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Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara
$10.99
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Washable Lengthening Mascara: Get an instant lash lift effect from a mascara; This eyelash extension mascara infused with fibers delivers dramatic volume, length, and lift for lashes that gives you a false eyelash effect
- Lifting Brush: Our double curved mascara separator brush and fiber-infused volumizing washable mascara formula grabs lashes at the root to lift, thicken and lengthen; No clumps, smears, or flakes, just volume and the look of longer eyelashes that lasts all day
- It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and volume mascara collections are designed to transform your look
- Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from foundations, concealers and bronzers to eyelash growth mascara, brow pencils, eyeliner and lipstick
- Maybelline New York: We combine technologically advanced formulations with on-trend expertise and New York City edge; Our mission is to offer innovative, accessible and effortless cosmetics for everyone
Description
Get an instant lash lift effect from a washable mascara. Falsies Lash Lift Blackest Black Mascara from Maybelline NY delivers dramatic volume and long, lifted lashes. Our lengthening mascara double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume that lasts all day.
For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .32 fl oz (US)
Features: Non-Clumping, Non-Flaking, Ophthalmologist Tested, Washable
TCIN: 76466134
UPC: 041554578478
Item Number (DPCI): 052-07-0100
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
g684819, aqua/water, potassium cetyl phosphate, paraffin, ethylene/va copolymer, copernicia cerifera cera/carnauba wax, styrene/acrylates/ammonium methacrylate copolymer, cera alba/beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, rayon, sodium laureth sulfate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, tetrasodium edta, silica, potassium sorbate, bht, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 77510/ferric ferrocyanide], f.i.l.# d235274/1' '
Shipping details
Estimated ship dimensions: 0.94 inches length x 2.7 inches width x 5.54 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has received enthusiastic praise for its ability to enhance lashes, providing volume, length, and a lifted appearance. Guests appreciate the innovative double curved brush that effectively grabs every lash without clumping. Many have noted its long-lasting formula that stays put throughout the day, making it a reliable choice for everyday wear. While some guests experienced minor issues with removal, the overall sentiment highlights its impressive performance and value.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3090 reviews
easy to apply: 4.22 out of 5
easy to remove: 4.02 out of 5
long lasting: 3.98 out of 5
quality: 3.82 out of 5
value: 3.9 out of 5
64% would recommend
226 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2025Verified purchase
Tubes dont last
I liked the mascara initially but the last 4 to 5 tubes lasted like a month and then there was nothing to put on. Not sure if they are short changing the customer to up their profits or what the issue is. Mascara tubes are not transparent so hard to tell what’s actually in the tube. I’ll find something else that lasts.
1 reply from Maybelline Consumer Care team - 6 days ago
Hi there! Thank you for reaching out about our Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara. We're truly sorry to hear your last few mascara tubes ran out so quickly, and we understand your frustration with this unexpected issue. Your feedback is very important to us as we continuously work to ensure consistent quality and performance in all our products.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 August, 2025Verified purchase
- Skin concern: Sun damage, Dark circles, Pores, Uneven skin tone, Redness, Aging
- Skin tone: Medium
- Hair color: Black
- Skin type: Combination
Eh
It isn’t thick or volumizing and I don’t love it.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there, Jennylashes! We appreciate you taking the time to reach out about our Falsies Lash Lift. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
3 out of 5 stars
Thumbs up graphic, would recommend
19 August, 2025Verified purchase
Be patient, it works!
I bought this product off of tiktok after watching a video. The product does require at least two applications to get good results. Its waterproof so that makes it anti-sweat. Unsure if I would repurchase but I am glad I tried it.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there, Hazel7401! Thank you for giving our Falsies Lash Lift Lengthening Mascara a try! We're so happy to hear you enjoyed our product and received good results. We truly appreciate your feedback! XOXO
3 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025
Was ok in the beginning
I would say it does give volume and would hold up but what I noticed is that after a while of using it, it started not holding the curl and it was frustrating because I have straight lashes. Also its not waterproof, I was sweating and started seeing some flaking under my eyes and noticed how its from the mascara itself.
1 reply from Maybelline Consumer Care team - 2 months ago
Hello, Thank you for taking the time to share your experience with us regarding Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara. We would like to learn more about your experience and make things right. Please call us toll-free at 1-800-944-0730 Monday - Friday, 9:00 a.m. to 5:30 p.m., ET. We look forward to your call!
5 out of 5 stars
Thumbs up graphic, would recommend
8 August, 2025
- Skin concern: Acne
- Skin tone: Medium
- Skin type: Oily, Combination
- Hair color: Black
- Eye color: Brown
Great mascara
Love the length it gives I definitely recommend wish they had it in brown
3 out of 5 stars
Thumbs down graphic, would not recommend
26 July, 2025Verified purchase
- Skin type: Dry
- Hair color: Blonde
- Skin concern: Aging
- Skin tone: Light
- Eye color: Blue
Fine if you don't have sensitive eyes
After using this for just over a week my eyes are so irritated. I’ve had to use whitening eye drops so I don’t look like a vampire. Too bad because my lashes really do look nice. I’ll be switching back to lash paradise even though I hate how clumpy it is.
5 out of 5 stars
17 July, 2025
originally posted on maybelline.com
Amazing you have got to try this mascara
The Falsies Mascara is amazing, it holds it's own right up there with the expensive guys., It last till your done, go on. Smooth, covers in the first application. The Falsies doesn't clump. It's waterproof. You have just got to go out and try some today it will not disappoint you. Than you,Maybelline for this amazing mascara. Go go try it today and I'm off to get a new tube my eyelashes don't want anything on them. The Falsies my forever mascara.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 July, 2025Verified purchase
Caused eyelid to swell
I’m not normally sensitive to make up / mascara, but whatever is in this cause my eyelid as well. Seems like a common issue reading other reviews.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there! We are so sorry to hear about your experience with our Falsies Lash Lift Mascara. We know how frustrating it can be when a product is not as expected. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you had the product available when you call. We look forward to speaking with you! XOXO
5 out of 5 stars
Thumbs up graphic, would recommend
30 June, 2025Verified purchase
Favorite
This is my go to store mascara. It makes my lashes look longer and great. Will continue to buy.
5 out of 5 stars
Thumbs up graphic, would recommend
27 June, 2025Verified purchase
- Skin concern: Blackheads, Sensitivity, Acne
- Skin type: Oily
- Hair color: Black
- Eye color: Hazel
- Skin tone: Light
Best mascara out there
This is quite possibly one of the best mascaras ever made. It has made my eyelashes look unreal!! Even when they were dinky and short. I think it also has one of the best waterproof formulas personally!!! LOVE! (Pic as proof lol)
5 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2025Verified purchase
- Skin concern: Sensitivity, Aging
- Skin tone: Medium
- Skin type: Normal
- Eye color: Blue
- Hair color: Brunette
Great Wand
I never write reviews for make up, but have to say this is one of the best mascaras! I used to get the regular falsies years ago, but decided to try this because of the new applicator brush! I no longer have to buy the expensive brands now! Wow never change this….its perfect!
5 out of 5 stars
Thumbs up graphic, would recommend
21 June, 2025
Good for a drugstore brand.
This is nice for my thin lashes. It doesn’t clump and stays on.
1 out of 5 stars
19 June, 2025
originally posted on Maybelline.ca
Dries out quickly
I have used this product for years. The last 3 I have purchased have been dried out. With in 2 weeks product was not usable. Nit sure if formula has changed but for the price you should get more then 2 weeks out of it.
1 reply from BEC team - 4 months ago
We are sorry about your experience with the Falsies Lash Lift Mascara. We understand how frustrating it can be when a product does not meet your expectations, and we apologize for any inconvenience. We invite you to contact us by email providing additional information to receive further assistance. dgcontactmny@info-ccc.com
5 out of 5 stars
Thumbs up graphic, would recommend
29 May, 2025Verified purchase
- Hair color: Brunette
- Eye color: Blue
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Dark circles, Redness
Best mascara I've ever purchased.
I feel alive when I apply this mascara. The look of falsies without having to apply the falsies with glue. This is 2 coats of mascara and you can tell a huge difference between the two. Long lasting without smearing. I finally found a mascara I’ll continue to purchase.
4 out of 5 stars
Thumbs up graphic, would recommend
24 May, 2025
Almsot a 5
It's a pretty good mascara, although it clumps fairly fast and the formula dries out pretty quickly, if you don't like smudge don't get this. It smudges a lot on your lower lash line which is kinda annoying considering I got waterproof. Also builds very easily
4 out of 5 stars
28 April, 2025
originally posted on maybelline.com
Great mascara!
Amazing mascara but it dries out really quick! Always my go to but I am starting to drift away because of the dryness of the bottle after a week or two!
5 out of 5 stars
Thumbs up graphic, would recommend
17 April, 2025Verified purchase
- Skin tone: Light
- Eye color: Brown
- Hair color: Brunette
Favorite mascara!
This has been my favorite mascara for a while. I have tried so many different brands, but this takes the cake. I get fullness and volume that lasts all day.
5 out of 5 stars
4 April, 2025
originally posted on maybelline.com
Lash Miracle!!!
[This review was collected as part of a promotion.] This is so amazing. I am pretty old and have tried so many mascaras in my life time. So much volume, so much lenghth. I love it!
5 out of 5 stars
4 April, 2025
originally posted on maybelline.com
Great mascara!
[This review was collected as part of a promotion.] Lightweight, nice brush and lifts lashes to give them volume
5 out of 5 stars
4 April, 2025
originally posted on maybelline.com
Falsies Mascara
[This review was collected as part of a promotion.] I felt that this mascara was long lasting and made my eye lashes more thick and fuller.