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Fresh Wave Odor Removing Gel - 11oz: Paraben-Free, Phthalate-Free, Non-Powered, Fresh Scent - 2 of 4Fresh Wave Odor Removing Gel - 11oz: Paraben-Free, Phthalate-Free, Non-Powered, Fresh Scent - 3 of 4Fresh Wave Odor Removing Gel - 11oz: Paraben-Free, Phthalate-Free, Non-Powered, Fresh Scent - 4 of 4
Fresh Wave Odor Removing Gel - 11oz: Paraben-Free, Phthalate-Free, Non-Powered, Fresh Scent - 1 of 4

Fresh Wave Odor Removing Gel - 11oz: Paraben-Free, Phthalate-Free, Non-Powered, Fresh Scent

$9.99 ($0.91/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Earned EPA's Safer Choice label for healthier, eco-friendly ingredients
  • Lasts 15-30/30-60 days depending on airflow.
  • Neutralizes odor molecules, doesn't cover them up
  • No harsh chemicals, synthetic perfumes, alcohol, or phthalates
  • Non-toxic and safer for children, pets, and the planet

Description

Fresh new look, same great product!

As it evaporates, Fresh Wave Gel completely removes odors using safe, natural ingredients, like water and plant-oils. No toxic chemicals or fake fragrances like traditional air fresheners. Each container includes power gel that uses the natural power of plants to find and eliminate bad odor molecules. As gel disappears, so do nasty smells! Removes odors from pets (litter boxes, sleep and play areas); smoke (cigarette, cigar, pipe); trash; mildew; in bathrooms and kitchens; baby and child rooms; laundry and locker rooms; garages, storage areas, and basements; and more. Open and remove seal, replace slotted lid, and place Gel where odors are strongest.
*packaging may vary.
Scent: Fresh
Health Facts: Phthalate-Free, Paraben-Free, No Fragrance Added, Dye-Free, Aluminum-Free
Product Warning: Keep out of reach of children
Product Form: Gel
Duration: 30 days
Sustainability Claims: Cruelty-Free, Plant-Based, Not Tested on Animals
Package Quantity: 1
Net weight: 11 Ounces
Power Source: Non-Powered
Battery: No Battery Used
TCIN: 17482535
UPC: 816920000330
Item Number (DPCI): 003-04-0762
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

a proprietary blend of water, natural plant oils, and other ingredients.

Allergens & Warnings:

Use only as directed. Keep out of reach of children. Do not put down drain or disposal. *Non-hazardous as defined by OSHA 29 CFR 1910.1200

Shipping details

Estimated ship dimensions: 2.91 inches length x 3.62 inches width x 3.74 inches height
Estimated ship weight: 0.8 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this safe for cats? They can’t metabolize many essential oils

submitted by HELLO - 7 years ago
  • A: Thank you for reaching out to us and for the concern for your cat's safety. While plant oils are part of the ingredients that make our odor removers the best of the market, they are in very low concentrations so that they are not harmful to cats or kittens, when used as directed.

    submitted byFresh Wave Official - 7 years ago
    Brand expert
  • A: Thank you for reaching out to us and for the concern for your cat's safety. While plant oils are part of the ingredients that make our odor removers the best of the market, they are in very low concentrations so that they are not harmful to cats or kittens, when used as directed.

    submitted byFresh Wave IAQ Expert - 7 years ago
    Brand expert

Q: Will this work with getting rid of marijuana odor coming from next door through a shared vent system?

submitted by Trymeh - 4 months ago
  • A: Thank you for your question! Our Fresh Wave Odor Removing Gel can definitely be used to help rid of smoke odors. Please keep in mind the strength and amount of smoke exposure can affect how much gel could be required. We also suggest placing the gel as close as possible to the source. If you have any further questions or concerns please call our Customer Service team at 1-800-998-6367.

    submitted byFresh Wave Official - 4 months ago
    Brand expert

Q: Will this work with a pull out trash and recycle drawer?

submitted by Trasher - 4 months ago
  • A: Hello! Thank you for your question. Yes, our Fresh Wave gel container can definitely be used in a pull out garbage and recycling system in your kitchen. If you have any further questions, please don't hesitate to call our Customer Service team at 1-800-998-6367.

    submitted byFresh Wave Official - 4 months ago
    Brand expert

Q: Does this have activated charcoal as a ingredient?

submitted by Lady Barbara - 6 months ago
  • A: Hello, Thank you for your question! There is no activated charcoal used in our Fresh Wave Gel. If you have any further questions, please feel free to call our Customer Service team at 1-800-998-6367.

    submitted byFresh Wave Official - 6 months ago
    Brand expert

Q: Would this be appropriate to use inside a refrigerator to remove a strong perfume smell from another product my husband used?

submitted by BonnieP - 6 months ago
  • A: Hello, Thank you for your inquiry! You can use Fresh Wave Gel inside your refrigerator to help remove any lingering odors and smells although we do recommend doing this in an empty refrigerator where the doors can be left open for best results.

    submitted byFresh Wave Official - 6 months ago
    Brand expert

Q: In small 1-bathroom 1bedroom clean apartment w/o washer or dryer in apartment. no pets, only use microwave to cook not stove or oven, I have AC on all Spring, Summer thru October = will it be effective 90 days as Azuna product?

submitted by Outdoorone - 8 months ago
  • A: Hello, Thank you for your question! Our Fresh Wave Gels last up to 60 days. Ambient airflow such as open windows or fans help circulate the product while it's working. For any further questions, please call our Customer Service team at 1-800-998-6367. Thank you!

    submitted byFresh Wave Official - 8 months ago
    Brand expert

Q: are the plant oils from essential oils or hydrosols? Essential oils are not safe in any capacity for cats, and I’m also concerned about the oils safety for my children and dog. What are the scientific names of the oils that were used?

submitted by Blair - 9 months ago
  • A: Thank you for your inquiry! While we understand most people believe essential oils, in all forms, are dangerous for animals or people, please know our entire product line uses natural essential oils, meaning they are natural oils that have been extracted from the plants through a flash steam process and they are not high enough in concentration to cause harm in any way. Fresh Wave products have been tested and passed The Safer Choice criteria with the EPA, declaring them as products safe to use around people, animals, and the environment. As always, please feel free to call our Customer Service team at 1-800-998-6367 and we will be happy to assist further. Thank you!

    submitted byFresh Wave Official - 9 months ago
    Brand expert

Q: What exactly are the ingredients? Does the label really end with “and other ingredients?”

submitted by Steph D - 10 months ago
  • A: Hello, Thank you for your inquiry! Our ingredients are a proprietary blend, therefore not all oils are listed on the label. You can find more ingredient information on our website at www.freshwaveworks.com/pages/ingredients or by calling our Customer Service team at 1-800-998-6367. Thank you!

    submitted byFresh Wave Official - 10 months ago
    Brand expert

Q: Would this be suitable for a car with a musty dog smell?

submitted by Nonono - 10 months ago
  • A: Hello, Thank you for your question! Our Fresh Wave Odor Removing Gel can definitely be used in a car to help with any lingering odors. We suggest placing it on a floorboard or somewhere out of direct sunlight and extreme heat. If you have any further questions, please feel free to reach out to our Customer Service team at 1-800-998-6367.

    submitted byFresh Wave Official - 10 months ago
    Brand expert

Q: SOME essential oil smells are harmful to dogs. Can you provide the list of those used in this product please? Thank you.

submitted by DFab - 1 year ago
  • A: Hello, Thank you for your inquiry! Our ingredients can be found on our website below. Fresh Wave products contain Pine, Lime, Cedarwood, Clove, and Anise. Select products will also contain Lavender and Lemon oil. Please know the products are highly water based and all oils are highly diluted making them safe to use around all people and pets. If you have any further questions or concerns, please call our Customer Service team at 1-800-998-6367.

    submitted byFresh Wave Official - 1 year ago
    Brand expert

Additional product information and recommendations

4.3 out of 5 stars with 625 reviews
quality: 3.93 out of 5
scent: 3.69 out of 5
value: 3.51 out of 5
67% would recommend
118 recommendations
1 out of 5 stars
20 March, 2026Verified purchase

Horrible smell

The smell reminds me of the disinfectant they put into portopotties/outhouses or any place without indoor plumbing. I bought this to put into our large deck box where we store lounge cushions when not in use. Although dry, the cushions always came out with a musty smell. Now they come out smelling like a urinal. Not sure what was worse. Needless to say will not be repurchasing.
1 reply from Fresh Wave Official team - 15 days ago
Thank you for your feedback! We are sorry to hear it was not ideal experience for you. If there is anything our Customer Service team can do to help, please feel free to call 1-800-998-6367.
natasha
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
8 March, 2026Verified purchase

Not To My Liking

I'm not a fan of this product at all. I purchased this to rid a kitchen cabinet of the odor caused by garlic stored there. I was naively assuming that it would have little to no scent at all but, in fact, it has a fairly strong and pungent plant-like scent, not at all to my liking. I was hoping that it would be fragrance-free and just eliminate the odor as other products. But given the pungent scent, I think this product is merely masking the garlic odor rather than eliminating it. My best advice - caveat emptor!
John
quality: 2 out of 5
scent: 1 out of 5
value: 2 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
28 February, 2026Verified purchase

(no review title)

It has a good clean scent to it. to clear the orders out of the areas. When you walk in it is .,.
Gary
quality: 5 out of 5
scent: 5 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
15 February, 2026

Subtle Fragrance

Pleasant scent and I enjoy it. Not made to scent the room . It is more of an odor remover . Just received it so will update. The gel will not spill and non toxoc but still plan to keep up and away from children and pets. It is very expensive so that will be a reason not to putchase often.
ModSquad
quality: 5 out of 5
scent: 5 out of 5
value: 3 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
8 February, 2026Verified purchase

Not worth it

Smells good when you shake it but scent fades fast and does nothing. I have it in my walk in closet and you’d never know it was in there.
1 reply from Fresh Wave Official team - 2 months ago
Hello, Thank you for taking the time to provide your feedback! Fresh Wave products are neutralizing products, meaning we intend for the product to leave your space nearly neutral of odors or lingering scents. While they do have a natural scent upon opening due to the plant oils, this will not fill the area with a constant scent as other products do that use synthetic fragrances or perfumes. If there is anything our Customer Service team can further assist you with, please feel free to call 1-800-998-6367. Thank you.
JB
quality: 5 out of 5
scent: 2 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
6 January, 2026Verified purchase

Useless & Overpriced

Not sure where all the positive reviews are coming from. I have this odor removing gel in my powder room which is extremely small and I do not smell it what so ever.
1 reply from Fresh Wave Official team - 3 months ago
Thank you for your feedback. We are sorry to hear you did not have a pleasant experience with Fresh Wave. While our products are not intended to fill a space with scent, but rather leave the space neutral, we do understand you may have wanted something more noticeable. If there is anything our customer service team can do, please feel free to call us at 1-800-998-6367.
Elyse
quality: 1 out of 5
scent: 2 out of 5
value: 1 out of 5
7 guests found this review helpful. Did you?
3 out of 5 stars
1 December, 2025Verified purchase

(no review title)

It works maybe with some sent but not with every thing
Andrea
quality: 5 out of 5
scent: 3 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2025

Works great but picked a different scent when buying again.

I live in a difficult to air out apartment so after cooking certain foods the smell takes a few days to completely clear out. One tub of these gets rid of food smells overnight! Since its just a tub it's super easy to place anywhere unlike some fragrance products that have to be plugged into an outlet. I move this around between our closet and kitchen. The scent isn't my favorite but it's super mild and I don't really notice it unless I'm sitting close to the tub. It's been 2 months since we opened it and they're still about half of the gels left (label says to expect 30-45 days of use). I purchased another tub already in a different scent that I'll hopefully like better.
Rocio G
quality: 5 out of 5
scent: 3 out of 5
value: 4 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase

Worked for us

My trash can smelt even after changing the bag. This deodorizor really worked!
KM
quality: 5 out of 5
scent: 5 out of 5
value: 4 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
29 October, 2025Verified purchase

(no review title)

Does a good job soaking up pet odors in our dog room!
Karson
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase

(no review title)

Love this brand! Gel is effective.
Michelle
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
15 October, 2025Verified purchase

Odor-causing!

Bought two of these. One for our bathroom and the other for our walk in closet. No issues with the one in the bathroom. But the one in the walk-in closet… another story. Our neighboring apartment unit must have a heat source near a wall that we share right by our walk-in closet or something, and when powered on, it activates a reaction in the gel and makes it emit an odor that can only be described as plant-based bug spray. We can’t 100%confirm that it was a neighbor’s heat source that activated it (no heat source in our own apartment unit was powered on at the time), but it only happened at night from about 11pm to 6 am. The smell itself was bad enough, but the symptoms it caused were way worse — mild paralysis in limbs, overactive thyroid, pain in upper right abdomen, overall weakness, headaches. We didn’t know it was the gel causing it at first. We removed every single item from the closet, and as soon as we removed the canister of Fresh Wave, the smell disappeared from the closet. It’s been a couple weeks after we put everything back except for the Fresh Wave, and the smell has not returned. It’s ironic that it’s supposed to be odor-removing… but instead it was the one causing the odor!
1 reply from Fresh Wave Official team - 5 months ago
Hello, Thank you for taking the time to provide feedback with your experience. We would love to discuss this further with you as Fresh Wave products do not contain ingredients that can cause these side effects and we would love the opportunity to provide more information regarding this. We will be happy to provide our Safety Data Sheet for your reassurance. Our Customer Service team is available Monday - Friday 8:00 AM - 4:30 PM CST at 800-998-6367 or by emailing customerservice@freshwaveworks.com. Thank you.
Minty
8 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase

Way better than I expected

Back in the day, I would use those citrus magic room deodorizers for like the closet where the litter box was. I needed something for my dogs’ room to get rid of pet odors. I’d didn’t have high expectations for this and thought maybe it will provide slight improvement a few feet away from the little plastic cup. But, I’m shockingly surprised by this little thing’s out performance! Surpassed my expectations. Zero odors when you step into the room. It’s magic. Worth the price, which was my biggest barrier to buying this. As long as they don’t change the formula, I highly recommend this product.
CooCooCatchoo
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
7 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2025Verified purchase

Doesnt last

Works in small areas. I had mine in my bathroom, at first it was very pungent but the smell did last longer than a week. Waste of 10 buck-a-roonies imo. :/
1 reply from Fresh Wave Official team - 6 months ago
Thank you for your feedback! While our Fresh Wave products do have a natural scent to them from the plant oils we use, they are a neutralizing product intended to leave spaces free of noticeable scents and odors. While they can be very noticeable at first use, the scent of the plant oils dissipates to leave a more neutralized space with just a hint of scent. If you have any further questions or if we can further assist in any way, please feel free to call our Customer Service team at 1-800-998-6367.
TBH
quality: 2 out of 5
scent: 4 out of 5
value: 1 out of 5
5 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
24 August, 2025Verified purchase

Check the smell before you buy.

This made my son’s room smell like a porta-potty.
Mallory
quality: 4 out of 5
scent: 1 out of 5
value: 2 out of 5
10 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommend
22 August, 2025Verified purchase

Works Ok, Smells Weird

Works okay, but the smell is weird. I bought 2, only used one and I’m not going to be using the other one due to the smell
AC
quality: 3 out of 5
scent: 1 out of 5
value: 2 out of 5
10 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
14 August, 2025Verified purchase

Disappointed.

I bought 4 of these to spread around my home. I have a dog and I can’t stand the smell. I was excited to try this. And nothing. Even with 3 in the same room, I still smell Dog.
1 reply from Fresh Wave Official team - 8 months ago
Thank you for your feedback! We're sorry to hear the Fresh Wave Lemon Gel did not work out for you. Please feel free to call our Customer Service team at 1-800-998-6367 to discuss further and they will be happy to assist!
Cheka
quality: 1 out of 5
scent: 1 out of 5
value: 1 out of 5
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2025Verified purchase

Works well!

Works great in my home to remove odors; it also leaves a mild and pleasant scent!
Pam
quality: 5 out of 5
scent: 5 out of 5
value: 4 out of 5
2 guests found this review helpful. Did you?
4 out of 5 stars
7 August, 2025
originally posted on influenster.com
Image

Super useful!

[This review was collected as part of a promotion.] The scent of it isn’t super strong nor super weak. The packaging is easy to use and it is really effective for stench. I loved it so much I already used it all!
kimberlyg399_7752
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
13 July, 2025Verified purchase

Stinky roommate

Honestly didn’t notice any smell, but that’s a good thing bc my roommate STUNK so BAD, and it helped with that ❤️❤️ but it didn’t last for more than 3 months
Bananka
quality: 4 out of 5
scent: 5 out of 5
value: 5 out of 5
11 guests found this review helpful. Did you?

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