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Premium Ultra Soft Toilet Paper - up&up™

Premium Ultra Soft Toilet Paper - up&up™ - 2 of 3Premium Ultra Soft Toilet Paper - up&up™ - 3 of 3
Premium Ultra Soft Toilet Paper - up&up™ - 1 of 3
$27.49 sale price when purchased online
$28.99 list price
Target Online store #3991

About this item

Highlights

  • Ultra-soft toilet paper gently cleans
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Clean up in comfort when you use Premium Ultra Soft Toilet Paper from up&up™. This pack of toilet paper comes with two-ply toilet paper that's soft and gentle on skin — perfect for using on your most sensitive areas. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685861
UPC: 013100302868
Item Number (DPCI): 253-06-2806
Origin: Assem In USA w/ foreign parts

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.

Shipping details

Estimated ship dimensions: 15.4 inches length x 10.6 inches width x 19.9 inches height
Estimated ship weight: 8.51 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I currently have this product - 12 rolls but each roll has 284 sheets per roll. I see the "new versions" have 20 sheets less. WHY??

submitted by JoLu2 - 2 years ago
  • A: Yup. These stuff is absolute trash now. I’ve been buying it for years and the last few months it’s like it’s a completely different material too. Each roll is all messed up before I even bring it out of the package.

    submitted byTina - 23 days ago
  • A: It is July 2025 as I write this and they've done it again. The latest package has much smaller rolls and a different imprinted pattern on the rolls. Not happy.

    submitted byJB - 1 month ago
  • A: Shrinkflation. They've raised the prices and given you less product.

    submitted bysay my name - 2 years ago
  • A: Hello JoLu2 - Great Question! As Target continues to bring innovation, product improvement and operational efficiencies to our up&up® products, sometimes that leads to changes in sizing or counts. We feel confident that the product we are putting on the shelf will meet and exceed our guests expectations -Daniel

    submitted byDaniel - 2 years ago
    Target staff support

Q: Does this product use any kind of fragrance?

submitted by HAR - 3 years ago
  • A: Made from materials from sustainably maintained forests and controlled sources. No mention of any type of fragrance.

    submitted byMW - 3 years ago
    Target staff support
  • A: No, it has no fragrance.

    submitted byIrisB - 3 years ago
  • A: I never had an issue but yes the last 18 pack that I purchased in January of this year had a bug spray scent to it and I wouldn't have even known had it been for the bad irritation that I had discover

    submitted byMike - 1 year ago

Q: Is this septic safe!!!!!!

submitted by Cindy - 3 months ago
  • A: Cindy something I've learned is the majority of TP is septic safe. It's a matter of how quickly it breaks down in the tank. Most ultra toilet paper takes a while to break down= pumping tank more

    submitted bydandelion - 26 days ago
  • A: Hi Cindy - Thank you for reaching out to us with your query about the Premium Ultra Soft Toilet Paper - 30 Rolls - up&up. Yes, the toilet paper is Septic-Safe. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 3 months ago
    Target staff support

Q: How many square feet are in the package?

submitted by CinBen - 2 years ago
  • A: Hello CinBen. Thanks for asking. The 18 Roll dimensions are 15.5" length x 10.6" width x 12" height. Have a great day. - Matt

    submitted byM - 2 years ago
    Target staff support
  • A: says 862.4 sq ft on package

    submitted byjim - 1 year ago

Q: Is this 2 ply toilet paper

submitted by Cindy - 3 months ago
  • A: Hello Cindy - Thank you for your Question! Yes, this is a 2-ply toilet paper roll. Hope this helps! - Eram

    submitted byEram - 3 months ago
    Target staff support

Q: is this toilet paper as soft as Charmin?

submitted by squeak - 7 months ago
  • A: Hello squeak- We appreciate your interest in this Premium Ultra Soft Toilet Paper. It is designed to offer a soft and gentle experience, made from materials from sustainably maintained forests and controlled sources but depends upon personal preferences. We know you will enjoy it. – Auria

    submitted byAuria - 7 months ago
    Target staff support

Q: Are these mega rolls?

submitted by Kenya - 10 months ago
  • A: Hello Kenya - Great Question! Thank you for your interest in this amazing Tiolet paper! Yes these are mega rolls. The dimensions are 15.5" length x 10.6" width x 12" height. Hope this information helps! – Luke

    submitted byLuke - 10 months ago
    Target staff support

Q: Are there PFAs is this toilet paper?

submitted by Lindsay - 11 months ago
  • A: Lindsay - Thank you for your interest in this item. Target requires our vendors to produce all products in accordance with federal, state and local laws including those applicable to PFOA and PFAS . I hope this helps. - Kate

    submitted byKate - 10 months ago
    Target staff support

Q: What is the cost for 100 count sheets? Thank you.

submitted by Target customer - 2 years ago
  • A: It is $0.40/100 count. I copied this from the product description, so this should be right.

    submitted byIrisB - 10 months ago

Q: Why doesn't the package itself show how many sq. ft. TOTAL are in the package??? The 'Soft & Strong' version DOES state the total square feet on the package! WHAT IS BEING HIDDEN FROM US???

submitted by Careful - 2 years ago
  • A: Hello - Thanks for reaching out to us about our Premium Ultra Soft Toilet Paper - 18 Mega Rolls. Here are the details you have asked about. The 18 Rolls Bathroom Tissue has 264 2-Ply Sheets Per Roll, the total measurements are 517.4 SQ FT (48 m2) – 3.92 IN x 4 IN (9.9 cm x 10.1 cm). Thank you for pointing out the error, we will work with the internal team to put the correct information on the website. Thanks for being the best part of Target! - Tania

    submitted byT - 2 years ago
    Target staff support

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Guests are saying

This toilet paper is highly praised for its softness and durability, making it a favorite among guests. Many appreciate its affordability compared to name brands, while also noting its strong performance without leaving lint behind. However, some guests have expressed concerns about recent changes in quality and packaging. Overall, it remains a popular choice for those seeking a reliable and comfortable toilet paper option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 3613 reviews
    quality: 4.09 out of 5
    softness: 4.27 out of 5
    thickness: 4.23 out of 5
    value: 4.11 out of 5
    76% would recommend
    495 recommendations

    Poor Quality. Product Changed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    DC - today, Verified purchaser
    Compared last SOFT toilet paper I bought (smaller quantity) and COMPLETELY different than this mega 30 roll. Thickness and quality not the same. Perforations on the two ply dont even line up. I complained and they sent me another 30 roll pack. Will see if better. Donating the other one. Trash
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    Used to love it, now it's awful

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    abland - 14 hours ago, Verified purchaser
    I used to love this stuff. It is no longer plush but now a cheap 2-ply that separates as you take it off the roll. Target no longer has a store brand that can compete with the name brands. Truly don’t know what they were thinking. Change it back.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Quality Item...

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lola - 22 hours ago, Verified purchaser
    Great quality for a reasonable price…Feels like and compares to Charm…
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    Did you find this review helpful?

    LEAVES CRUMBS

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    mamafazbear - 1 day ago, Verified purchaser
    SO BAD. I’ve been buying this TP & the Ultra Strong Up & Up brand TP for years. The most recent purchase was such a waste. CRUMBS OF TP EVERYWHERE. So much left behind after wiping & even just from opening the roll. Going back to the name brand until this is fixed.
    quality: 1 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    THEY RUINED IT

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    TP - 3 days ago, Verified purchaser
    I've bought this toilet paper for at least a decade. I just opened my most recent pack and it is NOT what it was. Thinner, harder, and leaves lots of crumbs. so sad!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Adr

    5 out of 5 stars
    At - 7 days ago, Verified purchaser
    It is very expensive
    2 guests found this review helpful. Did you?

    Not the same as it used to be

    2 out of 5 stars
    KC - 7 days ago, Verified purchaser
    This used to be such a great product. I've bought if or years and recommended it to others. However, for some reason Target has changed it. Not only is it not "plush" anymore, but the plys come apart when coming of the roll. I'm afraid they lost a customer on this one.
    1 guest found this review helpful. Did you?

    The worst. Used to be the best.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    So - 7 days ago, Verified purchaser
    Used to love it now it’s just flakes off so much it’s so annoying.
    quality: 1 out of 5
    softness: 3 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Lowered the Quality

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Cindy H - 8 days ago, Verified purchaser
    I've been buying this for years but it has changed. I noticed "lint" on the bathroom floor below the toilet paper roll. I have to keep vacuuming the floor to pick up the specs of paper falling from the roll! Number 1 rule: It's better to raise prices than to lower the quality. It never pays off. You just lose sales.
    quality: 1 out of 5
    softness: 4 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    My go to now

    5 out of 5 stars
    Thumbs up graphic, would recommend
    ARMs - 8 days ago, Verified purchaser
    Soft like it says, and should be.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Soft & great quality

    5 out of 5 stars
    Thumbs up graphic, would recommend
    AP - 8 days ago, Verified purchaser
    Super soft and durable, really great quality.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Sheds Everywhere

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Meg - 8 days ago, Verified purchaser
    Sheds everywhere, living little pills of tp residue. Frankly, it feels like a health hazard. What a huge waste of money. I am incredibly surprised and disappointed at how poor the quality is. I would rather use 1 ply from a porta potty than this.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Quality is not the same

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Brandi - 9 days ago, Verified purchaser
    Used to be such good quality for the price. They changed it recently and now it is the worst toilet paper I have ever used. Disappointing
    quality: 1 out of 5
    softness: 3 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Changed recently, not good

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    LV - 9 days ago, Verified purchaser
    I’ve bought this brand for YEARS and they have recently changed it. Not good anymore.
    quality: 1 out of 5
    softness: 3 out of 5
    thickness: 3 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Not the same as before

    1 out of 5 stars
    Skelly86 - 9 days ago, Verified purchaser
    I have always bought this tissue for many years. I just bought a batch and they have definitely changed not only the softness but it feels and looks like one ply. They made it cheaper but keeping the price more expensive(no surprise there in this market). I’m hoping it’s just a bad batch of toilet paper, but every roll is consistently bad. Going to have to find a different brand now.
    1 guest found this review helpful. Did you?

    Lint everywhere

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    PJ - 11 days ago, Verified purchaser
    I used to like this product until recently. Now it sheds lint EVERYWHERE! It's a shame but the lint is a real hassle to clean.
    quality: 1 out of 5
    softness: 3 out of 5
    thickness: 4 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Super linty now

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Lizzie - 14 days ago, Verified purchaser
    I used to buy this one all the time. Last time I bought it has been super linty leaving lint everywhere.
    quality: 2 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?

    Worst TP

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    delaney1633 - 21 days ago, Verified purchaser
    Leaves lint all over your bum and your bathroom. Worst TP I’ve used, sounds like the quality changed. Couldn’t wait to be done with the pack.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 3 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Used to be....

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Ashley - 21 days ago, Verified purchaser
    used to be the best… better than leading competitor brand. It’s not anymore. Something recently changed and it’s horrible! Thin, papery, scratchy. Nice try Target but you really messed up with this change.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?

    What happened??

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    bobscanoli - 23 days ago, Verified purchaser
    This used to be my go to, but they must have changed something because now it’s the dustiest toilet I’ve ever used. It pills when you use it and leaves pieces all over you. When you break a piece it causes a dust storm of toilet paper. Such poor quality now I will be donating it.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

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