Sony K85XR90 BRAVIA 9 85" 4K Mini-LED Smart TV
$4,499.99
Out of Stock
Free & easy returns
Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by WORLD WIDE STEREO
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
- $598.00reg $799.99 Sale4.6 out of 5 stars with 21 ratings
- $2,881.94reg $3,999.95 Sale
- $1,027.93reg $2,199.00 Sale
- $1,439.93reg $1,999.95 Sale
- $1,235.99reg $1,699.00 Sale
- $2,368.99reg $3,399.00 Sale
- $1,441.99reg $2,499.99 Sale
Frequently bought together
- $29.99reg $39.99 Sale3.7 out of 5 stars with 32 ratings
- $229.99 - $269.99reg $519.99 - $704.99 Sale4.3 out of 5 stars with 51 ratings
Guests are saying
The Sony Bravia 9 is a standout television that impresses with its vibrant colors, exceptional brightness, and immersive sound quality. Guests appreciate its advanced features, including a user-friendly interface and excellent picture processing. Many have noted the TV's ability to perform well in bright rooms, making it a great choice for various viewing environments. While some guests experienced minor issues, the overall satisfaction with the product remains high, making it a worthy investment for home entertainment.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 67 reviews
1 out of 5 stars
11 May, 2026
originally posted on sony.com
Very annoyed and disappointed!
Very disappointed and annoyed. The product screen was damaged during fitting and the retailer doesn’t want anything to do with the problem even though we complained strongly that it was not through negligence on our part. We will not be buying any more Sony products.
1 reply from Sony UK team - 29 days ago
Hi, Thank you for your feedback. We're sorry to hear that you're facing difficulties with your K-75XR90. This is not the norm as we strive to deliver the best quality possible. Please reach out to us from the following link so we can be of full assistance: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Ismail @Sony support
4 out of 5 stars
30 April, 2026
originally posted on sony.com
Big difference
I used this TV for about two weeks now. The colour is really Vibrant. You may not notice the difference from watching programs but if you turn on 4K and about Demo videos, you can see the vibrant Color and Fine Details. You can not compare the price with normal televisions because it is just another Level.
1 reply from Sony support team team - 1 month ago
Hi, Thank you for your feedback. We're happy to hear that you are enjoying the picture quality of your K-75XR90. We hope you continue to enjoy it for years to come! If you need any assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
5 out of 5 stars
24 April, 2026
originally posted on sony.com
Good Combination
I bought this to complement my new Sony TA-AN1000 AV receiver and I must say I am very impressed. It took a while to get all my device honed in and setup to my liking and now we have one of the best setups you can get today. Love the picture and love the sound
5 out of 5 stars
30 March, 2026
originally posted on sony.com
Amazing picture and sound
Got this (75") TV a few weeks and have been really enjoying watching TV again - the insane brightness and perfectly handled dimming, pair well amazingly. Sound is really good, with some bass and is calibrated to the room. I opted for this over a 77" OLED due to the brightness + special coating eliminating glare - the TV is in a naturally bright room (French doors one side and windows on the other side) - any glare you can see on a really bright day during a dark scene is immediately eliminated when you shift to a bright/normal scene, amazing to see. Coming from a 2018 Samsung 8k TV, I am really happy and this is a significant step up. I think what sets this Sony apart from others is its image processing - everything looks natural unlike my old Samsung (and Samsung generally) which are super punchy, in a unnatural way.
5 out of 5 stars
12 March, 2026
originally posted on sony.com
85" TV
I have had the new TV for a couple of weeks now can't believe the quality.
5 out of 5 stars
10 March, 2026
originally posted on sony.com
FANTASTIC BRAVIA 9stew
My BRAVIA 9 75 cm TV is amazing it's mini led and and super bright l don't see very well so l need this the XR processor is amazing also everything works well I've always bought SONY products since the 1980s they are so well made by people who really care and are so worth the premium you pay There staff care so much and are REALLY helpful and helped me so much and are always only a phone call away The bravia 9 has features other brands don't like super temperature control of the colours which allow you to set perfect black and white in what yours to be called greyscale tracking(before l retired l youst to calibrate this on hi end tvs) The bravia 9 picture is amazing too the sound wave technology is outstanding and comes from the panel itself and is like the rest VERY GOOD and immersive It has two remote controls one rechargable like a mobile phone a great idea around the bravia 9 is amazing and you get blown away by it's picture brightness and features THERE PRODUCTS ARE SIMPLY THE VERY BEST
4 out of 5 stars
3 March, 2026
originally posted on sony.com
great potential
I have had the TV for a week with mixed results Picture quality is so dependent on the broadcast quality perhaps I expected to much. I have max signal strength and all new leads as the standard 2m would not reach Why 3 remote controls (purchased with the Bravia Quad sound system) the latter is superb I would have liked a Sony Expert to look at it Perhaps i have not optimised the settings Prime and Sony programs are good other services very from average to poor with pixelation drop out at times I am sure its just teething problems
1 reply from Sony UK team - 3 months ago
Hi, Thank you for your feedback. We're happy to hear that you're enjoying your K-75XR90. Yet, we're sorry to learn that you're facing difficulties with the picture quality of your TV. Please try to adjust the picture quality to your desired options, following the steps here: https://cutt.ly/ttRb6RIw If the issue remains, try the steps here and test again: https://cutt.ly/dtRneJaD Additionally, you can learn more about the differences between the two remotes at this link: https://cutt.ly/ztRnta2r And to learn about the buttons and functions of the remotes, you can check this link: https://cutt.ly/RtRnt18f Furthermore, you can control both your speaker system and TV with one remote using the Bravia Sync feature, following the steps here: https://cutt.ly/JtRnospk Moreover, if you need any further assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Menna @Sony Support UK
5 out of 5 stars
28 February, 2026
originally posted on sony.com
Sony knocks it out of the park with the Bravia 9
Replaced my previous Sony TV (BRAVIA KD-55XF9005) which has performed flawlessly for over 8 years. The initial impressions are better than expected, brightness, contrast, colour and sound are all a step up from what was previously the top of the range model. I held off purchasing because I wanted to stick with a 55" model, I haven't adjusted my viewing distance and it doesn't feel overpowering. 100hz on the PlayStation 5 means the framerate is silky smooth, and is tempting me to go for a PS5 Pro as I feel I would be able to see the benefit now. I almost dropped a star, because I feel in 2026 we should have 4 HDMI 2.1 ports and there's no reason for it not to have a 1Gb RJ-45 connector (rather than 100Mbps). I appreciate most people probably connect with the wireless option, but I prefer using a stable wired connection. I've used a UGreen USB 3.0 to RJ-45 adapter to bypass the internal network limitation, as the UGreen is one of the ones, recognised by Google OS
4 out of 5 stars
26 February, 2026
originally posted on sony.com
The Bravia 9 is stunning
Ok, so I have been a fan of Sony products for a long time, in my opinion their build quality and longevity is always excellent. We bought the Bravia 9 to replace our 11 year old 55" Sony, tbh the old tv was still excellent and has gone to family. The Bravia 9 is stunning, although I had a little tweak to colour settings for our taste. I've had people say the way you control the tv is not easy but I've found if you just use the settings button everything is laid out and easy to use. I think Sony have done a great job, and I look forward to many years of use
1 reply from Sony support team team - 3 months ago
Hi, Thank you for your feedback. We're happy to hear that you are enjoying your K-65XR90. We hope you continue to enjoy it for years to come! If you need any assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
3 out of 5 stars
21 February, 2026
originally posted on sony.com
A95l better than Bravia 9
Purchased recently after owning a Sony A95L. I don’t rate the Bravia 9 over the A95L. I will be sticking with OLED next time.
1 reply from Sony UK team - 4 months ago
Hi, Thank you for your feedback. We're sorry to hear that the K-65XR90 didn't meet your expectations. This is not the experience we aim to provide, as we continuously strive to deliver the best quality possible. You can adjust the picture quality of your TV to meet your preferences by following the steps here: https://cutt.ly/KtWeSEYi Furthermore, if any further assistance is needed, please feel free to contact us using this link: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Menna @Sony Support UK
5 out of 5 stars
5 February, 2026
originally posted on sony.com
Best I Have ever purchased
Clarity and brightness best ever. Processor speed eliminates need for Apple TV add on.
1 reply from Sony North America Support team - 4 months ago
Hi there, We’re so glad to hear you’re enjoying the clarity and brightness of your new TV! It’s great to know the powerful XR Processor is delivering such a fast, seamless experience that it simplifies your entire setup. Thanks for choosing Sony. Best regards, Eliab
5 out of 5 stars
5 February, 2026
originally posted on sony.com
Awesome tv
I'm waiting the review after a year of use my SONY BRIVIA 9 XR K-85XR90 . Very good picture quality, Details and deep picture quality. Easy to set up. Sound quality is amazing. Very clean and details sound. You d't really need a sound bar. Very happy with a product. Enjoy every bits. Highly recommend to anyone.
5 out of 5 stars
25 January, 2026
originally posted on sony.com
Excellent picture
Excellent sound and picture quality easy set up and unpacking
4 out of 5 stars
19 January, 2026
originally posted on sony.com
Sony Bravia 9
It's an amazing tv, it's got all the bells and whistles and it's robustly built hence the 5yr warranty
1 reply from Sony support team team - 5 months ago
Hi, Thank you for your feedback. We're happy to hear that you are enjoying your K-65XR90. We hope you continue to enjoy it for years to come! If you need any assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
5 out of 5 stars
14 January, 2026
originally posted on sony.com
This TV is astounding
I just bought this in January 2026, it is astounding on every level, better than OLED in my opinion.
1 reply from Sony North America Support team - 5 months ago
Hi bax69, It’s incredible to hear that the BRAVIA 9 is exceeding your expectations! We take great pride in our XR Backlight Master Drive technology, which allows this Mini LED to deliver the extraordinary brightness and contrast that can truly rival any display. Thanks for choosing Sony. Best regards, Eliab
5 out of 5 stars
12 January, 2026
originally posted on sony.com
Amazing TV....
Bought this as a Christmas present (for myself) and what a screen. Was concerned about miniLed picture quality compared to an Oled but this screen is truly amazing. Very bright making it ideal for brightly lite rooms. No light bleed around bright objects on a dark background The sound quality it very good and this is not only the best screen I've seen but owned. It is a GoogleTV making it exceptionally versatile. You can download android apps. Bought a K-65X70U which is no way as good as the Bravia 9. These MiniLed tv's should last a lot longer than OLED as they deteriorate over time. Well done SONY.
5 out of 5 stars
7 January, 2026
originally posted on sony.com
Great TV
Great viewing quality for the size, clearly a top of the line TV
1 out of 5 stars
4 January, 2026
originally posted on sony.com
VOICES WON"T STAY SYNCED
Bought because it was suppose to have great audio but voices won't stay synced with the picture. I tried all the online hacks but it won't say synced
1 reply from Sony North America Customer Support team - 5 months ago
Hi Loughran, We are very sorry to hear that you are experiencing audio sync issues with your new BRAVIA 9. We understand how frustrating it is when the audio doesn't match the premium picture quality you expect from this model. We truly appreciate you taking the time to try the various troubleshooting steps available online. Since those recommendations have not resolved the issue, we would like to provide you with personalized technical assistance. Our specialized support team can further evaluate your specific setup and, if necessary, remotely connect to your TV to find a permanent solution. Please reach out to us directly so we can make this right: Contact Sony Support: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv Thank you for considering Sony! We look forward to helping you enjoy the full experience of your TV. Regards, Dominick
5 out of 5 stars
2 January, 2026
originally posted on sony.com
Bravia 9 - what a TV
Bought the Bravia 9 75inch TV just before xmas as wanted to try something else after my 8K Samsung TV stopped working after 15 months. The Bravia 9 is a fantastic TV, picture is so crystal clear and a I would have to say better than the Samsung one I had. The user interface is clean and makes interacting with the TV an absolute breeze. A really great product !!
5 out of 5 stars
1 January, 2026
originally posted on sony.com
The best mini-LED/LCD money can buy.
The Bravia 9 is a beast of a mini-LED/LCD television. I bought it upon release prior to many online reviews emerging, something I rarely do with any product, because I had faith in Sony's ability to produce the best mini-LED/LCD that money can buy. And they really have achieved that. The image quality is stunning. Yes, we all know that OLED's can't be beaten on contrast and pure blacks, but the Bravia 9 gets so close that I doubt you'd notice or care. Blooming is kept to an absolute minimum. I'd say 9/10 I don't notice any blooming, but perhaps on the odd challenging scene I can detect some, but it's extremely minimal. Provided you're watching the TV straight on, the contrast and lack of perceptible blooming is top draw. And the good news is you'll still get extra punch over OLED on 10% peak brightness windows and upwards. While I am, for the most part, a purist and always watch movie content in Professional mode, I do like to apply Peak Brightness to SDR content. It looks amazing on the Bravia 9 especially with a well encoded 1080p (or even 1080i - in fact even lower resolutions are more than satisfactory on this set) and brings brightness punch that OLED just can't achieve. Obviously my review isn't to convince anyone not to buy and OLED. Back when I bought the B9, I was toying with the idea getting either the Sony A95L, LG G4, or Samsung S95D, the flagship OLEDs for those brands at that time. I opted for a mini-LED/LCD instead for my own reasons, and I don't not regret getting the Bravia 9 for a premium that cost more than all but the A95L out of those OLED options. It's really that good of a television.