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Native Coconut & Vanilla Moisturizing Shampoo
$19.99 ($0.56/fluid ounce)
In Stock
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At a glance
Sponsored
About this item
Highlights
- Hydrates and nourishes. Formulated to replenish moisture, so dry hair looks shiny and healthy with less frizz
- Sulfate free. Free of sulfates, parabens, silicones, and dyes
- Complete hair routine. Pairs well with Native Moisturizing Conditioner
- Thoughtfully made. Formulated with clean ingredients, like plant oil-based cleansers
- A tropical cocktail of coconut, pineapple, citrus, and vanilla notes that smell like a vacay
- Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
Description
Hydrate and nourish your hair with Native Moisturizing Shampoo. This sulfate-free, dye-free shampoo helps replenish dry, damaged hair so it looks shiny and feels healthy. Free of sulfates, parabens, silicones, and dyes, Native Moisturizing Shampoo gently cleanses and rinses off easily. Thoughtfully made with 11 clean ingredients, this nourishing shampoo includes plant oil-based cleansers and a revitalizing scent you'll want to sniff all day. Native Moisturizing Shampoo is great for all hair types and pairs well with Native Moisturizing Conditioner. Life is complicated enough, your hair care routine doesn't have to be.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Native: Clean. Simple. Effective. Like all Native products, this moisturizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Coconut, Vanilla
Hair Type: All Hair Types, Dry
Health Facts: Silicone-Free, Paraben-Free, Dye-Free, Vegan, Sulfate-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Basic Conditioning, Moisturizing
Net weight: 36 fl oz (US)
Features: Rinse-Off, Lightweight
TCIN: 92268143
UPC: 030772166253
Item Number (DPCI): 063-00-0251
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium cocoyl isethionate, lauramidopropyl betaine, cocamidopropyl betaine, sodium lauroyl sarcosinate, fragrance, sodium benzoate, polyquaternium-10, sodium salicylate, sodium citrate, citric acid' '
Shipping details
Estimated ship dimensions: 9.3 inches length x 4.1 inches width x 2.5 inches height
Estimated ship weight: 2.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This product has garnered mixed feedback from guests, with many praising its delightful scent and moisturizing properties. Guests appreciate how it leaves hair feeling soft and shiny, making it a popular choice for those with dry or damaged hair. However, some guests have reported issues with greasiness and hair loss, suggesting it may not be suitable for everyone. Overall, it offers a unique blend of natural ingredients that can enhance hair health when used correctly.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2019 reviews
effectiveness: 2.26 out of 5
quality: 2.22 out of 5
value: 2.21 out of 5
35% would recommend
34 recommendations
5 out of 5 stars
22 October, 2025
originally posted on nativecos.com
great
[This review was collected as part of a promotion.] This is the best thing I have ever used. It feels great on my hair, like I am in heaven
1 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025
What the????
This is honestly the worst shampoo I've ever tried. I guess it works great for a lot of people, but it turned my hair into an absolute rats nest. I don't understand it, but I won't be buying it again.
5 out of 5 stars
17 October, 2025
originally posted on nativecos.com
Great product
I think that this is the first native product I have used. My hair was pretty dull, didn’t have much volume, and was kind of dry. The results I got from this are great, my hair is looking moisturized, and so much better overall. My mom also said that. Not trying to be cheesy.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025Verified purchase
item was mot good quality
came all dirty with black stuff
1 reply from Native Team team - 8 days ago
Hi Daisy, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
2 out of 5 stars
8 October, 2025
originally posted on nativecos.com
Really wanted to love it
I really wanted to love this. It smells nice and works up into a lot of rich foamy lather without using a ton of product, but it doesn’t seem to actually get my hair clean. No matter how much I rinsed, my hair still felt oily. I used it with the matching conditioner, and my long, fine, wavy hair wound up weighed down, less wavy than usual, and dryer than usual as well. Sadly very disappointed.
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Vegan NATIVE shampoo
👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼
5 out of 5 stars
29 September, 2025
originally posted on nativecos.com
Coconut & Vanilla Moisturizing Shampoo
I have used Paul Mitchell's Tea Tree Shampoo/Conditioner for many years. However, I still like to swap out my shampoos/conditioners every so often & I will definitely use Native's Coconut & Vanilla Moisturizing Shampoo/Conditioner. I was worried to try this after reading other reviews, but I am really impressed for the 1st time use! I don't notice any difference between using this & Paul Mitchell's shampoo/conditioner. I really love the mild scent of this shampoo, even though I didn't like this scent in their deodorant. I will probably actually know how well this product works after a few washings, but for now, I LOVE the scent!
1 out of 5 stars
19 September, 2025
originally posted on nativecos.com
Pump lock
Whoever designed this new pump lock needs to be fired. Husband just had to use pliers to open it.
2 out of 5 stars
14 September, 2025
Greasy and heavy
I wanted to love this shampoo so badly. However, no matter how many times I shampooed with this I felt like my hair was never truly clean. I noticed my hair getting greasy the same day of washing. I ended up washing my hair everyday whereas with other shampoos I could go 2-3 days between. I would have overlooked the frequency of my hair wash days if I felt like my hair was moisturized but I really didn’t see a difference. Sadly I will not be repurchasing.
1 reply from Native Team team - 9 days ago
Hi Emily, Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
5 out of 5 stars
11 September, 2025
originally posted on nativecos.com
Luxurious and fresh
Affordable gentle and smells delicious.. Rinses clean and fresh.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 September, 2025Verified purchase
Honestly terrible
I love the native tumeric and coconut milk line but it wasn’t in stock so I got this one…bad mistake. It has caused greasy roots, an absurd amount of hair fall and excessive itching to my scalp.
1 reply from Native Team team - 9 days ago
Hi there, Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
5 out of 5 stars
28 August, 2025
originally posted on nativecos.com
Curly clean!
Excellent texture and richness. It makes my curls pop!
1 out of 5 stars
Thumbs down graphic, would not recommend
26 August, 2025Verified purchase
Bad pump
The bottle is the worst to use. The pump doesn’t work.
1 reply from Native Team team - 2 months ago
Hi Jess, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com, so we can assist you further. -Native
1 out of 5 stars
Thumbs down graphic, would not recommend
19 August, 2025Verified purchase
Heavy and oily
The smell was great and I appreciate that the formula is free of all the parabens and sulfates. But the shampoo leaves my hair greasy and oily, and weighs down my hair immediately after washing and drying. I have fine hair, so it could be a factor. The shampoo makes my scalp feel like it is greasier than before showering. I will not be repurchasing this shampoo.
1 reply from Native Team team - 8 days ago
Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
5 out of 5 stars
14 August, 2025
originally posted on nativecos.com
Sweet Scents!
Coconut and Vanilla is an amazing scent, but I am always trying the holiday scents too. I got the Boston Kreme and it was absolutely amazing. I also ordered the Vanilla Sprinkle and was disappointed, the Boston Kreme smelled more like vanilla and sweetness than the Vanilla Sprinkle. Whether you try the classic coconut and vanilla or one of the holiday scents, the coconut and vanilla is always available and smells amazing!
5 out of 5 stars
13 August, 2025
originally posted on nativecos.com
Stunningly Gorgeous
Hair feels and smells amazing, day in and out. Beautiful
1 out of 5 stars
Thumbs down graphic, would not recommend
12 August, 2025
Concerning hair loss
The shampoo and conditioner caused a lot of hair loss and dandruff. I’m 25 years old, never had any concerns about my hair. Picture below is how much fell out in ONE shower.
1 reply from Native Team team - 9 days ago
Hi there, Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2025Verified purchase
RR
Everything was great, excellent service
5 out of 5 stars
7 August, 2025
originally posted on nativecos.com
Amazing
Love the smell only brand i can use because my skin condition
1 out of 5 stars
Thumbs down graphic, would not recommend
6 August, 2025Verified purchase
My hair feels like I could sweep my floor with it.
I honestly don’t know what I was thinking. I should never have tried another Native product, after their deodorant gave me a huge blistering rash that they insisted was my skin “detoxing from harmful aluminum antiperspirant”, despite the fact that I hadn’t used one of those in over a decade. Anyway, this shampoo and conditioner are garbage. If you’re old enough to remember White Rain, it makes your hair feel like that, and if you’re too young, well, there was an urban legend that White Rain contained liquified plastics, so you have an idea of how my hair feels right now. It doesn’t feel remotely clean; instead, it feels like when you try to separate the hair on a doll. I can barely get my fingers through it, let alone a comb. Can’t wait to gleefully return this.