my towel. Dishonest statement on package. I wanted washable mascara so it would come off in the shower.
1 reply from Consumer Care Center team - 2 months ago
Hello there! Thank you so much for your feedback we will love to make a suggestion to you on how to properly remove this product. Try using our EXPERT EYES® 100% OIL-FREE EYE MAKEUP REMOVER.
Personal info
Hair color:
Brunette
Eye color:
Green
Skin concern:
Blackheads,
Acne,
Redness
Skin type:
Combination
Skin tone:
Medium
mid
4 out of 5 stars
Would not recommend
urmom - 2 months ago
it was really watery and falls out but it looks good i’ll probably reapply a few times
Personal info
Skin tone:
Light
Skin type:
Normal
Skin concern:
Sensitivity,
Puffiness
Hair color:
Black
Eye color:
Brown
terrible, never buying it again
1 out of 5 stars
Would not recommend
audrey - 3 months ago
I went to go buy the Physicians Formula mineral wear clear mascara but there was no more left so I purchased the Maybelline one. When i tried it on it was awful. The formula is super watery. Even if you dont touch it and let it dry out, it does not hold your lashes and if anything uncurled my precurled lashes. The brush is also a very awkward shape that does not allow for much product to be applied to the lashes. I usually also use my clear mascara for my lashes, and this mascara was only watery and wiuld not hold them up. I would never every recomend this product to a friend. I asked my friend ti try it on to see what she said and the first thing she asked was about how watery the formula was. If you are looking for a clear mascara, I would recomend the Physicians Formula Clear Mineral Wear Mascara. That one is a thousand times better, i'm never purchasing it again that's why my bottle is still full.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there! Thank you for your feedback on the Great Lash Clear Washable Mascara. We are said to hear that this mascara did not meet your expectations and did not give you the results you were hoping for. We know it can be frustrating and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction.
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Acne,
Aging,
Cuticles,
Pores,
Sensitivity,
Calluses
Hair color:
Brunette
Eye color:
Green
A good, classic mascara that doesn't cost a lot
4 out of 5 stars
Would recommend
eGirl - 3 months ago
This particular Maybeline mascara has been around forever, and is still a great, standard mascara to have in your toolkit!
Personal info
Hair color:
Blonde
Skin tone:
Light
Skin type:
Normal
Mascara doesnt stay on lashed
2 out of 5 stars
Would not recommend
Carol B - 3 months ago, Verified purchaser
Meant to get water proof mascara. By midday looks like raccoon
1 reply from Maybelline Consumer Care team - 3 months ago
Hi There! Thanks for reaching out and sharing your experience with our Maybelline Great Lash Washable Mascara .Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
Nope
2 out of 5 stars
Would not recommend
Meh - 3 months ago, Verified purchaser
It’s a no from me. Washable - yes. Makes me look like I have dark circles under my eyes as the day goes on - also yes.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi There! Thanks for reaching out and sharing your experience with our Maybelline Great Lash Washable Mascara. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!