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Maybelline Great Lash Volumizing and Lengthening Mascara

Maybelline Great Lash Volumizing and Lengthening Mascara - image 1 of 4
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Maybelline Great Lash Volumizing and Lengthening Mascara - image 1 of 4
$5.99 when purchased online

About this item

Highlights

  • Volumizing Mascara: Great Lash Washable Blackest Black Mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes
  • Gentle On Lashes: Great Lash volumizing mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
  • Easy On Easy Off: This washable volumizing and lengthening mascara features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application; clean and easy to remove without any scrubbing or rubbing
  • Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
  • Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
  • Maybelline New York: The world’s number 1 makeup brand, from foundation to eye mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets

Description

After 40 years, Maybelline New York’s Great Lash Volumizing Mascara is still America’s favorite mascara. Allure Readers’ Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that conditions as it thickens. The lengthening mascara’s clean and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York’s fan favorite Master Precise Liquid Eyeliner.

Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Sulfate-Free, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Thickening
Net weight: .43 fl oz (US)
Features: Double-Ended
TCIN: 12058325
UPC: 041554670745
Item Number (DPCI): 052-07-0495
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua, beeswax/cera alba, ozokerite, shellac, glyceryl stearate, triethanolamine, propylene glycol, stearic acid, sorbitan sesquioleate, methylparaben, quaternium-15, quaternium-22, simethicone, butylparaben, may contain: iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891), ultramarines (ci 77007), mica

Shipping details

Estimated ship dimensions: 5.55 inches length x 2.68 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: How long does it keep the eyelashes up, Also Is this meant for brows?

submitted by Target shopper - 4 months ago
  • A: Hi there! Thank you for your interest in the Great Lash Volumizing and Lengthening Mascara. Our clean and buildable formula delivers volume without clumps or globs all day long. For brows, we recommend the Tattoo Studio Brow Styling Gel. This tinted eyebrow gel swipes on high pigment color for a sculpted, thick brow look that lasts for up to 36HR. We hope you will check it out!

    submitted byMaybelline Consumer Care - 4 months ago
    Brand expert

Q: Which mascara is both waterproof AND smudge proof?

submitted by Kim - 3 years ago
  • A: Hi Kim! We recommend trying out our Lash Sensational Sky High waterproof mascara which delivers full volume and limitless length. Exclusive Flex Tower mascara brush bends to volumize and extend every single lash from root to tip. Waterproof mascara formula infused with bamboo extract and fibers for long, full & lightweight lashes, that don't flake or smudge. Available in Very Black and Blackest Black. Allergy tested. Ophthalmologist tested. Suitable for sensitive eyes and contact lens wearers. Removes easily with waterproof eye makeup remover. You can learn more about this product directly on our brand website. We think you will love this product! XOXO

    submitted byMaybelline Consumer Care - 3 years ago
    Brand expert
  • A: Hi Kim! The Maybelline Volum' Express Colossal BIG Shot 0.33oz has a waterproof and smudge proof formula! Just select the waterproof version before adding to your cart :) Hope this helps!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: Which shade is darker: brownish black or dark brown?

submitted by Battenbergs - 4 years ago
  • A: Hi there, thank you for sharing your interest with our Great Lash Mascara. The shade Dark Brown is darker. We hope this information helps! XOXO

    submitted byMaybelline Consumer Care - 4 years ago
    Brand expert
  • A: Excellent question, shade Dark Brown is going to be slightly darker! Hope this helps.

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert

Q: Is it easy to wash off

submitted by Please help - 7 years ago
  • A: Hello! If you want the easiest removal, we recommend purchasing this mascara in the washable version, not the waterproof. However, both formulas should remove with ease when you remove them with our Expert Eyes Moisturizing Eye Makeup Remover! This remover is for both washable and waterproof eye makeup!

    submitted byMaybelline Consumer Care - 7 years ago
    Brand expert
  • A: For easy removal, we recommend soaking a cotton ball or pad with Maybelline's Expert Eyes 100% Oil-free Eye Makeup Removal. Hope this helps!

    submitted byTarget Beauty Consulting - 7 years ago
    Brand expert

Q: Is the clear version of this product waterproof?

submitted by Eva - 2 months ago
  • A: Hi there! Thank you for reaching out about our Great Lash Waterproof Mascara. Our waterproof formula only comes in shades Very Black and Brownish Black. We hope this helps! XOXO

    submitted byMaybelline Consumer Care - 2 months ago
    Brand expert

Q: Is the clear version of this mascara waterproof?

submitted by Eva - 3 months ago
  • A: Hi there Eva, good question! For now the Great Lash Volumizing and Lengthening Mascara in the Clear is not waterproof. However, we love knowing that you’re interested in a waterproof clear mascara…what an innovative idea!

    submitted byMaybelline Consumer Care - 2 months ago
    Brand expert

Q: Is this product cruelty free or vegan?

submitted by chealse - 8 months ago
  • A: Hi Chealse. Thank you for reaching out to Maybelline regarding the Great Lash Volumizing & Lengthening Mascara. This mascara is not vegan. Maybelline, a brand of L’Oréal, does not test on animals. L’Oréal has not tested our products on animals since 1989. We care for animal welfare and we are for a world without animal testing. For more information, please click here: http://tinyurl.com/ukl3sw8.

    submitted byMaybelline Consumer Care - 8 months ago
    Brand expert

Q: I use black always. I see it is not made anymore. Which color is closest to the original black color; very black, blackest black, dark brown or a color im not aware of?

submitted by Shannon165 - 2 years ago
  • A: Hi There! Thank you so much for your question. We suggest using the shade "Blackest Black". We hope you love it! Please feel free to contact us if you have any other questions!

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Q: Is this cruelty free?

submitted by Cathy - 3 years ago
  • A: Hi Cathy, the L’Oréal Group, which includes Maybelline, is always attentive to respecting the personal choices of its consumers throughout the world and therefore offers a very wide range of products to meet their diverse beauty needs. L’Oréal does not use any ingredient from rare or endangered animal species, nor any ingredient of porcine, bovine or ovine origin; except lanolin (which is taken from live sheep). We use derivatives of raw materials of animal origin in restricted quantities, such as honey, beeswax, lanolin, as well as fish derivatives and poultry egg derivatives.

    submitted byMaybelline Consumer Care - 3 years ago
    Brand expert

Q: Can you use this for your brows?

submitted by Emmy18 - 4 years ago
  • A: Hi Emmy! Yes, you can definitely use our Maybelline Great Lash Mascara on your eyebrows, and many people do! Hope this helps.

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert
4.1 out of 5 stars with 6544 reviews
62% would recommend
237 recommendations
value: 3.7 out of 5
long lasting: 3.51 out of 5
easy to remove: 4.13 out of 5
quality: 3.5 out of 5
easy to apply: 4.24 out of 5

Washable mascara runs

2 out of 5 stars
Thumbs down graphic, would not recommend
Ejom - 5 days ago, Verified purchaser
It was easy to apply and had a natural look but the washable version that I purchased runs terribly. By 5pm I have dark smudges under my eyes and I haven’t touched them. Looking over the reviews now it seems they are for all different Maybelline mascara products, not specifically the washable one. I would advise avoiding the washable one.
1 reply from Maybelline Consumer Care team - 4 days ago
Hi Ejom! Thanks for reaching out to us regarding Great Lash Volumizing and Lengthening Mascara. We're sorry to hear that this formula was smearing. We value consumer feedback and will share your comments with our teams.
easy to remove: 5 out of 5
value: 4 out of 5
easy to apply: 5 out of 5
long lasting: 1 out of 5
quality: 2 out of 5
Did you find this review helpful?

Personal info

  • Skin tone:
    Light
  • Skin type:
    Oily
  • Skin concern:
    Aging,
    Dullness,
    Sensitivity,
    Sun damage
  • Hair color:
    Auburn
  • Eye color:
    Blue
  • Mermaid Mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kellie - 6 days ago, Verified purchaser
    Is it the most dramatic mascara? No. Pretty basic. But it's the only waterproof mascara that truly survives funerals, lap swimming, rubbing my eyes with wet hands, and oily sunscreen running into my eyes. No stinging, running, flaking, smearing, stickiness. Totally comfortable. Impressive length and volume? No. But definitely more than enough to not look like an eyelashless ghost on the beach.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Not great for lashes

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    B - 18 days ago, Verified purchaser
    I feel bad to give a negative review for a Maybelline product but this one does not do what it says. It does not thicken or lengthen lashes. It also runs and takes forever to dry when applied. The brush is actually toy like sized. I bought the blue color but sadly, this is not a "great lash" product.
    1 reply from Maybelline Consumer Care team - 17 days ago
    Hi there! Thank you for your feedback on the Great Lash Volumizing and Lengthening Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    quality: 1 out of 5
    long lasting: 1 out of 5
    Did you find this review helpful?

    Megaplush = life

    5 out of 5 stars
    J281 - 18 days ago
    originally posted on Maybelline.ca
    Megaplush washable mascara is my absolute favourite, and has been for over a decade. Please please please never discontinue this product!
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination,
    Oily
  • Skin concern:
    Acne,
    Sensitivity
  • Eye color:
    Brown
  • Skin tone:
    Medium
  • Hair color:
    Black
  • Iconic line

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Anaa - 20 days ago
    I do my own lash lift and this clear mascara is awesome when you don’t want to wear traditional mascara. I also use it on my eyebrows (they’re laminated) and just love the wet look it gives you. Used to use it when I was a freshman in high school and started using it again at 26. Definitely an iconic line.
    value: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Great Maybelline mascara and eye shadow

    5 out of 5 stars
    Carol D - 20 days ago
    originally posted on maybelline.com
    Ive always used Maybelline Mascara and eyeshadows since 8th grade in 1965. I’ve tried others but Maybelline is the best. I’m 71 and still using Maybelline, but i can no longer do foundation, it irritates my skin.
    Did you find this review helpful?

    Maybelline great lash

    5 out of 5 stars
    Mary C - 20 days ago
    originally posted on maybelline.com
    I’ve been wearing this mascara since I was in high school. I did try covergirl one time a few years ago I didn’t care for it, it did not make my lashes like maybelline great lash. I threw it out got some more maybelline great lash, I will stay with it. Not changing.
    Did you find this review helpful?

    😌 Satisfied

    4 out of 5 stars
    Thumbs up graphic, would recommend
    R Whitehead - 23 days ago, Verified purchaser
    I bought the clear one because the black one makes me look like a racoon when it runs.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    Bring it back!!!

    5 out of 5 stars
    Valentine - 26 days ago
    originally posted on Maybelline.ca
    Best mascara ever!!! BRING IT BACK! I can't find it in a store anywhere. I've tried so many different kinds and this one is the only one that doesn't clump, flake , smear and my lashes look super long !r
    1 guest found this review helpful. Did you?

    Personal info

  • Skin concern:
    Redness,
    Dullness,
    Sensitivity
  • Skin tone:
    Light
  • Skin type:
    Dry,
    Combination
  • Hair color:
    Brunette
  • Eye color:
    Green
  • Just ise vasline

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    I hate this - 1 month ago, Verified purchaser
    This did absolutely nothing , perfect for little people
    1 reply from Maybelline Consumer Care team - 30 days ago
    Hi there. We are so sorry to hear the Great Lash Mascara did not perform as well as expected. We understand how disappointing this may be. We appreciate your time to share this valuable feedback with our teams so we may continue to improve. We would like to recommend trying the Falsies Surreal Extensions Waterproof Mascara. Its formula is clump-resistant as well as smudge-, flake- and smear-resistant. We hope you will try it out!
    quality: 2 out of 5
    value: 1 out of 5
    easy to apply: 2 out of 5
    long lasting: 1 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    Gives me a migraine

    1 out of 5 stars
    Fancy71 - 1 month ago
    originally posted on maybelline.com
    I have used great lash for years, but never the waterproof kind. This gives me an instant migraine when I apply it. I don’t know what’s in it but I am severely allergic to it.
    1 reply from Consumer Care Center team - 1 month ago
    Hello there! We are sorry to hear about the experience you had with Great Lash®. We would like to speak with you directly about it. Please give us a call at 844-335-3510 9:00 AM-8:00 PM ET for assistance and provide the reference number 32557219. It would be helpful if you could have the product available when you call. Looking forward to speaking with you
    1 guest found this review helpful. Did you?

    Personal info

  • Eye color:
    Black
  • Hair color:
    Black
  • Skin type:
    Normal
  • Skin tone:
    Medium
  • Maybelline Great Lash Volumizing & Lengthening

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    MyOpt - 1 month ago, Verified purchaser
    I did not like it because the product seems dry when I initially opened it. It is a decent product for teenagers to adult age. Does not remove easily of my eye lashes, even though it has short wear time.
    1 reply from Maybelline Consumer Care team - 1 month ago
    Hi there! Thank you for using our Great Lash Mascara. We understand how disappointing it can be when a mascara does not perform as well as expected, and we apologize for this. We value your feedback and hope that you will continue to explore more of our products in the future with greater results. Should you require further assistance, please don't hesitate to contact us.
    long lasting: 1 out of 5
    easy to apply: 2 out of 5
    quality: 1 out of 5
    easy to remove: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    must've change the formula..burns my eyes

    1 out of 5 stars
    cosmetic lover - 2 months ago
    originally posted on maybelline.com
    I've use this since I was in my 20s and I'm 73. It now burns my eye so I've switched to Wet and Wild waterproof and it doesn't hurt my eyes at all.
    1 reply from Consumer Care Center team - 1 month ago
    Hi cosmetic lover! We are sorry to hear about the experience you had with Great Lash®. We want to speak with you directly about it. Please give us a call at @ 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance and provide reference 32327219. It would be helpful if you have the product when you call. We look forward to hearing from you.
    1 guest found this review helpful. Did you?

    Please don’t discontinue

    5 out of 5 stars
    Coco76 - 2 months ago
    originally posted on Maybelline.ca
    Please please please do not discontinue this item! Hands down the best mascara for the price. I’ve been using it for 20 years and I haven’t found a product that comes close. I swore I would go to fake eyelashes and give up on mascara forever If this was ever discontinued. So please keep it alive!
    10 guests found this review helpful. Did you?

    Unrivaled

    5 out of 5 stars
    Valeria - 2 months ago
    originally posted on Maybelline.ca
    It is the best mascara which defines the eyelashes and which I pierce, holds the curvature of the eyelashes..the others can go and improve on this side. It doesn't sting the eyes and holds up really well, even without being 'waterproof', I want to SEE IT again on our shelves!
    1 guest found this review helpful. Did you?

    The perfect mascara- Its a family tradition!

    5 out of 5 stars
    Amandy7q - 2 months ago
    originally posted on maybelline.com
    Lovin it- Maybelline Great Lash mascara! In fact, from my mom, to me and my sister and daughter all like this particular one! Its great for paler skin. Product doesn't clump and separates lashes, giving a curl too.
    3 guests found this review helpful. Did you?

    Cry proof

    5 out of 5 stars
    You guys are squares tho - 2 months ago
    originally posted on maybelline.com
    I have been crying for hours and my mascara is unfazed. Way to save the ugly cry, maybelline!
    3 guests found this review helpful. Did you?

    Best mascara

    5 out of 5 stars
    Judith C - 2 months ago
    originally posted on maybelline.com
    I have used this mascara ever since I was a teenager. I am retired now.
    2 guests found this review helpful. Did you?

    Not my pref

    2 out of 5 stars
    alizée - 2 months ago
    originally posted on Maybelline.ca
    It is ok. It doesn't dry and it let the lashes wet.
    1 reply from Consumer Care Center team - 2 months ago
    Hello alizée! We truly appreciate your honest feedback and we're sorry to hear that you're having trouble with our Brow Fast Sculpt. We understand how frustrating it can be when a product doesn't work as expected, and we want to make things right for you. We're here to help and we would be more than happy to assist you in any way we can. Please give us a call at 1-888-462-9235 or email us at dgcontactmaybelline@info-ccc.com so we can connect you with one of our agents. We appreciate your patience and we look forward to speaking with you soon.
    1 guest found this review helpful. Did you?

    Great Quality, Excellent Price

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lilannie - 2 months ago
    Blue shade is very dark, like navy or nearly black. It is not going to be visibly blue like colorpop or smileyworld mascaras. But this mascara applies easily, lightly, no clumps & no smudging. Easily applied a few layers to build up lashes and it still didn’t clump or feel heavy. Wears well, lasts all day looking just like I put it on. Removes easily with micellar water. Even though there isn’t much appearance of blue, this is a great quality mascara at an excellent price.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    1 guest found this review helpful. Did you?

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