Dove Beauty Advanced Care Sheer Cool 72-Hour Women's Solid Antiperspirant & Deodorant - 2.6oz: Paraben-Free Formula, Grapefruit & Lime
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Guests are saying
This deodorant has garnered mixed feedback from guests, with many praising its smooth application and long-lasting freshness. However, recent formula changes have led to dissatisfaction regarding scent and effectiveness. Guests appreciate the clean and mild fragrance, as well as its ability to keep odor at bay. Despite some concerns about white marks on clothing, many still consider it their go-to choice for daily use, especially for those with sensitive skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 836 reviews
effectiveness: 3.82 out of 5
long lasting: 3.71 out of 5
quality: 3.75 out of 5
scent: 3.77 out of 5
value: 3.61 out of 5
58% would recommend
75 recommendations
5 out of 5 stars
24 May, 2026
originally posted on influenster.com

This will last the whole day without worrying about any odors
This by far is the best brand deodorant I have found that will last all day long. It keeps you feeling clean and fresh without reapplying multiple times throughout the day. The texture is perfect it doesn’t clog your pores. I 100 percent recommend this product.
5 out of 5 stars
Thumbs up graphic, would recommend
24 May, 2026Verified purchase
(no review title)
This is so much better than the spray version of this! it last longer than the spray and doesn’t irritate the skin or cause it to itch.
4 out of 5 stars
Thumbs up graphic, would recommend
23 April, 2026Verified purchase
(no review title)
really great deodorant, application glides
4 out of 5 stars
Thumbs up graphic, would recommend
9 April, 2026Verified purchase
Pretty good
It’s okay. I don’t smell when using it which is great cause that was my issue for a long time was B.O. through my deodorants but I will say it 100% transfers onto any color clothing no matter how long you’ve had it on for unfortunately
1 out of 5 stars
Thumbs down graphic, would not recommend
18 January, 2026Verified purchase
(no review title)
I’ve been wearing this deodorant for years but now they changed the formula and scent and it doesn’t work as well and the smell is not pleasant. Won’t be buying Dove anymore.
5 out of 5 stars
Thumbs up graphic, would recommend
14 January, 2026Verified purchase
(no review title)
I have used this for several years and love it👍❣️
2 out of 5 stars
10 January, 2026
originally posted on dove.com
Extremely disappointed in new scent
Please go back to the old sheer cool formula!!! This new scent stinks!! I'm going to have to find a new deodorant. It also does not work as well as the old formula.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 January, 2026Verified purchase
New formula = thumbs down
New formula, different scent. As someone who’s sensitive to scent, this is disappointing.
1 reply from DoveExpert team - 3 months ago
Hi Jay, We're sorry to hear that the product scent did not meet your expectations. This is not the experience we want you to have. Your feedback is greatly appreciated and will be shared with the Quality team.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 January, 2026
Be warned: New formula no longer prevents odor
The formula changed from aluminum zirconium tetrachlorohydrex gly to aluminum sesquichlorohydrate, among other changes. I noticed I started to smell a few hours after I applied it. I washed my armpits and reapplied, only to smell again a few hours later. That's when I realized they sneakily reformulated the product. This new formula simply does not work, and I'm mad I bought a two pack.
1 reply from DoveExpert team - 3 months ago
Hi there, we're truly sorry to hear about the issue you've experienced with the Dove APD Advanced Care Sheer Cool. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54258241 we’ll make sure to assist you promptly.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 December, 2025Verified purchase
weak top
it breaks after a couple of uses
1 reply from DoveExpert team - 5 months ago
Hi Cecilia, we're truly sorry to hear about the issue you've experienced with the Dove Beauty Advanced Care Sheer Cool 72-Hour Women's Solid Antiperspirant & Deodorant. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 53587131 we’ll make sure to assist you promptly.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 December, 2025Verified purchase
(no review title)
I can no longer use this because of the new formula. I bought a new stick and within minutes my armpits felt like they were on fire. I’ve been using this deodorant for over 10 years and will have to find something else now.
1 reply from DoveExpert team - 2 months ago
Hi, We’re sorry to hear about your experience with Dove Beauty Advanced Care Sheer Cool Women's Solid Antiperspirant & Deodorant. Your safety and satisfaction are our top priorities. Please contact our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID# 53492660 so we can address this matter promptly. Thanks.
1 out of 5 stars
17 November, 2025
originally posted on dove.com
New formula is awful.
The original version of this specific deoderant was amazing. However, the new version, “sheer cool”, instead of the invisible sheer cool is repulsive. It smells awful, and isn’t effective. I am so disappointed that the formula was changed.
4 out of 5 stars
Thumbs up graphic, would recommend
2 November, 2025Verified purchase
shows marks on clothes but still good
I love this deodorant and will continue to buy it but I do wonder what “no white marks on 100 colors” means because it shows up on every single color of clothing I get it on. I guess it means “no white marks on 100 shades of white???” not sure but it is misleading.
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
The best deodorant in the market
Best deodorant ever. The scents are amazing.
1 out of 5 stars
25 September, 2025
originally posted on dove.com
WHY did you change the scent?!?!
The old sheer cool scent i would give 5 out of 5 stars on all fronts. I put this new one on (as i was unaware that the scent of it was different) and as soon as i put it on I realized how awful it was. It’s too strong and it is BAD (my husband agrees that this new version stinks). I had to wash it off - it took some serious scrubbing to get all the stink off me. I am SO disappointed that i purchased 2 packs of this!! Ugh! And now i am stuck with this trash because the store I bought from is 60 miles away!!
1 out of 5 stars
19 September, 2025
originally posted on dove.com
Dove Changed the Smell of the Invisible Sheer Cool
I’m SO UPSET WITH DOVE FOR CHANGING THE SMELL OF THE, What used to be the Best Smelling Deodorant, INVISIBLE SHEER COOL. The new bad smelling deodorant only says “Sheer Cool” the old one says “Invisible Sheer Cool” Beware, there is a difference between them and how they smell. I Have gone to every store and smelling the now labeled “Sheer Cool” and it smells awful!!!! Like fake baby powder! The old better smelling “Invisible Sheer Cool” smelt sweet and DELICIOUS! I used to have people smell my pits just to prove how good it was & everyone would agree, even after having it on for hours!!!! Please Dove, I hope you’re listening, bring back the the good stuff!!!! 🙏🙏🙏🙏🙏🙏
1 out of 5 stars
Thumbs down graphic, would not recommend
25 August, 2025Verified purchase
Change in smell
The smell is not the same sadly. I thought it was a bad batch too. Nope. Smells like baby powder. Going to have to find a different brand. Pleased change it back dove!!
1 reply from DoveExpert team - 9 months ago
We appreciate your feedback on our Beauty Advanced Care Sheer Cool Solid Antiperspirant & Deodorant. We're sorry it wasn't the right fit for you, and we've shared your comments with our team.
1 out of 5 stars
21 August, 2025
originally posted on dove.com
This was the best. It's ruined.
I've used Dove deodorant for at least 15 years - long enough when this scent had a different name. The scent was discontinued for awhile and then a few years back was packaged under this name. I was SO EXCITED. (Look, I love the scent - I literally bought all the bar soap I could find with it when that got discontinued ... enough to last me for literally years.) Then about a month ago I got a new stick and ... It Was Not The Same. I thought maybe it was some sort of QC issue and proceeded to buy multiple sticks from multiple store chains in multiple markets. Nope, they all smell like slightly off baby powder. That's horrible enough but the formula doesn't even work anymore. I thought I was just having some failure because of the insanely hot weather we've been having, but nope, even with the return of moderate temperatures it still fails - and badly. I'm not sure what the ingredient or formula change was, but seeing all the reviews for this line i at least know I'm not alone. In the future, if you monkey with formula, at least change the labeling to reflect that it's a new formula. It's unfair to customers to not give them a chance to at least give the sniff test to what ws formerly a tried and true product before purchasing.
5 out of 5 stars
Thumbs up graphic, would recommend
18 August, 2025Verified purchase
My go to deodorant!
This is my absolute favorite deodorant—I order it over and over! It goes on smoothly, feels lightweight, and keeps me fresh all day (and then some). I love that it’s effective without being harsh on my skin, and the Sheer Cool scent is clean and refreshing without being overpowering. It truly lasts as promised, and even after long days I still feel confident. I’ve tried other brands, but nothing compares—this is the only deodorant I’ll buy!
1 out of 5 stars
18 July, 2025
originally posted on dove.com
So sad about the new scent
I’ve been buying this deodorant for years. I bought a new one after I ran out and noticed the scent changed. I thought I might have been imagining it, but it appears the formulation has changed, and the packaging is slightly different. I had to wipe off the deodorant because the smell got worse throughout the day. I’ll have to find a new brand to use, sadly.