SmartSweets Sweet Fish Soft and Chewy Candy - 1.8oz
$3.19 ($1.77/ounce)
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Guests are saying
Guests have mixed feelings about the new and improved version of this candy. While many appreciate the enhanced flavor and texture, others find it too sticky and hard to chew. The candy is praised for being a healthier alternative to traditional sweets, but some guests miss the original recipe's taste and consistency.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 1217 reviews
quality: 3.53 out of 5
taste: 3.58 out of 5
value: 2.94 out of 5
53% would recommend
56 recommendations
5 out of 5 stars
11 February, 2026
originally posted on SmartSweets
Better than the original
I love the taste. I like the texture. All around fantastic.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 February, 2026Verified purchase
Hard Pass
Just No. Aside from tasting like cough syrup, the texture is wildly off putting, (kind of like chewing a honeycomb). I so wanted to love these.
5 out of 5 stars
2 February, 2026
originally posted on SmartSweets
So good!
[This review was collected as part of a promotion.] These are so satisfying, I love the flavor and texture!
5 out of 5 stars
Thumbs up graphic, would recommend
31 January, 2026Verified purchase
Smart Sweets fish new favorite snack
I have an incurable sweet tooth. I was ordering other candy fish when I saw these on Target’s site. I am so glad I took a chance and tried them! These Sweet Smart fish are now my favorite snack. They are extremely tasty, have high-quality ingredient, low in sugar and are a reasonable 130 calories per bag. The brand is pricey, but the health benefits are well worth it to me.
1 reply from SmartSweets Support team - 14 days ago
I'm so happy to hear this, Sara!! It means the absolute world to Kick Sugar, Keep Candy with you <3
5 out of 5 stars
28 January, 2026
originally posted on SmartSweets
Great product!!
[This review was collected as part of a promotion.] I went on the website to order. I think this was the best product for the best price, way better than purchasing at the grocery store.
5 out of 5 stars
Thumbs up graphic, would recommend
23 January, 2026Verified purchase
Sweet Fishies
really liked the taste of this, and it did not taste like it only has 3g's of sugar, which was a surprise
1 reply from SmartSweets Support team - 25 days ago
It means the world to Kick Sugar, Keep Candy with you, Kim! :)
5 out of 5 stars
22 January, 2026
originally posted on SmartSweets
Yummy!
[This review was collected as part of a promotion.] A delicious, gummy treat. A great, low sugar snack and a delicious flavor!
5 out of 5 stars
Thumbs up graphic, would recommend
20 January, 2026Verified purchase
(no review title)
Taste very similar to the real deal without the added sugar!
1 reply from SmartSweets Support team - 25 days ago
It means the world to Kick Sugar, Keep Candy with you, Cam! :)
2 out of 5 stars
Thumbs down graphic, would not recommend
18 January, 2026
(no review title)
Skip these!
1 reply from SmartSweets Support team - 1 month ago
I'm so sorry to hear you weren't a fan of our Sweet Fish! We would love to set you up with a different flavor to enjoy :) Could you please reach out to us via the following link: https://bit.ly/3srVQVM.
1 out of 5 stars
12 January, 2026Verified purchase
(no review title)
The pack was expired and the candy inside was stale/inedible
1 reply from SmartSweets Support team - 1 month ago
I'm so sorry to hear your Sweet Fish were expired when purchased - this is absolutely not the experience we want you to have! We would love to set you up with some fresh #KickSugar candy to enjoy :) Could you please reach out to us via the following link: https://bit.ly/3srVQVM.
5 out of 5 stars
11 January, 2026
originally posted on SmartSweets
Great Candy
Hands down better than Swedish Fish! Better taste better Quality. Kids love it too lol.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 January, 2026
sweet fish
not what I ordered
1 reply from SmartSweets Support team - 1 month ago
I'm so sorry to hear you didn't receive the correct #KickSugar candy! We'd love to learn more and set you up with some fresh candy to enjoy :) Please reach out to us via the following link: https://bit.ly/3srVQVM.
5 out of 5 stars
1 January, 2026
originally posted on SmartSweets
Sweet as Sugar - with no sugar!!!
[This review was collected as part of a promotion.] I started eating SmartSweets as a true substitute for traditional sugar candy, and I honestly did not expect it to work this well. The flavors I consistently reach for, especially Sweet Fish, as it completely satisfy my sweet tooth without the sugar spike or the aftermath that usually comes with regular candy. What sets SmartSweets apart for me is that they are sweetened without sugar alcohols, which makes a real difference. They taste clean, do not cause stomach issues, and still deliver that classic chewy and sour candy experience. Knowing they are plant based, made with thoughtfully chosen ingredients, and dramatically lower in sugar makes it easy to enjoy them regularly rather than feeling like it is a “cheat. ” I now use SmartSweets as my primary alternative whenever I am craving something sweet. They have become a reliable, enjoyable replacement rather than a compromise, and that is not something I have found with other low sugar or “better for you” candies. These are the rare products that actually do what they promise.
5 out of 5 stars
24 December, 2025Verified purchase
Yum
We started with the smart sweets lollipops but have expanded into all their candy. Always a hit in our household
1 reply from SmartSweets Support team - 1 month ago
It means the world to Kick Sugar, Keep Candy with you and your family, Kay! <3
5 out of 5 stars
22 December, 2025
originally posted on SmartSweets
My fave!
[This review was collected as part of a promotion.] Sweet Fish is my absolute fave of all the Smart Sweet flavors. Love these! They do not taste like there is only 3 grams of sugar. So glad I found this brand as I have a sweet tooth and this is a much better choice.
5 out of 5 stars
Thumbs down graphic, would not recommend
12 December, 2025
(no review title)
Literally delicious, smell so good. way better than the original. these are top 👌 and doesnt give my kids sugar rushes
1 reply from SmartSweets Support team - 2 months ago
Thanks so much for taking the time to leave such a sweet review, Chey! It means the world to Kick Sugar, Keep Candy with you and your family :)
1 out of 5 stars
Thumbs down graphic, would not recommend
3 November, 2025Verified purchase
Spikes Blood Sugar, Contains a Nightshade
3 grams of sugar is too much; as a diabetic, I could not withstand the blood sugar spike caused by only a few pieces. Atkins Endulge Gummy Bears are similar but better, with less than 1 g sugar, 2 g net carbs, and 35 calories per 1.06 oz pack. Smart Sweets Sweet Fish also includes a nightshade in their ingredients: Modified Potato Starch.
5 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2025Verified purchase
Sink
Shared at a small gathering and everyone liked them (adults, kids ranging from 2-6 years). They are definely not sugary sweet, but have a hint of sweetness and they are chewy. The downside is they sink if using for drinks (I was making a mocktail that called for [regular] fish gummies and in the photo they floated. I never tried with the "real" gummy, so not sure how unexpected it was).
1 reply from SmartSweets Support team - 4 months ago
What a sweet idea! It means the world to Kick Sugar, Keep Candy with you, Slatka <3
5 out of 5 stars
Thumbs up graphic, would recommend
24 September, 2025Verified purchase
Amazing!
Some of the best healthy candy alternative around. Texture and taste are addictive and the ingredients make it a guilt free snack!
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025
yummy
lovely berry flavor. does not taste like the other but better. nice texture
1 reply from SmartSweets Support team - 5 months ago
I'm so happy to hear this, Christy! Thank you for leaving such a sweet review <3