$8.49 when purchased online
Target Online store #3991
About this item
Highlights
- Liquid Eyeliner: Introducing liquid liner minus the skips, slips, gaps and struggle; With its hyper easy brush tip, this liquid eye liner delivers the smoothest glide, fitting to the shape of your eye
- Flex-Tip Brush: The revolutionary flex tip brush and custom hexagonal grip gives optimal control and easy, stable application; It lasts up to 24 hours with intense color that doesn’t smudge
- It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and mascara collections are designed to transform your look
- Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from foundations, concealers and bronzers to mascara, brow pencils, eyeliner and lipstick
- Maybelline New York: We combine technologically advanced formulations with on-trend expertise and New York City edge; Our mission is to offer innovative, accessible and effortless cosmetics for everyone
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Introducing the liquid eyeliner minus the skips, slips, gaps and struggle. Liquid Eye Liner goes on Hyper Easy. With its Hyper Easy Brush Tip, it delivers the smoothest glide, fitting to the shape of your eye. The revolutionary flex tip brush and custom hexagonal grip gives optimal control and easy, stable application. Available in Pitch Black and Pitch Brown, it lasts up to 24 hours with intense color that doesn’t smudge.
Suggested Age: 13 Years and Up
Health Facts: Contains Micellar Water
Color Finish: Satin
Color Palette: Dark Tones
Product Form: Liquid
Beauty Purpose: Defining
Net weight: .02 fl oz (US)
TCIN: 76466137
UPC: 041554578607
Item Number (DPCI): 052-07-0342
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g2015752, aqua/water, styrene/acrylates copolymer, propylene glycol, laureth-21, pentylene glycol, peg-40 hydrogenated castor oil, phenoxyethanol, ammonium acrylates copolymer, caprylyl glycol, ppg-2-deceth-30, sodium dehydroacetate, sodium lauryl sulfate, disodium laureth sulfosuccinate, [+/- may contain: ci 77266/black 2], f.i.l.# d238371/1
Shipping details
Estimated ship dimensions: 5.56 inches length x 1.83 inches width x 0.52 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this eyeliner waterproof?
submitted by Dee Dee - 1 month ago
A: Hello Dee Dee! The Maybelline Hyper Easy Liquid Pen Eyeliner is not specifically marketed as waterproof. While it offers good staying power and resistance to smudging, it's not designed to withstand prolonged exposure to water or intense humidity. If you're looking for a waterproof eyeliner, Maybelline offers other options like the Tattoo Studio Sharpenable Gel Pencil or the Master Precise All Day Liquid Liner, which are specifically formulated for waterproof wear. Checking the product descriptions on the Maybelline website will provide more details on the water resistance properties of each liner.
submitted byMaybelline Consumer Care - 1 month agoBrand expert
Q: Can this be removed with cold cream?
submitted by Debi - 1 year ago
A: Hi there, Debi! Thank you for reaching out about our Hyper Easy Liquid Pen Eyeliner. We recommend removing our liner with our Expert Eyes 100% Oil-Free Eye Makeup Remover, which gently washes away mascara and eye makeup without leaving skin oily. We hope this helps! XOXO
submitted byMaybelline Consumer Care - 1 year agoBrand expert
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Guests are saying
This eyeliner has garnered mixed feedback from guests, with many praising its smooth application and long-lasting formula. The unique brush tip allows for precise lines, making it suitable for both everyday use and special occasions. However, some guests have experienced issues with drying out and leaking, which can affect the overall experience. Despite these concerns, many guests appreciate its affordability and effectiveness, making it a popular choice in the drugstore category.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1485 reviews
easy to apply: 3.79 out of 5
easy to remove: 4.07 out of 5
long lasting: 3.34 out of 5
quality: 3.08 out of 5
value: 3.19 out of 5
50% would recommend
131 recommendations
Same as sephora/KVD
5 out of 5 stars
Thumbs up graphic, would recommend
A - 6 days ago, Verified purchaser
- Eye color: Brown
- Skin tone: Medium
- Hair color: Brunette
- Skin type: Normal
Love it, perfect applicator brush.
Makes a Huge Mess
2 out of 5 stars
EsmerayM0on - 26 days ago
originally posted on maybelline.com
It works and stays, but for the past two eyeliners I've bought excess always flows down the tip and gets all over me. I don't know if it's caused by a leak or what, but it makes a terrible mess and difficult to get out of your clothes.
Doesn't last
2 out of 5 stars
Thumbs down graphic, would not recommend
sctargetlady - 2 months ago, Verified purchaser
Not waterproof or smudge proof. I had to reapply like 3 times today and it still didn’t last. The application is great but that’s it. Will definitely be returning.
Messy
2 out of 5 stars
Thumbs down graphic, would not recommend
Ttooww - 2 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Hair color: Blonde
- Eye color: Hazel
Love the color and ease of use, but so runny that it leaks everywhere! Snapping the cap back on splattered dark brown spots all over my clothes...no luck yet on getting it out!
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there, Ttooww! Thank you for reaching out about our Hyper Easy Liquid Pen Eyeliner. We appreciate your feedback on our formula. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Stays long time, however some quality problems
3 out of 5 stars
Memapr - 2 months ago
originally posted on maybelline.com
This eyeliner is good, dries fast, and it really stays. I have hooded eyes and I sometimes get a little transfer to my eye lid. However, they seem to be having problems with quality lately. I was applying eye liner and a blob of it came out. It made my entire eye black, inside and out. I looked like a raccoon. Had to remove makeup and start all over again. It has happened twice. I captured it on a picture
Watery and poor quality
1 out of 5 stars
Thumbs down graphic, would not recommend
1766 - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
The version I order on Amazon is amazing, but for some reason Target sells a watery version that does not even resemble "pitch black". So terrible, don't waste your money :(.
1 reply from Maybelline Consumer Care team - 3 months ago
Hey there! Thank you for your feedback on our Hyper Easy Liquid Pen Eyeliner, we are sad to hear that this did not meet your expectations, and that it was runny. We understand that this can be frustrating, and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
Favorite eyeliner but it sucks
3 out of 5 stars
Thumbs down graphic, would not recommend
rebekah - 4 months ago, Verified purchaser
- Skin type: Normal
- Skin tone: Light
- Hair color: Brunette
- Eye color: Brown
This eyeliner is the easiest eyeliner and looks so much better than any other eyeliner I’ve tried, however after that first use it’s basically up in the air if it’ll ever work again. Putting the cap on bends the bristles, the cap pops off, it dries out after three uses, I’m sure there are more problems with this even, but I unfortunately keep repurchasing because no other eyeliner glides on as easily as this one. If anyone has recommendations for an eyeliner that preforms like this one but doesn’t die after a couple days, write a review and let me know! lol, also I use the brown shade and it looks so much better than any black eyeliner!!
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there! Thank you for reaching out about our Hyper Easy Liquid Pen Eyeliner. We are sorry to hear about your experience and would like to speak to you about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET, when calling please have the reference number of 39976604. We look forward to speaking with you!
Looks dried out
2 out of 5 stars
hamm - 4 months ago
originally posted on maybelline.com
Upon opening and applying it looks like an eyeliner that has began running out of ink. Trying to overlap missed areas causes the already applied eyeliner to be wiped off. On the bright side doesn’t smudge easy. I will not be buying this again however.
1 reply from Consumer Care Center team - 4 months ago
Hi there! Thank you for taking the time to share your experience with our Hyper Easy Liquid Eyeliner. We appreciate you letting us know that the ink ran out more quickly than expected. We're committed to providing high-quality products, and your feedback is invaluable in helping us improve. We will be sharing your comments with our team for further improvement. XOXO
Not easy to use
1 out of 5 stars
Cilla07 - 5 months ago
originally posted on maybelline.com
Worse eyeliner I ever tried. It is not easy just dried, feels full but nothing comes out, I keep shaking it but comes out a lot or not at all.
1 reply from Consumer Care Center team - 4 months ago
Hi there! Thank you for reaching out about our Hyper Easy® Liquid Eyeliner, Eye Makeup. We are sorry to hear about your experience with this product! For order related assistance, please reach out to our team at 800-944-0730 M-F 9:00 am – 5:30 pm ET, with reference #39567753. We look forward to hearing from you soon!
No
2 out of 5 stars
Thumbs down graphic, would not recommend
luners - 5 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
Leaks!!! Like an unbearable amount I have to clean my sink from where it drips so much.
DO NOT BUY! Does not work!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Stefanie - 6 months ago, Verified purchaser
Watery and thin. Not opaque. Does not work AT ALL! Wish there was a zero star…
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there! Thanks for reaching out about Maybelline Hyper Easy Liquid Pen Eyeliner. We apologize this eyeliner is not your new favorite. We recommend trying Tattoo Studio Ink Pen Eyeliner. This liquid liner is waterproof, smudge, flake and fade resistant. 1 stroke intensity and up to 24hr wear. Our darkest pigments for intense tattoo impact. We hope you give it a try!
Ran out quick
1 out of 5 stars
Thumbs down graphic, would not recommend
Serena - 7 months ago
Ran out very quick. Product dried up within 1 week
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there Serena, We would be disappointed too…and we want to know what happened just as much as you do. If you would like to speak to us directly about your recent purchase, give us a call @ 800-944-0730 9 AM to 5:30 PM ET M – F
Eyeliner
1 out of 5 stars
Thumbs down graphic, would not recommend
LDiaz - 8 months ago
- Skin type: Normal
- Skin concern: Sun damage, Uneven skin tone
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
Terrible eyeliner, patchy application, it’s a dry ruined my make up the first time I tried to use it. I have other maybelline eyeliner that I love, but this one it’s just terrible.
1 reply from Maybelline Consumer Care team - 8 months ago
Hi there! Thank you for reaching out about our Hyper Easy Liquid Pen Eyeliner. We are sorry to hear about your experience with our product. We thank you for your feedback and will be passing it along to our team. XOXO!
Great option for liquid pen eyeliner
4 out of 5 stars
Thumbs up graphic, would recommend
KKTrgtReview - 8 months ago
Great option for liquid pen eyeliner. Fairly inexpensive. Goes on very smoothly. More like a paint brush applicator, not a felt tip. I love the dark brown color.
Dry
1 out of 5 stars
Bad Pen - 8 months ago
originally posted on maybelline.com
The tip is dry, no color comes out, even after shaking.
1 reply from Consumer Care Center team - 8 months ago
Hi there! Thank you for reaching out about our Hyper Easy Liquid Eyeliner. We are sorry to hear that this product came dry. We would like to speak to you about your experience, please give us a call @800-944-0730 from M-F 9:00 am – 5:30 pm ET. When calling please give us the reference number of 37480203. We look forward to hear from you!
Dried Up After 1X
1 out of 5 stars
lynser - 8 months ago
originally posted on maybelline.com
After one use it totally stopped flowing. Brush stayed dry no matter how many times I pushed it into the cap.
1 reply from Consumer Care Center team - 8 months ago
Hi there! We are so sorry to hear about your experience with our Hyper Easy Liquid Eyeliner. We know how frustrating it can be when a product does not meet your expectations. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Terrible applicator brush
1 out of 5 stars
Abcdef - 9 months ago
originally posted on maybelline.com
This is the worst eyeliner I've ever purchased. Little bristles immediately popped up out of the brush making it impossible to apply a neat line. I've never had that happen before. Unfortunately, I had bought it just before leaving on a trip and threw it in my makeup kit. I didn't have time to replace it while traveling and had to keep trying to use it. I could only make a messy line then use qtips to try to repair it. Awful
1 reply from Consumer Care Center team - 9 months ago
Hello Abcdef! Thank you so much for sharing your experience with our Hyper Easy®. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations.
Love it!!
5 out of 5 stars
Thumbs up graphic, would recommend
Meli - 9 months ago, Verified purchaser
- Skin concern: Redness
- Eye color: Brown
- Skin tone: Medium
- Skin type: Oily
- Hair color: Black
Love it does not smear I’m super oily does not love around Easy to clean off.
hit or miss on if it works or not
1 out of 5 stars
nich99 - 9 months ago
originally posted on maybelline.com
the eyeliner has a good color pay off and is easy to apply but that’s only when you don’t get a dry product. sometimes you open it brand new, shake it to oblivion, and nothing will come out. i just bought one 20 minutes ago and it just doesn’t work at all, if it does put out color it’s full grey.
1 reply from Consumer Care Center team - 9 months ago
Hello! We are sorry to hear about the experience you had with Hyper Easy®. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Terrible Cap Designs Ruins Bristles
3 out of 5 stars
Vityvity18 - 10 months ago
originally posted on maybelline.com
Love this eyeliner for the first 3 days! The cap design ruins the brush and it makes it difficult for precision with the bristles going all over the place! If you fix that, it’s perfect!
1 reply from Consumer Care Center team - 9 months ago
Hi there! Thanks for reaching out about our Hyper Easy®. We appreciate your feedback on the liner. We thank you for giving this product a try as we will be passing on your comments to others in our team.