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Not Your Mother's Blonde Moment Treatment Shampoo - 8oz

Not Your Mother's Blonde Moment Treatment Shampoo - 8oz - image 1 of 4Not Your Mother's Blonde Moment Treatment Shampoo - 8oz - image 2 of 4Not Your Mother's Blonde Moment Treatment Shampoo - 8oz - image 3 of 4Not Your Mother's Blonde Moment Treatment Shampoo - 8oz - image 4 of 4
Not Your Mother's Blonde Moment Treatment Shampoo - 8oz - image 1 of 4
Shipping
Free standard shipping with RedCard

About this item

At a glance

Clean
Clean
Paraben Free
Paraben Free
Sulfate Free
Sulfate Free
Cruelty Free
Cruelty Free

Highlights

  • Neutralizes and prevents brassiness
  • Enhances shine
  • Hydrates and revitalizes
  • Soothes dry and damaged hair
  • Not Tested on Animals

Specifications

Hair Type: Colored, All Hair Types

Health Facts: Sulfate-free, paraben-free

Product Form: Liquid

Sustainability Claims: Cruelty-free, recyclable

Beauty Purpose: Tone correction

TCIN: 51325153
UPC: 688047130395
Item Number (DPCI): 063-00-0271

Description

BE SASSY, NOT BRASSY.
Treat your golden locks with tender, loving care by protecting its true color with Not Your Mother's Blonde Moment Shampoo. Not Your Mother's Blonde Moment Shampoo contains infused dark violet pigment which work to neutralize brassiness and counteract unwanted warm tones. Not Your Mother's Blonde Moment Shampoo uses a proprietary blend of violet rice complex formulated to protect and soften dry hair while gently cleansing and enhancing shine so that you can be ready for all of life's (beautifully blonde) moments. Not Your Mother's Blonde Moment Shampoo is free of the bad stuff. AKA: sulfates, parabens, phthalates, and gluten.
Clean
Clean
Your clear choice for clean. Ingredients these products are formulated without, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES). • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
Paraben Free
Paraben Free
A product that either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
Sulfate Free
Sulfate Free
A product that either makes an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".
Cruelty Free
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
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Guest Ratings & Reviews

4.7 out of 5 stars with 181 reviews
96% would recommend
151 recommendations
value: 4.6 out of 5
quality: 4.7 out of 5
effectiveness: 4.7 out of 5

Review images (24)

Works great.

5 out of 5 stars
Would recommend
Kelsey B - 22 days ago, Verified purchaser
Works great. Took the orange out of my hair.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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The BEST affordable blonde shampoo!

5 out of 5 stars
Would recommend
BB - 1 month ago, Verified purchaser
This shampoo is amazing. Not only is it affordable, it works! I haven’t been able to get my babylights redone due to salons being closed so I bought this to ensure i didn’t get brassy. I have been using it every other shampoo and I have never had more compliments on my color! Also, my hair is on the drier side and my hair feels soft and not stripped after washing. I highly recommend!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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AMAZING!

5 out of 5 stars
Would recommend
Kgallagher33 - 1 month ago, Verified purchaser
This stuff is AMAZING. I have used it twice and I already see a difference in the brass in my hair. It makes my hair feel so soft unlike other purple shampoos that make my hair feel hard and tangled. It lathers up just like a regular shampoo and it smells great! I cant recommend this enough. I have tried so many other purple shampoos and this is the one to beat!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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Love it

5 out of 5 stars
Would recommend
Emmy - 4 months ago, Verified purchaser
This is my second time purchasing. I have used the Clairol Professional Shimmer Lights Shampoo and I really liked that one too. I would say this is comparable to the Clairol one. Both are affordable and does the job. I have colored hair so I have to use purple shampoo to maintain the color. It keeps my hair toned and eliminates the brassiness. Purchase this if you don't have access to the Clairol purple shampoo!
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
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Use it

4 out of 5 stars
Would recommend
Woody girl - 1 year ago, Verified purchaser
Use this all the time.
value: 3 out of 5
effectiveness: 4 out of 5
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Great product

5 out of 5 stars
Would recommend
Alliejae - 1 year ago
The shampoo smells great and lathers really well! I’ve always loved this brand and was pretty excited to try this product. After just one wash ( also using the conditioner, with left my hair super soft) I could tell my hair was brighter and less brassy!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
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5 out of 5 stars
Would recommend
Brookes22 - 1 year ago, Verified purchaser
Another great product from Not Your Mothers!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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(no review title)

5 out of 5 stars
Would recommend
Mrredm - 1 year ago, Verified purchaser
I’ve used more expensive brands and this one works the same if not better. The smell is nice which is what led me away from my others. It made my hair look a tad darker but very shiny.
effectiveness: 5 out of 5
quality: 5 out of 5
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