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Premium Ultra Soft Toilet Paper - up&up™

Premium Ultra Soft Toilet Paper - up&up™ - 2 of 3Premium Ultra Soft Toilet Paper - up&up™ - 3 of 3
Premium Ultra Soft Toilet Paper - up&up™ - 1 of 3
$17.89 when purchased online
Target Online store #3991

About this item

Highlights

  • Ultra-soft toilet paper gently cleans
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Clean up in comfort when you use Premium Ultra Soft Toilet Paper from up&up™. This pack of toilet paper comes with two-ply toilet paper that's soft and gentle on skin — perfect for using on your most sensitive areas. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 18 rolls
Features: Septic-Safe
TCIN: 76596531
UPC: 013100302875
Item Number (DPCI): 253-06-0237
Origin: Assem In USA w/ foreign parts
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 9.64 inches length x 14.46 inches width x 11.76 inches height
Estimated ship weight: 4.78 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

4.6 out of 5 stars with 3293 reviews
quality: 4.37 out of 5
softness: 4.41 out of 5
thickness: 4.38 out of 5
value: 4.34 out of 5
82% would recommend
438 recommendations

Toilet Paper

5 out of 5 stars
Thumbs up graphic, would recommend
Lego plate - 2 days ago, Verified purchaser
I that doesn't shred when you wipe and you don't need to use alot as compared to regular toilet paper which is also double ply
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Smaller rolls

3 out of 5 stars
Thumbs down graphic, would not recommend
Targeteer - 14 days ago, Verified purchaser
These used to be 264 sheets per roll as the specifications still say at the time of this review. However, they are actually 244 sheets per roll - they are now making them smaller and a lesser quality, unfortunately. Not as much of a bargain as they used to be, which is unfortunate. I am not overly happy with some of Target's changes to its store brand products.
quality: 3 out of 5
softness: 3 out of 5
thickness: 2 out of 5
value: 3 out of 5
5 guests found this review helpful. Did you?

Up & Up TP

5 out of 5 stars
Thumbs up graphic, would recommend
Momomonster - 19 days ago, Verified purchaser
It's actuallu better than a name-brand product, and it is reasonably priced!
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Highway Robbery

1 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed - 24 days ago, Verified purchaser
The size of the rolls has significantly diminished! I'm so annoyed by this because companies and manufacturers are price gouging while reducing the size and quality of products, and there is nothing the consumers can do about it, but just stop purchasing, but because sometimes it's essential items, you have to start shopping around again and deviate from a brand you once loved. So sad and disappointing at Target! Same tissue, same brand noticeably roll size. See photo
quality: 1 out of 5
softness: 2 out of 5
thickness: 2 out of 5
value: 1 out of 5
11 guests found this review helpful. Did you?

Love this toilet tissue

5 out of 5 stars
Thumbs up graphic, would recommend
PKW - 26 days ago, Verified purchaser
Up & Up Ultra Soft Tissue is nice quality that doesn't clog the toilet or septic tank! It's soft enough too! Love these big packs as they last a while!
quality: 5 out of 5
softness: 4 out of 5
thickness: 4 out of 5
value: 4 out of 5
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No picture available!

5 out of 5 stars
Thumbs up graphic, would recommend
Cym - 29 days ago, Verified purchaser
This toilet paper is kinda tick so be careful on the amount you unroll to use. You will clog the toilet 🚽
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 3 out of 5
2 guests found this review helpful. Did you?

Shrinkflation

1 out of 5 stars
Thumbs down graphic, would not recommend
Kf - 1 month ago, Verified purchaser
Target changed the size and thought no one would notice! Same price less product and the new size does not feel as high quality. Bottom purchased January 23, top purchased April 4.
quality: 1 out of 5
softness: 1 out of 5
thickness: 1 out of 5
value: 1 out of 5
9 guests found this review helpful. Did you?

TP for the soft connoisseur

5 out of 5 stars
Thumbs up graphic, would recommend
Dilsnick - 1 month ago, Verified purchaser
Super soft and durable
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Comparable to top brands

5 out of 5 stars
Thumbs up graphic, would recommend
Haley - 1 month ago, Verified purchaser
We love this toilet paper. It is comparable to top brands. Why pay more when this works just as well?
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Not soft anymore

2 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed - 1 month ago, Verified purchaser
Used to be so soft! What happened? The quality declined and the price increased. I’m disappointed :(
quality: 2 out of 5
softness: 1 out of 5
thickness: 2 out of 5
value: 1 out of 5
7 guests found this review helpful. Did you?

Question WHY was the product sent

1 out of 5 stars
Thumbs up graphic, would recommend
Ultra Soft Toliet Paper - 1 month ago, Verified purchaser
I just have one question WHY was this product shipped when it was totally open. It is as if someone just sliced it opened. Rolls are damaged and in such disarray, I will no longer order from Target. Workers need to take more pride in there job and when they see an item or items damaged DO NOT send that to a customer. I am paying $18 for really damaged product that I can not even use all of it. I should have taken pictures or returned the product but I did not do either but order again from Target NO
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
7 guests found this review helpful. Did you?

Something seems to have changed

1 out of 5 stars
Thumbs down graphic, would not recommend
TK - 1 month ago, Verified purchaser
Causes irritation and beyond the first few layers there seem to be puffed up waves making feel full from the outside when new, but I seem to be replacing toilet paper much more frequently as the roll seems to be going very quickly and much moreso than before.
quality: 3 out of 5
softness: 3 out of 5
thickness: 2 out of 5
value: 1 out of 5
9 guests found this review helpful. Did you?

Changed

1 out of 5 stars
Thumbs down graphic, would not recommend
Tinited - 1 month ago, Verified purchaser
My family and I have used this for years but I think they changed the quality of it. It used to be great but now it just falls apart easily. Will not be buying this again.
quality: 1 out of 5
7 guests found this review helpful. Did you?

Soft and strong

5 out of 5 stars
Thumbs up graphic, would recommend
Fabulous - 1 month ago, Verified purchaser
The most soft and strong toilet paper to be a store brand, I was pleasantly surprised, will be my go to brand.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Why did they change it??

1 out of 5 stars
Thumbs down graphic, would not recommend
MAT211 - 2 months ago, Verified purchaser
This used to be the best toilet paper. Idk why they changed it but it’s absolutely terrible now. It was once comparable to Charmin and is now comparable to Scott’s. I won’t be purchasing this again.
quality: 1 out of 5
softness: 1 out of 5
thickness: 1 out of 5
value: 1 out of 5
7 guests found this review helpful. Did you?

PERFUMED tp

1 out of 5 stars
Thumbs down graphic, would not recommend
bummed out - 2 months ago
Even though it's not labeled as scented, this tp contains a strong perfume. If I had known I would not have purchased.
3 guests found this review helpful. Did you?

Best toilet paper

5 out of 5 stars
Thumbs up graphic, would recommend
Liz - 2 months ago, Verified purchaser
Love this toilet paper. Very soft and high quality.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Good stuff

5 out of 5 stars
Thumbs up graphic, would recommend
Mommy12 - 2 months ago, Verified purchaser
If you want to save money but get a premium toilet paper, get this. We have tried so many brands, and because one of my kids has really sensitive skin, they all don't work for us. This is similar to the ultra soft name brand that begins with the letter C. It doesn't cause skin irritation, and it's not thin or one ply. Really soft and does the job. Septic Safe.
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

Soft is Better

5 out of 5 stars
Thumbs up graphic, would recommend
Mamalovey - 2 months ago, Verified purchaser
Not sure this is premium but it is soft.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Declining Quality :(

3 out of 5 stars
Thumbs down graphic, would not recommend
Dafina - 2 months ago, Verified purchaser
Quality is declining. I switched to this brand during Covid because of supply issues, and was so so happy that I’ve remained a dedicated customer for 4 years now. Unfortunately the quality of this product is declining. It’s rougher than it was, and weirdly thicker. I’ll still buy it occasionally but I’ve mostly switched back to Charmin.
quality: 3 out of 5
softness: 3 out of 5
thickness: 4 out of 5
value: 3 out of 5
3 guests found this review helpful. Did you?

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