$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- Packaging may vary. Same trusted quality
- Soft toilet paper offers a comfortable clean
- Septic-safe toilet paper keeps your home moving smoothly
- 2-ply for strength
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 6 rolls
Features: Septic-Safe
TCIN: 76633684
UPC: 013100302288
Item Number (DPCI): 253-06-0323
Origin: Assem USA w/foreign/dom. parts
Allergens & Warnings:
WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.Shipping details
Estimated ship dimensions: 12.37 inches length x 10.09 inches width x 5.2 inches height
Estimated ship weight: 2.161 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Guests are saying
This toilet paper offers a balance of affordability and functionality, making it a popular choice for families. Many guests appreciate its decent softness and strength, especially for the price. However, some have noted a decline in quality with recent changes, leading to mixed experiences. Overall, it remains a reliable option for everyday use, especially for those looking to stock up without breaking the bank.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 20035 reviews
quality: 3.73 out of 5
softness: 3.69 out of 5
thickness: 3.64 out of 5
value: 3.85 out of 5
67% would recommend
2058 recommendations
Satisfied with this
5 out of 5 stars
Thumbs up graphic, would recommend
bjofny - 18 hours ago, Verified purchaser
Soft. Affordable. Doesn't fall apart like some cheap store brands.
Gets the job done!
5 out of 5 stars
Thumbs up graphic, would recommend
stuartsmom - 19 hours ago, Verified purchaser
I regularly purchase toilet paper for those in need. I always hear great things about the up and up brand Soft and Strong!
TP
5 out of 5 stars
Thumbs up graphic, would recommend
trugoy - 2 days ago, Verified purchaser
Family prefers this over competitor versions
Woman approved
5 out of 5 stars
Thumbs up graphic, would recommend
LadyPaper - 2 days ago, Verified purchaser
Weirdly, I like this toilet paper because it does not leave any paper flakes or pieces behind. Being a woman, I don’t want little paper pieces getting stuck on me.
Product
5 out of 5 stars
Thumbs up graphic, would recommend
Na - 2 days ago, Verified purchaser
Great quality product! Would definitely recommend!!
Just ok
4 out of 5 stars
Iris666 - 3 days ago, Verified purchaser
They’re a bit thin so I have to use more at once.
Quality fell off a cliff
1 out of 5 stars
Thumbs down graphic, would not recommend
klbvxf - 3 days ago, Verified purchaser
The quality of this product has plummeted. I've used it for years and been satisfied, but my last purchase was awful. I've had softer toilet paper in public restrooms. It's crinkly and scratchy and not soft at all. Might as well be using newspaper.
Shopping
5 out of 5 stars
Thumbs up graphic, would recommend
Bstar - 3 days ago, Verified purchaser
This toilet paper is great
Quality Changed for the Worse
1 out of 5 stars
Christine - 4 days ago, Verified purchaser
I have used this brand of toilet paper for years. Recently, it has changed and is not as soft as before. I will be looking for a new brand.
Don't buy! Waste of money!
1 out of 5 stars
Thumbs down graphic, would not recommend
Stephanie - 5 days ago, Verified purchaser
This has been my go to brand for a long time last something has definitely changed. Were going through a whole roll in one day for my family of 5 waste of money
Quality change?
3 out of 5 stars
Thumbs up graphic, would recommend
Taylor - 5 days ago, Verified purchaser
This toilet paper has been a STAPLE in my apartments for years. Really disappointed, as it seems like the quality downgraded significantly. Lots of paper trail left behind and doesn’t feel as soft as before. Please change it back! Will still buy occasionally, if needed, but wish it was how it was before.
tp
3 out of 5 stars
Thumbs down graphic, would not recommend
Jodette - 5 days ago, Verified purchaser
the rolls are to short
Changed quality
2 out of 5 stars
Thumbs down graphic, would not recommend
SR - 5 days ago, Verified purchaser
Most recent purchase quality severely went down. I thought I had just a bad batch or something but comments here confirm...they much have changed it...in a bad way.
Don't buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Danielle - 6 days ago, Verified purchaser
Quality has gotten much worse.
Great!
5 out of 5 stars
Thumbs up graphic, would recommend
BethJo - 6 days ago, Verified purchaser
This continues to be our go-to toilet paper brand. I have been ordering this for over a year and won't go back to Angel Soft.
Just as good as brand name, packaging could be better
5 out of 5 stars
Thumbs up graphic, would recommend
Mooly - 6 days ago, Verified purchaser
For the price this product is good, can't really tell the difference between it and the actual brand name. Packaging however is too flimzy and rips apart too easily exposing toilet paper even before it gets home to you
NEW VERSION SUCKS
1 out of 5 stars
Thumbs down graphic, would not recommend
kwiersma11 - 6 days ago, Verified purchaser
The new version of it SUCKS! I thought someone had bought and put different lower quality toilet paper inside the 30 pack and re-sealed the plastic around everything but nope they just decided to change the quality and ruin it.. why’d we “fix” what wasn’t broke.
Disappointed
3 out of 5 stars
Thumbs up graphic, would recommend
Lady driver - 7 days ago, Verified purchaser
Shipping carton arrived badly damaged again. Sealing tape was coming off. Quality of product was not as good as usual. Have ordered this product many times and quality seems to be declining
Great tissue
5 out of 5 stars
Thumbs up graphic, would recommend
YoliB - 8 days ago, Verified purchaser
I discovered Targets Up & Up during the toilet paper shortage in 2020 and liked it so well that I haven’t brought a different brand since. It’s soft, absorbent and it doesn’t tear apart when using. Easy for the little ones to use as well. Absolutely a good investment.
Terrible Quality Change
1 out of 5 stars
Thumbs down graphic, would not recommend
CL - 8 days ago, Verified purchaser
Bought this TP for YEARS. Was the best, not anymore. Terrible quality now, I thought I bought the wrong type and had to double check. I have two 30 packs and will be returning one. Very disappointing, Target.