$32.00 when purchased online
Target Online store #3991
About this item
Highlights
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and nourishes
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
For medium hair, this color-safe, hydrating shampoo strengthens & adds shine while cleansing, eliminating frizz & leaving hair smelling amazing.
Highlighted Ingredients:
KUMQUAT FRUIT EXTRACT - Full of vitamins A, B & C to add shine
BABASSU OIL - Provides hydration to hair and scalp
COCONUT OIL - Strengthens, helps seal split ends and reduces breakage
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of MEDIUM shampoo in hands and then work into roots and where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of MEDIUM conditioner, focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and added shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Highlighted Ingredients:
KUMQUAT FRUIT EXTRACT - Full of vitamins A, B & C to add shine
BABASSU OIL - Provides hydration to hair and scalp
COCONUT OIL - Strengthens, helps seal split ends and reduces breakage
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of MEDIUM shampoo in hands and then work into roots and where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of MEDIUM conditioner, focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and added shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Scent: Rosemary, Eucalyptus
Hair Type: Frizzy, All Hair Types
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Shine Enhancing, Nourishing, Strengthening
Net weight: 10 fl oz (US)
TCIN: 82518828
UPC: 815402021276
Item Number (DPCI): 342-03-2270
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, cocamide mipa, glycol distearate, parfum (fragrance), amodimethicone, hydroxypropyl guar hydroxypropyltrimonium chloride, glycerin, citrus japonica fruit extract, panthenol, hydrolyzed keratin, polyquaternium-7, orbignya oleifera seed oil, cocos nucifera (coconut) oil, peg-150 distearate, sodium lauroyl glycinate, cetrimonium chloride (anti-static agent/agent antistatique), c11-15 pareth-7, laureth-9, trideceth-12, cocoglucosides hydroxypropyltrimonium chloride, acrylates copolymer, tocopherol, peg-200 hydrogenated glyceryl palmate, peg-7 glyceryl cocoate, disodium edta, citric acid, sodium chloride, sodium hydroxide, tetrasodium edta, phenoxyethanol, sodium benzoate, potassium sorbate, benzyl alcohol, benzyl salicylate, limonene, hexyl cinnamal, ci 15985 (yellow 6)' '
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 2.5 inches length x 2.5 inches width x 5.5 inches height
Estimated ship weight: 0.79 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 7512 ratings
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4.1 out of 5 stars with 523 reviews
37% would recommend
8 recommendations
Awesome shampoo
5 out of 5 stars
Opal11 - 13 days ago
originally posted on http://www.ulta.com

Ive been using for a month I pair it with the conditioner and ive noticed a difference. When I heat style my hair is shiny and frizz free. When I air dry my hair hair is shiny and friz free. I definitely recommend the teo together
Perfume s
4 out of 5 stars
Kelley - 14 days ago
originally posted on http://www.ulta.com

Works great, my hair felt amazing but it has such a strong perfume smell I couldn't continue to use it
Regret purchasing
1 out of 5 stars
Thumbs down graphic, would not recommend
AG - 16 days ago, Verified purchaser
This made my hair fall out more. Very artificial scent.
Stripped Hair of Natural Oils
2 out of 5 stars
Susan - 18 days ago
originally posted on http://www.ulta.com

While it had a fairly nice scent and felt clean, it also stripped my hair of all natural oils. Each time I used my hair required extra leave in conditioner. I'm a curly girl and moisture is key, not stripping it of its oils.
Medium hair, wavy , wouldnt buy again.
3 out of 5 stars
Thumbs down graphic, would not recommend
Lou - 1 month ago, Verified purchaser
Strips my hair , my hair got very dry and brittle after using .
So good!
5 out of 5 stars
Amber - 1 month ago
originally posted on http://www.ulta.com

This product worked really well in my hair. I have thick hair and it can get greasy very easily. This product doesn't dry out my hair, and smells nice!
Fragrance Heavy
3 out of 5 stars
skinny_legend - 2 months ago
originally posted on http://www.ulta.com

The shampoo itself is decent but people are right when they say it's heavily fragranced. I normally don't mind fragrance and I actually really like the smell of this one. It just has a lot of it that it irritated my scalp and i got red bumps from irritation that i had to stop. I normally love Ouai products but I probably won't buy again.
Excellent products
5 out of 5 stars
Ashleigh S. - 2 months ago
originally posted on OUAI
Every product they make smells heavenly. I have loved everything I have gotten.
Great product
5 out of 5 stars
Fred D. - 2 months ago
originally posted on OUAI
Got the medium hair shampoo and conditioner and it is amazing. My hair is very manageable and leaves a luster with its finish.
Awful
1 out of 5 stars
Thumbs down graphic, would not recommend
mek - 2 months ago, Verified purchaser
The fragrance is very strong and unpleasant, and my hair is so dry after just one use. I’ll have to do some damage control now. Not happy at all!!
Excellent Shampoo!
5 out of 5 stars
Kathryn S. - 2 months ago
originally posted on OUAI
Leaves my hair soft, shiny, fresh. The scent is so lovely. Though I have fine hair in strand diameter (and a lot of it on my head), it's a short, bleached Pixie cut. I got the Medium shampoo & conditioner because I need a little extra in conditioning. The Medium is perfect for my hair.
Ouai
5 out of 5 stars
Amy W. - 3 months ago
originally posted on OUAI
Lovely fragrance Efficient as in it doesn't take a lot and gets very clean and easy to rinse out Hair shiny and silky
Love the fragrence!
5 out of 5 stars
Tammy C. - 3 months ago
originally posted on OUAI
The shampoo and conditioner for medium hair left my hair feeling soft and smelling great.
My hair is so soft!
5 out of 5 stars
Bri - 3 months ago
originally posted on http://www.ulta.com

Every time I use this product I love it. It leaves my hair shiny and soft and it smells amazing. I dont have any danruff issues anymore like I did with past shampoos. Lathers very well, definitely repurchasing.
The Best!
5 out of 5 stars
PurpleDaisy - 3 months ago
originally posted on http://www.ulta.com

OUAI products are totally amazing. The shampoo lather's awesome, cleans beautifully and the scent is absolutely amazingly gorgeous. This shampoo gives a lot of body without leaving your hair dried out or greasy. I will always have this shampoo in my shower, it's my favorite.
Love this 💗
5 out of 5 stars
Cortney S. - 3 months ago
originally posted on OUAI
Love this shampoo and conditioner and the anti frizz cream. The best!
I had purchased the thick
5 out of 5 stars
Stella U. - 4 months ago
originally posted on OUAI
I had purchased the thick hair product first. Then I decided to use the medium hair products. Definite game changer! My hair has never looked or felt so good!
Great Shampoo and Conditioner
5 out of 5 stars
Rosemary H. - 4 months ago
originally posted on OUAI
Great Shampoo! Love the smell and makes my hair look so healthy.
Curly hair friendly
5 out of 5 stars
Hannah L. - 4 months ago
originally posted on OUAI
I love this shampoo! I got both the shampoo and conditioner and when I used them together my hair has left so smooth and silky. It’s been hard for me to find something that makes my hair feel smooth but doesn’t stop my curls.
The smell is awful. It
1 out of 5 stars
Gina H. - 4 months ago
originally posted on OUAI
The smell is awful. It was so strong, and last for days even after I washed my hair multiple times with other shampoo. It was so strong. Which is such a shame because my hair did feel smooth and nice.