Nonprofit Fundraising 101 - by Darian Rodriguez Heyman (Paperback)

About the Book

Offers "tips and tools, as well as ... advice and insights from a variety of ... industry experts, ... addressing all areas [in which] a nonprofit can utilize mobile technology. [The book] ... addresses how to use mobile to build and retain audiences, manage and promote content, recruit and utilize volunteers, fundraise more efficiently and effectively, and monitor organizations' goals and key performance indicators, as well as offers specific mobile tools and applications that will meet each nonprofits needs"--

Book Synopsis

Raise more money for your cause!

Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause.

Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including:

• Planning, hiring, and tracking progress
• Individual donors, major gifts, events, and direct mail
• Board and volunteer engagement
• Foundation and government grants
• Corporate partnerships
• Online and email fundraising
• Social media and mobile crowdfunding
• Earned income and social enterprise

Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah.

This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.

From the Back Cover

PRAISE FOR Nonprofit Fundraising 101

"Good stuff! A great, incredibly helpful tool for any cause looking to raise money, online or off."
--Steve Wozniak, Founder of Apple

"It's not often you find such a distinctive twist on the world of fundraising. Professionals-and lead volunteers-will find this to be a practical, global, source of reference."
--Andrew Watt, CEO of the Association of Fundraising Professionals (AFP)

"This must-have book provides a comprehensive breakdown of the strategies and tactics necessary to raise the financial resources essential to bringing about the changes we seek."
--Jody Williams, Nobel Peace Prize Laureate (1997); Chair, Nobel Women's Initiative

About the Author

DARIAN RODRIGUEZ HEYMAN is an accomplished fundraiser, social entrepreneur, and author. His work "helping people help" started during his five-year tenure as Executive Director of Craigslist Foundation, where he launched their Nonprofit Boot Camp. He edited the bestselling book, Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals (Wiley), after which he co-founded the global conference series Social Media for Nonprofits. He also co-founded Sparrow: Mobile for All and served as a Commissioner for the Environment for the City & County of San Francisco. He is a frequent keynote speaker at nonprofit, fundraising, youth leadership, and environmental events around the globe and thrives on connecting social change leaders to the best practices, resources, and contacts needed to maximize impact.