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Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz
$10.99 ($0.67/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Strengthens hair. Formulated to help reduce hair damage and breakage for stronger strands with less frizz
- Sulfate free. Free of sulfates, parabens, silicones, and dyes
- Complete hair routine. Pairs well with Native Strengthening Conditioner and Strengthening Mask
- Thoughtfully made. Formulated with clean ingredients, like plant oil-based cleansers for healthier-looking hair
- Rich mix of almond milk, vanilla, citrus, and apricot notes that smell like creamy goodness
- Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
Description
Do hair damage control with Native Strengthening Shampoo. This sulfate-free, dye-free shampoo is designed to fortify your strands, replenish moisture, and reduce breakage for stronger, healthier-looking hair. Free of sulfates, parabens, silicones, and dyes, Native Strengthening Shampoo gently cleanses, improving hair resilience for all hair types. Thoughtfully made with 11 clean ingredients, this effective, hair-repairing shampoo includes plant oil-based cleansers and a revitalizing scent you'll want to sniff all day. Native Strengthening Shampoo pairs well with Native Strengthening Conditioner and Strengthening Mask. Life is complicated enough, your hair care routine doesn't have to be.
Native: Clean. Simple. Effective. Like all Native products, this strengthening shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Native: Clean. Simple. Effective. Like all Native products, this strengthening shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Almond
Hair Type: All Hair Types
Health Facts: Dye-Free, Vegan, Formaldehyde Donor-Free, Sodium Laureth Sulfate-Free, Formaldehyde-Free, Sulfate-Free, Silicone-Free, Sodium Lauryl Sulfate-Free, Phthalate-Free, Paraben-Free
Product Form: Liquid
Beauty Purpose: Strengthening
Net weight: 16.5 fl oz (US)
Features: PH-Balanced, Lightweight, Humidity Resistance, Nongreasy, Rinse-Off
TCIN: 80120270
UPC: 812154033243
Item Number (DPCI): 063-00-5926
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
NAShipping details
Estimated ship dimensions: 1.75 inches length x 3.31 inches width x 8.42 inches height
Estimated ship weight: 1.27 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this shampoo suitable for all hair types?
submitted by AI Shopping Assistant - 26 days ago
A: Yes, this shampoo is designed for all hair types, providing strengthening benefits.
submitted byAI Shopping Assistant - 26 days agoAi generated
Q: Is this shampoo vegan and cruelty-free?
submitted by AI Shopping Assistant - 26 days ago
A: Yes, the shampoo is both vegan and cruelty-free, aligning with ethical beauty standards.
submitted byAI Shopping Assistant - 26 days agoAi generated
Q: Does this shampoo contain any sulfates?
submitted by AI Shopping Assistant - 26 days ago
A: No, this shampoo is sulfate-free, making it gentle on hair and scalp.
submitted byAI Shopping Assistant - 26 days agoAi generated
Q: What are the key ingredients in this shampoo?
submitted by AI Shopping Assistant - 26 days ago
A: The shampoo is made with almond and shea butter, focusing on strengthening and moisturizing hair.
submitted byAI Shopping Assistant - 26 days agoAi generated
Q: What is the main purpose of this shampoo?
submitted by AI Shopping Assistant - 26 days ago
A: The main purpose is to strengthen hair and reduce breakage by restoring moisture.
submitted byAI Shopping Assistant - 26 days agoAi generated
Q: Is the container of this shampoo recyclable in MN?
submitted by LKS - 10 months ago
A: Hi There, Thanks for reaching out about our Native Vegan Strengthening Shampoo with Almond & Shea Butter! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native
submitted byNative Team - 10 months agoBrand expert
Q: What are the PH levels in your products ?
submitted by Ivy - 1 year ago
A: Hi Ivy, Thanks for reaching out to us and that is a great question! The pH range of Native Shampoo is 5.5 - 6. Native Conditioners & Mask have a pH range of 3.5-4.5. Please let us know if we can assist with anything else and enjoy the rest of your day!
submitted byNative Team - 1 year agoBrand expert
Q: Is this product gluten free??
submitted by Paula - 2 years ago
A: Hi Paula, Thanks for reaching out to us! We have included our ingredients below for reference, We would surely recommend speaking with your doctor if you have any concerns regarding these ingredients and want to confirm if they are Gluten Free: Hair Mask Water, Cetyl Alcohol, Behenamidopropyl Dimethylamine, Stearyl Alcohol, Citric Acid, Glutamic Acid, Sodium Benzoate, Caprylyl Glycol, 1 & 2 Hexanediol, Fragrance Conditioner Water, Cetyl Alcohol, Behenamidopropyl Dimethylamine, Stearyl Alcohol, Citric Acid, Glutamic Acid, Sodium Benzoate, Caprylyl Glycol, 1 & 2 Hexanediol, Fragrance Shampoo Water, Lauramidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Sodium Citrate, Citric Acid, Sodium Benzoate, Fragrance, Sodium Salicylate, Polyquaternium-10 Conditioner 2 in 1 Water, Cetyl Alcohol, Behenamidopropyl Dimethylamine, Stearyl Alcohol, Citric Acid, Glutamic Acid, Sodium Benzoate, Caprylyl Glycol, 1 & 2 Hexanediol, Fragrance Shampoo 2 in 1 Water, Lauramidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Sodium Citrate, Citric Acid, Sodium Benzoate, Sodium Salicylate, Polyquaternium-10, Fragrance Let us know if you have any other questions and have a great day!
submitted byNative Team - 2 years agoBrand expert
Q: is the native shampoo non comedogenic because i struggle with hairline acne
submitted by Haleigh - 2 years ago
A: Hi Haleigh, Thanks for reaching out to us about our shampoo! Our shampoos are not specifically tested/formulated to be non-comedogenic. However, we will surely pass along your interest in this! Please let us know if we can assist with anything else and have a fantastic rest of your day!
submitted byNative Team - 2 years agoBrand expert
Q: is the native shampoo non comedogenic? meaning it doesn't clog pores because I struggle with hairline acne
submitted by Haleigh - 2 years ago
A: Hi Haleigh, Thanks for reaching out to us about our shampoo! Our shampoos are not specifically tested/formulated to be non-comedogenic. However, we will surely pass along your interest in this! Please let us know if we can assist with anything else and have a fantastic rest of your day!
submitted byNative Team - 2 years agoBrand expert
Native Hair Care Collection
About the collection
Native’s new hair care line provides the highest quality products with ingredients that are natural, safe, and effective. The new line is formulated to provide a simple and effective product that takes the complication out of choosing the right hair care for you. Each product is made with just 10 or less, good-for-you ingredients that you can pronounce and understand so you know you’re using something that’s simple and effective. Native’s hair care line features three nutrient-rich collections: Coconut & Vanilla Moisturizing Shampoo and Conditioner, Cucumber & Mint Volumizing Shampoo and Conditioner, and Almond & Shea Butter Strengthening Shampoo, Conditioner and Hair Mask. The three variants are designed to cater to specific hair needs so you can attain happy, healthy looking hair with ease. Life's complicated enough, your hair care doesn't have to be!
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Guests are saying
The product has received mixed feedback from guests, with some praising its pleasant scent and ability to leave hair feeling soft and clean. However, many guests reported issues such as hair loss, greasiness, and scalp irritation. While some found it effective for their hair type, others experienced negative reactions, leading to disappointment. Guests appreciate the natural ingredients but are concerned about the recent formula changes affecting performance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 1276 reviews
effectiveness: 2.8 out of 5
quality: 2.94 out of 5
value: 3.01 out of 5
40% would recommend
206 recommendations
2 out of 5 stars
25 October, 2025
originally posted on nativecos.com
Good product , terrible dispenser
I like the product itself but when I have to Google how to pop the dispenser cap that is pretty sad and super frustrating
4 out of 5 stars
25 October, 2025
originally posted on nativecos.com
It seems to have taken my shine away.
I like how it cleans my hair. But I have noticed my shine is not there.
5 out of 5 stars
Thumbs up graphic, would recommend
20 October, 2025Verified purchase
A WONDERFUL ITEM
A WONDERFUL PRODUCT TO USE I WILL ORDER MORE
1 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2025Verified purchase
Hair loss
So, I’ve been using this product for about two years and have noticed a substantial increase in hair loss. Don’t recommend.
4 out of 5 stars
25 September, 2025
originally posted on nativecos.com
My go to shampoo
I love native products, and this shampoo is no exception. But I wish they had carton refills so that I didn’t have to always buy new. The applicator uses so much plastic.
5 out of 5 stars
22 September, 2025
originally posted on nativecos.com
Great shampoo
Love these shampoos . They do a great job cleansing but are gentle to hair and scalp
1 out of 5 stars
Thumbs down graphic, would not recommend
4 September, 2025Verified purchase
Dry, brittle hair
I have used the native volumizing shampoo for years and love it. This one, however, made my hair feel like straw and was super drying
5 out of 5 stars
4 August, 2025
originally posted on nativecos.com
Soft
The scent is perfect. It leaves my hair soft and less brittle feeling
1 out of 5 stars
30 July, 2025
originally posted on nativecos.com
Not good
Used shampoo and conditioner for two weeks, and started pulling out handfuls of hair. This stuff is horrible! I quit using it and my hair instantly quit falling out. I’m hoping it comes back in and it wasn’t permanent hair loss… Highly recommend not using this product!
2 out of 5 stars
Thumbs down graphic, would not recommend
25 July, 2025Verified purchase
leaves hair oily
Native shampoo smells great but leaves hair extremely oily. I will not be purchaisng this brand again.
2 out of 5 stars
24 July, 2025
originally posted on nativecos.com
Gross
Finally decided to give this brand a try. I don't know about the conditioner or deodorant, but the shampoo does not make me want to try them at all. Normally I quit buying a product instead of even saying anything (as do most people), but I had to let you know how dissatisfied I am. This shampoo constantly leaves my hair oily. I really tried to get through the bottle as I am not wasteful, but I think I've made it about halfway and it is going in the trash because it never leaves me feeling fresh at all. I only gave it 2 stars instead of 1 because I only tried the shampoo.
1 out of 5 stars
9 July, 2025
originally posted on nativecos.com
(no review title)
It was so horrible it smelled so bad it also made my hair fall and plus it didn't come with the deodorant and I payed for it in the bundle dont buy this 0 stars
4 out of 5 stars
4 July, 2025
originally posted on nativecos.com
Good Luck good
Smells great works pretty good but couldn’t open the bottle had to unscrew the whole thing and use more than what I needed
5 out of 5 stars
2 July, 2025
originally posted on nativecos.com
Shampoo
I really like it and it makes your hair feel fresh.
5 out of 5 stars
28 June, 2025
originally posted on nativecos.com
PERFECT
Shampoo 5/5. Works great on my hair look a little better. I will continue to use it and see it in a couple of months
5 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2025Verified purchase
Buy it you'll love it!!
native vegan strengthening shampoo smells fantastic. The best part is that it doesn't have any parabens and silicone artificial ingredients.. I have very long hair down the middle of my back so I gave quite a few pumps to wash my hair, and boy was that too much. You only need a little for this to lather up and clean your hair beautifully!!
1 out of 5 stars
30 May, 2025
originally posted on nativecos.com
Hair loss and scalp problems
Ever since I switched to NATIVE, my scalp has been dry and flaky and I started experiencing hair loss! I switched to something else and instantly got different results… I don’t know what ingredient it is in this stuff, but it is horrible for hair!
5 out of 5 stars
Thumbs up graphic, would recommend
24 May, 2025Verified purchase
Cleans very well
Cleans and lathers like it has sulfates, parabens and silicones but it doesn’t!! Smells so good and makes my hair feel great
1 out of 5 stars
Thumbs down graphic, would not recommend
10 February, 2025Verified purchase
Not a fit for me
Normally I wash my hair every other day as we’ve all been instructed not to wash our hair daily. This product however makes my hair feel heavy and greasy by end of day one. I’ve only used this product twice, first time I thought maybe it was just the routine ( ie shampoo once and conditioner all over - let it sit for a few minutes) by end of that day it felt greasy. I thought I’ll try it again and change it up (ie shampoo 2X conditioner just the lower part of my hair) felt greasy and heavy by midday- day 1. Some people may need to wash their hair daily due to lifestyle, however, I do not normally and don’t want to if I have a hair product that doesn’t require daily washing. With that being said this one’s a pass and will be returned.
1 reply from Native Team team - 8 months ago
Hi Janna, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com so that we can assist you further. -Native
5 out of 5 stars
9 February, 2025
originally posted on nativecos.com
Foamy and cleansing
I feel this product does a great job of cleaning my hair, and I like the gender-neutral scent. My whole family uses this product, and a little goes a long way!