Sponsored
Pure Protein 21g Protein Bar - Chocolate Deluxe - 12ct
$15.99 ($0.76/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- DELICIOUS HIGH PROTEIN BAR: Pure Protein Chocolate Deluxe Bars are full of flavor and contain 21g of protein for lasting energy. Each delicious bar is gluten free with high-quality protein that helps build lean muscle and strength.
- ON-THE-GO PROTEIN SNACK: Pure Protein Bars support your busy and active lifestyle. Made with high-quality protein, an essential part of a nutritious, balanced diet, Pure Protein bars are a delicious snack any time of day.
- PRE- AND POST-WORKOUT FUEL: Pure Protein Bars are perfect before or after a workout. Have a protein bar an hour before a workout for energy and lean muscle support or after a workout to replenish energy and help the muscle recovery process.
- PERFECT COMBINATION: Pure Protein is proud to offer high protein bars with low sugar(1) and great taste that you’ll love. (1) Pure Protein products contain 5g of sugar or less.
Description
Pure Protein Chocolate Deluxe Protein Bars are delicious high protein snacks that support lean muscle and strength. Each chocolate deluxe protein bar contains 21 grams of protein, 180 calories and 3 grams of sugar, for a great tasting and gluten free protein snack. Additionally, these high protein bars support your active lifestyle so toss them in your gym bag for a protein snack you can eat pre workout, post workout or on the go during a busy day. With tasty chocolate deluxe flavor, it's easy to enjoy a Pure Protein bar any time of day. Pure Protein is proud to offer low sugar(1) protein bars with great taste. (1) Pure Protein products contain 5g sugar or less.
Serving Size: 1 Bar
Serving Per Container: 12
Amount Per Serving:
Calories: 180
% Daily Value*
Total Fat 4.5g6%
Saturated Fat 3.5g18%
Trans Fat 0g
Cholesterol 15mg5%
Sodium 90mg4%
Total Carbohydrate 17g6%
Dietary Fiber 2g7%
Sugars 3g
Added Sugars 2g4%
Sugar Alcohol 4g
Protein 21g37%
Vitamin D 0mcg0%
Calcium 100mg8%
Iron 2mg10%
Potassium 160mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
ingredients: protein blend (milk protein isolate, whey protein isolate, whey protein concentrate), hydrolyzed collagen, glycerin, cocoa, water, maltitol, maltitol syrup, fractionated palm kernel oil, sugar, whey protein concentrate, milk, unsweetened chocolate, cocoa butter, cocoa (processed with alkali), natural flavor (includes annatto and turmeric added for color), partially defatted peanut flour, calcium carbonate, soy lecithin, butterfat, almond butter, sucralose.
Allergens & Warnings:
Contains milk, soy, peanut and tree nut (almond) ingredients.Consistency: Chewy
Protein Grams per Serving: 21 Grams
Dietary Needs: Gluten-Free
Form: Bar
State of Readiness: Ready to Eat
Package Quantity: 12
Net weight: 21.16 Ounces
Primary dietary ingredient: Whey Protein Isolate
Protein type: Whey Protein, Soy Protein, Whey Protein Isolate, Milk Protein
TCIN: 14217302
UPC: 749826138855
Item Number (DPCI): 094-08-0486
Origin: Assem USA w/foreign/dom. parts
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.9843 inches length x 5.6693 inches width x 4.252 inches height
Estimated ship weight: 1.45 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Are these chewy or hard?
submitted by MoniMouse222 - 9 months ago
A: Hi. Pure Protein Chocolate Deluxe bars are soft and chewy. - Pure Protein
submitted byPure Protein - 7 months agoBrand expert
Q: Does it contain gluten in any form, e.g. as a blending agent?
submitted by ladybug - 1 year ago
A: All of our bars that are labeled as "gluten free" are free of any wheat, barley or rye ingredients. In addition, at the production level, there are multiple controls and cleanings of the lines to ensure that each production line is allergen-free before a bar is run. Finally, all of our bars are lab-tested to comply with the FDA standard of being labeled as gluten free (<20 PPM (part per million)). - Pure Protein
submitted byPure Protein - 11 months agoBrand expert
Q: How does it contain so much saturated fat? And is "Fractionated Palm Kernel Oil" another term for Hydrogenated thus trans fat? Sucrolose is a cheap additive/sweetener right? Any Prop 65 warnings choco
submitted by Big Bob - 2 years ago
A: Yes, most definitely that would be the case.
submitted byDirkjdiggler - 2 years ago
Q: are these bars SNAP eligible?
submitted by Stacey - 3 years ago
A: Yes, these bars are SNAP eligible.
submitted byBrand Expert - 2 years ago
Q: Do these contain chicory root?
submitted by SN - 8 years ago
A: Directly from package ingredients (I Googled it...) Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate, Whey Protein Concentrate), Chocolate Flavor Coating (Maltitol, Fractionated Palm Kernel Oil, Whey Protein Concentrate, Cocoa (processed with Alkali), Calcium Carbonate, Natural Flavors, Soy Lecithin, Sucralose), Hydrolyzed Collagen, Glycerin, Cocoa Powder, Water, Milk Chocolate Drops (Sugar, Whole Milk Powder, Chocolate Liquor, Cocoa Butter, Milk Fat, Soy Lecithin, Natural Vanilla Flavor), Maltitol Syrup, Peanut Flour, Natural Flavors, Vitamin and Mineral Blend (Ascorbic Acid, d-Alpha Tocopherol Acetate, Niacinamide, Zinc Oxide, Biotin, Copper Gluconate, d-Calcium Pantothenate, Potassium Iodide, Vitamin A Palmitate, Tricalcium Phosphate, Pyridoxine Hydrochloride, Thiamin Mononitrate, Riboflavin, Folic Acid, Cyanocobalamin), Sucralose, Almond Butter, Soy Lecithin.
submitted byND1976 - 8 years ago
New & Trending
$29.99($1.85/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.2 out of 5 stars with 15 ratings
$29.99($1.77/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
3.5 out of 5 stars with 8 ratings
$9.99($0.21/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
5 out of 5 stars with 3 ratings
Guests also viewed
$15.99($0.76/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.4 out of 5 stars with 353 ratings
$15.99($0.65/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
3.7 out of 5 stars with 83 ratings
$15.99($0.76/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.4 out of 5 stars with 307 ratings
$15.99($0.76/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
3.7 out of 5 stars with 163 ratings
$15.99($0.76/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.3 out of 5 stars with 247 ratings
$15.99($0.76/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.1 out of 5 stars with 223 ratings
Discover more options
$15.99($0.76/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.5 out of 5 stars with 162 ratings
$15.99($0.76/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.4 out of 5 stars with 353 ratings
$15.99($0.76/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.3 out of 5 stars with 247 ratings
$15.99($0.76/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
4.4 out of 5 stars with 307 ratings
$15.99($0.65/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
3.7 out of 5 stars with 83 ratings
$15.99($0.76/ounce)
Get a coupon, $10 off a $20 purchase with a flu shot
3.7 out of 5 stars with 163 ratings
Related Categories
4.4 out of 5 stars with 436 reviews
flavor: 4.09 out of 5
quality: 4.19 out of 5
value: 3.82 out of 5
75% would recommend
112 recommendations
5 out of 5 stars
22 October, 2025Verified purchase
Weight loss winner
Personally love these as they’re affordable, fulfill my chocolate cravings, and work great as my breakfast/lunch.
1 out of 5 stars
27 September, 2025Verified purchase
Beware of mishandled item
I got two boxes. One was ok. The other had been exposed to heat and the bars were misshapen with the outside melted to the wrapper.
3 out of 5 stars
Thumbs down graphic, would not recommend
16 August, 2025Verified purchase
Need a Price Match!
I love this item, but can’t buy at Target because they are $11.99 at another major retailer and Target won’t price match.
5 out of 5 stars
Thumbs up graphic, would recommend
24 May, 2025Verified purchase
Good flavor and texture
I will only eat 2 brands of protein bars: barebells and these. The best flavors are the fudge brownie and chocolate peanut caramel. The fudge brownie is better if you let it warm up in your pocket or under the sun just a little bit.
4 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2025Verified purchase
Would buy agian but not my first choice
The best pure protein bar Ive had so far. Good microwaved I noticed it has small chocolate chips really yummy. Also delicious when you’re on the go and just need a snack. Overall though it’s not very filling I was hungry like 1- 2 hours after eating it when i prefer to be satiated for 3-5 hours. But overall its affordable if you just want a protein snack on the go.
2 out of 5 stars
Thumbs down graphic, would not recommend
9 March, 2025Verified purchase
Just a chewy block
They are brown, but the chocolate flavor is so faint it should not be advertised as such. But it’s a good value for money as far as protein bars go. And good calories to protein ratio.
2 out of 5 stars
22 January, 2025Verified purchase
Good taste
I like the flavor, I keep them in the frig. Taste better to me that way. But people weren't kidding. These bars really shrunk in size since I last bought them. They're smaller than an avg. candy bar. But yet the price hasn't gone down. The makers of these bars needs to redo the nutrition lable. There is No way this small bar has 180 calories or that you're getting 20 mg. of protein. I think it might be time to switch to something else.
1 reply from Pure Protein team - 8 months ago
We are so sorry that you had a recent poor experience with our products and take all complaints seriously. Please reach out to us at 1-800-854-5019 or info@pureprotein.com so we can address this issue and make it right. Once again, we apologize we did not live up to your expectations and appreciate you bringing this to our attention. -Pure Protein
1 out of 5 stars
Thumbs up graphic, would recommend
24 December, 2024Verified purchase
Never Recd
TARGET - Don't advertise and commit to delivery dates you can't meet:(
1 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2024Verified purchase
Just dont....
I just ate 1 after purchasing and GROSS. Sadly, I made it 3/4 of the way through the chocolate bar before I realized the horrible aftertaste. No matter what I eat I can’t get the taste out of my mouth and I feel like I’m going to puke. Avoid these!
2 out of 5 stars
Thumbs down graphic, would not recommend
27 October, 2024Verified purchase
Tootsie roll
Flavor and texture reminds me of a tootsie roll. It’s not horrible but I wouldn’t order again
5 out of 5 stars
Thumbs up graphic, would recommend
20 September, 2024Verified purchase
Best protein bars!
These bars are my favorite protein bars! Only complaint is they are never on the shelf to purchase at my Decatur, AL store. My Circle app shows they are supposed to be on Aisle 24 - but they are not… ever. The only way I can actually buy these from Target in Decatur, AL is to order them online and mark the purchase for Drive Up or Pick Up. This is frustrating that I can’t buy them when I’m in-store doing regular shopping. Minus 1 star for the logistics issue.
4 out of 5 stars
Thumbs down graphic, would not recommend
13 August, 2024
Not good for a hypoglycemic
These bars are OK, the chocolate deluxe, but I am hypoglycemic and they made me a little bit shaky. I did not have this reaction with the peanut butter chocolate bars, which are the ones I prefer. They are also a little bit thicker than the chocolate deluxe. Also, I like the peanut butter chocolate because they are crunchy and the chocolate deluxe are not crunchy… They are more of a chewy texture.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 July, 2024
Tire chewers would love these
I really tried to like these.. I hate wasting food and I absolutely hate wasting money but this is by far one of the worst things I’ve ever put into my mouth and I’m so confused why they have such a high rating. These bars taste like stale unsweetened tootsie roles and have the texture of clay. They’re so hard to chew and taste what I would imagine a tire would. I’ve tried the cosmic ones and they were pretty bad and these have solidified my opinion to never purchase these protein bars again.
5 out of 5 stars
Thumbs up graphic, would recommend
18 June, 2024
less chalky than I rememeber
my first thought was literally “wow” when I took a bite. I haven’t bought these in a little more than a year and I used to eat these religiously because easy protein of course. Anyway I just tried them again and the packaging is different and so is the texture? My first bite I was not expecting it, it’s definitely not as chalky as it used to be. Like it’s still thick and chewy but not like disgustingly chalky like a lot of protein bars. this was chalky too which I mean is understandable but also that’s why I get tired of protein bars because of that fake taste so this isn’t that bad. But I will have to change it up still so I don’t get tired, I wonder if they changed all their formulas or whatever.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 May, 2024
CAT FOOD LIKE AFTER TASTE
Oh my good the worst bar I’ve tasted in my life! I’m not a picky eater at all but this thing right here was HORRIBLE. When you eat it, it starts chocolatey and ends with a fish cat food like Taste 🤢
5 out of 5 stars
Thumbs up graphic, would recommend
28 May, 2024Verified purchase
Perfect for Someone on a GLP1 Journey!
I'm currently on a weight loss journey supported by the use of a GLP1 medication so I am obsessed with hitting my macros and maximizing my protein intake. I love these bars, I've always got one in my purse. The taste is great, doesn't taste chalky or powdery like some other protein bars out there. I wish they were a little less expensive, but that's kind of an across the board sentiment at the moment.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 May, 2024Verified purchase
Moldy bars
Out of the 12 count pack, at least 6 were moldy. I do not trust purchasing any more products from this company.
1 reply from Pure Protein team - 1 year ago
Hi Andrew, We are so sorry that you had a recent poor experience with our products and take all complaints seriously. Please reach out to us at 1-800-854-5019 or info@pureprotein.com so we can address this issue and make it right. Once again, we apologize we did not live up to your expectations and appreciate you bringing this to our attention. -Pure Protein
3 out of 5 stars
Thumbs down graphic, would not recommend
30 April, 2024Verified purchase
Love-Hate Relationship
Love the amount of protein hate the price. The taste/texture is okay, reminds me of a tootsie roll. However i try to avoid products containing GMOs. This has them. Wish i’d read the label prior to purchasing.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 April, 2024Verified purchase
Moldy
I opened the first bar in the box for my breakfast it was COVERED in mold.
1 reply from Pure Protein team - 2 years ago
Hi Mal pal, We are so sorry that you had a recent poor experience with our products and take all complaints seriously. Please reach out to us at 1-800-854-5019 or info@pureprotein.com so we can address this issue and make it right. Once again, we apologize we did not live up to your expectations and appreciate you bringing this to our attention. -Pure Protein
1 out of 5 stars
Thumbs down graphic, would not recommend
14 April, 2024Verified purchase
Made me feel like a blimp
This bar was disgusting. Not only did it taste awful, but also, I felt extremely bloated and gassy from eating one. I returned the rest of the box. What a waste of my Target Circle Rewards!