L'il Critters Gummy Vites Complete Kids Multivitamin Gummy - Strawberry, Orange & Cherry - 190ct
$10.99 ($0.06/count)
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$12.89($0.18/count)
Buy 1, get 1 25% off select health supplements
4.7 out of 5 stars with 892 ratings
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$10.99($0.10/count)
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4.6 out of 5 stars with 414 ratings
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$12.89 - $16.99
Buy 1, get 1 25% off select health supplements
4.4 out of 5 stars with 7417 ratings
$12.89($0.18/count)
Buy 1, get 1 25% off select health supplements
4.7 out of 5 stars with 892 ratings
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$12.89($0.18/count)
Buy 1, get 1 25% off select health supplements
4.7 out of 5 stars with 892 ratings
$10.99($0.10/count)
Buy 1, get 1 25% off Nature Made supplements
4.6 out of 5 stars with 414 ratings
Guests are saying
These gummy vitamins have become a favorite among kids, making daily vitamin intake a fun and enjoyable experience. Guests appreciate the great taste and variety of flavors, which encourage even the pickiest eaters to take their vitamins without fuss. Many have noted the health benefits, including improved immunity and growth, making these gummies a staple in their households. However, some guests have mentioned issues with clumping and consistency over time.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 2696 reviews
quality: 4.04 out of 5
value: 4.07 out of 5
78% would recommend
55 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
15 March, 2026
Beware of New Formula!
Beware of the formula change! My kids have been taking these daily for years upon years. Our most resent bottle arrive with wet gummies. Wet is the best word to describe it. Every vitamin in the entire bottle is literally soaked in a sticky, condensation like moisture. It’s so bad that they all stick together and clump at the bottom of the jar. You even have to wash your hands after touching them. My kids are upset the taste and texture are not at all the same. I was wondering if we received a defective bottle so I resorted to reading recent reviews. I’m finding this is the new normal! Horrible! I’m only giving 2 starts instead of 1 because of how much we loved this product for a good decade before this formula change. Sadly, we are now on the market for a new brand of kids vitamin .
2 out of 5 stars
25 February, 2026Verified purchase
(no review title)
My child noticed a new taste and texture right away. We've been taking these for years and now he won't tolerate them at all. I wish they didn't change the formula!
2 out of 5 stars
Thumbs down graphic, would not recommend
20 February, 2026Verified purchase
Different formula
Too sticky and wet! My 10 yr old has been taking these since about 6 and she literally asked me to get a different type this time and complains about the texture and wetness. Kind of gross actually. We are trying a new brand today
1 out of 5 stars
Thumbs down graphic, would not recommend
2 January, 2026Verified purchase
Product has changed...
My children noticed the change right away. They’re not happy. These are no longer the vitamins we came to know and love. The taste and texture has changed, and not for the better. The product is sticky & wet to the touch - photo included to show residue in bottle. Will no longer be purchasing these vitamins.
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2025Verified purchase
Thank you!
Thank you, Target, for quickly replacing the missing items from my pickup order. I really appreciate the fast help and great customer service!
1 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2025Verified purchase
Expired
Opened the brand new bottle purchased today, and the gummies were rock hard and stuck together. The expiration date was 10-2025. So these have been sitting somewhere for a LONG time. Usually these vitamins have an expiration of the following year. Had to throw away entire bottle, wasted $12.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 September, 2025
Bring back the old gummies!
I just purchased this bottle because the kids finished their last one. I thought it was just a relabeling but apparently they changed the formula of these gummies too. My daughter put them in her mouth and immediately spit them out. I tried one and I also spit it out. The flavors changed and most importantly, it no longer has that bouncy gummy bear texture! It now has the texture of a cheap fruit snack, the kind that sticks into your teeth. I will be returning these because nobody will eat them. I think it’s odd that they would change the gummy so drastically as a lot of kids are sensitive to change. Before they were a treat to eat, now it’s giving me flintstones vitamin vibes. Bring back the old gummies!
5 out of 5 stars
Thumbs up graphic, would recommend
26 August, 2025Verified purchase
Kids beg for these vitmains in the morning
My kids love these vitamins in the morning. They call them the morning gummy bears. I have been giving these to my 6 year old since he turned 2. He still enjoys them. They have 3 different flavors and they are all good. Will buy again
1 out of 5 stars
Thumbs down graphic, would not recommend
23 July, 2025
New taste and smell
My son has been using these for years and just recently we purchased them and he will no longer eat them. He says they are gross and they even have a different smell to them. He keeps asking me for the old ones and I wish I could get them for him. Hopefully they go back to the old ones because now I have to find a completely different multivitamin again that he will eat. 👎🏼
2 out of 5 stars
Thumbs down graphic, would not recommend
12 July, 2025Verified purchase
Formula Change
My children used to love these vitamins. The updated formula is terrible, and they dread eating them now. Bring back the original!
5 out of 5 stars
1 July, 2025
originally posted on LilCritters
Best gummy ever
I bought it from a month and I really love it it's so good for the ones who has less vitamins and also it tastes so good
2 out of 5 stars
18 June, 2025
originally posted on LilCritters
Loved these until recently
We've been buying these for years and my daughter loved them until the product changed recently. We just opened a new jar and they're terrible. I'm hoping someone from corporate will reach out and explain why they changed the formulation.
1 reply from L'il Critters Consumer Relations team - 8 months ago
We are sorry that your daughter is not a fan of the new formulation. We would like to learn more. Keep an eye out for an email from us. Thanks!
2 out of 5 stars
Thumbs down graphic, would not recommend
14 June, 2025Verified purchase
Bring back the original
Not a fan of the new formula “infused with…” My daughter knew right away it was different by the smell and taste. Please bring back the original!
1 out of 5 stars
1 May, 2025
originally posted on LilCritters
New Label + New Recipe = Not Good
May2025: bought these yesterday. Observed the label is changed and it now says ‘by vitafusion’. They are terrible! My kids and I all agree—taste is different (compared to Harry Potter jellybeans), texture is not pleasant. Label should say ‘new recipe’ as it is nothing like we’ve had before. Very disappointed. LOT YY50416968 EXP 08-2026
2 out of 5 stars
20 April, 2025
originally posted on LilCritters
Disappointed in texture & taste
Did something change with the Gummy Vites daily multivitamin’s formula? The flavor is much more pungent & the texture of the gummy is different. Disappointed if it has changed permanently. My family used this product for years & had loved it, but something had noticeably changed. Lot number YY43114120 exp 5/26
1 reply from L'il Critters Consumer Relations team - 9 months ago
Thank you for your feedback and we are so sorry to hear of your disappointment. 🙁 We would like to follow up. Watch for an email from us so we can do so.
1 out of 5 stars
8 December, 2024
originally posted on LilCritters
Moldy old vitamin
We had a moldy old chewable vitamin in our bottle of gummy vitamins. So gross
1 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2024Verified purchase
All clumped together!
It’s a hassle to take them out of the bottle because they’re all clumped together!
1 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2024Verified purchase
Big vitamin blob
Product is a hit or miss. Beware if you’re ordering for pick up or delivery too. The one they gave me must have melted and clumped back into one huge ball when cooled. Items should be quality checked before giving it to customer!
5 out of 5 stars
21 August, 2024
originally posted on LilCritters
(no review title)
I bought a bottle two months ago and l usually buy it as my baby has meals more than before.
5 out of 5 stars
15 March, 2024
originally posted on LilCritters
Great product.
[This review was collected as part of a promotion.] I bought this for my kids and they absolutely loved it. They are so healthy