For natural, dyed, balayage, ombre or highlighted blonde hair
Dark violet pigments reduce brass and fight against yellow tones
Gently cleanses and moisturizes
Formulated with violet rice extract
Vegan friendly and gluten-free
Sulfate free, silicone free, paraben free, and phthalates free
Never tested on animals
Hair Type: All Hair Types
Health Facts: Sulfate-Free, Paraben-Free
Capacity (Volume): 8 fl oz (US)
Product Form: Liquid
Sustainability Claims: Recyclable
Package Quantity: 1
Beauty Purpose: Nourishing
Item Number (DPCI): 063-00-0271
Origin: Made in the USA
Golden locks deserve special treatment, especially when it comes to wash day. Not Your Mother's Blonde Moment Purple Treatment Shampoo gently cleanses and moisturizes while dark violet pigments combat unwanted brassy hair and yellow tones to help maintain your color and highlights.
How to use purple shampoo: Only use 2-3 times a week in place of regular shampoo. Lather and work into wet hair. Rinse thoroughly. Follow with Blonde Moment Conditioner. Safe for natural hair and color-treated hair
Your clear choice for clean. Details, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
Formulated without sulfates: A product either carries an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
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