L'Oreal Paris Voluminous Lash Paradise Mascara Primer Millennial Pink - 0.27 fl oz: Paraben & Aluminum-Free, Thickening, Lengthening
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Guests are saying
Guests have mixed feelings about this lash primer. While some appreciate its ability to add volume and length to lashes, many are disappointed with the new formula, preferring the older version. The primer is praised for its smooth application and effectiveness in enhancing mascara, but some find it clumpy and less effective than expected.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 988 reviews
easy to apply: 4.42 out of 5
easy to remove: 4.26 out of 5
long lasting: 4.21 out of 5
quality: 3.67 out of 5
value: 3.55 out of 5
58% would recommend
46 recommendations
1 out of 5 stars
18 October, 2025
originally posted on lorealparisusa.com
Tried to fix something that wasn’t broken…
So glad to see it isn’t just me that hates the formula change. This was my go-to. Off to find something that works. Good luck L’Oréal. I never write reviews, but if this at all helps you reconsider bringing the old one back I figured I’d try it.
1 reply from LeCare team - 5 months ago
Hi Seeisha! Thanks for reaching out to us regarding Lash Paradise Mascara Primer. We're sorry to hear that you are not pleased with the current formula for this product. We value consumer feedback and will share your comments with our teams.
1 out of 5 stars
5 September, 2025
originally posted on lorealparisusa.com
Awful
Bring back to old white lash primer this new stuff DOES NOT work I have one question why do you constantly change your products or discontinue it right when people like it that is one of my pet peeves about L’Oreal makeup constantly changing it all the time and for the worse if you asked me, but bring back the original white primer. It was better. I don’t know what this stuff is. You’re trying to pan off on us, but it’s ridiculous
1 reply from LeCare team - 7 months ago
Hi there! We truly appreciate your feedback regarding our product changes and understand how frustrating it can be when a favorite product evolves or is no longer available. We sincerely apologize for any disappointment this has caused and will ensure your valuable comments are shared directly with our product development team. At L'Oréal Paris, we are committed to continuous innovation and improvement, which sometimes means adjusting our formulas to align with the latest industry standards, ingredient advancements, or to enhance overall performance. As an alternative, we invite you to explore our Voluminous Lash Primer, available here: https://tinyurl.com/ygxzlnkx
1 out of 5 stars
13 April, 2025
originally posted on lorealparisusa.com
Hate the new formula
I LOVED this until the formula changed. Not sure what happened it seems like you just use the same one as the other primer. When it was pink in color it worked amazing. I’m now on the hunt again fur good primer.
1 reply from LeCare team - 1 year ago
Hi Piper! Thank you for sharing your feedback about our Lash Paradise Mascara Primer Base. We are sorry to hear about your experience. We recommend trying Voluminous Lash Primer. This is a lightweight eyelash primer instantly builds dramatic volume and length on each lash. We hope you give it a try and we will be sure to share your feedback with our team.
1 out of 5 stars
9 March, 2025
originally posted on lorealparisusa.com
Put the rose oil back in
You change the formula took out the rose oil why it’s not even the same doesn’t matter if it’s pink or white, but the Rose oil made a huge differrnce
1 reply from LeCare team - 1 year ago
Hi Hen78. There, We appreciate your feedback on our product. We will be passing your comments along to others in the company for consideration. We value your input on our products. Thanks for reaching out!
1 out of 5 stars
Thumbs down graphic, would not recommend
20 February, 2025Verified purchase
New formula not good for sensitive eyes!
This formula makes my eyes irritated, itchy and tear up. It is terrible! Not good for sensitive eyes.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! We are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara Primer. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
1 out of 5 stars
14 February, 2025
originally posted on lorealparisusa.com
We Need Millenial Pink Orginal Back
Please Loreal listen to your loyal users or the original Millenial Pink 250 formula and bring it back for us. The new one is honestly horrible and not effective. We miss the one primer we loved. PLEASE. Thank you
1 reply from Consumer Care Center team - 1 year ago
Hi I miss Pink. there, We wish you could see the same results you were hoping for with the current formula for the Voluminous Lash Paradise Mascara Primer Base ... We would be disappointed too. We appreciate the feedback and will be sharing it with our marketing and creative teams. We hope that you will continue to explore and use our products with satisfaction in the future .
1 out of 5 stars
29 December, 2024
originally posted on lorealparisusa.com
Please bring the pink formula back!
I’m so choked that they changed the formula. The old millennial pink formula was amazing! It gave volume and curl and felt light as air, almost like it was a whipped formula. Trying to find the old version anywhere I can find it. Please bring it back!!!! It was perfect just the way it was. 😞
1 reply from Consumer Care Center team - 1 year ago
Hi CG47! Thanks for reaching out to us regarding Voluminous Lash Paradise Mascara Primer Base. We're sorry to hear you are unhappy with the current formula of this product. We will share your comments with our teams.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2024Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Sensitivity
- Hair color: Brunette
- Eye color: Blue
USELESS - DOES ABSOLUTEL NOTHING
I try to realize that just because a product is a high-end name brand doesn't mean it's the best, but this product is absolutely terrible.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! We are sorry to hear about the experience you had with L'Oréal Paris Voluminous Lash Paradise Mascara Primer. We know how disappointing it is when a product does not provide the expected results. Please give us a call @ 800-322-2036 M-F 9A-530P ET. It would be helpful if you could have the product available when you call. Thank you!
1 out of 5 stars
19 December, 2024
originally posted on lorealparisusa.com
Why did they change the formula?
The older version of the 250 primer base "Millennial Pink" was the best on the market. but ever since they changed the formula its not as good at all its to soft and doesn't do what the old one did. I have been to every store I can find and bought what i could now its impossible to find anywhere. Is there a place that we can purchase the older version?
1 reply from L'Oreal Paris team - 1 year ago
Hello there! We are so sorry to hear about your experience with our Lash Paradise Mascara Primer and that you are not seeing the same results that you have come to expect with this product. We will be sure to share your feedback with our team.
1 out of 5 stars
22 November, 2024
originally posted on lorealparisusa.com
We need the pink back!
PLEASE BRING BACK THE ORIGINAL MILLENIAL PINK FORMULA. I can't stand the new one
1 reply from Consumer Care Center team - 1 year ago
Hello Lisamarie. Thank you for sharing your feedback about the Voluminous Lash Paradise Mascara Primer Base. We are sorry to hear you are not seeing the results you have come to expect with this lash primer. Your comments will be shared with our creative team !
2 out of 5 stars
3 November, 2024
originally posted on lorealparisusa.com
Little Product Not As Good as Previous
Hardly any product in the tube! Has the formula changed? Took a new tube to Europe and was very disappointed! Guess I need to find an alternative 😔
1 reply from L'Oreal Paris team - 1 year ago
Hello VEMH ! Thanks for reaching out. We are disappointed to hear that our Voluminous Lash Paradise Mascara Primer Base did not meet your expectations. We appreciate you providing us with your honest feedback and will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products. We hope you will continue to explore our collection and give our products another try!
1 out of 5 stars
Thumbs down graphic, would not recommend
23 October, 2024
New formula is terrible
New formula is awful! I used the old formula for years and loved it.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there Mai! Thank you for your feedback on the Voluminous Lash Paradise Mascara Primer Millennial Pink shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
3 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2024Verified purchase
- Skin tone: Light
- Skin type: Combination
- Hair color: Black
- Eye color: Black
Not for short, straight stiff lashes
I have super stubborn short straight lashes-- when I apply the primer directly to my lashes the curl immediately drops and straightens how my lashes. However, if I apply my usual mascara, then this primer and then do another layer of mascara it's okay. I would say the extra work isn't worth it as the difference is not that noticeable.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara Primer, in the shade Millennial Pink. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
1 out of 5 stars
9 September, 2024
originally posted on lorealparisusa.com
New product doesn’t work
The old ‘pink’ product was so much better! This new one is terrible - wimpy and not worth using. Please - bring back the old formula!!!!!
1 reply from Consumer Care Center team - 2 years ago
Hello CyndiMom. Thank you for sharing your feedback about the Voluminous Lash Paradise Mascara Primer Base. We are sorry to hear you are not seeing the results you have come to expect with this lash primer. Your comments will be shared with our creative team!
1 out of 5 stars
9 September, 2024
originally posted on lorealparisusa.com
New formula isn't anywhere near as nourishing.
I absolutely loved the millennial pink Lash Paradise primer. I'd gladly pay a bit more for it if it were still available. But it's not and this new soft white formula is straight trash. I don't necessarily care about the color as much as I care about the formula change. The pink primer was thicker and more nourishing; the white formula is drying and not as luxurious. I get the whole cleaner with better ingredients, but seriously, find a better excuse. Is it cheaper for you to manufacture while upping the cost? I'm looking for a replacement because this top notch product has crashed.
1 reply from Consumer Care Center team - 2 years ago
Hello there, We wish you could see the same results you were hoping for with the current formula for the Voluminous Lash Paradise Mascara Primer Base... We would be disappointed too. We appreciate the feedback and will be sharing it with our marketing and creative teams. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M – F
1 out of 5 stars
5 September, 2024
originally posted on lorealparisusa.com
Poor replacement for a great product!
Please bring back old pink formula! I am so disappointed, the new one preforms nothing like the old one! I am on the search for a new product, if any of the other dissatisfied customers have recommendations!
1 reply from Consumer Care Center team - 2 years ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara Primer Base. We are sad to hear that you did not see the results you expected with this mascara primer. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
1 out of 5 stars
8 August, 2024
originally posted on lorealparisusa.com
Bring back the old formula
Please bring back the old formula. This used to be so good at creating volume it was almost too much. I would often use the Voluminous lash primer for a more subtle look, but both formulas changed. I’m on the hunt for a new primer.
1 reply from Consumer Care Center team - 2 years ago
Hello there Javadoll, we want to understand what happened just as much as you do. The Voluminous Lash Primer should boost volume and lengthen the lashes as well as it always did. We appreciate your comments and will pass them onto others in our company. Meanwhile, if you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 M-F 9:00 am – 5:30 pm ET. Your case reference # is36067845
1 out of 5 stars
2 May, 2024
originally posted on lorealparisusa.com
not a good product dont fix what is not broken
Bring back the pink! this new formula is nothing compared to the pink will now have to search for new primer ugh
1 out of 5 stars
Thumbs down graphic, would not recommend
14 March, 2024Verified purchase
Changed formula not for the better! :
They changed the formula! Since the new packaging the formula has changed also. It doesn’t do anything! The old formula was amazing! Huge difference!! I will have to find a new primer now. So disappointed!! I loved the old one.
1 reply from L'OrealParisProductExpert team - 2 years ago
Hi there! Thank you for your feedback on the Voluminous Lash Paradse Mascara Primer, in the Millennial Pink. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
5 out of 5 stars
Thumbs up graphic, would recommend
29 February, 2024Verified purchase
- Skin type: Oily, Combination, Dry, Normal
- Hair color: Black
- Eye color: Brown
Na
Love it! For a bold longer lash.