$37.00 when purchased online
Target Online store #3991
About this item
Highlights
- Adds Shine
- Provides Hold
- For All Hair Types
- Cruelty Free
- Free from Parabens, Phthalates, Mineral Oils, Formaldehyde
Description
Bumble and bumble Sumotech Flexible Hold Cream Solid is part wax, part paste, part cream—providing pliable texture and flexible hold. This short hair styling product also gives looks a lo-shine finish and body.
Formulated with Polymers to help with hold, flexibility, and structure.
Formulated For:
Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Condition: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling
Ideal for short to medium hair lengths looking for pliable texture.
How to Use: Rub a dab between palms, then distribute evenly through nearly dry hair and style.
From the Pros:
Take a bit of extra time to massage the product between your palms to emulsify before applying.
Fragrance Notes: This versatile styler also has a fragrance anyone can enjoy. Citrus, floral, woody—something for everyone who likes to complement their style with a can’t-resist fragrance.
Formulated with Polymers to help with hold, flexibility, and structure.
Formulated For:
Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Condition: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling
Ideal for short to medium hair lengths looking for pliable texture.
How to Use: Rub a dab between palms, then distribute evenly through nearly dry hair and style.
From the Pros:
Take a bit of extra time to massage the product between your palms to emulsify before applying.
Fragrance Notes: This versatile styler also has a fragrance anyone can enjoy. Citrus, floral, woody—something for everyone who likes to complement their style with a can’t-resist fragrance.
Hair Type: All Hair Types
Product Form: Pomade
Beauty Purpose: Texturizing
Net weight: 1.5 Ounces
TCIN: 82572555
UPC: 685428014145
Item Number (DPCI): 342-03-9235
Origin: Made in the USA
Ingredients:
water\aqua\eau, lanolin wax\lanolin cera\cire de lanoline, cetearyl alcohol, pvp, tribehenin, tridecyl stearate, glycerin, alcohol denat., tridecyl trimellitate, peg-8 beeswax, ceteareth-25, dipentaerythrityl hexacaprylate/hexacaprate, peg-40 castor oil, acrylates/c10-30 alkyl acrylate crosspolymer, tromethamine, fragrance (parfum), benzyl benzoate, hexyl cinnamal, eugenol, linalool, limonene, tetrasodium edta, potassium sorbate, phenoxyethanol.
Shipping details
Estimated ship dimensions: 2.29 inches length x 2.25 inches width x 2.13 inches height
Estimated ship weight: 0.27 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it supposed to be super firm out of the jar or was mine just old/expired?
submitted by Jane - 3 months ago
A: This cream-solid is part wax, part paste, part cream - providing pliable texture and flexible hold. If you would like further assistance, please reach out to our Consumer Care team at 800-573-7009 to share your concerns.
submitted byBumble and bumble Team - 2 months agoBrand expert
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Guests are saying
The Sumotech Flexible Hold Cream Solid is a versatile hair styling product that combines the benefits of wax, paste, and cream, making it ideal for various hair types and styles. Guests appreciate its lightweight texture, flexible hold, and natural matte finish, which allows for easy re-styling throughout the day. The pleasant yet subtle fragrance adds to the overall grooming experience, making it a favorite for everyday use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 258 reviews
0% would recommend
1 recommendations
Great hold
5 out of 5 stars
Julie7508 - 10 days ago
originally posted on http://www.bumbleandbumble.com
This product is perfect. I have to wear my hair up everyday and it works for my flyaway. I will definitely use everyday.: I received this product for free from Bumble and Bumble for testing and review purposes.
I absolutely would buy this again
5 out of 5 stars
Cindy 86 - 11 days ago
originally posted on http://www.bumbleandbumble.com
I received this product for free from bumble and bumble for testing and review purposes. This is absolutely perfect for me to help me style every day my kids hair are so thin and straight and it helped style it without adding to much grease and perfect shine and hold
Not for me
2 out of 5 stars
Memeof4 - 13 days ago
originally posted on http://www.bumbleandbumble.com
This product was not great for my hair, it held most of the day. It was kind of sticky when putting the product on my hair. My hair is a little thick maybe that has something to do with it. I received this product for free from Bumble and Bumble for free testing and review purposes.
Easy to work with
4 out of 5 stars
Yazmin - 13 days ago
originally posted on http://www.bumbleandbumble.com
I've been using Sumotech Flexible Hold Cream Solid and really like how it gives my hair a natural, low-shine look without feeling heavy or sticky. It's easy to work in and I can restyle throughout the day without it getting stiff. The only thing I don't love is the scent—it's a little off to me—but the hold and finish make up for it. Overall, it's been great for keeping my style in place while still looking natural. I received this product for free from Bumble and bumble for testing and review purposes.
Not for me
3 out of 5 stars
Zeekie1974 - 13 days ago
originally posted on http://www.bumbleandbumble.com
First of all, I was super excited to try out this product. Upon opening, I thought it smelled like a dentist's office. Not exactly terrible, but not great either. Product came out of the jar easily and emulsified between my hands nicely. Worked into my hair, left it a tad bit sticky. The hold was fabulous though. All day long it held it in place, without any hardness like hairspray. The only real issue I had, was that it didn't hold up well on the second day. Made my short hair extra wild and crazy after sleeping on it. I would use again, but not if I wanted to go a few days without washing my hair. I received this product free for from Bumble and bumble for testing and review purposes.
Great hair hold
5 out of 5 stars
QV3374 - 13 days ago
originally posted on http://www.bumbleandbumble.com
This product works great on my hair. I use it in the morning before going to work. It is easy to apply. Just dab it on your hands and rub it in. It adds texture and holds the style that I want. I didn't like the scent at first, but it is not overpowering and it starts to smell good after. I received this product for free from Bumble and bumble for testing and review purposes.
Love this stuff!
5 out of 5 stars
Alex222 - 13 days ago
originally posted on http://www.bumbleandbumble.com
I love this product! It's a really nice pomade that I use to smooth and hold my hair into shape! I like using it on my ends of my curls to keep the defined look as well as the sides of my hair to keep it laying down! The scent is amazing too. I received this product for free from Bumble and bumble for testing and review purposes.
Great hair
4 out of 5 stars
EMee - 13 days ago
originally posted on http://www.bumbleandbumble.com
Product is easy to apply, i use it wity damp hair or spray water to hands and mix . Feels smooth and thick at the same time , light scent and styles hair nicely. I received this product for free from Bumble and bumble for testing and review purposes.
Should try
3 out of 5 stars
Lmccollum - 13 days ago
originally posted on http://www.bumbleandbumble.com
I received this product for free from bumble and bumble for testing and review purposes. I used this product for about a week. The hold isn't not very strong. The smell was great
A must have
5 out of 5 stars
Linda2b - 13 days ago
originally posted on http://www.bumbleandbumble.com
So worth it. I really like how this product works in my hair & my husband's. Its holds my style great. The low shine makes my hair look natural. It works on my thin hair & my husband's thick hair. The ingredients are natural so I dont work about any chemicals in my hair. It is easy to use. A little goes a long way. I received this product for free from Bumble and bumble for testing and review purposes.
Has great hold but not overly sticky
5 out of 5 stars
Jcrex94 - 13 days ago
originally posted on http://www.bumbleandbumble.com
I love bumble and bumble products and this is another win. I use it to help keep my baby bangs in place and it's great. Great hold, not overly sticky, and no overly fragranced. My husband has used it for his hair too and says it's great as well
Great hold but still soft
5 out of 5 stars
Enigma87 - 13 days ago
originally posted on http://www.bumbleandbumble.com
I have a short pixie cut that I'm growing out so my hair is alwaysbin my face. When I used this pomade it kept my hair slicked back out of my face all day. It has a suble pleasant smell and it's tacky without being overly sticky. It holds my hair in place without the crunchiness of other products. I received this product for free from Bumble and bumble for testing and review purposes.
Effortless Texture Without the Grease
5 out of 5 stars
Jadeng - 14 days ago
originally posted on http://www.bumbleandbumble.com
I received this product for free from Bumble and bumble for testing and review purposes. I've really enjoyed using the Sumotech Flexible Hold Cream Solid. Unlike many hair pastes I've tried in the past, this one feels much lighter and smoother, making it easy to work through my fine hair. It gives my style a nice body and volume without weighing it down or leaving that heavy, sticky feeling. I love that it provides a flexible hold with a natural, low-shine finish—my hair looks styled but never stiff or greasy, even after a long day. Another big plus for me is the scent. It's subtle, fresh, and not overpowering, which I prefer compared to heavily fragranced styling products. I also appreciate how versatile it feels—it works best for short to medium lengths, and I can see it being effective on a range of hair types and conditions.
Must buy!!
5 out of 5 stars
Tony - 14 days ago
originally posted on http://www.bumbleandbumble.com
The bumble, bumble sumo tech hair cream is amazing. It lasted me the whole day and I would recommend this for people with long hair. I received this product for free from Bumble and bumble for testing and review purposes.
Easy Styling Without the Crunch
5 out of 5 stars
Sato23 - 14 days ago
originally posted on http://www.bumbleandbumble.com
I've been using Bumble and bumble Sumotech mostly in the mornings when I'm rushing out the door, and it's been a solid go-to for keeping my style in place without feeling stiff. The texture is kind of a cross between a wax and a cream, which makes it easy to work through my hair and reshape if needed throughout the day. I like that it gives hold without that crunchy or greasy look a lot of other products leave behind. The scent is light and clean — nothing overpowering — which is perfect since I don't want my hair competing with my perfume. Overall, it feels effortless, keeps my hair looking polished, and doesn't weigh me down. I received this product for free from Bumble and bumble for testing and review purposes.
It was okay
2 out of 5 stars
MarandaP - 14 days ago
originally posted on http://www.bumbleandbumble.com
I wave my hair regularly and usually on the second day it's not as voluminous as the first day. So I applied this to add volume and texture to my hair. I only used a little bit and it left this weird waxy feeling to my hair. I didn't like the smell or anything. It did give my hair the volume it needed but I didn't really care for it. I can always add more hairspray to give it the volume I want. Overall didn't really care for it. I received this product for free from Bumble and bumble for testing and review purposes.
Lightweight styling product
4 out of 5 stars
Kylie1490 - 14 days ago
originally posted on http://www.bumbleandbumble.com
Provides a good balance between hold and flexibility. Lightweight and non-greasy, suitable for daily use. Easy to wash out without buildup. Enhances texture without weighing hair down. Pleasant, subtle scent. May not provide enough hold for very thick or coarse hair. The solid form may require warming between fingers before application. Price point is on the premium side compared to standard styling creams. I received this product for free from Bumble and bumble for testing and review purposes.
Good hold
5 out of 5 stars
Jaytee - 14 days ago
originally posted on http://www.bumbleandbumble.com
Compared to my old stuff this is way better, its dry and not sticky. Smells great. You use a smaller amount and still get the same great feel. Last more than 7 hours. Washes out easily in the shower. I received this product for free from Bumble and bumble for testing and review purposes.
Great holding power!
5 out of 5 stars
Rnkeisty1 - 14 days ago
originally posted on http://www.bumbleandbumble.com
This worked really great on my short hair. It was easy to apply and use. It is pliable without being overly sticky. It held my hair without leaving it crunchy or sticky. I received this product for free from Bumble and bumble for testing and review purposes.
Love this product
5 out of 5 stars
Jezior7 - 14 days ago
originally posted on http://www.bumbleandbumble.com
I used the product after I washed my hair and sometimes dried it or just let it be natural it held it shape and gave me the style I wanted. It is a life changing product