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Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz - 2 of 4Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz - 3 of 4Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz - 4 of 4
Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz - 1 of 4

Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz

$9.99 ($0.61/fluid ounce) reg $10.99
Sale save $1.00 (9% off)
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Target Circle Deal: Buy 1, get 1 25% off select hair care

Eligible with Target Circle membership ∙ Expires Mar 14 ∙ Details

At a glance

About this item

Highlights

  • Strengthens hair. Formulated to help reduce hair damage and breakage for stronger strands with less frizz
  • Free from harsh additives. Sulfate-free, silicone-free, paraben-free and dye-free
  • Complete hair routine. Pairs well with Native Strengthening Conditioner and Strengthening Mask
  • Thoughtfully made. Formulated with clean ingredients, like plant oil-based conditioners
  • Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
  • Almond & Shea Butter Scent. Rich mix of almond milk, vanilla, citrus, and apricot notes that smell like creamy goodness

Description

Do hair damage control with Native Strengthening Shampoo. This sulfate-free, dye-free shampoo is designed to fortify your strands, replenish moisture, and reduce breakage for stronger, healthier-looking hair. Free of sulfates, parabens, silicones, and dyes, Native Strengthening Shampoo gently cleanses, improving hair resilience for all hair types. Thoughtfully made with 11 clean ingredients, this effective, hair-repairing shampoo includes plant oil-based cleansers and a revitalizing scent you'll want to sniff all day. Native Strengthening Shampoo pairs well with Native Strengthening Conditioner and Strengthening Mask. Life is complicated enough, your hair care routine doesn't have to be.

Like all Native products, this strengthening shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Almond
Hair Type: All Hair Types
Health Facts: Dye-Free, Vegan, Formaldehyde Donor-Free, Sodium Laureth Sulfate-Free, Formaldehyde-Free, Sulfate-Free, Silicone-Free, Sodium Lauryl Sulfate-Free, Phthalate-Free, Paraben-Free
Product Form: Liquid
Beauty Purpose: Strengthening
Net weight: 16.5 fl oz (US)
Features: PH-Balanced, Lightweight, Humidity Resistance, Nongreasy, Rinse-Off
TCIN: 80120270
UPC: 812154033243
Item Number (DPCI): 063-00-5926
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

NA

Shipping details

Estimated ship dimensions: 1.75 inches length x 3.31 inches width x 8.42 inches height
Estimated ship weight: 1.27 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What benefits does this shampoo provide for hair?

submitted by AI Shopping Assistant - 19 days ago
  • A: It strengthens hair, reduces damage and breakage, and improves moisture retention for healthier strands.

    submitted byAI Shopping Assistant - 19 days ago
    Ai generated

Q: Is this product vegan and cruelty-free?

submitted by AI Shopping Assistant - 19 days ago
  • A: Yes, the shampoo is vegan, cruelty-free, and contains no animal-derived ingredients.

    submitted byAI Shopping Assistant - 19 days ago
    Ai generated

Q: What type of hair is this shampoo suitable for?

submitted by AI Shopping Assistant - 19 days ago
  • A: This shampoo is formulated for all hair types, providing care and strength.

    submitted byAI Shopping Assistant - 19 days ago
    Ai generated

Q: Are there any harsh additives in this shampoo?

submitted by AI Shopping Assistant - 19 days ago
  • A: No, the shampoo is free from sulfates, parabens, silicones, and dyes.

    submitted byAI Shopping Assistant - 19 days ago
    Ai generated

Q: What ingredients are used for the scent in this shampoo?

submitted by AI Shopping Assistant - 19 days ago
  • A: The scent combines almond milk, vanilla, citrus, and apricot notes for a creamy fragrance.

    submitted byAI Shopping Assistant - 19 days ago
    Ai generated

Q: Is the container of this shampoo recyclable in MN?

submitted by LKS - 1 year ago
  • A: Hi There, Thanks for reaching out about our Native Vegan Strengthening Shampoo with Almond & Shea Butter! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native

    submitted byNative Team - 1 year ago
    Brand expert

Q: What are the PH levels in your products ?

submitted by Ivy - 2 years ago
  • A: Hi Ivy, Thanks for reaching out to us and that is a great question! The pH range of Native Shampoo is 5.5 - 6. Native Conditioners & Mask have a pH range of 3.5-4.5. Please let us know if we can assist with anything else and enjoy the rest of your day!

    submitted byNative Team - 2 years ago
    Brand expert

Q: Is this product gluten free??

submitted by Paula - 2 years ago
  • A: Hi Paula, Thanks for reaching out to us! We have included our ingredients below for reference, We would surely recommend speaking with your doctor if you have any concerns regarding these ingredients and want to confirm if they are Gluten Free: Hair Mask Water, Cetyl Alcohol, Behenamidopropyl Dimethylamine, Stearyl Alcohol, Citric Acid, Glutamic Acid, Sodium Benzoate, Caprylyl Glycol, 1 & 2 Hexanediol, Fragrance Conditioner Water, Cetyl Alcohol, Behenamidopropyl Dimethylamine, Stearyl Alcohol, Citric Acid, Glutamic Acid, Sodium Benzoate, Caprylyl Glycol, 1 & 2 Hexanediol, Fragrance Shampoo Water, Lauramidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Sodium Citrate, Citric Acid, Sodium Benzoate, Fragrance, Sodium Salicylate, Polyquaternium-10 Conditioner 2 in 1 Water, Cetyl Alcohol, Behenamidopropyl Dimethylamine, Stearyl Alcohol, Citric Acid, Glutamic Acid, Sodium Benzoate, Caprylyl Glycol, 1 & 2 Hexanediol, Fragrance Shampoo 2 in 1 Water, Lauramidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Sodium Citrate, Citric Acid, Sodium Benzoate, Sodium Salicylate, Polyquaternium-10, Fragrance Let us know if you have any other questions and have a great day!

    submitted byNative Team - 2 years ago
    Brand expert

Q: is the native shampoo non comedogenic because i struggle with hairline acne

submitted by Haleigh - 3 years ago
  • A: Hi Haleigh, Thanks for reaching out to us about our shampoo! Our shampoos are not specifically tested/formulated to be non-comedogenic. However, we will surely pass along your interest in this! Please let us know if we can assist with anything else and have a fantastic rest of your day!

    submitted byNative Team - 3 years ago
    Brand expert

Q: is the native shampoo non comedogenic? meaning it doesn't clog pores because I struggle with hairline acne

submitted by Haleigh - 3 years ago
  • A: Hi Haleigh, Thanks for reaching out to us about our shampoo! Our shampoos are not specifically tested/formulated to be non-comedogenic. However, we will surely pass along your interest in this! Please let us know if we can assist with anything else and have a fantastic rest of your day!

    submitted byNative Team - 3 years ago
    Brand expert

Additional product information and recommendations

Guests are saying

The product has received mixed feedback from guests, with some praising its pleasant scent and ability to leave hair feeling soft and clean. However, many guests reported issues such as hair loss, greasiness, and scalp irritation. While some found it effective for their hair type, others experienced negative reactions, leading to disappointment. Guests appreciate the natural ingredients but are concerned about the recent formula changes affecting performance.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 1547 reviews
    effectiveness: 2.81 out of 5
    quality: 2.95 out of 5
    value: 3.02 out of 5
    39% would recommend
    211 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 March, 2026Verified purchase

    Best Shampoo

    Smells terrific can't wait to try
    Louhoy52
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    6 March, 2026
    originally posted on influenster.com
    Image

    Good quality

    [This review was collected as part of a promotion.] I like the Native shampoo , Silicone free, sulfate and paraben free. I like the scent inside almond. Easily washability . It helps with moisture absorption in my hair.
    YeldaO
    Did you find this review helpful?
    5 out of 5 stars
    6 March, 2026
    originally posted on influenster.com
    Image

    So good!

    [This review was collected as part of a promotion.] My hair is looking so good! I love native! The best part?! Silicone, sulfate and paraben free. Good smelling and i love the easy pump so no more opening a bottle!
    JR05
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on influenster.com
    Image

    Amazing product

    [This review was collected as part of a promotion.] Absolutely love this brand. I've been so iffy about trying new brands, but my dead ends have become nonexistent and my hair is so shiny and soft now. Highly recommend this brand.
    CaitlinL
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on influenster.com
    Image

    Love Love

    [This review was collected as part of a promotion.] In love with the packaging the feeling to the EE my hair is aspect that I leave to my hair the quality of the product is super good Love Love Love I loved the amount and the incredible duration
    JennyC
    Did you find this review helpful?
    4 out of 5 stars
    5 March, 2026
    originally posted on influenster.com
    Image

    Healthy and clean shampoo and conditioner

    [This review was collected as part of a promotion.] The ingredients are nice and safe and to be honest the performance of it is just like any other native shampoo and conditioner. It lathers really well. I think there’s long durability and the value is great.
    AlexD
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on influenster.com
    Image

    Awesome

    [This review was collected as part of a promotion.] This was gifted to me by influencer no flaking don't leave my head itchy smell amazing feels nice and silky it thick and make my head feel amazing and looks great on my curls
    SandieL
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on influenster.com
    Image

    Gentle Clean and Nice Scent

    [This review was collected as part of a promotion.] I like how gentle this shampoo feels on my oily hair. It lathers well and rinses clean without leaving my hair dry. My hair feels soft, light and fresh after washing. The almond and shea butter scent is warm and comforting. Noticeable but not strong. I appreciate the simple ingredients and that its sulfate-free. It works well for everyday shampoo.
    MarilletteR
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on influenster.com
    Image

    Finally, a sulfate-free shampoo that actually work

    [This review was collected as part of a promotion.] I’m usually skeptical of sulfate-free shampoos-they never really clean my oily roots and leave hair flat by afternoon. This Native shampoo changed my mind completely! First-scent! It’s insane:creamy almond, warm vanilla, citrus, apricot- I can’t stop smelling my hair! It lathers surprisingly well for being sulfate-free, deeply cleanses without stripping. My scalp stays fresh way longer than with regular shampoos. Hair feels stronger! Clean ingredients- also the important part! Total game-changer for my scalp! I love it ❣️
    ViktoriiaA
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on influenster.com
    Image

    No greasy look!

    [This review was collected as part of a promotion.] Pleasantly surprised by this! I have a hard time with shampoos and conditioners because they’ll make my hair flat or greasy looking, but this surprisingly did not, and it smelled quite nice!
    BriannaT
    Did you find this review helpful?
    4 out of 5 stars
    5 March, 2026
    originally posted on influenster.com
    Image

    More Vibrant and Voluminous Hair

    [This review was collected as part of a promotion.] I've used Native brand bodywash before and loved it. This was my first time trying the Shampoo. I love the subtle scent; feels very clean. I also like that it suds up a lot. Sometimes, more natural products don't always do that. I feel like it left my hair less dull and with more volume, as I typically have very flat hair. In the collage, the left is before, top right is the next day, and bottom right is a few days after product use. My only concern is that I feel like the clean doesn't last. The next day, my scalp was already feeling greasy. This is an issue I have with most products that are more natural.
    ErinB
    Did you find this review helpful?
    5 out of 5 stars
    5 March, 2026
    originally posted on influenster.com
    Image

    A must have

    [This review was collected as part of a promotion.] Provides a gentle yet effective cleanse that leaves hair feeling fresh without stripping moisture. The quality feels great thanks to its clean, sulfate free formula and it’s very easy to use with a smooth lather. The bottle packaging is simple and practical. And the warm almond scent is soft, creamy and pleasant without being overpowering.
    JuniethC
    Did you find this review helpful?
    3 out of 5 stars
    4 March, 2026
    originally posted on influenster.com
    Image

    Smells good

    [This review was collected as part of a promotion.] The mixture of almond and shea butter is the perfect combination to hydrate my hair. I love it and so in love with the variety that Native brands offers keeping the same simple cute packaging. Love this shampoo
    SaraS
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026
    originally posted on influenster.com
    Image

    Recommend

    [This review was collected as part of a promotion.] Now this is my first Native product and I cannot complain. I’m online with the texture and smell the formula is grate and feels good my my hair. Detangling with shampoo is not easy at all.
    AllicaR
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026
    originally posted on influenster.com
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    Healthy Hair Energy!! 💁‍♀️💪

    [This review was collected as part of a promotion.] The Native Almond & Shea Butter Strengthning Shampoo is one those products that pleasantly surprises you from the very firts use. It has a creamy, well-balanced consistency - not too runny and not overly thick.it feels smooth when applied and distributes easily through the hair without wasting product. It creates a good lather without needing to use too much. It cleanses thoroughly without leaving the hair feeling dry or stiff. The hair feels stronger, with less frizz and an overall healthier appearance after washing. It rinses out very easily. There’s no heavy feeling or residue left on the scalp, which is key if you're looking for an effective yet lightweight cleanse. Once dry, the hair feels soft, manageable, and has a natural shine. It doesn't leave it weighed down or greasy -just light and full of movement. For the price, it delivers great quality. A little goes a long way, so it lasts, making it absolutely worth the investment. Overall, it's a great option if you're looking for a shampoo that cleanses, strenghtens, and leaves your hair feeling fresh and healthy.
    MadelynJudithP
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026
    originally posted on influenster.com
    Image

    Amazing shampoo

    [This review was collected as part of a promotion.] This shampoo works amazingly on my dry hair. It nourishes to strengthen my weakened hair. The ingredients are great for my dry hair, leaving my hair soft and smooth after wash. It gives a nice volume after blow dry. The scent is lovely and not overwhelming. The price is reasonable and I will repurchase it!
    LinhT
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026
    originally posted on influenster.com
    Image

    Smells clean and fresh!

    [This review was collected as part of a promotion.] It’s my first time trying Native brand almond and shea butter shampoo. The smells is just perfect, gives your hair the strength and prevents breakage. The packaging is just perfect one pump of shampoo enough to perfectly wash your hair. Love that it doesn’t create any dryness or dandruff. Recommend to sensitive scalp, super easy to rinse after washing your hair definitely a recommend product. Thank you for my complimentary Native shampoo 🧴 ✨
    JuanR
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on influenster.com
    Image

    Nice clean smell!

    [This review was collected as part of a promotion.] I received this in exchange for my honest review. The shampoo had a nice, clean, and simple smell. The product was not irritating at all, nor did it leave any residue behind on my hair. This was hydrating.
    NoreenK
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on influenster.com
    Image

    Great shampoo

    [This review was collected as part of a promotion.] This smells great and my hair felt thick and strong after using this product. I like the pump feature and the smell is not too strong. This is a great hair care product I’m very happy with it. I do live in the desert so not sure how it will work with humidity.
    ShellyS
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on influenster.com
    Image

    Amazing

    [This review was collected as part of a promotion.] I’ve always loved using this shampoo. This product smells amazing. Helps with scalp and the hair from having too much breakage. Gives amazing volume after each use. Gives good amount of bubbles and washes the hair out from all the oils.
    YekaterinaY
    Did you find this review helpful?

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