$21.00 when purchased online
Target Online store #3991
About this item
Highlights
- Features & Benefits:
- Cleanses your hair and scalp
- Removes buildup and dirt without stripping away moisture
- Hair is left healthy and hydrated
- Perfect for dry hair
- Infused with Biotin and contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil
- Great for all hair types
- Clean and subtle scent
- Great for 3B-4C curls
- Research Results:
- 97% agreed using this shampoo made their hair feels completely clean.*
- 94% agreed this is gentle on their hair.*
- 94% agreed this shampoo helped them detangle while washing.*
- *Based on a 60-subject consumer perception study after 1 week of use.
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
- Other:
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired.
Description
Boosted with 10 nourishing oils, our creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera and Coconut Oil.
Scent: Rosemary, Eucalyptus
Hair Type: Curly, Textured
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Curl Enhancing
Net weight: 9.8 fl oz (US)
TCIN: 82550462
UPC: 810015150009
Item Number (DPCI): 342-03-1089
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, propanediol, glycol distearate, argania spinosa kernel oil, cocos nucifera (coconut) oil, mel (honey, miel), melaleuca alternifolia (tea tree) leaf oil, olea europaea (olive) fruit oil, biotin, persea gratissima (avocado) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, butyrospermum parkii (shea) butter, aloe barbadensis leaf juice, prunus amygdalus dulcis (sweet almond) oil, glycine soja (soybean) oil, glycine soja (soybean) sterols, glycolipids, glycerin, phospholipids, amodimethicone, guar hydroxypropyltrimonium chloride, hydroxyethylcellulose, lauryl lactyl lactate, hydroxyacetophenone, peg-150 distearate, parfum (fragrance), hydrolyzed vegetable protein pg-propyl silanetriol, celluose, phenoxyethanol, citric acid, peg-150 stearate, disodium edta, peg-1m, stearic acid, sodium hydroxide, sodium acetate, potassium sorbate, sodium benzoate, linalool
Shipping details
Estimated ship dimensions: 8.07 inches length x 3.22 inches width x 2.28 inches height
Estimated ship weight: 0.73 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this sulfate free?
submitted by Susan - 4 months ago
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Guests are saying
This hydrating shampoo is designed to cleanse while adding moisture, making it a favorite among guests with various hair types. Many appreciate its rich lather and pleasant scent, which enhances the washing experience. Guests report softer, shinier, and more defined curls after use, making it a staple in their hair care routines. While some experienced mixed results, the overall consensus highlights its effectiveness in maintaining hydration and curl definition.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 7432 reviews
72% would recommend
18 recommendations
Lots of lather
4 out of 5 stars
Desiree J. - 5 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Hydration shampoo provides lots of lather, if you like that this is the shampoo for you
A Big Difference
5 out of 5 stars
Ronda B. - 9 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] My hair feels so soft and hydrated. Pattern is going to be my go to.
Lit New Products & Fam!
5 out of 5 stars
Gina M. - 14 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Just started my natural hair journey 7 months ago. Needed a nourishing shampoo. PATTERN products came highly recommended. Tried sample size of the shampoo and the leave in conditioner. LOVE THEM BOTH! ❤️ Ordering was super easy and my products shipped quickly. You've got a new family member! Thank you!
Great for fine haired coilies!
5 out of 5 stars
Angela H. - 16 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] My hair is fine and coily. Many shampoos are too strong for my strands. This shampoo cleans without damaging or stripping my hair. The hydration it imparts allows me to air dry my curls as I go about my day and I am noticing more compliments on my hair.
Hard No - NEVER again
1 out of 5 stars
Teresa - 21 days ago
originally posted on http://www.ulta.com
This is a hard no - never again. Too much glycerin. Blew my cuticles wide open. If you have color treated hair where your hair is already high porosity or any high porosity hair, glycerin is too high up on the ingredients list.
Great for coils and curls.
5 out of 5 stars
Anita P. - 28 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] This shampoo really does seem to hydrate my hair. It has a silky feel and creates a soft fragrant lather. Doesn't leave my hair feeling dry and stripped like some other shampoos do. Smells good too.
don't recommend
2 out of 5 stars
- 30 days ago
originally posted on http://www.ulta.com
Caused dryness and breakage
Love this shampoo
5 out of 5 stars
Taryn J. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Works great on thick curly hair, great hydration, not greasy and my hair looks great
The only thing I’m not a fan of
5 out of 5 stars
Sonji H. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] While I love every other product I purchased, I’m not a fan of the hydrating shampoo. It seems to lack moisture. My hair seems really dry after shampooing. Love the gel, leave In, light and medium conditioner, milk, hydrating mist, and hold gel. Oh and the mousse. Tracee Ellis Ross, you did a thing girl!!!! And I am here for it!!
Clean and sparkly
5 out of 5 stars
Thumbs up graphic, would recommend
ShopperJP - 1 month ago, Verified purchaser
Makes hair shine and smooth
I always buy this product
5 out of 5 stars
Lu - 1 month ago
originally posted on http://www.ulta.com
Great product
Best shampoo
5 out of 5 stars
Maria S. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Moisture and the softness of my hair that I get with pattern has been better than other products.
Like a drink for my hair
5 out of 5 stars
Teshley K. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Love that it adds moisture back to my hair while cleaning (I use it after the cleansing shampoo). Smells wonderful, goes on super lathery, easy to rinse out.
Jury is still out.
3 out of 5 stars
Patricia I. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Nothing special after one use. Will continue to use.
Great shampoo!!
5 out of 5 stars
Debra F. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Leaves my hair soft, shiny, hydrated and rinses well!!
Lots of hair breakage
1 out of 5 stars
TX Reviewer - 1 month ago
originally posted on http://www.ulta.com
I used this for about 2 weeks, twice a week and started having major breakage. Now I'm dealing with a frizzy pouf around my head from all the 2" long hairs that came from breakage.
El favorito de mis clientes
5 out of 5 stars
Zugel A. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] La hidratación que tu cabello necesita la vas a conseguir con este producto. Perfecto para mantener la hebra suave e hidratada sin dejar el cabello pesado o con exceso de producto.
Love my Pattern shampoo!
5 out of 5 stars
Mary C. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] My tight curls always look amazing when I use Pattern! Bought the biggest pump bottle so I always have it on hand. Love, love, love it! Nothing else compares!
Hydration Shampoo
5 out of 5 stars
Porscha S. - 2 months ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Extremely smooth makes for hydrated curls. No frizziness.
Amazing
4 out of 5 stars
Brianna S. - 2 months ago
originally posted on PATTERN Beauty
I have both curly and a little coil in my hair, 2 different textures. When I use the shampoo it makes my hair look uniform amazing stuff here! So hydrating after I rinse out the soap!!