Maybelline Lash Discovery Washable Mascara - 351 Very Black - 0.16 fl oz

Maybelline Lash Discovery Washable Mascara - 351 Very Black - 0.16 fl oz - image 1 of 4Maybelline Lash Discovery Washable Mascara - 351 Very Black - 0.16 fl oz - image 2 of 4Maybelline Lash Discovery Washable Mascara - 351 Very Black - 0.16 fl oz - image 3 of 4Maybelline Lash Discovery Washable Mascara - 351 Very Black - 0.16 fl oz - image 4 of 4
Maybelline Lash Discovery Washable Mascara - 351 Very Black - 0.16 fl oz - image 1 of 4
$6.99When purchased online

About this item

At a glance

Hypoallergenic
Hypoallergenic

Highlights

  • Formula defines and lengthens
  • Exclusive lash-catching mini-brush captures those hard-to-reach lashes
  • Washable formula
  • Suitable for contact lens wearers

Specifications

Suggested Age: Adult Use Only
Health Facts: Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing
Net weight: .16 fl oz (US)
Features: Smudge-Proof, Non-Flaking
TCIN: 12053876
UPC: 041554647372
Item Number (DPCI): 052-07-0005
Origin: Made in the USA

Description

This exclusive lash-catching mini-brush captures hard-to-reach lashes from corner-to-corner, root-to-tip, and on the bottom lid too! The formula defines and lengthens. Ophthalmologist tested. Hypoallergenic tested. Suitable for contact lens wearers.

Step 1. Apply the exclusive lash-catching mini-brush to lashes from the outside to the inside of the eye. Step 2. Sweep brush from the root to tip of lashes. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Hypoallergenic
Designed to minimize the possibility of an allergic response.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, alcohol denat., acrylates copolymer, cera alba/beeswax/cire dabeille, glyceryl stearate, copernicia cerifera cera/carnauba wax/cire de carnauba, vp/eicosene copolymer, dimethicone, propylene glycol, paraffin, cyclopentasiloxane, polymethyl methacrylate, stearic acid, triethanolamine, palmitic acid, silica, pvp, polyethylene, phenoxyethanol, methylparaben, dimethiconol, hydroxyethylcellulose, sodium dehydroacetate, sodium polymethacrylate, disodium edta, simethicone, bht, isopropyl titanium triisostearate, polyquaternium-10, butylparaben, ethylparaben, propylparaben, tin oxide, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77891/titanium dioxide, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, mica, ci 77007/ultramarines, ci 77510/ferric ferrocyanide] f.i.l. d51021/4. g1868 3

Shipping details

Estimated ship dimensions: 5.51 inches length x 2.58 inches width x 1.24 inches height
Estimated ship weight: 0.08 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.4 out of 5 stars with 85 reviews
46% would recommend
13 recommendations
easy to apply: 3.92 out of 5
value: 3.57 out of 5
easy to remove: 3.82 out of 5
long lasting: 3.18 out of 5
quality: 3.33 out of 5

Personal info

  • Eye color:
    Brown
  • Skin type:
    Combination
  • Skin tone:
    Medium
  • Hair color:
    Brunette
  • Skin concern:
    Pores,
    Aging,
    Sun damage
  • Wonderful mascara

    5 out of 5 stars
    Would recommend
    Supertrendy6 - 3 months ago
    This is my old school go-to mascara. I have bought this for many years. Doesn’t flake. Gets into the corners of your lashes with the teeny tiny brush. Great price also!
    value: 5 out of 5
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Hair color:
    Brunette
  • Skin concern:
    Dullness,
    Sun damage,
    Uneven skin tone,
    Puffiness,
    Sensitivity,
    Redness,
    Dark circles
  • Skin tone:
    Medium
  • Skin type:
    Dry
  • WHY DID YOU CHANGE ?

    2 out of 5 stars
    Would not recommend
    Meanest Mom Ever - 5 months ago
    My favorite mascara of all time ! Best wand to really get into your lashes and make them separate and look fabulous BUT ! The new formula SUCKS ! It’s dry and flakey and specks get all up in my eyes ! Bring back the old stuff !
    1 reply from Maybelline Consumer Care team - 5 months ago
    Hi There! We are sorry to hear about the experience you had with our Maybelline Lash Discovery Washable Mascara Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. Check out our The Falsies Lash Lift Mask, it conditions and cares for stressed-out lashes, due to heavy mascara usage, extensions and more. https://tinyurl.com/y8xektts
    quality: 1 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Normal
  • Skin tone:
    Light
  • Eye color:
    Blue
  • Flakey Formula

    1 out of 5 stars
    Would not recommend
    kylee - 8 months ago, Verified purchaser
    Flakey formula. It coats my lashes well but flakes off within hours. I hope they improve their formula because I like the small wand.
    1 reply from Maybelline Consumer Care team - 8 months ago
    Hi There! Thank you for your review. We are so sorry to hear our Lash Discovery Washable Mascara is not your new favorite. Check out our Colossal Curl Bounce Waterproof Mascara. It turns up the volume. Now big volume meets bouncy curl. Its Curl ’N’ Bounce brush separates and curls lashes while its Memory-Curl formula gives curl that lasts. This long wearing mascara delivers lasting bouncy lashes. Defies clumps. Defies smudging. Defies flaking. Up to 24HR wear.
    easy to remove: 4 out of 5
    quality: 1 out of 5
    easy to apply: 4 out of 5
    long lasting: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Medium
  • Skin type:
    Combination
  • Coats my itty bitty lashes.

    5 out of 5 stars
    Would recommend
    Nyl - 10 months ago
    Perfect for under eye lashes and the finer inner and outer corner baby lashes. I use this tiny mascara wand to coat all my itty bitty asian lashes before going over with a more dense mascara. This mascara helps me coat all my lashes for a fuller look.
    easy to apply: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Great for bottom lash.

    5 out of 5 stars
    Would recommend
    Bridget - 1 year ago, Verified purchaser
    Very thin and lightweight wand so this was made for lower lashes. Tried to use this to comb thru upper lashes once I applied a heavier mascara and the want is to light and thin to do that.
    1 guest found this review helpful. Did you?

    Personal info

  • Hair color:
    Brunette
  • Skin type:
    Normal
  • Skin tone:
    Light
  • Eye color:
    Hazel
  • Skin concern:
    Blackheads,
    Pores
  • Changed formula is trash

    1 out of 5 stars
    Would not recommend
    LaurellW - 1 year ago, Verified purchaser
    The formula and brush must have changed because this was so crusty and crumbly. It used to be my favorite mascara but I won’t even finish the tube, it immediately flaked all over my face as soon as I finished applying. Sad because now I have to find a new favorite.
    1 reply from Maybelline Consumer Care team - 1 year ago
    Hi there! Thanks for reaching out to us. We sincerely apologize for your experience with our Lash Discovery Washable Mascara. We would be upset too if our mascara was crumbly. We would like to speak with you directly about this, please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET and provide this reference #20526848. We look forward to hearing from you!
    value: 1 out of 5
    long lasting: 1 out of 5
    easy to remove: 3 out of 5
    quality: 1 out of 5
    easy to apply: 3 out of 5
    5 guests found this review helpful. Did you?

    Love It

    5 out of 5 stars
    Dkohrs - 2 years ago, Verified purchaser
    Perfectly separates my lashes!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Dry

    1 out of 5 stars
    BA - 2 years ago, Verified purchaser
    This was nice for the first 2 uses and then out of nowhere it dried out. Smh
    1 reply from Maybelline Consumer Care team - 2 years ago
    Hi there! Thank you for sharing your experience with our Lash Discovery Washable Mascara. We are so sorry to hear that after the first two uses it felt dry. We thank you for bringing these concerns to our attention as we will be sure to pass them along to our team. We recommend making sure the product is tightly sealed in between uses to prevent the product from drying out. We also wanted to recommend you try our Lash Sensational Sky High Mascara. Long lasting mascara delivers full volume and limitless length. It is available on our website if you were interested in checking it out. Thank you again for reaching out to us!
    1 guest found this review helpful. Did you?

    Love the micro brush! Don't like the long wand.

    4 out of 5 stars
    kandy - 2 years ago, Verified purchaser
    The packaging is sleek and slim. The micro brush is the perfect size for my small, deep set eyes and little lashes. The mascara lengthens but doesn't really add volume. I also would like to note that the extra long wand, while cute, is not very practical. The longer the wand, the less control you have. And with small eyes/lashes, you NEED better control. I also noticed that the long wand is a little bit flimsy. Other than that, very grateful for a brush that's not the same size as my eye for once!
    easy to apply: 3 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    5 guests found this review helpful. Did you?

    Personal info

  • Skin concern:
    Dullness,
    Sun damage,
    Dark circles,
    Aging
  • Eye color:
    Green
  • Hair color:
    Brunette
  • Skin type:
    Normal
  • Skin tone:
    Light
  • Hard to take off

    3 out of 5 stars
    Would not recommend
    Ccbrdgmn - 2 years ago
    It states it’s a washable mascara but it’s very hard to remove. I wake up with black under my eyes after using Micellar water and a makeup cleansing balm. Please be aware that it really doesn’t seem very washable. I do like the small brush and the mascara itself is good but I wish it came off easier.
    1 reply from Maybelline Consumer Care team - 2 years ago
    Hi there! We appreciate you reaching out to us about our Lash Discovery Washable Mascara. We are sorry to hear that this product was difficult to remove. We hope that you can try our Expert Eyes Moisturizing Eye Makeup Remover. This product gently removes waterproof mascara and eye makeup. We hope you can give this one a try!
    easy to apply: 4 out of 5
    long lasting: 3 out of 5
    quality: 4 out of 5
    easy to remove: 1 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin concern:
    Uneven skin tone,
    Pores,
    Redness
  • Skin type:
    Dry
  • Eye color:
    Blue
  • Hair color:
    Brunette
  • Does what I want without a lot of what I don't.

    4 out of 5 stars
    Would recommend
    WJB - 2 years ago
    I really like this mascara. I like a more natural look. I look for length, curl, and separation. Volume is not my focus. I also hate clumping. This does what I want without a lot of what I don’t. I have tried a lot of mascaras and this on is one of my top favs.
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    11 guests found this review helpful. Did you?

    Don't recommend

    1 out of 5 stars
    Would not recommend
    Daisy - 2 years ago, Verified purchaser
    I bought the washable one but it wasn’t easy to take off. The brush is extremely tiny too.
    1 reply from Maybelline Consumer Care team - 2 years ago
    Hi there! Thank you for reaching out to us about the Lash Discovery Washable Mascara, we are sad to hear that you are having difficulty removing it. We recommend using our Expert Eyes Moisturizing Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    easy to remove: 1 out of 5
    3 guests found this review helpful. Did you?

    Great mascara

    5 out of 5 stars
    Happy - 2 years ago, Verified purchaser
    Goes on well, no clumps
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    Meh

    2 out of 5 stars
    Would not recommend
    AZMom226 - 3 years ago
    I dont like this very much. The brush is tiny. I have to put a ton of layers to see it at all. Will not purchase again.
    1 reply from Maybelline Consumer Care team - 3 years ago
    Hi there! We can understand how frustrating it can be when a product does not perform as you expected. For an alternative we recommend to try our Snapscara Waterproof Mascara which delivers clump-free volume in an instant. This easy on, easy off wax-free mascara formula goes on smooth for defined volume that wears all day, but removes easily with no mess. We hope this recommendation is helpful!
    value: 1 out of 5
    easy to apply: 2 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    2 guests found this review helpful. Did you?

    HELP!!! NEED BROWNISH/BLACK BACK!

    5 out of 5 stars
    Marianne Hall - 7 years ago
    originally posted on maybelline.com
    I have been searching all my 'go to' stores for the brownish/black color only to discover it's been discontinued. I am 65 and need this lighter shade to avoid looking too made up. I've been using this shade forever and can't find a replacement!
    12 guests found this review helpful. Did you?

    Not so great

    2 out of 5 stars
    Would recommend
    farmgirl - 7 years ago
    I wanted to like this, but it isn't as good as I had hoped it would be. I like waterproof mascara and know that it takes more effort to remove than a standard non-waterproof mascara, but it should also stay un-smeared and not be flaky. That has not been my experience with this mascara. It stays put more than a standard, non-waterproof mascara, but it does flake and smear and it is way more difficult to remove than another waterproof mascara that I usually get. I like the other stuff a TON better as with the other kind I can use facial cleanser to get it off, this will smear like mad when using facial cleanser, but still leave dark circles all over my eye/face area and requires additional wiping with cotton swabs and or multiple uses of facial cleanser to remove completely. Since I don't like scrubbing my delicate eye area or looking like a raccoon, I won't be purchasing this product again.
    4 guests found this review helpful. Did you?

    BRING BACK THE BROWNISH BLACK!!!!

    5 out of 5 stars
    JJ No.7 - 7 years ago
    originally posted on maybelline.com
    I am 54 and I've used MANY mascaras over the years. Lash Discovery Mini-Brush Washable Mascara is by far THE BEST I have used. I have been UNABLE to use ANY OTHER product since the BROWNISH BLACK was discontinued. BRING IT BACK, PLEASE!!!!
    11 guests found this review helpful. Did you?

    Good mascara!

    5 out of 5 stars
    Would recommend
    Rjb22 - 7 years ago
    Went on lashes nicely. No clumps. Would definitely purchase this item again!
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    My FAV

    5 out of 5 stars
    Would not recommend
    MY - 8 years ago
    This has been my fav since the 80's. Holds up well and is waterproof. Love the small brush/wand.
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    Perfect for Lower Lashes!

    5 out of 5 stars
    DonnaMTM - 8 years ago
    originally posted on maybelline.com
    I bought this in the waterproof version. It's the best I've ever used for fine, lower lashes!
    1 guest found this review helpful. Did you?

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