Sponsored
Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - 4RV Dark Burgundy, Rich Plum
$8.49
In Stock
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At a glance
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About this item
Highlights
- GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT HAIR DYE gives you rich and glossy color that washes away gradually.
- A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
- DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
- TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
- HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
- WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.
Description
Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Paraben-Free, Contains Coconut Oil, Vegan
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Gloves, Conditioner, Applicator
Beauty Purpose: Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
TCIN: 13335740
UPC: 3614226794598
Item Number (DPCI): 063-01-0109
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
color enhancing creme aqua/water/eau, propylene glycol, ethanolamine, cetearyl alcohol, 2-methoxymethyl-p-phenylenediamine, trisodium ethylenediamine disuccinate, 4-amino-2-hydroxytoluene, citric acid, parfum/fragrance, resorcinol, sodium sulfite, p-aminophenol, 1-hexyl 4,5-diamino pyrazole sulfate, dicetyl phosphate, ascorbic acid, m-aminophenol, ceteth-10 phosphate, 1-naphthol, steareth-200, xanthan gum, sodium hydroxide, 2-methyl-5-hydroxyethylaminophenol, phenyl methyl pyrazolone, titanium dioxide / (ci 77891), disodium edta, tocopheryl acetate. color activator aqua/water/eau, paraffinum liquidum/mineral oil/huile minerale, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid. brilliant shine conditioner aqua/water/eau, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, parfum/fragrance, benzyl alcohol, citric acid, benzyl benzoate, edta, histidine, cocos nucifera (coconut) oil, sodium chloride, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, bht, ascorbic acid, potassium sorbate, sodium benzoate, sodium sulfite.' '
Allergens & Warnings:
CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS. TO DO SO MAY CAUSE BLINDNESS.Shipping details
Estimated ship dimensions: 3.75 inches length x 2.5 inches width x 6.5 inches height
Estimated ship weight: 0.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How long does the color last?
submitted by AI Shopping Assistant - 5 days ago
A: The color lasts up to 28 washes, gradually washing away over time.
submitted byAI Shopping Assistant - 5 days agoAi generated
Q: Is this hair dye suitable for sensitive skin?
submitted by AI Shopping Assistant - 5 days ago
A: No, it is not recommended for those with sensitive skin.
submitted byAI Shopping Assistant - 5 days agoAi generated
Q: What is the processing time for this hair dye?
submitted by AI Shopping Assistant - 5 days ago
A: The processing time for this hair dye is 20 minutes.
submitted byAI Shopping Assistant - 5 days agoAi generated
Q: Does the formula contain ammonia?
submitted by AI Shopping Assistant - 5 days ago
A: No, the formula is ammonia-free and includes coconut oil and aloe.
submitted byAI Shopping Assistant - 5 days agoAi generated
Q: What is included in the kit?
submitted by AI Shopping Assistant - 5 days ago
A: The kit includes a color cream tube, activator bottle, brilliant shine conditioner, and gloves.
submitted byAI Shopping Assistant - 5 days agoAi generated
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Guests are saying
This hair dye offers a variety of shades that cater to different hair types and preferences, making it a popular choice among guests. Many appreciate its gentle formula that doesn't damage hair while providing good gray coverage. The ease of application and pleasant scent are also frequently highlighted. However, some guests experienced unexpected color results, so it's advisable to choose shades carefully. Overall, it remains a favored option for those seeking a semi-permanent solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 2381 reviews
effectiveness: 3.65 out of 5
quality: 3.44 out of 5
value: 3.47 out of 5
64% would recommend
17 recommendations
(no review title)
5 out of 5 stars
Jess234 - 20 days ago
originally posted on Clairol
I bought the 6.5g colour and it's perfect! I have lots of white hair and I've been searching for a products to blend the white pieces into my natural/original colour. I don't want to deal with salon visits and root coverage every couple of weeks. This is exactly a match for my hair and I look more like myself again. I'm in my 30's, so I'm not ready for a head of white hair just yet. My natural colour is a light auburn with some golden hues. Thanks Clairol! Please don't stop making this product!
Doesnt wirk
1 out of 5 stars
KD - 23 days ago
Doesn’t work at all. …..
amazing, fave hair dye!
5 out of 5 stars
amazing! - 1 month ago
originally posted on Clairol
i love this dye so much! why? it’s not permanent, it smells awesome, doesn’t damage my hair, smells amazing, super easy to use and affordable. i have used this several times and love love it. it does leave more red in my hair than expected but my hair always leans red so maybe it’s my hair and not the dye. highly recommend!
Terrible colors
2 out of 5 stars
NatureMom75 - 1 month ago
originally posted on Clairol
Color is deceiving on the box. 8A It made my medium blonde hair DARKER and this awful dull color and frizzy. Now I have to find a way to remove it.
1 reply from Clairol team - 1 month ago
Hi there! We would first like to thank you for using our Clairol Natural Instincts. However, we are truly saddened to learn of your disappointment with the color results turning too dark. This is not the experience we want you to have, nor what we would expect, and we will be sure to share your feedback with our team. The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
Turns white hair red.
2 out of 5 stars
LanaM - 2 months ago
originally posted on Clairol
I used the 5 and I had natural salt and pepper hair. My white hair absorbed all of the red in the brown and ended up looking very unnatural and bright and coppery. Just fyi if you have white hair.
1 reply from Clairol team - 1 month ago
Hi there! We would first like to thank you for using our Clairol Natural Instincts. However, we are truly saddened to learn of your disappointment with the color results turning red. This is not the experience we want you to have, nor what we would expect, and we will be sure to share your feedback with our team. We are glad to further assist you, and we invite you to give our color experts a call. When you have a moment, please give us a call at 1-800-252-4765, so we can better help.
Darker than I wanted
2 out of 5 stars
daisydais28 - 2 months ago
originally posted on Clairol
I saw someone else say this as well (of course after I did the colour) but my hair ended up much darker than what I started with which I really didn’t want so I’m pretty upset about that. I had a couple different shades in my hair before (blame the summer sun) but most of my hair was an orangey/ginger and it turned all of that hair into a medium brown which was devastating. Highly recommend getting a lighter colour or not buying from this line at all
1 reply from Clairol team - 2 months ago
Hi there! We would first like to thank you for using our Clairol Natural Instincts. However, we are truly saddened to learn of your disappointment with the dark results you received. This is not the experience we want you to have, nor what we would expect. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 and we would be glad to further assist!
Don’t buy
1 out of 5 stars
Kellyiker - 2 months ago
originally posted on Clairol
Bought and applied. Did not cover grey’s at all. Would never buy again. Waste of money.
1 reply from Clairol team - 2 months ago
Hello there! We would first like to thank you for trying out our Clairol Natural Instincts; however, we regret to learn of your experience of the product not covering your grey. This product is a demi-permanent color that is designed to blend grey up to about 35%. If you have more grey than that, we would recommend trying out our permanent color-Nice'n Easy. If you do not have that much grey, we would be glad to provide you with some extra tips to ensure you get the desired results. You may reach us at 1-800-252-4765. We are always more than happy to help!
Product did not work
1 out of 5 stars
MariaFol - 2 months ago
originally posted on Clairol
I just bought this. I just applied to my hair. It didn't change the color or cover up the grey. I wasted my money.
1 reply from Clairol team - 2 months ago
Hello there! We would first like to thank you for trying out our Clairol Natural Instincts; however, we regret to learn of your experience of the product not leaving you with any results. This product is a demi-permanent color that is designed to blend grey up to about 35%. If you have more grey than that, we would recommend trying out our permanent color-Nice'n Easy. If you do not have that much grey, we would be glad to provide you with some extra tips to ensure you get the desired results. You may reach us at 1-800-252-4765. We are always more than happy to help!
No not buy!
1 out of 5 stars
Jen27! - 2 months ago
originally posted on Clairol
Terrible decision it’s black black! Not a single hint on brown! Do not buy! I had blonde! I just wanted to go back to my brown! Now my hair is like a crow black!
1 reply from Clairol team - 2 months ago
Hi there! We would first like to thank you for using our Clairol Natural Instincts. However, we are truly saddened to learn of your disappointment with the dark results you received. This is not the experience we want you to have, nor what we would expect. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 and we would be glad to further assist!
Amazing product . True blessing in a small box.
5 out of 5 stars
Dirshka - 3 months ago
originally posted on Clairol
I have mostly 4 c hair and with very stubborn gray. This product is great and long lasting.
Good
5 out of 5 stars
Msyav - 3 months ago
originally posted on Clairol
Great color. Since it’s Demi permanent it only deposits color, making my medium brown hair darker. Please don’t discontinue this. This is the one shade that works well for my hair
Black, Not Dark Brown
1 out of 5 stars
JReady - 3 months ago
originally posted on Clairol
I bought Dark Brown, which looks chocolate-y on the box. It came out black.
1 reply from Clairol team - 3 months ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts 4 Dark Brown kit; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
(no review title)
5 out of 5 stars
CozyGirl - 3 months ago
originally posted on Clairol
I colored my hair with the Dark Rose Gold Blonde and this is the BEST color red I have ever had!! Please don't ever stop making this color!
It's really an ugly auburn.
1 out of 5 stars
PeggyK - 3 months ago
originally posted on Clairol
These is nothing light or golden about this color. It is medium brown and has red tints. It looks like a very ugly auburn.
1 reply from Clairol team - 3 months ago
Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the red results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
So shiny!
5 out of 5 stars
BBELL - 5 months ago
originally posted on Clairol
I've bought this product multiple times, this is the perfect product for first timers. This is great product, nonirritant, and bleach free.
Dont buy it
1 out of 5 stars
Thumbs down graphic, would not recommend
acs - 5 months ago, Verified purchaser
I should have looked at the reviews prior. The only thing this dye did was color my roots a bright red and left the rest of my hair jet black. It looks crazy. would not recommend at all.
very gppd
5 out of 5 stars
beth17 - 5 months ago
originally posted on Clairol
love natural instincts. I've been using this for a long time. never disappointed!
V26 Violet. Not a true color
1 out of 5 stars
Aantorie - 5 months ago
originally posted on Clairol
I purchased the V26 Violet. Rinsed hair for over 40 mins in shower before ran clear. Left dye on for 32 mins. My hair didn't get any violet at all. It's Black. Extremely disappointed and will be asking for a refund.
1 reply from Clairol team - 5 months ago
Hi there! We would like to thank you for trying our Clairol Natural Instincts Bold V26; yet, we are truly saddened to learn that you did not get the results you hoped for. This is not the experience we want you to have, nor what we would expect. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
Great semi permanent ✨🙌
5 out of 5 stars
Foxy7 - 5 months ago
originally posted on Clairol
I love this range and I’ve been using this one recently as I wanted to warm it up a little and it’s working really well, it will only tone the greys as it’s a semi permanent but that adds to a more natural look. I find that the warmer tones lasts longer that the previous colours that I used by a couple of weeks more which means I can get away with a month before my greys start peeping through and the toned grey has faded. My only issue is that it’s so hard to get hold of and therefore has made it so much more expensive. Is this particular colour becoming discontinued?
No No
1 out of 5 stars
Cstone - 6 months ago
originally posted on Clairol
My hair now has a lot of copper. Not a good look for me at all. Color chart is way off.
1 reply from Clairol team - 6 months ago
Hi there! We do want to thank you for trying our Natural Instincts line; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!