BE SASSY, NOT BRASSY. Treat your golden locks with tender, loving care by protecting its true color with Not Your Mother's Blonde Moment Shampoo. Not Your Mother's Blonde Moment Shampoo contains infused dark violet pigment which work to neutralize brassiness and counteract unwanted warm tones. Not Your Mother's Blonde Moment Shampoo uses a proprietary blend of violet rice complex formulated to protect and soften dry hair while gently cleansing and enhancing shine so that you can be ready for all of life's (beautifully blonde) moments. Not Your Mother's Blonde Moment Shampoo is free of the bad stuff. AKA: sulfates, parabens, phthalates, and gluten.
Your clear choice for clean. Ingredients these products are formulated without, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES). • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
A product that either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
A product that either makes an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
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This shampoo is amazing. Not only is it affordable, it works! I haven’t been able to get my babylights redone due to salons being closed so I bought this to ensure i didn’t get brassy. I have been using it every other shampoo and I have never had more compliments on my color! Also, my hair is on the drier side and my hair feels soft and not stripped after washing. I highly recommend!
This stuff is AMAZING. I have used it twice and I already see a difference in the brass in my hair. It makes my hair feel so soft unlike other purple shampoos that make my hair feel hard and tangled. It lathers up just like a regular shampoo and it smells great! I cant recommend this enough. I have tried so many other purple shampoos and this is the one to beat!
This is my second time purchasing. I have used the Clairol Professional Shimmer Lights Shampoo and I really liked that one too. I would say this is comparable to the Clairol one. Both are affordable and does the job.
I have colored hair so I have to use purple shampoo to maintain the color. It keeps my hair toned and eliminates the brassiness. Purchase this if you don't have access to the Clairol purple shampoo!
The shampoo smells great and lathers really well! I’ve always loved this brand and was pretty excited to try this product. After just one wash ( also using the conditioner, with left my hair super soft) I could tell my hair was brighter and less brassy!