$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Strengthens hair. Formulated to help reduce hair damage and breakage for stronger strands with less frizz
- Sulfate free. Free of sulfates, parabens, silicones, and dyes
- Complete hair routine. Pairs well with Native Strengthening Conditioner and Strengthening Mask
- Thoughtfully made. Formulated with clean ingredients, like plant oil-based cleansers for healthier-looking hair
- Cozy blend of watery and woodsy notes topped with subtle florals that smell like morning rain
- Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
Description
Do hair damage control with Native Strengthening Shampoo. This sulfate-free, dye-free shampoo is designed to fortify your strands, replenish moisture, and reduce breakage for stronger, healthier-looking hair. Free of sulfates, parabens, silicones, and dyes, Native Strengthening Shampoo gently cleanses, improving hair resilience for all hair types. Thoughtfully made with 11 clean ingredients, this effective, hair-repairing shampoo includes plant oil-based cleansers and a revitalizing scent you'll want to sniff all day. Native Strengthening Shampoo pairs well with Native Strengthening Conditioner and Strengthening Mask. Life is complicated enough, your hair care routine doesn't have to be.
Native: Clean. Simple. Effective. Like all Native products, this strengthening shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Native: Clean. Simple. Effective. Like all Native products, this strengthening shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Rain, Clean
Hair Type: Normal, All Hair Types
Health Facts: Dye-Free, Sulfate-Free, Paraben-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Strengthening, Basic Cleansing
Net weight: 16.5 fl oz (US)
Features: Lightweight, Nongreasy
TCIN: 89170304
UPC: 812154038491
Item Number (DPCI): 063-00-8312
Origin: Made in the USA or Imported
Ingredients:
water, sodium cocoyl isethionate, lauramidopropyl betaine, cocamidopropyl betaine, sodium lauroyl sarcosinate, fragrance, sodium benzoate, sodium salicylate, polyquaternium-10, sodium citrate, citric acid' '
Shipping details
Estimated ship dimensions: 8.3 inches length x 3.2 inches width x 1.8 inches height
Estimated ship weight: 1.2 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Are all Native products this tree nut free?
submitted by MH - 1 month ago
A: Hi MH, Thanks for reaching out! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native
submitted byNative Team - 1 month agoBrand expert
Q: If a person got oily hair, does using it makes the hair oilier (like moisturizing shampoos) or drier (like volumizing shampoos)?
submitted by Vadym - 2 months ago
A: Hi Vadym, Thanks for reaching out! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon!
submitted byNative Team - 1 month agoBrand expert
Q: Exactly how tall are these bottles, with the pump fully extended? I’m looking for a shorter than average bottle to fit my shower caddy.
submitted by Momofone - 8 months ago
A: Hi There, Thanks for reaching out about our Native Cashmere & Rain Strengthening Shampoo - 16.5 fl oz! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native
submitted byNative Team - 8 months agoBrand expert
Q: So this product DOES have phthalates?? Is that correct?? And if so, how does that make this a clean product?
submitted by Dana - 1 year ago
A: Hi Dana, Thank you for reaching out with your question and we appreciate your interest. To confirm, all of our hair care products meet the Target clean criteria and therefore are free of phthalates and BPA. We hope this answers your question and let us know if you have any other questions or concerns. -Native
submitted byNative Team - 1 year agoBrand expert
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Guests are saying
The reviews for this shampoo highlight a mix of experiences, with many guests appreciating its pleasant scent and effective lather. However, a significant number of guests reported issues with greasiness and heaviness, leading to dissatisfaction. While some guests enjoyed the natural ingredients and aesthetic packaging, others found it left their hair feeling unclean and oily. Overall, guests seem to have varied results, making it essential to consider personal hair types before purchasing.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 249 reviews
effectiveness: 2.17 out of 5
quality: 2.22 out of 5
value: 2.33 out of 5
22% would recommend
22 recommendations
Great product
5 out of 5 stars
Sheila - 20 days ago
originally posted on nativecos.com
Love the product. I was looking for a good sulfate free shampoo. Easy to rinse out, great smell and I like that theres no color, it’s clear.
Excellent for sensitive scalps
5 out of 5 stars
Thumbs up graphic, would recommend
littlekay - 23 days ago, Verified purchaser
Nice, refreshing shampoo that doesn’t dry out or irritate scalp.
Not the best long term shampoo
3 out of 5 stars
Thumbs down graphic, would not recommend
Catcat - 1 month ago, Verified purchaser
So normally I could go 1 whole week before even needing to wash my hair, however after using this for a month now it’s gotten to the point where I have to wash my hair every 3 days. Even The next day after washing my hair it already begins to feel and smell like I need to wash it. Now I wanted to give it a fair review which is why I’ve waited til it’s been a month or longer. I’m this close to buy another shampoo because washing it often is drying out my hair again which is what I spent 3 years trying to fix.
Not for me
2 out of 5 stars
Thumbs down graphic, would not recommend
Scnmva - 1 month ago, Verified purchaser
I love this brand, their lotion is fantastic and I’m so grateful for a company that produces truly clean products. I really wanted to like this shampoo, unfortunately this shampoo and the accompanying conditioner left my hair so greasy. It’s possibly just my hair type but this did not work for me at all.
(no review title)
1 out of 5 stars
DilanF - 2 months ago
originally posted on nativecos.com
It was so horrible it smelled so bad it also made my hair fall and plus it didn't come with the deodorant and I payed for it in the bundle dont buy this 0 stars
Shampoo
5 out of 5 stars
VictoriaN - 2 months ago
originally posted on nativecos.com
I really like it and it makes your hair feel fresh.
B
2 out of 5 stars
SB - 5 months ago
I love native but the packaging was terrible. Very hard to open. Had to consult a YouTube video to save myself a return trip to target.
1 reply from Native Team team - 5 months ago
Hi SB, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com, so we can assist you further. -Native
Nice.
5 out of 5 stars
Thumbs up graphic, would recommend
Amykinzbme - 5 months ago, Verified purchaser
Smells great, and my hair feels strong and healthy.
Thumbs up
5 out of 5 stars
Thumbs up graphic, would recommend
heather - 7 months ago, Verified purchaser
I was nervous to try this product for fear it would leave my hair feeling a weird unclean texture… but that was not the case. I was pleasantly surprised with the smell of the product and the way it cleaned my hair. I was hoping to find a product that was more on the clean side in terms of chemicals… and I found my solution. Definitely worth a try
Don't Recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
En Ce - 8 months ago, Verified purchaser
DO NOT RECOMMEND. Made me lose so much hair! & it never made my hair/scalp feel clean. It left it very oily and felt heavy on my hair. I had hopes for it, tried it for 30 days. I regret using it for so long.
1 reply from Native Team team - 8 months ago
Hi En Ce, Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
Makes Roots Greasy
2 out of 5 stars
Thumbs down graphic, would not recommend
_roxxxay - 8 months ago, Verified purchaser
I came to the conclusion that this is what is making my roots super greasy! I double wash and it made it worse. So unfortunate since I love the smell but I’ll have to go back to my old shampoo 💔
1 reply from Native Team team - 8 months ago
Hi There. Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
would not reccomend
1 out of 5 stars
Thumbs down graphic, would not recommend
dandruff warrior 456 - 9 months ago, Verified purchaser
really wanted to like this shampoo & conditioner /: like other reviews, it left my hair feeling greasy right after washing & left my scalp dry & flakey right after showering
1 reply from Native Team team - 8 months ago
Hi There, Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
Gift
5 out of 5 stars
CarenL - 9 months ago
originally posted on nativecos.com
Bought these Native items for my daughter. I have used Native and love the products! She was thrilled to receive them and loved the fresh scent. I like the purity of these products! I’d highly recommend for anyone who is thinking about Native to give it a try!
Look for other options
2 out of 5 stars
Thumbs down graphic, would not recommend
LALA - 9 months ago, Verified purchaser
Makes hair itch in 2 days
1 reply from Native Team team - 9 months ago
Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
Solid Products
5 out of 5 stars
KyleS - 9 months ago
originally posted on nativecos.com
Hands down some of the best products I’ve used and will continue to use. Couldn’t be happier with my purchases.
10/10 Recommend!
5 out of 5 stars
Thumbs up graphic, would recommend
Paige - 10 months ago, Verified purchaser
This is my first time purchasing Native shampoo and conditioner— I used to use the deodorant and I love this stuff! The shampoo lathers so well and the smell is so good and fresh, plus the packaging is aesthetic & pumps are my favorite! I’d recommend!
Not for my fine hair
2 out of 5 stars
Thumbs down graphic, would not recommend
El - 10 months ago, Verified purchaser
I wanted to like this shampoo, I love the scent and have the deoderant but unfortunately it made my hair so greasy. It felt like it was coated in wax. I do have very fine, postpartum hair and occasionally would let it air dry. But even with me blow drying it the most recent time, I feel my hair starting to get oily only 24 hours after my last wash and already used Baptise dry shampoo this afternoon. So over all I'm looking forward to getting a bottle of something else and detoxing my hair this week.
1 reply from Native Team team - 10 months ago
Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com so we can assist further.
GREASY HAIR
1 out of 5 stars
Thumbs down graphic, would not recommend
Mackenzee - 11 months ago, Verified purchaser
The past week I’ve been trying to figure out why my hair has been greasy. THIS IS WHY!! I’ve been using this and the shampoo and I love the smell but it leaves my hair so greasy no matter how much I try to wash it out. Definitely getting returned. Sad cuz I wanted it to be good :(
1 reply from Native Team team - 10 months ago
Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com so we can assist further.
Worst shampoo ive ever used
1 out of 5 stars
Thumbs down graphic, would not recommend
Val - 11 months ago, Verified purchaser
I have 3 sisters we all tried this shampoo and related that it literally makes our hair so greasy!! It does not do the job of shampoo. I had oil in my hair once before washing with this it literally took 5 washes to somewhat get it out.
DO NOT PURCHASE
1 out of 5 stars
Thumbs down graphic, would not recommend
Reyna - 1 year ago, Verified purchaser
I should have reviewed the product prior to purchasing. I was open to trying something new and decided to buy this shampoo! First time I used it I thought maybe I didn’t rinse off my hair correctly. I used it again, made sure to wash it well, used a scalp scrubber and my hair was very greasy and oily. It was gross!! DON’T BUY